Top Free SEO Software

Check out our list of free SEO Software. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all SEO Software to ensure you get the right product.

View all SEO Software
Results: 77
(1,003)4.5 out of 5
Entry Level Price:$0

Semrush is an online visibility management and content marketing SaaS platform that enables businesses to optimize their online presence across all key channels. Semrush data and insights are trusted by 6,000,000 marketing professionals and over 1000 top media outlets worldwide. With more than 50 tools within the software, data for more than 140 countries, integration with Google and task management platforms, Semrush is now must-have software for digital marketing teams across the world.

SEMrush is a highly useful marketing service for any specialist, as it allows the implementation of robust strategies, which enable to capture the... Read review
Its workflow from content research to creation saves me a lot of time. Read review
(696)4.8 out of 5
Entry Level Price:$39 per month

SE Ranking is an all-included SEO software that offers all SEO tools needed to successfully complete online marketing projects. SE Ranking is perfect for small business owners, SEO pros and agencies. The software provides a complete set of tools for keyword position tracking and keyword research, website audit, competitor analysis, keyword suggestion and grouping, backlink monitoring, automated professional reporting, and much more. Besides standard SEO tools the system offers a set of additio

Price value combination. It's worth every penny and very affordable for smaller companies. Read review
Fast response on chat plus you get a lot of different features in your plan for a reasonable price. Read review
(399)4.6 out of 5
Entry Level Price:69 USD

Serpstat is an All-in-one SEO platform which provides more than 20 tools: Competitor Analysis, Keyword Research, Backlink Analysis, Site Audit and Rank Tracker and many more. Serpstat is the fastest-growing SEO tool on the market that provides comprehensive search analytics data to more than 300,000 users. With Serpstat you can accomplish way more than you think: • Find out what keywords will work best for your projects • Analyze your competitors' SEO tactics • Identify the best backlink sourc

Serpstat provides a big suite of SEO tools every website owner needs. We use the Site Tracking, Competitor Analysis, Keyword Research and Site... Read review
We use Serpstat in some way for all of our clients. We most frequently use it to create monthly reports but also utilize its audit tool to keep... Read review
(312)4.4 out of 5
Entry Level Price:$99 / month

A Moz Pro subscription includes: access to site tracking with Campaigns, where you can learn how your site health, link building, and keyword performance impact your SEO success; Research Tools that analyze your competitors’ efforts, support your keyword research process, and show you new opportunities for link building outreach; and a wealth of resources for learning SEO and inbound marketing. Moz Pro starts at $99/month with the option of a 30-day free trial.

I really like the ability to understand how you perform on the keywords that you care about ranking high. I like how easy it is to see your... Read review
Moz is a good holistic SEO tool with everything from typical traffic metrics to domain authority, along with keyword research features. Read review
(194)4.6 out of 5

Conductor is the world's leading organic marketing company. Our content intelligence platform, Conductor Searchlight, generates customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI. Conductor's technology enables marketers to understand their prospective customers' intent by revealing the trends and topics they are searching for at every phase of the purchase process. Customizable dashboards and workflows guide marketers through the con

Michael L.
The data provided by Conductor Searchlight is objective, visual, and robust. As a one person SEO team, also tasked with other responsibilities -... Read review
Ryan M.
Conductor Searchlight does a great job at reporting on keyword rankings and putting it all together in quick nice easy to read reports for... Read review
(247)4.6 out of 5
Optimized for quick response

Optimize the way you manage and deliver your digital presence with an all-in-one solution. Today’s digital era presents demanding challenges. With Siteimprove, you can create higher quality content, promote inclusivity, drive better website traffic, measure performance, and work toward regulatory compliance–all from one place. Find out why more than 7,500 organizations around the world trust Siteimprove with their digital presence. Visit to get started.

We’ve worked with Siteimprove for many years and use it for both our internet and intranet. For us, Siteimprove is an essential tool. We use it... Read review
I've used SiteImprove since 2013. The QA suite alone is indispensable for managing a large Higher Ed with minimal support. I'm routinely using... Read review
(147)4.3 out of 5
Entry Level Price:$79 / month

Whether it's landing new clients or managing campaigns more efficiently, Raven helps you benchmark and monitor exactly what's important to you and your clients. Supercharge your online marketing reports with Raven's reporting engine. - Get a granular view of a website's SEO issues. - Create beautiful, interactive reports in mere seconds. - Store loads of marketing research data for unlimited reports. - Organize and store an entire link building campaign for content outreach. - Integrate 20+ dat

Joshua B.
They offer a range of tools some of them have some value but are available at nearly any competitor. Read review
By far my favorite feature is the white label reports. I can gather all of the data from Google, Facebook, Bing, Twitter, and more and generate... Read review
(99)4.8 out of 5
Entry Level Price:$49 Per Month

AgencyAnalytics is an all-in-one marketing dashboard and SEO tool designed for agencies. Save hours on client reporting every month with easy-to-use drag-and-drop custom dashboards. Use our powerful report editor for beautiful PDF and web-based reports that send automatically to your clients. We include SEO tools like rank tracking, backlink monitoring and website audits at no extra cost. There's also 45+ other integrations, allowing you to connect all of your marketing channels in one place

The platform is so customisable and easy to use. I like being able to track all my clients' data in one place, whether I want a quick overview in... Read review
Monica L.
How easy it is to integrate my clients data into the platform. The dashboard allows me to customize the data in any way i see fit. I can brand all... Read review
(93)4.9 out of 5
Entry Level Price:$ 19.00 1 monthly license

Netpeak Spider is an SEO crawler for regular SEO auditing, quick issues search, system analysis, and website parsing. This tool allows you to: * Spot 80+ issues of your website optimization. * Check 70+ key on-page SEO parameters. * Calculate internal PageRank to improve website linking structure. * Analyze all incoming and outgoing internal links. * View page source and HTTP headers. * Generate sitemaps: XML, Image and HTML. * Adjust Netpeak Spider to your own requirements using crawling mode

Ostap Y.
I always up for new spheres of digital marketing, a couple of months ago, I got a new hobby — SEO freelancing, and I was searching for a spider... Read review
Alina M.
Our SEO team has got Netpeak Spider access for improving our website usability, and as I'm a real digital marketer, I tried to use a spider to my... Read review
(81)4.4 out of 5
Entry Level Price:$0 Free forever

SEO PowerSuite is a set of 4 tools that help optimize websites, improve content, run backlink campaigns and track your progress. These tools include: Rank Tracker - to research keywords, track rankings, and analyze competitors; WebSite Auditor - to crawl and optimize site structure, improve on-page optimization; SEO SpyGlass - to discover and analyze site's backlinks; LinkAssistant - to run link building and outreach campaigns.

Joseph K.
I like the way the tools are all broken into their own packages. This allows you to focus on the task. Many Saas tools has way too many options to... Read review
Matthew L.
I love the visualizations, I like that its a crawl I feel I control, I like it not necessarily being online....that I can access a version offline Read review
(80)4.8 out of 5
Optimized for quick response

MarketMuse accelerates content creation, reinventing how marketers improve organic search rankings, drive expertise in their industry and impact revenue. MarketMuse Suite, an AI-powered Content Intelligence and Strategy Platform, analyzes millions of articles on demand, uncovering gaps and opportunities to empower marketers to craft high-quality content their audience loves and search engines reward. To schedule a demo, please contact

Luke N.
I like how MarketMuse isn't just a content optimizer based on a single target keyword. Tools in that category can be useful, but they don't fall... Read review
The support team is fantastic and the tools are easy to understand and use. Read review
(67)4.5 out of 5
Entry Level Price:$129.99 per month

Whether you are an SEO Professional, Digital Marketing Agency, SMB or Brand, looking to increase your traffic or to monitor your site's evolution, this SEO software will provide you with best in class digital marketing strategy analysis and insights for your business. Last year alone, cognitiveSEO has helped over 11.000 SEO Professionals & Agencies recover and improve the rankings of more than 36.000 sites. How Will cognitiveSEO Help You?: - SiteAudit that detects all the SEO issues of you

Bill W.
I use CogSEO for their keyword and content assistant tool. I believe LSI optimization is a hidden key to higher rankings, and this tool has proven it. Read review
I love the Content optimization because it helps me improve my content to please the search engines and to rank better even with competitive... Read review
(66)4.5 out of 5
Entry Level Price:$39 / month

WebCEO is a next-gen Internet Marketing platform that provides you with 21 powerful tools for keyword research, rank tracking, SEO audits, internal link analysis and backlink tracking, social media management, paid search management, competitor research and more. Web CEO's white-label features give digital agencies the freedom to customize reports and make them look professional.

- Technical Audit - Competitor Backlink Spy - SEO Audit Read review
Cláudio S.
The tool is very powerful, useful, brings me insights from my blog that I would never have suspected existed if it weren't for the WEB CEO in my... Read review
(84)4.4 out of 5
Entry Level Price:$0 per month

As the most trusted platform for measuring online behavior, millions of people rely on SimilarWeb insights daily as the ground truth for their knowledge of the digital world. We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem.

The user interface is superb, the way it lets you track your estimated traffic by channel against top competitors is also a great touch. The... Read review
(56)4.7 out of 5
Entry Level Price:$ 19.00 1-month license

Netpeak Checker is a multifunctional desktop tool for bulk URL analysis and comparison of websites based on a wide range of parameters. This tool allows you to: * Check 1,200+ parameters of URLs; * Research backlink profile of the websites; * Evaluate your competitors; * SERP scraping; * Compare URLs by parameters of well-known services: Ahrefs, Moz, Serpstat, Majestic, SEMrush, SimilarWeb, etc. * Examine on-page SEO factors to optimize your website for search engines; * Review domain age, expi

Anton S.
It covers the whole process of content analysis. SE scraper makes it easy to find competitors’ articles on certain topics and internal checker... Read review
Дмитрий .
Opportunity to scrape search engine results from any geolocation for thousands keywords with any search operators&commands, thus, I can find the... Read review

Clearscope helps content teams of all sizes drive more organic traffic. Given a target keyword, Clearscope analyzes top performing organic content to make actionable recommendations on relevant terms, word count, readability, and content type. Send us ( a note to learn more.

Nat E.
Clearscope has made it really easy for us to work with writers who have less SEO familiarity. We can give them a clearscope report, our own... Read review
Pascal C.
The tool is constantly updated with new SEO-oriented features that are based on client feedback. It is very intuitive and fast, optimizing content... Read review
(55)4.8 out of 5

ContentKing is an Enterprise-grade cloud platform for Real-time SEO Auditing and Content Change Tracking. With search engines visiting your website numerous times per day, each unintended change is a liability. Thanks to 24/7 Monitoring and Alerting, you can improve and maintain your search visibility with full situational awareness at all times. As a world's first, ContentKing gives you the opportunity to fix problems _before_ your rankings and revenue are impacted. Because search engines never

Daniël v.
First of all the product is very clear and user friendly. When you use the product for the first time it gives you a lot of improvement tips.... Read review
Johnny K.
Ease of constant updates across several websites / support is very good and quick Read review
(49)4.1 out of 5
Entry Level Price:$149 per month

Find, Reach, and Convert Your Audience with Marketing That Works. The Alexa Marketing Stack is a software solution that helps your business get better marketing results. You’ll find all the tools you need to improve your SEO and PPC strategy, prove your success, and discover new ideas for growing your traffic. KEYWORD RESEARCH: Discover keyword ideas to increase your search traffic. Uncover content gaps your site is missing. SITE & CONTENT AUDITS: Find and fix technical problems. Get

That I can ask pretty much anything and Alexa will do it. Read review
Renat A.
The very affordable device, super easy to install and to use! great value for the great price, perfect for your retail or open house, or even office Read review
(58)4.8 out of 5
Optimized for quick response

Silktide gives you everything you need to make your website better, with automated accessibility testing, content optimization, and digital marketing in one platform. Silktide is used by over 1,000 customers to analyze tens of millions of websites every year. We cover almost every aspect of your web presence, including content, accessibility, marketing, mobile, speed, and legal compliance. Visit our website to see a live platform demonstration.

Jorri D.
The technical and content are detailed and actionable way beyond what other tools provide. They find oversized images they automatically provide a... Read review
I love that I can trust Silktide to catch errors that I wouldn't have been able to on my 100+ sites.It really helps me get my work done and provide... Read review
(41)4.4 out of 5
Entry Level Price:$0 / month

UpCity is an online marketplace that connects businesses with qualified agencies and digital marketing service providers. The company provides a comprehensive directory of trusted marketing service providers in local markets and across industry verticals. For agencies, UpCity’s Agency Growth Engine helps drive top-line revenue growth for agencies in a scalable manner. The Growth Engine helps agencies Promote their business through UpCity’s online marketplace, provides People to help scale mark

Mike H.
What I like best about UPcity's platform is the ease of use. The dashboard is intuitive and offers a lot of helpful features that make finding... Read review
Once logging into the system and clicking on the domain/site of choice, I like to see the recent movements in rankings. This is a quick and easy... Read review
(43)4.4 out of 5
Entry Level Price:$59.99 per month

SEO Tool - WooRank’s easy-to-use Web-based software generates instant website reviews that offer a ton of valuable data combined with a list of comprehensive tasks; helping businesses and online marketers achieve higher search engine rankings, convert more visitors into customers, keep track of their competitors and get more return on their digital marketing investments.

Luana S.
Woorank doesn't cause headaches from too much marketing and SEO information! This is what I loved the most about this SaaS solution: it analyzes a... Read review
Petro M.
Love the tool, level of research/insight and training it provides, especially for new business owners. I've built 3 sites for my business and using... Read review
(42)4.8 out of 5
Entry Level Price:$19 per month

SEOptimer is a Website Audit & Reporting platform which can comprehensively review a website in under 30 seconds. We review and report on the important factors Search Engines care about when ranking a page, as well as things that matter to users such as page load speed and mobile usability. Small businesses can use SEOptimer to improve their rankings and online presence. Digital Marketers can use our reporting solution to produce simple and beautiful PDF reports for their customers and

Corey S.
The UX/UI of the interface is super clean and easy to use. Out of all of the auditing tools I've tried in the past, SEOptimer is definitely top of... Read review
The most helpful thing I've found with SEOptimiser is how easy it is to see what the issues are on my site and the easy to following instructions... Read review
(33)4.8 out of 5

Nightwatch is the most accurate global and local rank tracker on the market. It's designed to save SEO professionals hours of time by making accurate ranking data more accessible.

I've been a previous user of RankTrackr and switched to Nightwatch for its daily reporting abilities, but I've got to say I've fallen in love with... Read review
Great solution, great value, very fair price. I am super pleased in everything I get out of this product. Great reporting, accurate data, amazing... Read review
(43)4.6 out of 5

Monsido is a powerful tool that works by scanning your website and finding errors and optimization opportunities which would have been otherwise overlooked. In addition to ADA accessibility issues, Monsido also finds broken links, misspellings, SEO issues, missing scripts, content policies, and more. Monsido is a leading Accessibility tool which finds Section 508 and WCAG 2.0/2.1 issues on your website and reports them all in a user-friendly dashboard. Monsido isn't just about finding problems t

I like the price for the features you get. Customer service is absolutely ideal. The product gets the job done. Read review
David B.
Great customer service. The bottom right hand of every screen has access to their chat, where you can ask any question you need to ask. And while... Read review
(26)4.2 out of 5

We believe in the power of insight to help data-driven marketing teams make better decisions and produce meaningful results. Backed by Searchmetrics data and services, our Suite customers enjoy the sustainability of organic search with the predictable success of paid media. Whether it’s research, performance tracking, or content development we help digital marketers see gaps, set strategy, and prioritize opportunities to attract their audience. Enterprises and agencies benefit from Searchmetric

Ari M.
Searchmetrics Suite saves me hours of manual analysis and gives me so much data to work with. Read review
Accurate daily keyword rankings and research areas Read review
(25)4.6 out of 5
Entry Level Price:$39.99 /month

The first Answer Engine Optimization platform. Frase improves SEO and drives conversion by using your website content to answer your visitors' questions. Frase's quickly evolving set of AI-powered tools help you easily identify the questions your target audience is asking online, quickly create and optimize content capable of answering those questions, and instantly provide answers to curious or confused site visitors. Marketing agencies and in-house marketers all over the world use Frase's p

Kristian T.
Takes the effort out of digging around to research what's required for top quality content on a given topic Read review
(21)4.5 out of 5

Dragon Metrics is a complete global SEO platform, with all tools you need to measure performance, conduct research, automate the reporting process, and rank above your competitors. Track rankings, links, analytics, automatically get notified of new competitors, receive automated site audits, and much more. With support for over 10 search engines, a multi-lingual user interface, in-app translations, and many specific per-region features, Dragon Metrics the first SEO tool created for the needs of

Steven L.
We have worked with, and demoed, dozens of SEO software platforms and products and DragonMetrics, hands down, is now our go to choice. It offers... Read review
(21)4.5 out of 5
Entry Level Price:0$ 2 000 pages

To achieve the maximum level of conversion, you need to analyze a whole bunch of important statistics. It’s necessary to know traffic sources, scroll depth, understand which website elements users click the most often, and monitor usability. Based on this information you can develop an action plan to increase conversion. Plerdy is designed to automatically collect all data that can show how to grow conversion. Users get access to a click heatmap and SEO alerts. With this tool, you can also creat

Helga Z.
It's a very simple tool with huge opportunities to popups creating. What do I like most of all? Frankly, low price and cool features. I set up a... Read review
Valerie T.
The tool is really easy to use and the design is great. You don't need to be a programming or design guru to add a pop-up to your resource. Plerdy... Read review
(21)4.4 out of 5
Entry Level Price:$19 month

SiteGuru helps you find and fix issues. Your website is like an iceberg: you can only see part of it. Some issues may be underneath the surface, affecting your visitor's experience and hurting your search engine rankings. SiteGuru gives you the full picture: we check all your pages for SEO issues, usability quirks, slow pages and broken links.

The easiness off the program, and the advice you get, clear and simple, the whole interface is clear. No messy screen, not drowning in thousands... Read review
SiteGuru suggested the most important tasks necessary to improve my site in nutshell. The site summary was very helpful in identifying what needed... Read review
(19)4.5 out of 5

Mangools is an SEO toolset that's great for bloggers, affiliate marketers, SMEs or SEO agencies. It's particularly popular because of the design and ease of use. Key features include keyword research, competitor analysis, backlink analysis, rank tracking and SERP analysis. The toolset has a keyword tool that helps SEOs to see competitors' rankings for the top keywords, find keyword ideas with historical search volumes and trends. It includes search results for more than 50k locations so markete

Kalpit P.
- One of the cheapest premium keyword research tools on the market right now but it is gradually getting more expensive. - It has an intuitive... Read review
Easy and straightforward to use, provides a clean UI. Read review

Top 10 Free SEO Software in 2021

  • Semrush
  • SE Ranking
  • Serpstat
  • Moz Pro
  • Conductor Searchlight

Learn More About SEO Software

What is SEO Software?

Search engine optimization (SEO) is the practice of driving user traffic to a given website or piece of content via search engines. SEO includes knowledge of best practices as algorithms change, differences between search engines, and the various software tools and metrics used to implement changes and monitor performance. Many SEO software options will bundle metric testing and monitoring in one solution, but there are numerous point solutions available aimed at, and designed to handle, specific metrics such as keyword research or link removal.

SEO products tend to be built to cater to a single search engine. As such, make sure you have an idea of the search engine(s) on which you wish to be found. While Google has the biggest audience, that also means there is more competition, especially for highly sought-after terms. If you choose to target another search network, you should ensure that the tool you use will help you increase your rank there.

Key Benefits of SEO Software

  • Optimize your website(s) to best perform on the search engine result page (SERP)
  • Research best keywords to target in search marketing efforts
  • Stay up to date with search engine algorithm changes
  • Receive comprehensive reports on website performance and ranking
  • Conduct research on competitors’ strategies and keywords

Why Use SEO Software?

Search engines revolutionized how people found information on a day-to-day basis, and they still strive to put the best content at the forefront of a user’s search. With the standards of the space in constant flux, keeping up with the best practices of SEO is an ever-evolving challenge. SEO software offers myriad benefits for businesses looking to optimize their website.

Visibility — Improving visibility via search engines will ultimately drive website visitors to an e-commerce site. SEO software can help with selecting the right keyword that will generate the most traffic, creating good content from scratch, reworking middling content into good content, and generating both quality and quantity of linkbacks. SEO software can also maximize the presence of a small e-commerce business across multiple channels, including local directory listings and mobile.

Analysis — The vast majority of SEO products allow users to analyze how their content or websites are currently performing, as well as ways they can optimize them, such as keywords they should try to rank for and formatting recommendations. Additionally, many offerings also track changes in ranking, allowing users to make changes on content that has begun to perform poorly.

Competitiveness — SEO has become a buzzword in the marketing world because organizations are implementing it en masse. Some of the most successful business have taken a lead in their share of a market because they’ve invested in SEO practices and software. Investing in SEO strategies has become a critical component of developing a thriving online presence capable of competing with others in a space.

Who Uses SEO Software?

SEO can make or break the success of content, but not all levels of an organization will need to be involved in the SEO process. Instead, the responsibility of SEO typically falls on specific individuals within an organization. Additionally, plenty of content creators who are self-employed will rely on SEO to ensure their content ranks well and can be found easily via search engines.

Content Marketers — SEO has become a staple within content marketing. Search engines are a primary channel through which potential buyers will find services and products, and within organizations, it typically falls on content marketing teams to optimize their content. Some businesses will even employ dedicated SEO specialists who can dedicate most of their time to make certain their content is performing the best it can.

Content Creators — The term "content creator" can apply to everyone from bloggers to YouTube stars to Instagram influencers. Individuals from all these backgrounds want to ensure their content is performing the best it can on a given platform, and SEO tools can help with features like hashtag tracking and brand mentions. Content creation is a highly competitive space, and SEO software can help their content perform in a potentially saturated environment.

SEO Software Features

The features listed below are commonly found in SEO solutions, but this list is by no means exhaustive.

Backlink Tools — Provides tools that help you build additional linkbacks to your site and allow you to understand what your existing linkbacks are and how they are impacting your SEO.

On-Page Analysis — Analyze a URL based on the keywords you are targeting for the page.

Site Audits — Crawls all pages on your site, pointing out potential issues search crawlers may have with your site.

Local Marketing — Provides tools to help manage listings in multiple local search engines (Google+ Local, Yelp, Bing Local).

Keyword Analysis — Helps find the right keywords to target to drive appropriate traffic to your site.

SERP Rank Tracking — Tracks organic rank for keywords that you are targeting for a specific URL and provides history reports for multiple search engines.

Brand Alerts — Provides reports of when your brand or domain is mentioned or linked to from other domains.

Social Analytics — Provides tools that analyze social mentions and linkbacks relative to SEO.

Additional SEO Features

Competitive Comparisons — Enables side-by-side comparisons on how you are doing versus competitors for key metrics such as backlinks, SERP results, domain strength, etc.

Integration with Website Analytics — Integrates Google Analytics, webmaster tools, etc.

Potential Issues with SEO Software

Consistency — SEO standards are constantly changing. Popular search engines are always changing their algorithms to present the best and most relevant information for a given search term. With additional metrics like featured snippets coming into play, businesses have more and more to account for when optimizing their webpages for SEO. While SEO tools can help track how well a website is ranking, they may not always be updated with the latest and greatest in SEO practices without consistent updates from developers.