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Azira

By Azira

4.6 out of 5 stars

How would you rate your experience with Azira?

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Azira Media

Azira Demo - Operations: Understand Trade Areas
Evaluate trade areas for your locations as well as competitors to identify greenfield opportunities.
Azira Demo - Operations: See Pathing and Nearby Places
Export data to find answers for site selection, tenant mix and visitor profiling in your workflow.
Azira Demo - Operations: Get Market-Level Insights
Understand the consumer behavior, demographics, geosocial affinities, and more for given areas and locations to inform marketing and operations decisions.
Azira Demo - Marketing: Advanced Audience Curation
Curate advanced audiences based on real-world and digital attributes, such as visits to specific places of interest, buying behavior, home or work location, brand preferences and more.
Azira Demo - Marketing: Visualizations of Audience Attributes
Answer key business questions by visualizing your curated audience. What are your audience's personas? What is the gender and age group mix? How many are professionals or parents? Where are their home locations concentrated?
Azira Demo - Marketing: Seamless Marketing Activation
Instantly launch a campaign on Azira's marketing platform, or choose a DSP that comes pre-integrated with Allspark.
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Azira Reviews (20)

Reviews

Azira Reviews (20)

4.6
20 reviews

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MG
Head of Operations
Cosmetics
Enterprise (> 1000 emp.)
"An Insightful Tool that Enables Us to Learn about the Behaviors of Our Customers: Highly Reliable"
What do you like best about Azira?

Our Organisation use this tool to be able to learn and understand the kind of information they have in store , and how they can use it to build there brand.

I like Near intelligence Platform because when data is received ,it is analyzed and monitored and it is easily accessed when needed.

Near Data intelligence Platform can manage data for even the difficult surroundings in an organisation .

This tool gives you a clear understanding to it's users,despite having data experience ,you are able to to know which data to work with. Review collected by and hosted on G2.com.

What do you dislike about Azira?

I wish they were more investigative on market trends and customers reactions. No other dislikes. Review collected by and hosted on G2.com.

MC
Project Strategy Director
Small-Business (50 or fewer emp.)
"Frustrating Insights and Navigation"
What do you like best about Azira?

Near Data Intelligence System is true to itself when it extracts data of customers about their behaviors and where they go. My analysis of consumer behaviors has been so insightful that it has helped me learn more about who I am marketing to. The knowledge is making it possible for me to adjust my campaigns in such a way that I will be able to make the most impact. Review collected by and hosted on G2.com.

What do you dislike about Azira?

The problems with Near Data are navigating where it is located. The layout is somehow stiff and non-navigational. I am always stumbling across irrelevant information and missing the exact data points I need. Hence, I could spend a significant amount of time and still have problems balancing workload over time. Review collected by and hosted on G2.com.

LP
Director of Operations
Hospital & Health Care
Enterprise (> 1000 emp.)
"Near Data Intelligence Platform Potrays Reliability, Ease of Use and Ease of Customization"
What do you like best about Azira?

Near Data Intelligence Platform allows its users to make informed decisions based on the latest trends and customer movement since it gains access real-time data and updating it effectively. It helps it users to gain a deep understanding for them target their audience and modify strategies appropriately since it analyzes demographics, behavior patterns, and location visits. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Near Data Intelligence Platform requires high training and experts to analyze and interpret data for them to utilize this platform effectively. It is a paid platform and its pricing might be high thus making it not suitable for all business mostly the small businesses and those with limited budgets. Review collected by and hosted on G2.com.

JA
Enterprise (> 1000 emp.)
"Near Data Intelligence Platform: A Secure and Must-have Analytics Software for Everyone"
What do you like best about Azira?

Near Data Intelligence Platform facilitates global market efforts since this platform creates awareness of numerous potential customers across different regions. This platform tailors and personalizes offerings based on individual customer behaviors, thus improving customers' experience. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Near Data Intelligence Platform has a specific method of analyzing and collecting data, and it's not a transparent method to the user for their data might get exposed to the public. It can cause risks due to potential security breaches when the users try to ensure the security and their responsibility. Review collected by and hosted on G2.com.

RV
Information Technology Manager
Food & Beverages
Enterprise (> 1000 emp.)
"Analyzing Our Business's Data Using Near Data Intelligence Platform Is Effortless and Success"
What do you like best about Azira?

Near Data Intelligence Platform gives its users the most current data since it frequently refreshes data giving constant updates to the users. Its intuitive interface is easy-to-use hence enabling a quick understanding and analyzing data. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Near Data Intelligence Platform require the user to have more of technical skills to optimize this platform capabilities fully. Those organizations without a significant location-based needs may experience a higher pricing. It has a limited data types for it primarily focus on location based data and not any other customer insights types. Review collected by and hosted on G2.com.

DK
Enterprise (> 1000 emp.)
"Near Data Intelligence Platform: Impressive Solution that Provides Accurate and Real Time Insights"
What do you like best about Azira?

Near data intelligence platform provides insights of people based on their location, movements and behaviours which enables businesses to make data driven decisions about their operations. It also tracks the data in the offline mode offering full picture of customer behaviour and campaign effectiveness. It also analyses and translates data helping the business to make informed decision on identification of opportunities and maximising strategies. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Near data intelligence platform may not provide a holistic view on the customer behaviour and market trends this is due to its limited scope. It may require technical expertise to analyse and interpret location data effectively posing challenges to some business. Its insights accuracy depends on the data collection which it’s quality is dependent on the data gathering methods, sample sizes and potential biases. Review collected by and hosted on G2.com.

SP
IT Consultant
Construction
Enterprise (> 1000 emp.)
"We Always Get Accurate Insights When Using Near Data Intelligence Platform"
What do you like best about Azira?

Near data intelligence platform analyses location data providing crucial customer behaviour, competitor activity, and market trends for certain physical places this is important since business rely on brick-and-mortar location. It offers actionable insights and recommendations which is used to optimize location strategies, target marketing campaigns, and make data-driven decisions. Provide data from various sources hence holistic view of customer behaviour which helps businesses maximize their marketing and customer experience strategies. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Near data intelligence uses location which is very sensitive which raises privacy concerns. This platform greatly depends on ones accurate and reliable data so slightly incomplete and inconvenient data might lead to mislead. It focuses on the location of the customer hence will not provide the accurate behaviour of the customer especially to the business with online presence. Review collected by and hosted on G2.com.

WC
Office Assistant
Information Technology and Services
Mid-Market (51-1000 emp.)
"A System with absence of Documentation"
What do you like best about Azira?

It has no ability to analyze and interpret data from sources providing me with insights. The visualizations are stunning making it effortless to comprehend data. The platforms user friendly nature and customization options does not allow me to tailor it to my requirements. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Using the Near Data Intelligence Platform I have noticed that it lacks user features and has a steep learning curve. Its complex interface sometimes makes navigation difficult and hampers data analysis. The absence of documentation and customer support adds to the frustration associated with utilizing this platform. Review collected by and hosted on G2.com.

HM
Operations Manager
Restaurants
Enterprise (> 1000 emp.)
"We Make Strategic Decisions Because We Get Accurate Insights Using Near Data Intelligence Platform"
What do you like best about Azira?

Near Data Intelligence Platform it make it easy for users to research on market for it analyze the traffic foot and competitors locations to identify potential new markets. It is suitable to use even to non-technical users. It tracks campaign impacts and optimize them to allow user get better results. Review collected by and hosted on G2.com.

What do you dislike about Azira?

Near Data Intelligence Platform tends to be expensive to small organizations. It is not suitable for analyzing online behavior for it focuses more on physical location. Review collected by and hosted on G2.com.

DH
Small-Business (50 or fewer emp.)
"As Pinchhitters, we work daily with the various Near platforms."
What do you like best about Azira?

The ability to pinpoint audiences very accurately and make them highly specific is a strong and unique feature in the world, with the capability to measure 'footfall' being the icing on the cake Review collected by and hosted on G2.com.

What do you dislike about Azira?

The way of reaching target audiences can be improved. There is a lot of reliance on external exchanges, which means we miss out on the necessary local inventory in the Netherlands. Review collected by and hosted on G2.com.

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WYSIWYG Design
API Integrations
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Data Exporting
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