Sprinklr Social
Sprinklr Social is an AI-native social media management platform built for enterprises that need to run their entire social presence from one place. It unifies publishing, scheduling, engagement, and employee advocacy across 30+ social and messaging channels, so large, distributed teams can plan campaigns, build community, and respond to customers without stitching together point solutions. Backed by AI trained on billions of data points across 100+ languages and enterprise-grade governance, Sprinklr Social helps global brands collaborate, stay compliant, and scale their social operations from a single unified platform. Key Features Unified Scheduling and Publishing: Plan, schedule, and publish content across 30+ channels, with AI recommendations on top-performing posts, optimal timing, hashtags, and tone. Social Media Engagement: Centralize comments, messages, and mentions in one place, with AI auto-categorizing incoming conversations by channel, sentiment, and intent for faster replies. Employee Advocacy: Amplify brand reach by turning employees into advocates who share approved content. Broadest Channel Coverage in the Industry: The only platform offering out-of-the-box support for 30+ social and messaging channels, with the ability to add new channels quickly so teams never miss the conversations that matter. Best-in-Class Enterprise AI: Sprinklr AI is trained on billions of data points and 2,000+ models, powering content optimization, sentiment analysis, insights, and governance in 100+ languages. Content Performance Analytics: Track content and engagement performance to understand what resonates and refine your social strategy. Governance that Scales Globally: Granular role-based access, built-in audit trails, and automated approval workflows keep content on-brand and compliant. Deep Workflow Customization: Custom rules and role-based experiences tailored by brand, geography, or business unit. Sprinklr Copilot: A conversational AI interface that surfaces recommendations and next-best actions without digging through dashboards. Recognized Leader: Named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management
Average Rating: 4.1/5.0
Total Reviews: 1,178
How Do G2 Users Rate Sprinklr Social?
- Retail: 7.6/10 (Category avg: 8.4/10)
- E-commerce: 7.5/10 (Category avg: 8.5/10)
- Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.2/10)
- What is your organization's estimated ROI on the product (payback period in months)?: 10/10 (Category avg: 10/10)
Who Is the Company Behind Sprinklr Social?
- Seller: Sprinklr
- Company Website:
- Year Founded: 2009
- HQ Location: New York
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LinkedIn® Page: www.linkedin.com
9,888 employees on LinkedIn® - Ownership: NYSE: CXM
Who Uses This Product?
- Who Uses This: Social Media Specialist, Social Media Manager
- Top Industries: Marketing and Advertising, Information Technology and Services
- Company Size: 49% Large, 29% Medium
What Do G2 Reviewers Say About Sprinklr Social?
AI-generated summary from verified user reviews
Pros
- Users value the ease of use of Sprinklr Social, which simplifies posting and consolidates metrics for better management.
- Users value the centralized management of Sprinklr Social, streamlining social interactions and enhancing team efficiency.
- Users appreciate the robust features of Sprinklr Social, enhancing content management, metrics tracking, and user engagement effectively.
- Users appreciate the comprehensive analytics features of Sprinklr Social, enhancing monitoring and reporting for effective engagement management.
- Users appreciate the omni-channel experience of Sprinklr Social, enhancing engagement and ensuring comprehensive social media management.
Cons
- Users find the complex setup process of Sprinklr Social to be overwhelming and not intuitive even after extended use.
- Users find the learning curve steep, making setup and navigation challenging, even with prolonged use.
- Users find the complexity of Sprinklr Social overwhelming, noting a steep learning curve and difficult setup process.
- Users find that improvement is needed in Sprinklr Social's setup process due to its complexity and lack of intuitiveness.
- Users find the learning complexity of Sprinklr Social challenging, which can hinder their ability to navigate the platform effectively.
What Are Recent G2 Reviews of Sprinklr Social?
Rating: 4.5/5.0 stars
— Guruprasad D.
"Even the basic level social listening capabilities pull great insights"
Rating: 4.0/5.0 stars
— Eireann B.

