Dynata+ Platform
Dynata+ is a self-directed market research and survey sampling platform designed to assist research, media, brands and marketing teams in conducting surveys with verified respondents and evaluating advertising effectiveness without the need for a managed service team. This platform enables users to define their project parameters, check feasibility and pricing, launch surveys, and monitor results in real-time, all from a single, user-friendly portal. Dynata+ supports two primary use cases: Dynata+ Sample for standard survey fielding and Dynata+ Brand Lift for assessing how advertising influences awareness, favorability, and purchase intent. The Dynata+ platform is tailored for a diverse audience, including market researchers, consumer insights, media planners, and marketing professionals who require reliable data to inform their research and brand strategies. With its self-serve capabilities, users can quickly configure projects to meet their specific needs. The real-time feasibility engine allows users to instantly access audience availability, pricing, and timeline projections, ensuring that they can make informed decisions before launching their surveys. This streamlined process is particularly beneficial for teams looking to gather insights more efficiently and effectively. Key features of Dynata+ include: • Self-serve project builder: Customize geography, respondent attributes, quotas, and balancing plans using census-based defaults. • Live project dashboard: Monitor in-field metrics, audience match rates, and segment-level progress in real time. • Brand lift survey templates: Leverage pre-defined KPI templates to measure awareness, favorability, message association, ad recall, and purchase intent. A typical Dynata+ Sample project can be configured in just minutes, allowing users to define parameters such as source country, respondent count, and survey URL, set live dates and fielding pace, and complete payment via credit card or invoice. Creating an account is free, and there is no minimum commitment required to initiate a first project. Respondents are sourced from Dynata's extensive first-party panel, which includes over 70 million consumers and business professionals, ensuring a diverse and representative sample for research. To maintain data integrity, every project undergoes evaluation through QualityScore, an AI/ML system that assesses over 175 data points to identify and replace fraudulent or disengaged respondents in real-time during fielding. Clients utilizing QualityScore have reported an 85% reduction in time spent on manual data checks and a 40% decrease in post-survey data reconciliations, highlighting the platform's efficiency. Dynata serves a broad client base, including more than 6,000 market research, publishers, media agenciesand corporate brands across various regions, making it a key player in the market research landscape.
Average Rating: 4.2/5.0
Total Reviews: 50
How Do G2 Users Rate Dynata+ Platform?
- Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)
- Permissions: 8.3/10 (Category avg: 8.6/10)
- Customizable Questions: 8.2/10 (Category avg: 8.9/10)
- Data Exporting: 8.4/10 (Category avg: 8.7/10)
Who Is the Company Behind Dynata+ Platform?
- Seller: Dynata
- Company Website:
- Year Founded: 1977
- HQ Location: Westport, CT
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Twitter: @DynataGlobal
8,687 Twitter followers -
LinkedIn® Page: www.linkedin.com
4,810 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Marketing and Advertising, Computer Software
- Company Size: 37% Medium, 37% Small
What Do G2 Reviewers Say About Dynata+ Platform?
AI-generated summary from verified user reviews
Pros
- Users find the ease of use of Dynata Product Suite invaluable for quick survey setup and efficient insights generation.
- Users appreciate the effortless survey creation process in Dynata Product Suite, enhancing speed and accuracy in research.
- Users appreciate the easy setup of Dynata Product Suite, allowing for quick and efficient survey creation and deployment.
- Users find the ease of survey creation with Dynata Product Suite invaluable for quick and accurate insights.
- Users benefit from the efficiency of Dynata Product Suite, enabling quick survey design and insightful data analysis.
Cons
- Users experience slow loading times that hinder navigation and efficiency, particularly when under tight deadlines.
- Users experience time-consuming delays when loading surveys and navigating the Dynata Product Suite, impacting overall efficiency.
- Users experience slow performance, with significant lag during survey loading and feature navigation affecting overall efficiency.
- Users experience significant survey issues, including lag, disqualifications, and unclear documentation, impacting overall efficiency.
- Users find the complexity of the Dynata Product Suite can complicate navigation and limit its usability initially.
What Are Recent G2 Reviews of Dynata+ Platform?
"Versatile and Fast Platform with Extensive Tools"
Rating: 4.5/5.0 stars
— Ishimwe S.
"Streamlined Market Research with Actionable Insights"
Rating: 4.0/5.0 stars
— Marie K.
What Are G2 Users Discussing About Dynata+ Platform?
- What is Samplify used for? - 1 comment

