I originally left a 5-star review as a lifetime deal customer, expecting continued development. That expectation was not met. Review collected by and hosted on G2.com.
My experience with Frase over several years has been one of stagnation, additional charges, and ultimately having to watch the product I paid for become the legacy version while development moved elsewhere. I bought Frase as a lifetime deal. Later, lifetime customers were offered an additional paid SEO/AI add-on, which I subscribed to for roughly 1.5 years because I still believed in the product and wanted to support its development. Despite that, I never saw the kind of meaningful product evolution that justified the time or money I had invested. Then Frase rebuilt the product and put the new version behind another subscription. Lifetime customers were effectively left with the old version and told that it would continue to work. That may technically preserve access to something, but from a customer's perspective it completely misses the point of why I backed a SaaS product early with a lifetime purchase. I expected the product I bought into to evolve. I did not expect development to move to a replacement product while my lifetime license remained attached to a legacy version. Now, considerably later, my opinion is even worse than when I first updated this review. Frase never became genuinely useful enough to justify integrating deeply into my workflow, and the newer product does not change the underlying problem for me because access to the meaningful continuation of the product requires paying again. The purchase price itself is not even what bothers me most anymore. The larger cost was the time spent evaluating Frase, learning it, revisiting it when new features or add-ons appeared, and repeatedly giving the product another chance because I had already invested in it. In retrospect, both the money and that time were wasted. I would not build an important workflow around Frase, and I would be particularly cautious about treating any long-term offer from the company as assurance that you will participate in the future development of the product. Review collected by and hosted on G2.com.
