SEOptimer offers a free version allowing one SEO audit per day without account creation, which G2 reviewers describe as genuinely useful for initial evaluations. However, the free version lacks keyword tracking, backlink monitoring, white-label reporting, and website crawling. SEOptimer's paid plans start at $29.00/month for the DIY SEO tier, unlocking 20 keyword tracking slots, 4 monthly crawls, and keyword research tools. Higher tiers add white-label PDF reports, multi-user access, embeddable audit widgets for lead generation, and expanded crawl and keyword limits. G2 reviewers note that running out of free tool usage quickly is a common trigger for upgrading to a paid plan.