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The best thing about this platform is its AI-driven account identification and intent-based targeting. It also helps me to prioritise high-fit accounts, rather than broad ones with low conversion campaigns. Also, the integration of their data intelligence and LinkedIn outreach makes the account-based automation very effective. Review collected by and hosted on G2.com.
Their platform requires a learning curve for team who are new to account-based marketing. Their reporting and customisation should be more flexible; they are a bit complex for the business needs. Their campaign also heavily depends on ICP clarity. Review collected by and hosted on G2.com.
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