# Best Survey Software for Small Business - Page 5

## How Many Survey Software Products Does G2 Track?

**Total Products under this Category:** 558

### Category Stats (Aug 2026)

- **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Sphinx Declic (+2.35%) - Among all products in this category, Sphinx Declic recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Survey Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 154,300+ Authentic Reviews
- 558+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Survey Software
 ![G2 Grid® for Survey Software plotting products by satisfaction and market presence](https://www.g2.com/categories/survey/grids.png?focus%5B%5D=1434&focus%5B%5D=541&focus%5B%5D=23672&focus%5B%5D=13751&focus%5B%5D=15217&focus%5B%5D=933&focus%5B%5D=8809&focus%5B%5D=663)

Highlighted products: Google Workspace, SurveyMonkey, Jotform, Typeform, QuestionPro, Constant Contact, Zoho Survey, and Microsoft 365.

Underlying data: [Grid® JSON](https://www.g2.com/categories/survey/grids.json?focus%5B%5D=google-workspace&focus%5B%5D=surveymonkey&focus%5B%5D=jotform&focus%5B%5D=typeform&focus%5B%5D=questionpro&focus%5B%5D=constant-contact&focus%5B%5D=zoho-survey&focus%5B%5D=microsoft365&segment=small-business)

**Sponsored**

### Alida

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long term loyalty and growth. That’s why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation. Leading companies like HBOMax, Warner Bros. Discovery, Volvo, and lululemon depend on Alida’s community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences and test marketing campaigns. Over 176 million people globally have used the Alida platform to inform over 60,000 customer experience initiatives. Learn more at www.alida.com.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=28&secure%5Bchosen_at%5D=2026-08-03T08%3A16%3A39Z&secure%5Bdisplayable_resource_id%5D=1379&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=563&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=563&secure%5Bresource_id%5D=28&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsurvey%2Fsmall-business%3Fpage%3D5&secure%5Btoken%5D=1ae3b81bd54d0778c0be819404afc7e171948c3e4d315a3ac5eef2a10dd07e6d&secure%5Burl%5D=https%3A%2F%2Fwww.alida.com%2Fuser-experience-research%3Futm_source%3Dg2%26utm_medium%3Dpaid&secure%5Burl_type%5D=custom_url)

### [PopSurvey](https://www.g2.com/products/popsurvey/reviews)

PopSurvey is an AI-powered online survey platform developed by Populix, designed to facilitate quick, efficient, and cost-effective data collection for both academic and business research. With a user-friendly interface, PopSurvey enables users to create and distribute surveys seamlessly, ensuring high-quality responses from a vast pool of over 700,000 verified respondents. Key Features and Functionality: - Extensive Respondent Network: Access to a large, verified user base ensures diverse and authentic survey responses. - Rapid Survey Completion: Achieve a 97.5% response rate within 24 hours, facilitating swift data collection. - Cost-Effective Solutions: Affordable pricing starting at Rp375 per answer, making it accessible for various research budgets. - AI-Assisted Survey Design: Utilize AI-powered tools to design, structure, and refine surveys, optimizing the research process. - Versatile Use Cases: Suitable for academic research, business strategy development, media and journalism, and more. Primary Value and User Solutions: PopSurvey addresses the need for efficient and reliable data collection by offering a platform that combines speed, affordability, and quality. It empowers users to make informed, data-driven decisions by providing access to a broad respondent base and advanced survey design tools. Whether for academic purposes or business insights, PopSurvey simplifies the research process, enabling users to gather valuable information swiftly and effectively.

**Average Rating:** 4.2/5.0

**Total Reviews:** 80

#### How Do G2 Users Rate PopSurvey?

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.9/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind PopSurvey?

- **Seller:** [PopSurvey](https://www.g2.com/sellers/popsurvey)
- **Year Founded:** 2010
- **HQ Location:** Needham, MA
- **Twitter:** @PopSurvey  
214 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b38ccd628309429331b3a6845f27819d44d09412f9b1e11de19f6db740a727ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpopsurvey%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 52% Small, 30% Medium

#### What Do G2 Reviewers Say About PopSurvey?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of PopSurvey, enjoying its simple setup and intuitive survey creation process.
- Users love the **quick setup** of PopSurvey, enabling effortless onboarding and immediate start for their surveys.
- Users find PopSurvey **intuitive** , enabling quick and effortless survey creation while enhancing user engagement and experience.
- Users appreciate the **efficiency** of PopSurvey, enjoying quick surveys and organized data for better decision-making.
- Users find the **initial setup easy and seamless** , allowing for a smooth integration into their workflow.

##### Cons

- Users feel that the product is **expensive** and may not provide value proportional to its cost.
- Users find PopSurvey to have a **not user-friendly interface** , leading to challenges with navigation and engagement.
- Users find the **free plan very limiting** , restricting survey options and causing confusion with unclear questions.
- Users find **complex scoring and limited integrations** to detract from the overall ease of using PopSurvey.
- Users find the **difficult setup** challenging, especially those lacking technical skills, leading to frustration during onboarding.

#### What Are Recent G2 Reviews of PopSurvey?

**["Streamlined Survey Creation and Sharing with Powerful Reporting"](https://www.g2.com/survey_responses/popsurvey-review-13058889)**

**Rating:** 4.5/5.0 stars

_— Bernd T._

[Read full review](https://www.g2.com/survey_responses/popsurvey-review-13058889)

**["Simple, Flexible Surveys with Real-Time Feedback and Strong Reporting"](https://www.g2.com/survey_responses/popsurvey-review-12856900)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/popsurvey-review-12856900)

#### What Are G2 Users Discussing About PopSurvey?

- [What is PopSurvey used for?](https://www.g2.com/discussions/what-is-popsurvey-used-for) - 3 comments, 1 upvote

### [Ideally](https://www.g2.com/products/ideally/reviews)

Ideally is the market research platform that puts real human insight into every creative and commercial decision. We're reinventing research for modern marketing, putting real consumer understanding into the hands of every marketer, strategist, and insights leader who needs it. Our platform delivers fast, always-on insight to understand what customers want, where categories are heading, and how to test ideas, products, and campaigns before they hit the market. Real people. Real responses. At the speed modern brands need to move. More than 250 brands and agencies across the US, UK, and APAC - including Treasury Wine Estates, Burger King, Google, and Rémy Cointreau - trust Ideally to make better decisions, faster.

**Average Rating:** 4.8/5.0

**Total Reviews:** 49

#### How Do G2 Users Rate Ideally?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.9/10)
- **Permissions:** 8.8/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Ideally?

- **Seller:** [Go Ideally](https://www.g2.com/sellers/go-ideally)
- **Company Website:** www.goideally.com
- **Year Founded:** 2023
- **HQ Location:** Auckland, NZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ebe48e2c16a96aff487dc68a07807de6cdb0a4dc3dd516ae43bcf55282e1a650&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fideally-insights%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
82 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Brand Manager
- **Top Industries:** Food & Beverages, Consumer Goods
- **Company Size:** 49% Medium, 30% Small

#### What Do G2 Reviewers Say About Ideally?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of the platform, enabling rapid research and efficient results with great support.
- Users value the **efficiency** of Ideally for delivering insights rapidly, enabling quick decision-making and enhancing overall strategy.
- Users praise the **responsive customer support** from the Ideally team, enhancing their overall experience and efficiency.
- Users commend the **helpful and responsive support** from the Ideally team, enhancing their overall experience and efficiency.
- Users find the platform **intuitive and user-friendly** , enabling quick and efficient feedback collection for better decision-making.

##### Cons

- Users find that **Ideally can be expensive** for additional features and ad hoc questions, impacting overall affordability.
- Users find **pricing issues** with Ideally, especially regarding rigid credit bundles and escalating costs for larger projects.
- Users find the **limited features** of Ideally restrict their ability to perform in-depth research and analysis.
- Users find the **limited flexibility** in credit usage a drawback, hindering occasional or one-time study accessibility.
- Users find the **character limit on concept boards** challenging and desire a mobile-friendly survey preview for convenience.

#### What Are Recent G2 Reviews of Ideally?

**["Intuitive, Cost-Effective Research Platform with Responsive Support"](https://www.g2.com/survey_responses/ideally-review-12995110)**

**Rating:** 4.0/5.0 stars

_— Josephine G._

[Read full review](https://www.g2.com/survey_responses/ideally-review-12995110)

**["Intuitive Platform for Fast, Actionable Feedback That Builds Confidence in Concepts"](https://www.g2.com/survey_responses/ideally-review-13101070)**

**Rating:** 5.0/5.0 stars

_— Stevie A._

[Read full review](https://www.g2.com/survey_responses/ideally-review-13101070)

### [Spotler Mail+](https://www.g2.com/products/spotler-mail/reviews)

Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates.

**Average Rating:** 4.4/5.0

**Total Reviews:** 200

#### How Do G2 Users Rate Spotler Mail+?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Permissions:** 9.1/10 (Category avg: 8.6/10)
- **Question Types:** 8.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Spotler Mail+?

- **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29)
- **Year Founded:** 2001
- **HQ Location:** Rotterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b56c0f59c6bec30134538449063af8ce8521d26f28197bced3170e60a9fc965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspotler-group%2F&secure%5Burl_type%5D=linkedin_company_website)  
164 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Director
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 50% Small, 41% Medium

#### What Do G2 Reviewers Say About Spotler Mail+?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Spotler Mail+, enhancing their marketing efforts through streamlined processes and simple setup.
- Users value the **effective email marketing automation** of Spotler Mail+, enhancing engagement and success in campaigns.
- Users value the **efficiency** of Spotler Mail+, streamlining marketing efforts and enhancing email campaign success rates.
- Users value the **automation capabilities** of Spotler Mail+, enhancing engagement and streamlining complex marketing campaigns efficiently.
- Users value the **automation features** of Spotler Mail+, enhancing engagement and making complex campaigns effortless.

##### Cons

- Users find the **learning curve challenging** , requiring patience to master the many functions available in Spotler Mail+.
- Users find **template issues** in Spotler Mail+ frustrating, with non-intuitive design and slow code editor response times.
- Users are frustrated with the **functionality issues** in Spotler Mail+, especially regarding deliverability tools and pricing options.
- Users experience **performance issues** with Spotler Mail+, particularly with freezes during image uploads and delays in email design.
- Users experience **poor customer support** , often facing delays in response that exacerbate user frustrations.

#### What Are Recent G2 Reviews of Spotler Mail+?

**["Best and easy AI Email Marketing Tools"](https://www.g2.com/survey_responses/spotler-mail-review-8938202)**

**Rating:** 5.0/5.0 stars

_— Ajay K._

[Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8938202)

**["Great experience for the first year"](https://www.g2.com/survey_responses/spotler-mail-review-8221769)**

**Rating:** 4.5/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8221769)

#### What Are G2 Users Discussing About Spotler Mail+?

- [What is Spotler used for?](https://www.g2.com/discussions/what-is-spotler-used-for)
- [What is Pure360 used for?](https://www.g2.com/discussions/what-is-pure360-used-for)

### [SurveySensum](https://www.g2.com/products/surveysensum/reviews)

SurveySensum is a leading customer feedback platform perfect for SMEs and larger corporations. It is more than just a platform — it's a comprehensive CX Consulting Service. Their dedicated CX consultants assist with everything from creating surveys to analyzing insights and determining which actions need to be taken based on these insights to achieve your business goals. Proudly serving over 500 businesses worldwide across 40+ countries, including the US and Asia, SurveySensum facilitates access to real-time, omnichannel consumer insights in an easy and affordable manner. Having formed partnerships with various sectors including FMCG, banking, retail, and automotive, SurveySensum boosts customer satisfaction, loyalty, and lifetime value.

**Average Rating:** 4.6/5.0

**Total Reviews:** 38

#### How Do G2 Users Rate SurveySensum?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.9/10)
- **Permissions:** 9.2/10 (Category avg: 8.6/10)
- **Question Types:** 9.5/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SurveySensum?

- **Seller:** [SurveySensum](https://www.g2.com/sellers/surveysensum)
- **Year Founded:** 2018
- **HQ Location:** Jakarta Selatan, DKI Jakarta
- **Twitter:** @SurveySensum  
708 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=201d5d284bcc9f27920a433b98ce69c388432c26a55cf58d9caf3d31470f3742&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F14599853%2F&secure%5Burl_type%5D=linkedin_company_website)  
43 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Health, Wellness and Fitness, Information Technology and Services
- **Company Size:** 50% Small, 29% Medium

#### What Do G2 Reviewers Say About SurveySensum?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **intuitive interface** of SurveySensum, making survey creation and analysis effortless and efficient.
- Users highlight the **intuitive survey builder** of SurveySensum, making feedback creation and analysis user-friendly and efficient.
- Users appreciate how SurveySensum offers **simplified feedback analysis** , making it easy to turn insights into actionable strategies.
- Users appreciate the **helpful customer support** offered by SurveySensum, enhancing their experience and facilitating smooth operations.
- Users appreciate the **clarity and simplicity** of SurveySensum, making feedback analysis and survey creation a breeze.

##### Cons

- Users note **integration issues** with existing tools, seeking more seamless connections and customization options for better functionality.
- Users find the **data exporting limitations** of SurveySensum cumbersome, complicating the sharing of insights effectively.
- Users note the **limited customization** in templates, hindering flexibility in report design and data presentation.
- Users find the **exporting process clunky** , limiting flexibility and requiring extra effort for detailed reporting.
- Users experience **dependency issues** with SurveySensum, citing slow loading and data sync delays impacting usability.

#### What Are Recent G2 Reviews of SurveySensum?

**["Intuitive Survey Builder, Needs Better Exports"](https://www.g2.com/survey_responses/surveysensum-review-12263061)**

**Rating:** 5.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/surveysensum-review-12263061)

**["Easy Multi-Channel Feedback Collection with Powerful Analytics and Clear Dashboards"](https://www.g2.com/survey_responses/surveysensum-review-12444964)**

**Rating:** 4.0/5.0 stars

_— Verified User in Oil & Energy_

[Read full review](https://www.g2.com/survey_responses/surveysensum-review-12444964)

#### What Are G2 Users Discussing About SurveySensum?

- [What is SurveySensum used for?](https://www.g2.com/discussions/what-is-surveysensum-used-for)

### [WordPress Quiz Maker Plugin](https://www.g2.com/es/products/wordpress-quiz-maker-plugin/reviews)

El Plugin de Creación de Cuestionarios de WordPress por AYS Pro es una herramienta integral diseñada para crear cuestionarios atractivos e interactivos para tu sitio web. Permite a los usuarios elaborar un número ilimitado de cuestionarios, cada uno con un número ilimitado de preguntas, lo que lo hace adecuado para diversas aplicaciones como evaluaciones educativas, compromiso del cliente y generación de leads. Características y Funcionalidades Clave: - Cuestionarios y Preguntas Ilimitadas: Crea tantos cuestionarios y preguntas como necesites sin restricciones. - Integración Multimedia: Mejora los cuestionarios incorporando imágenes y videos para hacerlos más interactivos. - Opciones de Aleatorización: Aleatoriza preguntas y respuestas para asegurar una experiencia única para cada participante. - Informes y Análisis: Accede a informes detallados y análisis para monitorear el rendimiento de los cuestionarios y el compromiso de los participantes. - Notificaciones por Correo Electrónico: Envía resultados personalizados, informes y certificados a usuarios y administradores por correo electrónico. - Capacidades de Integración: Integra sin problemas con plataformas como Google Sheets, Mailchimp, Zapier, Slack y WooCommerce para una funcionalidad mejorada. - Opciones de Personalización: Utiliza campos de formulario personalizados, cuestionarios de personalidad y soporte multilingüe para adaptar los cuestionarios a necesidades específicas. - Características de Seguridad: Implementa protección con contraseña, protección contra spam y protección de copia de contenido para mantener la integridad del cuestionario. - Soporte de Monetización: Integra con pasarelas de pago como PayPal y Stripe para vender cuestionarios directamente desde tu sitio web. Valor Principal y Soluciones para el Usuario: El Plugin de Creación de Cuestionarios de WordPress aborda la necesidad de una herramienta de creación de cuestionarios fácil de usar pero poderosa dentro del ecosistema de WordPress. Empodera a los propietarios de sitios web, educadores y mercadólogos para involucrar a su audiencia, evaluar el conocimiento y recopilar información valiosa sin requerir habilidades de codificación. Al ofrecer una amplia personalización, integración y características de informes, el plugin mejora la interacción del usuario, ayuda en la recopilación de datos y apoya estrategias de monetización, añadiendo así un valor significativo a cualquier sitio de WordPress.

**Average Rating:** 4.3/5.0

**Total Reviews:** 78

#### How Do G2 Users Rate WordPress Quiz Maker Plugin?

- **¿Ha sido the product un buen socio para hacer negocios?:** 8.1/10 (Category avg: 8.9/10)
- **Permisos:** 8.5/10 (Category avg: 8.6/10)
- **Tipos de preguntas:** 9.0/10 (Category avg: 8.9/10)
- **Exportación de datos:** 8.5/10 (Category avg: 8.7/10)

#### Who Is the Company Behind WordPress Quiz Maker Plugin?

- **Vendedor:** [AYS Pro](https://www.g2.com/es/sellers/ays-pro)
- **Año de fundación:** 2014
- **Ubicación de la sede:** Yerevan, AM
- **Twitter:** @AysProPlugins  
54 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=22acb36f8d32889f0ebe53dbd0de423b65a9d5e6f07aa60539b992ae78d8b357&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fays-pro-plugins%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 empleados en LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing y publicidad, Software de Computadora
- **Company Size:** 58% Small, 24% Medium

#### What Do G2 Reviewers Say About WordPress Quiz Maker Plugin?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios elogian la **facilidad de uso** del complemento WordPress Quiz Maker, permitiendo la creación rápida de cuestionarios para personas no técnicas.
- A los usuarios les encanta la **facilidad de uso** del complemento WordPress Quiz Maker, lo que hace que la creación de cuestionarios sea rápida y agradable.
- A los usuarios les encanta la **facilidad de crear cuestionarios** con el complemento WordPress Quiz Maker, disfrutando de su interfaz intuitiva y fácil de usar.
- Los usuarios elogian el **constructor de cuestionarios intuitivo** del complemento WordPress Quiz Maker, haciendo que la creación de cuestionarios sea rápida y agradable.
- Los usuarios aprecian la **alta personalización** del Plugin WordPress Quiz Maker, lo que permite la creación diversa de cuestionarios con facilidad.

##### Cons

- Los usuarios encuentran la **curva de aprendizaje empinada** , con una interfaz abrumadora para los nuevos usuarios y ajustes de configuración tediosos.
- Los usuarios encuentran las **opciones de personalización limitadas** restrictivas, lo que dificulta su capacidad para hacer coincidir el complemento con el diseño de su sitio web.
- Los usuarios encuentran la interfaz **no intuitiva** , sintiéndola desactualizada y abrumadora tanto para los nuevos como para los usuarios experimentados.
- Los usuarios encuentran que las **funciones limitadas** del complemento WordPress Quiz Maker restringen el crecimiento, especialmente necesitando la versión premium para opciones avanzadas.
- Los usuarios encuentran el **plugin de WordPress Quiz Maker poco amigable** debido a sus configuraciones abrumadoras y navegación difícil.

#### What Are Recent G2 Reviews of WordPress Quiz Maker Plugin?

**["Esencial para el cumplimiento, pero necesita mejoras de localización"](https://www.g2.com/es/survey_responses/wordpress-quiz-maker-plugin-review-12969632)**

**Rating:** 4.5/5.0 stars

_— Gutterman H._

[Read full review](https://www.g2.com/es/survey_responses/wordpress-quiz-maker-plugin-review-12969632)

**["Excelente herramienta de cuestionarios alineada con el RGPD para recursos humanos en Alemania, falta de integraciones críticas."](https://www.g2.com/es/survey_responses/wordpress-quiz-maker-plugin-review-13062126)**

**Rating:** 4.0/5.0 stars

_— Katy A._

[Read full review](https://www.g2.com/es/survey_responses/wordpress-quiz-maker-plugin-review-13062126)

#### What Are G2 Users Discussing About WordPress Quiz Maker Plugin?

- [¿Para qué se utiliza el complemento WordPress Quiz Maker?](https://www.g2.com/es/discussions/what-is-wordpress-quiz-maker-plugin-used-for) - 1 comment

### [DirectPoll](https://www.g2.com/products/directpoll/reviews)

DirectPoll is an intuitive, real-time polling tool designed to enhance audience engagement during presentations, lectures, and events. It enables presenters to create and conduct live polls swiftly, allowing participants to respond via smartphones, tablets, or computers. The results are displayed instantly, providing immediate feedback and fostering interactive communication between the presenter and the audience. Key Features and Functionality: - Real-Time Polling: Create and conduct polls that participants can respond to instantly, with live visualization of results. - Ease of Use: Set up polls in advance or on the fly with a user-friendly interface, requiring no special skills or installations. - Versatile Question Types: Incorporate single or multiple-choice questions to suit various polling needs. - Presentation Integration: Seamlessly include polls in presentations, automatically triggering new questions and integrating live result visualizations. - Educational Enhancements: Features like marking the correct answer and hiding answers during polling are particularly beneficial in educational settings to assess understanding and maintain engagement. Primary Value and User Solutions: DirectPoll addresses the need for interactive and engaging communication in various settings, such as classrooms, corporate meetings, and public events. By providing a platform for instant audience feedback, it helps presenters gauge understanding, gather opinions, and make sessions more dynamic. Its simplicity and real-time capabilities make it an effective tool for enhancing audience participation and ensuring that messages are effectively conveyed and received.

**Average Rating:** 4.4/5.0

**Total Reviews:** 49

#### How Do G2 Users Rate DirectPoll?

- **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 8.9/10)
- **Permissions:** 8.6/10 (Category avg: 8.6/10)
- **Question Types:** 9.2/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind DirectPoll?

- **Seller:** [Netcetera](https://www.g2.com/sellers/netcetera)
- **Year Founded:** 1996
- **HQ Location:** Zürich, Schweiz
- **Twitter:** @Netcetera  
2,323 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1f45d7c6ac12a61e82e0779bcc8d4e81efb1cfc10521d8a38ef950130895e74c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25969%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,000 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Information Technology and Services, Education Management
- **Company Size:** 51% Small, 27% Medium

#### What Do G2 Reviewers Say About DirectPoll?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **ease of use** of DirectPoll, enabling quick and efficient polling during meetings and team activities.
- Users highlight the **quick setup** of DirectPoll, enabling swift and seamless poll creation and engagement with minimal effort.
- Users value the **easy setup** of DirectPoll, enhancing quick decision-making and seamless collaboration for teams.
- Users value DirectPoll for its **ease of use** , allowing quick and efficient polling for better team collaboration.
- Users find DirectPoll to be **intuitive and user-friendly** , enabling seamless polling and quick feedback collection.

##### Cons

- Users find the **limited customization** options frustrating, desiring more control over their polls' appearance and features.
- Users express concerns about **limited data analysis** , which can lead to potential manipulation and transparency issues.
- Users find DirectPoll has **limited features** , lacking personalization and advanced analytics options, making it feel basic.
- Users find the **outdated design** limits customization and affects overall user experience negatively.
- Users are frustrated by **account creation limitations** on DirectPoll, hindering their ability to fully utilize the platform.

#### What Are Recent G2 Reviews of DirectPoll?

**["DirectPoll Makes Creating and Managing Polls Fast and Simple"](https://www.g2.com/survey_responses/directpoll-review-12934560)**

**Rating:** 4.0/5.0 stars

_— Muhammad O._

[Read full review](https://www.g2.com/survey_responses/directpoll-review-12934560)

**["DirectPoll Makes Quick, Clean Polling and Live Results Effortless"](https://www.g2.com/survey_responses/directpoll-review-13114363)**

**Rating:** 5.0/5.0 stars

_— Muzammil M._

[Read full review](https://www.g2.com/survey_responses/directpoll-review-13114363)

#### What Are G2 Users Discussing About DirectPoll?

- [What is DirectPoll used for?](https://www.g2.com/discussions/what-is-directpoll-used-for) - 1 comment

### [SimpleFeedback](https://www.g2.com/products/simplefeedback/reviews)

SimpleFeedback is a cloud-based customer engagement application designed to help businesses efficiently collect and manage customer feedback. It enables the creation of customizable feedback forms and widgets that can be seamlessly integrated into websites, blogs, and mobile applications. This facilitates the gathering of user suggestions, bug reports, testimonials, and sales inquiries, providing valuable insights to enhance products and services. Key Features and Functionality: - No Registration Required: Users can create feedback pages without the need for registration or login, streamlining the setup process. - Customizable Feedback Forms: The platform offers a feedback form designer with various customization options, allowing businesses to tailor forms to their specific needs. - Unique Links for Management and Sharing: Upon creating a feedback page, users receive two unique links: an admin link for managing feedback and a public link to share with others. - Feedback Moderation: Businesses can moderate feedback submissions to ensure quality and relevance. - User-Friendly Interface: The intuitive interface simplifies the process of collecting and managing feedback. - Privacy and Security: SimpleFeedback prioritizes user privacy by not tracking or storing personal information beyond what is explicitly provided. Feedback pages are accessible only to those with the unique links. Primary Value and Solutions Provided: SimpleFeedback addresses the need for an efficient and straightforward method for businesses to gather and manage customer feedback. By offering customizable and easily integrable feedback forms without the requirement for user registration, it lowers the barrier for customer engagement. The platform's real-time analytics and moderation capabilities enable businesses to promptly respond to user input, leading to improved customer satisfaction and product development. Additionally, its emphasis on privacy and security ensures that user data is handled responsibly, fostering trust between businesses and their customers.

**Average Rating:** 4.3/5.0

**Total Reviews:** 30

#### How Do G2 Users Rate SimpleFeedback?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Permissions:** 9.0/10 (Category avg: 8.6/10)
- **Question Types:** 9.4/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.4/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SimpleFeedback?

- **Seller:** [Magiwow](https://www.g2.com/sellers/magiwow)
- **Year Founded:** 2010
- **HQ Location:** San Jose, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dfdc85b238f0d9acaa8c4ad7b9e11bb347a9ed156d7172dcc92ae9f02fffe083&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmagiwow-llc%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Education Management, Financial Services
- **Company Size:** 39% Medium, 39% Small

#### What Do G2 Reviewers Say About SimpleFeedback?

_AI-generated summary from verified user reviews_

##### Pros

- Users find SimpleFeedback **super helpful** , consistently locating everything they need to enhance customer engagement.

##### Cons

- Users prefer **simpler feedback forms** , favoring MCQs over the lengthy text requirements of SimpleFeedback.
- Users often find **limited customization** options in SimpleFeedback, restricting their ability to tailor the software to their needs.
- Users often find **limited data analysis** challenging, hindering their ability to extract valuable insights effectively.
- Users prefer **shorter, MCQ-based feedback surveys** over lengthy text forms for a more efficient experience.
- Users find SimpleFeedback to be **time-consuming** , often struggling with data analysis and facing user fatigue.

#### What Are Recent G2 Reviews of SimpleFeedback?

**["SimpleFeedback: Easy to Use, Timely Feedback Every Time"](https://www.g2.com/survey_responses/simplefeedback-review-12643216)**

**Rating:** 5.0/5.0 stars

_— Florence N._

[Read full review](https://www.g2.com/survey_responses/simplefeedback-review-12643216)

**["Simple, effective feedback collection"](https://www.g2.com/survey_responses/simplefeedback-review-12702081)**

**Rating:** 5.0/5.0 stars

_— Thiebauld G._

[Read full review](https://www.g2.com/survey_responses/simplefeedback-review-12702081)

#### What Are G2 Users Discussing About SimpleFeedback?

- [What is SimpleFeedback used for?](https://www.g2.com/discussions/what-is-simplefeedback-used-for)

### [123FormBuilder](https://www.g2.com/products/123formbuilder/reviews)

123FormBuilder is a versatile and innovative form builder used by over 2 million individuals and businesses around the world to automate data collection processes and workflows. The forms are easy to build and even simpler to maintain, so you never have to worry about how to stay on top of things again. Here’s how it works: the drag & drop interface allows you to easily create forms, surveys, polls, and quizzes, all without ever having to write a single line of code. (Phew, right?) Just add the fields, set up the custom email notifications, and distribute the form... That’s it! Data and payment collection and management have never been easier. And, know what else? 123FormBuilder integrates with more tools than any other online form builder, too. That means no more time spent exporting, importing, and manually entering data! Simply select the app or payment gateway you want, and integrate instantly. No need to worry about privacy, either. 123FormBuilder takes data protection and security seriously and is fully GDPR and HIPAA compliant, so you get both peace of mind and complete control over your data storage. Search through the 1,900+ templates and take what you need. It’s probably in there. If you still have tools all over the screen, this is your sign to put them all aside. 123FormBuilder has rolled it all into one and made it as easy as 1-2-3 to use. Whether you’re part of a small business looking to simplify your internal processes or a large company aiming for a customized Enterprise package, you’re covered now.

**Average Rating:** 4.5/5.0

**Total Reviews:** 175

#### How Do G2 Users Rate 123FormBuilder?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 8.9/10)
- **Permissions:** 8.1/10 (Category avg: 8.6/10)
- **Question Types:** 10.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind 123FormBuilder?

- **Seller:** [123FormBuilder](https://www.g2.com/sellers/123formbuilder)
- **Year Founded:** 2008
- **HQ Location:** Timisoara, Romania
- **Twitter:** @123formbuilder  
3,297 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0727f42f1ef38684d9dc2f5dd02a78377e5495002857084755a515c3e292ba98&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1897044&secure%5Burl_type%5D=linkedin_company_website)  
32 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 61% Small, 21% Medium

#### What Do G2 Reviewers Say About 123FormBuilder?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **ease of creation** with 123FormBuilder, making form design quick and simple without technical challenges.
- Users appreciate the **ease of use** of 123FormBuilder, allowing quick and straightforward form creation without technical hassles.
- Users value the **customizability** of 123FormBuilder, allowing tailored solutions and seamless integrations with existing tools.
- Users commend the **easy integrations** of 123FormBuilder, simplifying lead and data collection effortlessly.
- Users value the **user-friendly form creation** capabilities of 123FormBuilder, enhancing efficiency in data collection and management.

##### Cons

- Users face **delays** in integration and support, complicating form setup and impacting overall user experience.
- Users find the **limited flexibility in form design** can restrict custom layouts and lead to occasional bugs.
- Users find the **learning curve steep** , especially for integrating APIs and managing user setups efficiently.
- Users find the **difficult customization** options of 123FormBuilder limit their ability to create unique layouts.
- Users experience **form complexity** with bugs and challenges in URL redirects during updates, affecting development efficiency.

#### What Are Recent G2 Reviews of 123FormBuilder?

**["Effortless Form Creation Without Coding"](https://www.g2.com/survey_responses/123formbuilder-review-12053576)**

**Rating:** 4.0/5.0 stars

_— Naafay M._

[Read full review](https://www.g2.com/survey_responses/123formbuilder-review-12053576)

**["Intuitive form creation, varied templates, and very practical integrations"](https://www.g2.com/survey_responses/123formbuilder-review-12495067)**

**Rating:** 4.5/5.0 stars

_— Evan d._

[Read full review](https://www.g2.com/survey_responses/123formbuilder-review-12495067)

#### What Are G2 Users Discussing About 123FormBuilder?

- [What is 123FormBuilder used for?](https://www.g2.com/discussions/what-is-123formbuilder-used-for) - 1 comment

### [SurveyVista](https://www.g2.com/products/surveyvista/reviews)

Automate Data Collection and Unlock Deeper Insights in Salesforce SurveyVista is a 100% native Salesforce Survey, Form, and Assessment Solution, revolutionizing how businesses collect, integrate, understand, and act on feedback—securely and in real time, all within Salesforce. Built entirely on Salesforce, SurveyVista inherits Salesforce’s robust compliance certifications (HIPAA, SOC, ISO, GDPR), ensuring the highest standards of security and data protection. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Collect – Capture Feedback Effortlessly - Automate data collection with surveys and forms that seamlessly integrate into Salesforce. - Increase response rates with multi-channel distribution via email, SMS, WhatsApp, and landing pages. - Customize branded, intuitive surveys, forms, and assessments that reflect your organization's look and feel. Integrate – Seamlessly Connect Feedback to Salesforce - Map responses directly to Salesforce records, eliminating manual data entry and ensuring real-time data availability. - Pre-fill & personalize surveys and forms with Salesforce data, improving accuracy and streamlining end-user experiences. - Keep all feedback secure within your Salesforce org, ensuring compliance and maintaining a 360º view of customer and employee sentiment. Understand – Gain Meaningful Insights from Feedback - Analyze trends with AI-powered analytics, turning raw feedback into actionable intelligence. - Uncover key drivers behind CSAT, CES, and NPS using built-in reporting and sentiment analysis. - Leverage pre-built dashboards in Salesforce to track response trends, identify sentiment shifts, and spot improvement areas. Act – Turn Insights into Meaningful Change - Automate follow-ups and workflows based on survey responses to drive engagement and retention. - Trigger actions within Salesforce based on feedback insights, such as case creation for low CSAT scores. - Enhance customer and employee experiences by addressing feedback in real-time and continuously optimizing interactions. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Who is SurveyVista For? - Sales & CX Leaders looking to automate feedback collection and enhance customer experience within Salesforce. - HR Teams need to monitor employee satisfaction and engagement. - Nonprofits & Healthcare Organizations streamlining program registrations, patient intake, volunteer feedback, grant application & approval, and more. - Product & Marketing Teams gathering data-driven insights to inform business strategies. Try SurveyVista Today - Explore a free trial to see how SurveyVista can transform your data collection. - Schedule a personalized demo to upload your own feedback data and unlock tailored insights. - Experience the power of SurveyVista—your complete feedback and data collection solution for Salesforce. Get SurveyVista Now! (https://surveyvista.com/?utm\_source=G2&utm\_medium=listing&utm\_campaign=G2) AppExchange: https://sforce.co/3VaUH32

**Average Rating:** 4.9/5.0

**Total Reviews:** 36

#### How Do G2 Users Rate SurveyVista?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 8.9/10)
- **Permissions:** 8.7/10 (Category avg: 8.6/10)
- **Question Types:** 9.4/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SurveyVista?

- **Seller:** [Ardira](https://www.g2.com/sellers/ardira)
- **Year Founded:** 2019
- **HQ Location:** Santa Clara, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=21817b62edbb367efa75e11105871c98b07a9a9918dc4ea0322c01cd8a132bae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsurveyvista%2F&secure%5Burl_type%5D=linkedin_company_website)  
36 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Non-Profit Organization Management
- **Company Size:** 58% Medium, 36% Small

#### What Do G2 Reviewers Say About SurveyVista?

_AI-generated summary from verified user reviews_

##### Pros

- Users admire the **exceptional customer support** from SurveyVista, highlighting quick responses and effective problem-solving.
- Users highly value the **data security and integration** with Salesforce, enhancing feedback collection and reporting capabilities.
- Users love the **user-friendly interface** of SurveyVista, discovering new powerful features for various applications every day.
- Users value the **seamless Salesforce integration** of SurveyVista, enhancing workflows and efficiency significantly.
- Users value the **user-friendly interface** of SurveyVista, which simplifies survey creation and enhances overall productivity.

##### Cons

- Users find the **learning curve steep** due to its complexity, but helpful resources aid in understanding.
- Users find the **complex features** of SurveyVista challenging, requiring experience to effectively navigate advanced customizations.
- Users find SurveyVista to have a **complex tool usage** that may require advanced admin experience for effective personalization.
- Users find **limited customization** in SurveyVista's reports a hindrance for thorough analysis and insights.
- Users find the **complex logic setup** challenging, requiring experienced admins for effective personalization and flow management.

#### What Are Recent G2 Reviews of SurveyVista?

**["SurveyVista: Flexible, Ever-Improving Tool with Outstanding Customer Support"](https://www.g2.com/survey_responses/surveyvista-review-12237175)**

**Rating:** 5.0/5.0 stars

_— Vance L._

[Read full review](https://www.g2.com/survey_responses/surveyvista-review-12237175)

**["Seamless Salesforce Integration, Intuitive Surveys, and Outstanding Support"](https://www.g2.com/survey_responses/surveyvista-review-12241958)**

**Rating:** 5.0/5.0 stars

_— Kyle B._

[Read full review](https://www.g2.com/survey_responses/surveyvista-review-12241958)

### [CustomerHero](https://www.g2.com/products/customerhero/reviews)

We deliver world-class solutions for online surveys – from gathering data and analysis to undertaking appropriate actions that change brand recognition for the better.

**Average Rating:** 4.8/5.0

**Total Reviews:** 19

#### How Do G2 Users Rate CustomerHero?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind CustomerHero?

- **Seller:** [CustomerHero](https://www.g2.com/sellers/customerhero)
- **Year Founded:** 2006
- **HQ Location:** Warsaw
- **Twitter:** @StartquestionHQ  
72 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d53e860ff03852519763107e7d04989a992d5048f8b2ffff7405fc2d84b9a812&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10890903&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 58% Small, 32% Medium

#### What Are Recent G2 Reviews of CustomerHero?

**["Advantages and disadvantages of software Startquestion Webankieta"](https://www.g2.com/survey_responses/customerhero-review-4398205)**

**Rating:** 5.0/5.0 stars

_— Verified User in Electrical/Electronic Manufacturing_

[Read full review](https://www.g2.com/survey_responses/customerhero-review-4398205)

**["Excellent tool and customer service!"](https://www.g2.com/survey_responses/customerhero-review-4149190)**

**Rating:** 5.0/5.0 stars

_— Jessica H._

[Read full review](https://www.g2.com/survey_responses/customerhero-review-4149190)

#### What Are G2 Users Discussing About CustomerHero?

- [What is Startquestion used for?](https://www.g2.com/discussions/what-is-startquestion-used-for)

### [Voxco Survey Platform](https://www.g2.com/products/voxco-survey-platform/reviews)

Voxco Insights Platform, a global leader in cloud & on-premise feedback management, helps organizations optimize omnichannel experiences & conduct sophisticated market research and drive business growth. Voxco Research cloud, an omnichannel survey platform, enables organizations to conduct multimodal survey research with Voxco Online, Voxco CATI, Voxco IVR, Voxco Dialer & Voxco Analytics. Voxco has a diverse suite of products catering to a wide range of industries including finance, healthcare, hospitality, insurance. Voxco provides you the tools for all purposes - from gathering your data to analyzing it and generating reports as well - Voxco is the one stop solution for all your survey needs. With Voxco Audience, you can create niche targeted panels by choosing target audience of your choice from a pool of 10Mn+ verified professionals, 90+ filters and save over 30% on ad-hoc costs. With Voxco, you can create powerful, engaging surveys with ease. Using the drag and drop interface you can easily create, modify and test surveys with no coding required at all. With its diverse range of question types, you can craft surveys suited perfectly for your needs. Voxco believes and delivers on its philosophy of One Platform, All Channels. With its truly omnichannel nature, you can maximize your responses - create one survey and launch it across multiple channels - online, telephone, offline. For surveys on dedicated channels, Voxco has its very own Voxco CATI (telephone surveys) and Voxco Mobile Offline(CAPI offline surveys). And the best part is that all data gathered from different sources is stored at one central location. With Voxco Analytics, watch the gathered data come to life in the form of dynamic dashboards. Perform complex operations like stats analysis, create custom cross tabs, apply weighting - all in one place. Take an in-depth look into your results with dynamic filters. All survey data is updated real time, allowing you to be updated with the latest trends and customer sentiments. Once you’re happy with your reports, export them to Powerpoint at the click of a button or share them with your team on the Key Findings Portal. Voxco is trusted by more than 450+ global brands, top 50 MR firms and universities across the world to conduct over 50Mn+ surveys in 200+ languages in 40+ countries. Sales and support offices in Canada, USA, France, UK, Germany and Australia.

**Average Rating:** 4.3/5.0

**Total Reviews:** 105

#### How Do G2 Users Rate Voxco Survey Platform?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Permissions:** 8.4/10 (Category avg: 8.6/10)
- **Question Types:** 8.8/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Voxco Survey Platform?

- **Seller:** [Discuss.io](https://www.g2.com/sellers/discuss-io)
- **Year Founded:** 2012
- **HQ Location:** Seattle, Washington
- **Twitter:** @discuss\_io  
3,413 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=166e5ee7e95648fe481ab68b3a6bb3e67710ed3930174049035c4cb8b42cb638&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdiscuss-io&secure%5Burl_type%5D=linkedin_company_website)  
305 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Market Research, Information Technology and Services
- **Company Size:** 52% Small, 26% Medium

#### What Do G2 Reviewers Say About Voxco Survey Platform?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Voxco Survey Platform, praising its user-friendly setup and intuitive design features.
- Users commend the **user-friendly setup** of Voxco Survey Platform, making the initial configuration process straightforward and hassle-free.
- Users praise the **flexibility** of Voxco Survey Platform, enabling easy design and management of multi-channel surveys efficiently.
- Users value the **quality customer support** from Voxco Survey Platform, enhancing their survey experience effectively.
- Users appreciate the **ease of creation** with Voxco Survey Platform, thanks to its intuitive drag-and-drop feature.

##### Cons

- Users find the **user interface complex** , suggesting that a simpler design would enhance the overall experience.
- Users experience **software bugs** that cause radio buttons to stick, hindering navigation during surveys.
- Users find the **dashboard issues** of Voxco Survey Platform hinder performance tracking and user experience.
- Users find the **reporting and visualization tools** less intuitive compared to competitors, impacting their overall experience.
- Users find the **difficult setup** of the Voxco Survey Platform to be a barrier for new users starting out.

#### What Are Recent G2 Reviews of Voxco Survey Platform?

**["Flexible Survey Customization, Needs UI Improvement"](https://www.g2.com/survey_responses/voxco-survey-platform-review-12692141)**

**Rating:** 4.0/5.0 stars

_— Valerio D._

[Read full review](https://www.g2.com/survey_responses/voxco-survey-platform-review-12692141)

**["Versatile Multi channel survey tool with great AI Analytics"](https://www.g2.com/survey_responses/voxco-survey-platform-review-13159439)**

**Rating:** 4.5/5.0 stars

_— Yetender S._

[Read full review](https://www.g2.com/survey_responses/voxco-survey-platform-review-13159439)

#### What Are G2 Users Discussing About Voxco Survey Platform?

- [What is the best online survey platform?](https://www.g2.com/discussions/voxco-survey-platform-what-is-the-best-online-survey-platform) - 1 comment
- [What is a powerful software used in creating online surveys?](https://www.g2.com/discussions/what-is-a-powerful-software-used-in-creating-online-surveys)
- [Which software is best for Survey?](https://www.g2.com/discussions/voxco-survey-platform-which-software-is-best-for-survey) - 1 comment
- [What is voxco?](https://www.g2.com/discussions/what-is-voxco) - 1 comment

### [Omniconvert](https://www.g2.com/es/products/omniconvert/reviews)

Omniconvert Explore es una herramienta de experimentación avanzada diseñada para asistir a agencias, equipos de desarrollo y producto, así como a los mercadólogos que puedan tener un soporte de TI limitado. Esta solución de software empodera a los usuarios para lanzar experimentos que pueden mejorar la toma de decisiones y optimizar las experiencias de usuario a través de varias plataformas digitales. Al proporcionar un conjunto completo de características, Omniconvert Explore atiende a una audiencia diversa que busca aprovechar los conocimientos basados en datos para mejorar el rendimiento. El software permite a los usuarios diseñar y ejecutar pruebas A/B, personalizar experiencias en el sitio, recopilar comentarios de los clientes y segmentar audiencias, todo desde una sola interfaz. Omniconvert Explore es utilizado por gerentes de comercio electrónico, especialistas en CRO y mercadólogos digitales para identificar puntos de fricción en el recorrido de compra, probar ideas de mejora e implementar cambios validados sin depender en gran medida de los desarrolladores. Casos de uso típicos incluyen: - mejorar las tasas de "añadir al carrito" - reducir el abandono del proceso de compra - aumentar el valor promedio de los pedidos a través de la personalización y la experimentación. Omniconvert Explore se integra con las principales plataformas de comercio electrónico como Shopify, Magento, WooCommerce y tiendas en línea personalizadas. Capacidades clave: - Herramientas visuales de pruebas A/B y de división para elementos del sitio web y flujos de usuario - Segmentación de audiencia basada en comportamiento, fuente de tráfico y atributos - Personalización en el sitio con contenido dinámico y recomendaciones - Widgets integrados de encuestas y comentarios para capturar ideas de los clientes - Seguimiento de rendimiento en tiempo real y análisis de experimentos - Integraciones con plataformas de análisis, CRM y marketing Al combinar pruebas, personalización e investigación del cliente en una sola herramienta, Omniconvert Explore ayuda a los equipos a realizar mejoras objetivas y medibles en la experiencia del usuario. Está diseñado para apoyar la toma de decisiones basada en datos y la experimentación continua a través de los puntos de contacto del comercio electrónico. Por qué los usuarios eligen Omniconvert Los profesionales de comercio electrónico y CRO eligen Omniconvert Explore porque unifica las pruebas A/B, la personalización en el sitio y las herramientas de retroalimentación del cliente en un solo espacio de trabajo. Esto ayuda a los equipos a pasar más rápido de la idea a la acción y validar ideas a través de la experimentación. Los usuarios informan que el editor visual de Omniconvert Explore, la segmentación de audiencia y los paneles de informes facilitan el diseño de experimentos y el seguimiento del rendimiento sin una configuración técnica extensa. Las integraciones de la plataforma con los principales sistemas de comercio electrónico y herramientas de análisis permiten una medición consistente a través de iniciativas de marketing y experiencia del usuario.

**Average Rating:** 4.6/5.0

**Total Reviews:** 186

#### How Do G2 Users Rate Omniconvert?

- **¿Ha sido the product un buen socio para hacer negocios?:** 9.2/10 (Category avg: 8.9/10)
- **Permisos:** 8.3/10 (Category avg: 8.6/10)
- **Tipos de preguntas:** 8.5/10 (Category avg: 8.9/10)
- **Exportación de datos:** 8.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Omniconvert?

- **Vendedor:** [Omniconvert](https://www.g2.com/es/sellers/omniconvert)
- **Sitio web de la empresa:** www.omniconvert.com
- **Año de fundación:** 2013
- **Ubicación de la sede:** Bucharest, Romania
- **Twitter:** @Omniconvert  
5,296 seguidores en Twitter
- **Página de LinkedIn®:** [www.linkedin.com](https://www.g2.com/es/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=772364eacc8498308fd04c1a8ffd135763f1bdef93fe3c8d673ebf4d9ed75284&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10952307%2F&secure%5Burl_type%5D=linkedin_company_website)  
42 empleados en LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Venta al por Menor, Marketing y publicidad
- **Company Size:** 54% Small, 35% Medium

#### What Do G2 Reviewers Say About Omniconvert?

_AI-generated summary from verified user reviews_

##### Pros

- Los usuarios elogian el **excepcional servicio al cliente** de Omniconvert, destacando su dedicación y amabilidad durante tareas complejas.
- Los usuarios aprecian el **notable soporte al cliente** de Omniconvert, proporcionando ayuda receptiva durante escenarios de prueba complejos.
- Los usuarios valoran la **notable facilidad de uso** de Omniconvert, simplificando las pruebas A/B con características intuitivas y una navegación clara.
- A los usuarios les encanta la **interfaz intuitiva** de Omniconvert, que facilita las pruebas A/B sin necesidad de soporte de desarrollo constante.
- Los usuarios valoran la **facilidad de las pruebas A/B** con Omniconvert, apreciando su plataforma intuitiva y su soporte excepcional.

##### Cons

- Los usuarios notan que existe una **curva de aprendizaje** , especialmente para aquellos que no están familiarizados con las pruebas A/B o implementaciones complejas.
- Los usuarios expresan preocupaciones sobre el **pobre soporte al cliente** , citando recursos insuficientes en el centro de ayuda y procesos de implementación desafiantes.
- Los usuarios encuentran la **interfaz confusa** , luchando con cambios frecuentes y una falta de explicaciones claras de funcionalidad.
- Los usuarios expresan preocupaciones sobre la **dependencia de los desarrolladores** para cambios complejos, prefiriendo opciones más amigables para el usuario.
- Los usuarios encuentran **frustrantes las características faltantes** , especialmente la falta de puntos de referencia y métricas para experimentos efectivos.

#### What Are Recent G2 Reviews of Omniconvert?

**["Plataforma CRO con pruebas A/B rápidas y personalización"](https://www.g2.com/es/survey_responses/omniconvert-review-12923579)**

**Rating:** 5.0/5.0 stars

_— Michal K._

[Read full review](https://www.g2.com/es/survey_responses/omniconvert-review-12923579)

**["Plataforma de pruebas A/B excepcional con soporte extraordinario"](https://www.g2.com/es/survey_responses/omniconvert-review-12063227)**

**Rating:** 5.0/5.0 stars

_— Todd S._

[Read full review](https://www.g2.com/es/survey_responses/omniconvert-review-12063227)

#### What Are G2 Users Discussing About Omniconvert?

- [¿Para qué se utiliza Omniconvert?](https://www.g2.com/es/discussions/what-is-omniconvert-used-for) - 1 comment

### [SmartSurvey](https://www.g2.com/products/smartsurvey/reviews)

SmartSurvey is the UK's leading SaaS feedback platform. Spin up surveys, forms and questionnaires in minutes, send them anywhere your audience is, and turn raw responses into insight you can act on, all without leaving the platform. Native AI sentiment and thematic analysis surface the themes hiding in your open-text answers. Live dashboards and white-label reports put the right numbers in front of the right people. Connect SmartSurvey to the tools your team uses such as HubSpot, Salesforce, Power BI, MS Teams and so many more. The survey platform for everyone, from students and charities to growing businesses and public sector teams. Pick a free-for-life plan for basic surveys, self-serve plans for solo professionals and teams, or enterprise solutions for full CX, EX, PX and citizen engagement programmes. Multi-user team plans make collaboration simple. With hundreds of thousands of users from across the world and more than a billion responses analysed, you are in safe hands and great company. ISO 27001 certified, Cyber Essentials Plus, GDPR compliant, and UK-hosted as standard. Learn more by visiting https://www.smartsurvey.co.uk/

**Average Rating:** 4.6/5.0

**Total Reviews:** 46

#### How Do G2 Users Rate SmartSurvey?

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.3/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.6/10 (Category avg: 8.7/10)

#### Who Is the Company Behind SmartSurvey?

- **Seller:** [SmartSurvey](https://www.g2.com/sellers/smartsurvey)
- **Year Founded:** 2003
- **HQ Location:** Tewkesbury, Gloucestershire
- **Twitter:** @SmartSurvey  
1,561 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bbcdf8bf950224a5f06b93de241b9f6149048bb013fa80483c70313da2a05fc4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2844515%2F&secure%5Burl_type%5D=linkedin_company_website)  
37 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Education Management
- **Company Size:** 49% Small, 38% Medium

#### What Are Recent G2 Reviews of SmartSurvey?

**["Great Survey Site, just one suggestion for improvement"](https://www.g2.com/survey_responses/smartsurvey-review-7956199)**

**Rating:** 5.0/5.0 stars

_— Verified User in Human Resources_

[Read full review](https://www.g2.com/survey_responses/smartsurvey-review-7956199)

**["NHS Review of SmartSurvey"](https://www.g2.com/survey_responses/smartsurvey-review-7949226)**

**Rating:** 5.0/5.0 stars

_— Verified User in Hospital & Health Care_

[Read full review](https://www.g2.com/survey_responses/smartsurvey-review-7949226)

#### What Are G2 Users Discussing About SmartSurvey?

- [What is SmartSurvey used for?](https://www.g2.com/discussions/what-is-smartsurvey-used-for)
- [How can I create a free survey?](https://www.g2.com/discussions/how-can-i-create-a-free-survey)
- [Is Smart survey anonymous?](https://www.g2.com/discussions/is-smart-survey-anonymous)
- [Is Smart Survey free?](https://www.g2.com/discussions/is-smart-survey-free)
- [What is SmartSurvey?](https://www.g2.com/discussions/what-is-smartsurvey) - 1 comment

### [Survicate](https://www.g2.com/products/survicate/reviews)

Survicate is a customer feedback platform built for product, research, marketing, and CX teams. Collect feedback across every channel, analyze it with AI and customizable dashboards, and act on it through 40+ native integrations, all in one place. Start with surveys. Deploy targeted CSAT, NPS, and custom surveys across your website, mobile app, email, Braze In-App messages, and Intercom chat. Advanced logic, behavioral targeting, and AI-generated follow-up questions help you ask the right people the right questions at the right moment. Then go further. Insights Hub automatically categorizes feedback, detects trends, and surfaces patterns across all your sources. Ask Research Assistant a question and get instant answers backed by actual customer quotes, no manual digging required. Finally, close the loop. Push feedback directly to the tools your teams already use: create Jira tickets from bug reports, sync responses to HubSpot or Salesforce, trigger automated workflows in Braze or Klaviyo, and keep everyone aligned with real-time Slack summaries. Feedback stops being a report, joins discussions where they happen, and starts driving decisions that matter. Why teams choose Survicate: - Multi-channel surveys with behavioral targeting and advanced logic - AI that categorizes feedback and detects trends automatically - Customizable dashboards for a real-time view of key metrics across teams - Research Assistant for instant, source-backed answers to research questions - 40+ native integrations with HubSpot, Salesforce, Braze, Zendesk, and more - Every AI insight backed by verifiable customer quotes With Survicate, customer feedback stops being noise and starts driving the decisions that matter.

**Average Rating:** 4.6/5.0

**Total Reviews:** 200

#### How Do G2 Users Rate Survicate?

- **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 8.9/10)
- **Permissions:** 8.3/10 (Category avg: 8.6/10)
- **Question Types:** 8.8/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.8/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Survicate?

- **Seller:** [Survicate](https://www.g2.com/sellers/survicate)
- **Company Website:** survicate.com
- **Year Founded:** 2013
- **HQ Location:** Warsaw, MA
- **Twitter:** @Survicate  
12,830 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=eb4a95892b2bd1fe9b956007c990f65f097381672dfc9b54032cb36e61ed260e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3210935%2F&secure%5Burl_type%5D=linkedin_company_website)  
58 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Product Manager
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 46% Small, 42% Medium

#### What Do G2 Reviewers Say About Survicate?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Survicate to be **intuitive and easy to use** , enhancing their ability to gather valuable feedback efficiently.
- Users appreciate the **survey management capabilities** of Survicate, benefiting from robust feedback collection and insightful analysis.
- Users praise the **stellar customer support** of Survicate, noting its responsiveness and helpfulness during interactions.
- Users praise the **easy integrations** with tools like Marketo and Salesforce, streamlining their workflow effectively.
- Users appreciate the **multiple easy integrations** of Survicate, enhancing survey functionality across various platforms effortlessly.

##### Cons

- Users experience **audience targeting issues** with Survicate, limiting customization and complicating mobile survey management.
- Users experience **limitations in audience targeting and customization** , affecting effectiveness and usability of Survicate.
- Users find **limited customization** in Survicate frustrating, especially regarding widget designs and survey adaptability.
- Users note **survey limitations** , including insufficient customization options and lack of intuitive UX/UI for updating surveys.
- Users find **missing features** in Survicate, highlighting limitations in audience targeting, customization, and dashboard quality.

#### What Are Recent G2 Reviews of Survicate?

**["Research Assistant helps me find the answers that actually matter"](https://www.g2.com/survey_responses/survicate-review-13073674)**

**Rating:** 4.5/5.0 stars

_— Yauhen D._

[Read full review](https://www.g2.com/survey_responses/survicate-review-13073674)

**["It Makes Wellness Feedback and Survey Management Simple and Organized"](https://www.g2.com/survey_responses/survicate-review-12858493)**

**Rating:** 4.5/5.0 stars

_— Ishan S._

[Read full review](https://www.g2.com/survey_responses/survicate-review-12858493)

#### What Are G2 Users Discussing About Survicate?

- [What is Survicate used for?](https://www.g2.com/discussions/what-is-survicate-used-for)

### [AidaForm](https://www.g2.com/products/aidaform/reviews)

AidaForm a complete service where you can create both conversational and traditional online forms, surveys, landing pages, order forms and quizzes.

**Average Rating:** 4.7/5.0

**Total Reviews:** 65

#### How Do G2 Users Rate AidaForm?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 8.9/10)
- **Permissions:** 10.0/10 (Category avg: 8.6/10)
- **Question Types:** 10.0/10 (Category avg: 8.9/10)
- **Data Exporting:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind AidaForm?

- **Seller:** [AidaForm](https://www.g2.com/sellers/aidaform)
- **Year Founded:** 2019
- **HQ Location:** Bonn, DE
- **Twitter:** @AidaForm  
37 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=563f96a36d50b12d6f3a0d8a589f6b67f03f9ab94cda8b670212e0cc5e3fba21&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Faidaform%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Founder, Owner
- **Top Industries:** Marketing and Advertising
- **Company Size:** 88% Small, 9% Medium

#### What Do G2 Reviewers Say About AidaForm?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of AidaForm, enabling quick form creation and seamless integration without training.
- Users value the **versatility and ease of use** of AidaForm, making it a powerful tool for various business needs.
- Users commend the **excellent customer support** from AidaForm, appreciating the responsiveness of the founder for seamless assistance.
- Users love the **easy implementation** of AidaForm, appreciating its intuitive setup that boosts productivity for teams.
- Users value the **easy integrations** of AidaForm, enhancing productivity and simplifying the creation of forms and tools.

##### Cons

- Users report **layout issues** with AidaForm, particularly with audio options obscuring questions and complicating user experience.
- Users express frustration over AidaForm's **missing collaboration features** and integration options, hindering teamwork and functionality.
- Users express frustration with **dependency issues** related to collaboration, integration, and limited multi-user capabilities in AidaForm.
- Users find AidaForm's **email functionality lacking** , feeling it's not straightforward and lacks essential features for effective communication.
- Users are disappointed with the **integration issues** in AidaForm, feeling limited by the lack of collaboration features.

#### What Are Recent G2 Reviews of AidaForm?

**["Effortless Assessments with Seamless CRM Integration"](https://www.g2.com/survey_responses/aidaform-review-12646064)**

**Rating:** 5.0/5.0 stars

_— Kevin W._

[Read full review](https://www.g2.com/survey_responses/aidaform-review-12646064)

**["User-Friendly with Seamless Integration"](https://www.g2.com/survey_responses/aidaform-review-12568219)**

**Rating:** 5.0/5.0 stars

_— Mitch B._

[Read full review](https://www.g2.com/survey_responses/aidaform-review-12568219)

#### What Are G2 Users Discussing About AidaForm?

- [What does Aidaform do?](https://www.g2.com/discussions/what-does-aidaform-do)
- [What is the use of Aidaform?](https://www.g2.com/discussions/what-is-the-use-of-aidaform)
- [Is AidaForm free?](https://www.g2.com/discussions/is-aidaform-free) - 1 comment
- [What is AidaForm?](https://www.g2.com/discussions/what-is-aidaform) - 1 comment

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[Browse Survey Themes](/categories/survey/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated 

Products classified in the overall Survey category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business Survey to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business Survey category.

In addition to qualifying for inclusion in the Survey Software category, to qualify for inclusion in the Small Business Survey Software category, a product must have at least 10 reviews left by a reviewer from a small business.

Show More

* * *

## How Do You Choose the Right Survey Software?

### What You Should Know About Survey Software

### What is Survey Software?

Survey software allows users to create various survey types to gather information. These solutions are useful across a wide range of industries and for collecting different sets of information. Businesses can gather customer feedback to inform their product development and marketing strategies. This information can also be used to develop internal employee engagement strategies. Survey software can even be used to poll constituents in a political district. That data is then used to shape campaign strategies. Mobile survey software applications have now expanded the possibilities for use. In short, survey software is a multiuse tool that is limited only by the creativity of its users during deployment.

Key Benefits of Survey Software

- Collect feedback and data efficiently
- Leverage data to develop strategy
- Gain customer insight
- Manage the survey process

### Why Use Survey Software?

Survey software has many different use cases. Businesses may use survey software to shape product development based on customer feedback, and educational institutions use survey software to assess their academic programs and employees. Corporations may use it to solicit feedback from employees, take that feedback, and use it to create an employee engagement strategy. Survey tools can be used during live events and even in the field to collect valuable data.

**Product Development —** Products, be they software products or otherwise, can always improve. Internal product teams are often extremely close to the product they’re developing, so it can be difficult to stay objective and maintain an unbiased perspective when it comes to evaluating potential areas for improvement. Survey software can be used prelaunch to help teams put together a comprehensive, customer-focused product or postlaunch to help product teams tweak the product to improve it.

**Education Program Assessment —** Academic program surveys have long been a part of university-level courses. They give students a voice that can be heard by the administration by producing teacher evaluations. Course evaluations are also given to compile feedback about the actual structure and content of the course itself. The feedback is then used to improve teacher performance and increase the amount of value students are seeing from their courses.

**Employee Feedback —** One of the use cases of survey software is gathering employee feedback. These surveys are often anonymous to solicit the most accurate, unfiltered feedback from employees. Businesses then compile the data gathered from employees during the survey and analyze it. Management and human resources teams then use the insights gained through the analysis of the data to identify employee-highlighted problem areas and put in place active strategies to improve those areas. While survey tools can be used to solicit employee feedback, employee engagement tools contain both survey features and comprehensive tools to address employee concerns and increase engagement levels.

### Who Uses Survey Software?

HR departments, educational institutions (typically universities), product teams, marketers, and researchers all use survey software. Because survey software can be used to structure and distribute surveys in a multitude of ways, the user base is extremely diverse and the use cases varied. Each group uses survey software to gather specific sets of information.

**Marketers —** Marketers use survey software to gauge customer reaction to advertisements and campaigns they produce. They also use these solutions to conduct in-depth market research, laying the groundwork for product development and marketing campaigns by seeing what their target demographic wants and needs.

**Academic Researchers —** Researchers use survey software to collect the data that drives their insights. A lot of academic research, particularly in the social sciences, is conducted using surveys, and survey software is increasingly used to carry out those surveys.

**HR Departments —** Human resources professionals use survey software to carry out employee satisfaction surveys. These surveys typically hit on things like employee happiness, the perceived availability of career advancement opportunities, company culture, and more. Tools, like the net promoter score (NPS), can be tabulated from the answers given to gauge overall employee contentment with their workplace.

**Product Teams —** Product teams can use survey software to solicit customer feedback on their product. They can ask questions about specific features, desired features, and more to improve upon their existing product. This can always be a vital tool but is particularly useful in the initial stages of development.

### Kinds of Survey Software

There are three main types of survey software: telephone, in-person, and web-based. Telephone survey software automates the process of calling people and collecting and recording their answers. Computer-assisted in-person survey software is designed to be used for in-depth answer collection when both parties, interviewer and interviewee are in the same room. There are prompts delivered via the software interface on both sides. Entirely web-based survey software is the most common type and is conducted entirely online.

### Survey Software Features

Survey software often contains, but is not limited to, the following features:

**Survey Builder —** Survey software comes with a feature, often a drag-and-drop tool, that enables users to easily build surveys within the solution. This tool allows users to craft every aspect of the survey, including the form of question, the layout of the survey, and more.

**Survey Template —** Survey solutions typically offer pre-built templates for users to save time when creating surveys. These templates will vary depending on the type of survey being constructed. For example, a survey to gather feedback for academic research will look a lot different from a market research survey put together by a marketing team.

**Multimedia Support —** Certain surveys work better when there is rich media included. Some survey solutions offer the ability to include multimedia like images, videos, and more.

**Analytics —** This feature allows users to gain insights from the data collected within the software. The analytics capabilities within survey software can range from fairly basic to quite complex, with the ability to have different types of weighting, filtering, and multivariable analysis.

**Email Distribution —** Use email to distribute survey questions. This feature may be an integration or just built in to the application itself.

**Mobility —** This feature allows users to distribute surveys via mobile devices, which is an increasingly important feature to have, as people spend more time and conduct more activity on their phones and tablets than ever before.

#### Additional Survey Software Features

**Multilingual Support —** The ability to produce surveys in multiple languages can be vital if conducting international data collection.

**White-Labeling —** This feature allows users to completely brand their surveys with their company or organization logo and feel. The fully branded survey may be helpful in raising brand awareness.

**Answer Scoring —** Survey software can calculate survey scores automatically, which is dependent on the scoring algorithm for each survey. The algorithm sets the weight of different questions to determine the final score.

**Answer Flows —** This feature handles the survey’s reaction to different answers that are given. As users go through the survey, different paths may be taken, depending on their answers to certain questions.

### Trends Related to Survey Software

There are several trends that are currently affecting the survey software market. Some of the major ones include an increase in focus on the customer experience with the product, a paradigm shift to thinking about the customer experience as a whole.

**Customer Experience Ecosystem —** Companies have begun to focus on every single customer touchpoint. Instead of just focusing on surveying for product feedback, companies will use survey tools to gain insights into how customers perceive their support and all of the other interaction points with the company. The multiuse nature of survey software will facilitate the gathering of this data.

**Real User Feedback —** This is an increasingly important aspect of solidifying trust in a customer base. Potential customers want to see real user feedback to verify a product’s qualifications. This feedback is often collected using survey software, which allows customers to air grievances or wholeheartedly endorse products. The important thing here is the transparency that real user reviews allow a company to stamp its product with.

**Multi-Channel Options —** The public is living in different portions of the digital world more and more. The increase in mobile phone usage that accompanied the proliferation of smartphones has driven an increased need for companies to reach customers at different touchpoints. Mobile versions of survey software applications are popping up everywhere, allowing users to gather data from multiple channels. Certain people still prefer phone surveys. Survey software has adapted to cover all available avenues to questioning.

**Artificial Intelligence —** The rise of AI has affected the survey industry, in addition to many others. Applications are now using machine learning to help surveyors engineer new question sets and analyze the data they receive from those they survey. The number of survey solutions that incorporate machine learning and AI in their software should continue to increase going forward.

**Personalized Questions —** Personalized question sets are the new normal. As survey solutions offer increasingly complex survey creation options, including skip logic and varied survey paths dependent on the answers to survey questions, there are more options for surveyors to engineer complicated surveys that will get them valuable data.

**Pulse Surveys —** Pulse surveys are increasing in popularity. These are extremely short surveys, often just a question long, to gauge customer satisfaction. (You may have seen these in retail stores or airports, where the question is often about how your experience was and the possible answers range from a sad face to a smiley face.) Survey software will accomodate more of these pulse surveys going forward.

### Potential Issues with Survey Software

**Subpar Answers —** This is a potential issue that can hamper the data collection process, particularly during anonymous surveys. If someone’s name is not attached to something, they might feel less of an obligation to fill out answers to the extent they otherwise might.

**Survey Question Ambiguity —** This issue is not exclusive to surveys conducted with survey software but is still something to be aware of. If a company wants to use the data gathered by their survey, it should ensure that the open-ended questions are clear and the answers can be standardized. Ambiguities in the questions can lead to bad data, which then defeats the purpose of carrying the survey out in the first place.

**Privacy —** The issue of survey data being exposed is always a concern, so organizations should take extra steps to ensure that the data they collect is being protected.

### Software and Services Related to Survey Software

Survey software often integrates with third-party solutions in [marketing software](https://www.g2.com/categories/marketing) categories.

[**CRM Software**](https://www.g2.com/categories/crm) **—** Survey solutions sometimes integrate with CRM software to provide users with survey data attached to customer profiles.

**Marketing Software —** Survey software also usually interacts with marketing software to provide marketing solutions with access to data that can help shape strategy.

### What are the best software tools for creating professional surveys?

Here are some leading software platforms for creating professional, high-quality surveys with ease:

- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) offers advanced survey templates and logic features that make it easy to design polished, professional-grade surveys.
- [Qualtrics Strategy & Research](https://www.g2.com/products/qualtrics-strategy-research-formerly-corexm/reviews)provides enterprise-level survey capabilities with deep analytics, ideal for high-stakes research and strategic feedback.
- [Typeform](https://www.g2.com/products/typeform/reviews) creates visually engaging, conversational surveys that feel more interactive and user-friendly for respondents.
- [Jotform](https://www.g2.com/products/jotform/reviews) combines powerful form-building with customizable survey layouts to support professional branding and design flexibility.
- [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) delivers robust survey tools with multilingual support and analytics, perfect for global teams seeking polished insights.

### What are the most user-friendly survey software tools for small teams?

Here are some of the most user-friendly survey tools ideal for [small teams](https://www.g2.com/categories/survey/small-business) looking to gather quick, actionable insights:

- [Google Workspace (Forms)](https://www.g2.com/products/google-workspace/reviews) is easy to set up and share. Google Forms is ideal for small teams looking to create quick surveys with built-in collaboration.
- [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) offers a clean interface and seamless integration with Microsoft 365, making it a natural fit for small teams already using Office tools.
- [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) delivers conversational, mobile-friendly surveys with a minimal learning curve—perfect for small teams focused on engagement.
- [Jotform](https://www.g2.com/products/jotform/reviews) provides a drag-and-drop builder with flexible templates, enabling small teams to launch polished surveys without technical skills.
- [Typeform](https://www.g2.com/products/typeform/reviews) features a visually appealing, step-by-step format that enhances the user experience and simplifies data collection for lean teams.