# Best Review Management Software - Page 2 ## How Many Review Management Software Products Does G2 Track? **Total Products under this Category:** 274 ### Category Stats (Jul 2026) - **Average Rating:** 4.61/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** ReputationStacker (+0.53%) - Among all products in this category, ReputationStacker recorded the largest rating increase compared to last month _Last updated: July 23, 2026_ ## How Does G2 Rank Review Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 15,600+ Authentic Reviews - 274+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Review Management Software ![G2 Grid® for Review Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/review-management-software/grids.png?focus%5B%5D=19432&focus%5B%5D=58412&focus%5B%5D=22329&focus%5B%5D=14037&focus%5B%5D=4177&focus%5B%5D=8307&focus%5B%5D=4506&focus%5B%5D=84697) Highlighted products: Birdeye, Okendo, Klaviyo, Housecall Pro, Reputation, Feefo, Yotpo, and Experience.com. Underlying data: [Grid® JSON](https://www.g2.com/categories/review-management-software/grids.json?focus%5B%5D=birdeye&focus%5B%5D=okendo&focus%5B%5D=klaviyo&focus%5B%5D=housecall-pro&focus%5B%5D=reputation&focus%5B%5D=feefo&focus%5B%5D=yotpo&focus%5B%5D=experience-com) **Sponsored** ### Bambuser Trusted by the world's leading and largest retailers, Bambuser is the #1 platform for live video shopping and shoppable video. Bring real-time selling to your store and engage customers like never before. Explore the platform. Bambuser is a type of video commerce solution designed to help brands enhance their e-commerce strategies through innovative streaming services. This platform focuses on Social Commerce, Shoppable Video, and Digital Clienteling, enabling businesses to engage with their customers in real-time. By creating immersive shopping experiences, Bambuser blends the convenience of online shopping with the personal touch of in-store interactions, allowing brands to foster deeper connections with their audience. Targeted primarily at retailers and brands seeking to modernize their online presence, Bambuser serves a diverse range of industries, including fashion, beauty, and lifestyle products. The platform's capabilities extend to over 240 countries, making it a versatile option for businesses looking to expand their reach and boost customer engagement. By leveraging live streaming technology, Bambuser facilitates interactive shopping experiences that encourage immediate purchasing decisions, ultimately driving sales and enhancing customer loyalty. Key features of Bambuser include an intuitive interface for live streaming, customizable shoppable video options, and comprehensive analytics tools. Brands can easily set up live shopping events, showcasing their products in real-time while allowing viewers to engage through comments and questions. This interactive element not only fosters a sense of community among customers but also provides brands with valuable insights into consumer preferences and behaviors. The shoppable video feature allows brands to create content that directly links to product pages, streamlining the purchasing process and reducing friction for customers. Additionally, Bambuser's Digital Clienteling solution empowers brands to offer personalized shopping experiences by connecting customers with sales associates through live video. This service enhances the customer journey by providing tailored recommendations and support, akin to the assistance one would expect in a physical store. The combination of these features positions Bambuser as a leader in the virtual commerce space, equipping brands with the necessary tools to thrive in an increasingly digital marketplace. Bambuser distinguishes itself in its category by offering a comprehensive suite of solutions that not only enhance the shopping experience but also deliver measurable results for brands. By integrating live streaming with e-commerce, Bambuser enables businesses to adapt to evolving consumer behaviors and preferences, ensuring they remain competitive in a rapidly changing retail landscape. This innovative approach to video commerce represents a significant advancement in how brands can engage with their customers and drive sales in the digital age. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=96&secure%5Bchosen_at%5D=2026-07-28T03%3A02%3A25Z&secure%5Bdisplayable_resource_id%5D=1002945&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1002945&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=55837&secure%5Bresource_id%5D=96&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Freview-management-software%3F%25252525253Butm_medium%3Dfeed%26page%3D2&secure%5Btoken%5D=1560bbcd00827459fbd4890546b8156e1213a1a7eebf830c10a15cebbf7ee220&secure%5Burl%5D=https%3A%2F%2Fbambuser.com%2Fsocial-commerce%3Futm_medium%3Dcpc%26utm_source%3Dg2.com%26utm_campaign%3Dg2_clicks%26utm_content%3Dtopics%26utm_term%3Dsocial_commerce_platforms&secure%5Burl_type%5D=custom_url) ### [SmartCustomer](https://www.g2.com/products/smartcustomer/reviews) SmartCustomer is a comprehensive review management platform that helps brands to elevate their online presence by collecting, monitoring, and sharing brand and product reviews. Businesses use SmartCustomer to easily gather authentic feedback and surface them across the channels that matter most, resulting in expanded visibility and the development of vital trust signals for buyers and AI commerce. Beyond review management, SmartCustomer provides deep customer feedback insights and NPS metrics to help brands make data-driven decisions and improve customer satisfaction. As an official Google Review partner, the platform enables businesses to leverage ratings to boost ad conversions, helping them stand out in search and shopping results, and optimize total ad performance. SmartCustomer currently supports over 60K brands in building connections based on trust and transparency. **Average Rating:** 4.4/5.0 **Total Reviews:** 77 #### How Do G2 Users Rate SmartCustomer? - **Retail:** 6.2/10 (Category avg: 8.4/10) - **E-commerce:** 6.1/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 10/10 (Category avg: 10/10) #### Who Is the Company Behind SmartCustomer? - **Seller:** [SmartCustomer](https://www.g2.com/sellers/smartcustomer) - **Year Founded:** 2006 - **HQ Location:** Menlo Park, CA - **Twitter:** @\_smartcustomer (2,786 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/smartcustomer/ (29 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** Owner - **Top Industries:** Retail, Consumer Goods - **Company Size:** 78% Small, 19% Medium #### What Do G2 Reviewers Say About SmartCustomer? _AI-generated summary from verified user reviews_ ##### Pros - Users find the **automation features** of SmartCustomer enhance their review collection, greatly improving feedback flow and ratings. - Users appreciate the **centralized management** of SmartCustomer, making it effortless to enhance customer feedback and ratings. - Users value the **easy-to-use content creation tools** of SmartCustomer, leading to increased reviews and better ratings. - Users commend SmartCustomer for its **responsive customer support** , leading to improved review collection and business outcomes. - Users value the **ease of use** of SmartCustomer, finding it intuitive and beneficial for their business needs. ##### Cons - Users feel that the **limited features** of SmartCustomer hinder the ability to gather unsolicited customer reviews effectively. - Users express frustration with the **poor customer support** of SmartCustomer, feeling neglected and undervalued in their experiences. - Users note the **limitations in soliciting natural reviews** which hinder growth and customer feedback for small businesses. #### What Are Recent G2 Reviews of SmartCustomer? **["The Only Review-Capture Tool That Works with Our Rewards System"](https://www.g2.com/survey_responses/smartcustomer-review-12908150)** **Rating:** 4.5/5.0 stars _— ronald w._ [Read full review](https://www.g2.com/survey_responses/smartcustomer-review-12908150) **["Fair Review Management with Great Customer Service"](https://www.g2.com/survey_responses/smartcustomer-review-12908835)** **Rating:** 5.0/5.0 stars _— Verified User in Retail_ [Read full review](https://www.g2.com/survey_responses/smartcustomer-review-12908835) ### [EmbedReviews](https://www.g2.com/products/embedreviews/reviews) EmbedReviews is a complete online review management software that can automatically generate all your customer reviews and display them in the form of a review widget on your website. It is an advanced online reputation management software that allows businesses to manage all their online reviews on one dashboard. You can automate the reviews process, manage it, do review monitoring, respond to your customer feedback from one spot, and receive real-time alerts every time there is a new review. No more manual copy-pasting of reviews. Just provide simple permissions to your social media platforms and review site accounts and let the system fetch all your reviews. The software will connect to your Google and Facebook accounts, generate the reviews, you can monitor reviews, and pick which one you want to be displayed. Users can collect reviews on any website in a web-collect form and send email or SMS requests for more. Ask for customer satisfaction via messaging by sending review requests via email and SMS to get feedback and earn your customer's trust with customer interactions. Thanks to this reputation management tool, you can display star ratings in Google search results, boost the SEO and rank higher in the search results. It will bring more traffic, increase sales, and improve customer satisfaction. Trusted by over 50.000 businesses of all sizes, it's a simple and affordable reputation management platform for every kind of business size, no matter if it is an international or local business. Main benefits: Boost your business' credibility with reviews that your customers want to share Streamline your online presence and let new customers find you faster Put the review collection process on auto-pilot and save tons of time Complete management of your reviews from one dashboard Ensures control over your reputation by filtering the negative feedback you don't want to show Changes customer perception and improves customer experience Gives trustworthiness and authority to the brand Drives traffic and conversions Helps you get found in Google Improves the rankings with reviews Lets happy customers speak for the brand Encourages new reviews Collect real feedback from any website in seconds Easy to use for non-tech people Starts working immediately, no coding skills needed Works with any website Saves tons of time Here is what you get when using EmbedReviews: 10+ templates to create a customizable widget that will best fit your brand Aggregated star rating snippets for your web pages to improve local SEO and dominate search engine results. Review badges to show your average rating from multiple sources in a single badge. Option to handpick your reviews. Show the positive reviews and leave the negative reviews aside. Fetch the reviews you want to appear on your website while eliminating the bad reviews. Create unlimited review forms for your website and start getting more reviews from your website. Amplify and re-use your customer testimonials for ad campaigns and let them convert users to customers. Facebook auto-responder to automate the responding process. Advanced analytics to track your progress. Custom CSS to create your desired on-site widgets with the next level customization that matches your brand entirely. WordPress plugin that works smoothly with WordPress websites. The official plugin is easy to install and implement. Make your best review mix from multiple review platforms: Facebook pages, Google location, Yelp, or reviews that you've submitted manually. Get dedicated real-time customer support and overcome any obstacle you may face in the process of your CRM. **Average Rating:** 4.9/5.0 **Total Reviews:** 97 #### How Do G2 Users Rate EmbedReviews? - **Retail:** 8.7/10 (Category avg: 8.4/10) - **E-commerce:** 8.7/10 (Category avg: 8.5/10) - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **What is your organization's estimated ROI on the product (payback period in months)?:** 5.4/10 (Category avg: 10/10) #### Who Is the Company Behind EmbedReviews? - **Seller:** [EmbedSocial](https://www.g2.com/sellers/embedsocial) - **HQ Location:** Skopje, MK - **Twitter:** @EmbedSocial (420 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/9492319 (32 employees on LinkedIn®) #### Who Uses This Product? - **Who Uses This:** Owner - **Top Industries:** Retail, Real Estate - **Company Size:** 86% Small, 9% Medium #### What Do G2 Reviewers Say About EmbedReviews? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **excellent and fast customer support** provided by EmbedReviews, making their experience seamless and enjoyable. - Users commend the **ease of use** of EmbedReviews, highlighting its straightforward setup and seamless integration into websites. - Users appreciate the **supportive staff** of EmbedSocial, consistently providing responsive and helpful service for business needs. - Users praise the **team's helpfulness** at EmbedReviews for providing excellent support and customization for their websites. - Users value the **customization options** of EmbedReviews, allowing for a personalized and professional presentation of reviews. ##### Cons - Users find EmbedReviews' pricing **somewhat expensive** , particularly noting significant jumps in monthly costs for higher tiers. - Users express frustration over the **limited customization** options in EmbedReviews, hindering flexibility and branding alignment. - Users find the **complexity of multiple software packages** confusing during sign-up and trial processes. - Users find the **limited templates and customization options** in EmbedReviews lead to repetitive and unvaried displays. - Users find the **difficult navigation** of EmbedReviews challenging, though support staff readily assist with questions. #### What Are Recent G2 Reviews of EmbedReviews? **["Amazing customer service!"](https://www.g2.com/survey_responses/embedreviews-review-10943409)** **Rating:** 5.0/5.0 stars _— Mitchell B._ [Read full review](https://www.g2.com/survey_responses/embedreviews-review-10943409) **["Effortless Review Management and Outstanding Support—Didi Is a Star!"](https://www.g2.com/survey_responses/embedreviews-review-11845373)** **Rating:** 5.0/5.0 stars _— Jason M._ [Read full review](https://www.g2.com/survey_responses/embedreviews-review-11845373) - [‹ Prev‹ Prev](/categories/review-management-software?%252525253Butm_medium=feed&order=g2_score#product-list) - [1](/categories/review-management-software?%252525253Butm_medium=feed&order=g2_score#product-list) - 2 - [3](/categories/review-management-software?%252525253Butm_medium=feed&order=g2_score&page=3#product-list) - [4](/categories/review-management-software?%252525253Butm_medium=feed&order=g2_score&page=4#product-list) - [5](/categories/review-management-software?%252525253Butm_medium=feed&order=g2_score&page=5#product-list) - [6](/categories/review-management-software?%252525253Butm_medium=feed&order=g2_score&page=6#product-list) - … - [18](/categories/review-management-software?%252525253Butm_medium=feed&order=g2_score&page=18#product-list) - [19](/categories/review-management-software?%252525253Butm_medium=feed&order=g2_score&page=19#product-list) - [Next ›Next ›](/categories/review-management-software?%252525253Butm_medium=feed&order=g2_score&page=3#product-list) Spotlight Categories [Virtual Data Room Software](https://www.g2.com/categories/virtual-data-room-vdr) [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) [Partner Relationship Management (PRM) Software](https://www.g2.com/categories/partner-relationship-management-prm) [Anti Money Laundering Software](https://www.g2.com/categories/anti-money-laundering) [Identity Verification Software](https://www.g2.com/categories/identity-verification) Similar Categories - [Catalog Management](/categories/catalog-management) - [E-Commerce Platforms](/categories/e-commerce-platforms) - [E-Commerce Tools](/categories/e-commerce-tools) - [E-commerce Fraud Protection](/categories/e-commerce-fraud-protection) - [E-Merchandising](/categories/e-merchandising) - [Multichannel Retail](/categories/multichannel-retail) - [Subscription Management](/categories/subscription-management) - [Age Verification](/categories/age-verification) - [Brand Protection](/categories/brand-protection) - [Conversational Commerce Platforms](/categories/conversational-commerce-platforms) - [Drop Shipping](/categories/drop-shipping) - [E-Commerce Analytics](/categories/e-commerce-analytics) - [E-Commerce Personalization](/categories/e-commerce-personalization) - [E-Commerce Search](/categories/e-commerce-search) - [Live Commerce](/categories/live-commerce) [Browse Review Management Themes](/categories/review-management-software/themes) ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu") SS Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu) Updated April 10, 2026 Review management software allows businesses to collect, host, track, monitor, and respond to product and service reviews on their websites, helping e-commerce businesses engage with consumers, understand customer behavior, and improve offerings based on authentic feedback. ### Core Capabilities of Review Management Software To qualify for inclusion in the [Review Management software](https://learn.g2.com/best-review-management-software) category, a product must: - Collect and capture feedback on e-commerce websites through reviews - Be applicable for both product and service reviews - Moderate, manage, and analyze reviews - Deploy as a widget, pop-up, email follow-up, or short-answer Q&A on the website - Optimize for desktop, mobile, or tablet use ### Common Use Cases for Review Management Software E-commerce teams and marketers use review management software to build social proof and drive purchase confidence. Common use cases include: - Collecting post-purchase reviews via automated email follow-ups or on-site prompts - Moderating and responding to customer reviews to demonstrate responsiveness and build trust - Analyzing review data to identify product or service improvement opportunities ### How Review Management Software Differs from Other Tools Unlike online reputation management software, which provides broader capabilities for monitoring brand mentions and managing reputation across the web, review management software focuses specifically on collecting and managing reviews on e-commerce websites. It integrates with e-commerce platforms and works alongside [email marketing software](https://www.g2.com/categories/email-marketing) and social networks to drive review volume and engagement. ### Insights from G2 on Review Management Software Based on category trends on G2, ease of review collection and flexible display options stand out as standout capabilities. Increases in review volume and improved conversion rates stand out as primary outcomes of adoption. Show More * * * ## How Do You Choose the Right Review Management Software? ### What You Should Know About Product Reviews Software ### What is review management software? Review management software is a powerful tool that enables businesses to effectively oversee and engage with customer reviews and feedback across multiple platforms. By consolidating reviews from various sources into a single, centralized dashboard, this software simplifies the process of monitoring and responding to customer interactions. This streamlined approach saves time and enhances businesses' ability to improve their service and reputation based on customer insights. This type of software should not be confused with review platforms, even though they serve similar purposes. Review platforms allow any product or service provider to collect reviews, while a company usually uses review management software to create its own reviews portal. ### Key benefits of review management software - Generate brand awareness to help ensure consumers are aware of the distinctive qualities of a brand. - Encourage authenticity by allowing prospects and customers to learn about brand weaknesses. - Allow consumers to provide feedback since a positive customer experience is essential to attract and retain customers. - Increase sales by understanding the overall brand image ### Why use review management software? Review management software helps companies gather, manage, and analyze reviews from customers and consumers. What matters most, though, is using reviews to better engage with prospects and customers and adapt to market changes and consumer needs. The best review management platforms for brand reputation are built around exactly that: turning feedback into action before it affects the bottom line. **Engagement—** Companies use review management tools to engage reviewers, address their concerns, and provide assistance when necessary. Engagement makes reviewers feel their opinions matter and can create relationships between consumers and brands. The strongest review management software makes this a team effort rather than a one-person job — [Birdeye](https://www.g2.com/products/birdeye/reviews) lets multiple team members collaborate on review responses and add internal notes so context isn't lost when someone's out, and [Reputation](https://www.g2.com/products/reputation/reviews) lets admins assign specific locations or reviews to the right manager rather than leaving everything in one shared inbox. **Improve products and services—** Analyzing large numbers of reviews can generate valuable insights into a product or service's strengths and weaknesses. Companies can use this information to improve their offering, which can improve the customer experience and boost customer loyalty. ### Who uses review management software? Reviewer feedback can benefit multiple company departments, from sales and marketing to product development. **Marketing —** Marketers use review management software to capture and use reviews for promotional purposes. Review data helps marketers identify buyer personas and more accurately target prospects based on their preferences. **Sales—** Salespeople use reviews to help prospects make buying decisions. While case studies and other types of content can still be useful in sales, genuine feedback from many customers is the most beneficial. **Product management —** Product managers analyze customer feedback to define or improve go-to-market strategies to increase sales and customer satisfaction. ### Kinds of review management software Review management software can be categorized in various ways depending on how vendors deliver standard and advanced functionality for review management. **Best-of-breed—** Most review management software focuses exclusively on collecting and managing reviews. Some products provide additional features, such as brand management and technologies like artificial intelligence. Best-of-breed software has the benefit of providing all features as a single solution at a reasonable price. **Suites—** Some vendors provide functionality to manage multiple types of consumer-generated content, such as questions and answers or curated social media content. Other features that may be included are e-commerce personalization, content management, product sampling, or brand protection. Suites are usually delivered as a mix of multiple software products that can be bought and used in multiple configurations. **Point solutions —** A multitude of integrations and tools focus on a subset of the capabilities included in review management tools. These tools complement but cannot replace review management software. ### Review management software features Based on G2 reviews, marketing and product teams evaluate review management software by comparing collection and moderation tools, syndication capabilities, and integration with CRM and marketing systems. **Collection—** Reviews are usually collected through an online portal embedded in the company's website or online store. Reviewers can provide feedback when looking for or buying a product, but companies also use other methods to collect reviews. Some of the most important include email campaigns, social media, or pop-up ads. To streamline the collection process, most review management software solutions allow users to post multiple reviews simultaneously. **Moderation—** Each review should be verified and validated to ensure it is genuine and applies to the right product. Moderation can be done automatically using algorithms to detect potential issues such as duplicate text. The identity of the reviewers and their eligibility for rewards can also be verified. Also, any changes to existing reviews should go through a validation process. **Management—** Once reviews are validated and publicly available, they cannot be modified by reviewers or the company. However, administrators may need to manage reviews in certain situations. For instance, when a product is discontinued and removed from the website, the associated reviews will also be removed. If some of those reviews are also related to another product that is still active, they should not be deleted. Visual display elements such as photos, ratings, or badges can make reviews more attractive. [**Syndication**](https://www.g2.com/categories/product-reviews/f/syndication) **—** Syndication refers to using reviews to provide consumers with an overview of what others think about a product. Through syndication, companies can consolidate reviews about a product and display the results on their website or online store. Therefore, it is critical to match reviews with the right products and analyze all reviews for each product to generate stats. Other features of review management software: [Community Q&A Capabilities](https://www.g2.com/categories/product-reviews/f/community-q-a), [Customer Service Capabilities](https://www.g2.com/categories/product-reviews/f/customer-service), [Engagement Capabilities](https://www.g2.com/categories/product-reviews/f/engagement), [Integration & APIs Capabilities](https://www.g2.com/categories/product-reviews/f/integration-apis), [Marketing Capabilities](https://www.g2.com/categories/product-reviews/f/marketing), [Response Types Capabilities](https://www.g2.com/categories/product-reviews/f/response-types), [Sampling Capabilities](https://www.g2.com/categories/product-reviews/f/sampling) #### Additional review management software features **Brand management—** Review data provides valuable details about how a brand is perceived. Companies can monitor reviews and respond when their brand is at risk due to negative feedback. Since companies cannot remove or alter reviews because they don’t like them, brand managers need to engage and address issues as soon as possible. **Omnichannel communications—** Advanced review management platforms include multiple options for communicating with reviewers, such as email, social media, or SMS. Anyone can share reviews on multiple channels and comment on and rate them. ### Trends related to review management software **Retail use—** While reviews are mostly used online, retailers are starting to gather consumer feedback in physical locations such as stores or public spaces. Retailers also test technologies like virtual and augmented reality to capture reviews and customer feedback. **Artificial intelligence (AI) —** As reviews become more popular, their number can increase exponentially, which makes them challenging to manage and analyze. AI can help companies process large amounts of data and identify fraud attempts or duplicate content. AI makes it easy for companies to moderate tens of thousands of reviews. Furthermore, AI can help provide valuable insights into customer behavior, sentiment analysis, and industry trends. The best review management platforms with sentiment analysis turn this into an early-warning system rather than a retroactive report — [Reputation's](https://www.g2.com/products/reputation/reviews) AI identifies sentiment trends and customer friction points at scale and rolls them into a benchmarked reputation score, while [Birdeye](https://www.g2.com/products/birdeye/reviews) surfaces negative sentiment in near real time so a team can act on reputation alerts before a pattern turns into a bigger problem. ### Potential issues with review management software **Moderation—** Review moderation requires necessary human and technical resources, which many companies cannot afford. While review management software usually provides functionality for moderation, this type of feature can vary significantly from one product to another. Also, moderation features rarely replace human intervention completely, meaning companies still require some moderators. **Integration—** Review management systems integrate with other types of software, such as [CRM](https://www.g2.com/categories/crm), sales, and [marketing automation](https://www.g2.com/categories/marketing-automation). Since review data is essential to improving sales and marketing strategies, seamlessly transferring data between multiple systems is also important. Vendors usually provide standard integration and connectors or APIs, but these aren’t always enough for complex integrations. Companies may need to invest in additional software, such as [data integration software](https://www.g2.com/categories/data-integration). **Review relevance—** Due to the fast pace of change in most markets, especially consumer products, reviews may become irrelevant very quickly. Companies need to constantly receive new reviews and ensure that irrelevant reviews don’t influence buyer behavior. **Privacy —** While review management platform vendors provide secure features, companies in highly regulated industries often require additional privacy functionality. Examples include financial institutions, healthcare organizations, government agencies, and public sector agencies. **Increased competition —** As reviews become more popular, finding new reviewers or convincing existing users to share new reviews will become difficult. More brands will try to source reviews from the same people, and they will need to provide better incentives. ### Software and services related to review management software [**E-commerce personalization software**](https://www.g2.com/categories/e-commerce-personalization) **—** Companies can use reviews to learn about their customers and use this information to personalize their shopping experience. E-commerce personalization uses primarily data gathered through website tracking technology, but product reviews can provide valuable additional information. [**Brand protection software**](https://www.g2.com/categories/brand-protection) **—** Review data can help companies identify threats that may negatively impact their branding. Brand protection software analyzes public data about a company’s products and services. Product data such as names, descriptions, or prices can be mentioned in reviews, and brands need to ensure that it’s accurate information. [**Gamification software**](https://www.g2.com/categories/gamification) **—** Since monetary incentives aren’t always efficient for motivating reviewers, gamification software provides digital awards and achievements to improve engagement. It uses gaming principles to create competition between users, incentivizing them to write reviews or share and comment on reviews posted by others. ### Review Management Software FAQs ### Most Popular FAQs #### Which review management software has the best reviews? Across the[](https://www.g2.com/categories/review-management-software)[Review Management](https://www.g2.com/categories/review-management-software) category, the highest rated platforms for online reputation are also the most trusted names in verified user reviews, the ones that make collecting and responding to reviews feel automatic rather than an extra task. - [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews): Carries a solid review base at a perfect satisfaction score, with a hands-off system built to win more customers through consistent review generation. - [Cacao](https://www.g2.com/products/cacao/reviews): Also posts a perfect score, with a synchronized console that keeps multi-location operators on top of consumer feedback across every site. - [Kudoz Reviews](https://www.g2.com/products/kudoz-reviews/reviews): A smaller sample so far, though it matches the category's top satisfaction scores. #### What is the best free review management software? A handful of platforms in this category offer a genuine free trial rather than a stripped-down demo. - [Birdeye](https://www.g2.com/products/birdeye/reviews): Listed among G2's free review management picks, with the largest review base in the category backing up strong satisfaction at that scale. - [Reviews.io](https://www.g2.com/products/reviews-io/reviews): Also appears on G2's free lists, with solid satisfaction scores across a wide range of company sizes. - [Videowise](https://www.g2.com/products/videowise/reviews): Listed as a free option too, with a supportive team helping with development, integration, and ongoing account management. #### Which review management platform offers the best review aggregation features? The platforms that stand out here treat aggregation as a genuine single-pane-of-glass view, not just a list of links to separate review sites. - [Cacao](https://www.g2.com/products/cacao/reviews): A synchronized console effortlessly aggregates real-time consumer feedback across multiple local business endpoints into one dashboard. - [Okendo](https://www.g2.com/products/okendo/reviews): Makes review aggregation and displaying pretty seamless, consolidating what used to be three separate apps into one. - [Birdeye](https://www.g2.com/products/birdeye/reviews): Lets a business view all important information in one location across multiple properties, saving time compared to checking each source separately. #### What platform integrates review management with CRM tools? The clearest fits among top review management vendors with business system integration are the platforms built to sync review activity directly with a business's existing customer records rather than operating as a separate silo. - [Birdeye](https://www.g2.com/products/birdeye/reviews): Integrates with a wide range of different CRM platforms, making it easy to set up alongside systems already in place. - [Klaviyo](https://www.g2.com/products/klaviyo/reviews): Connects review and customer data together, which matters for teams that want reviews feeding directly into broader marketing workflows. - [Okendo](https://www.g2.com/products/okendo/reviews): Integrates well with a business's site and email systems, keeping review data connected to the tools a team already relies on. #### What is the best review management software? The right answer depends on what a business needs most, but a few platforms come up across a wide range of use cases. - [Okendo](https://www.g2.com/products/okendo/reviews): Carries a large, well-established review base, with expertise in review aggregation built up over a long time in the space. - [Feefo](https://www.g2.com/products/feefo/reviews): A solid review base backs up consistently strong satisfaction, with support reviewers rate among the best in the category. - [Experience.com](https://www.g2.com/products/experience-com/reviews): Makes it easy to manage and improve online reputation all in one place, with a guided onboarding process that gets positive marks. ### Small Business FAQs #### What is the most affordable review management software for SMBs? Within this category, a few platforms stand out specifically for strong price-to-value scores among smaller organizations. - [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews): Posts the strongest price-to-value scores among small business reviewers in this data set. - [EmbedReviews](https://www.g2.com/products/embedreviews/reviews): Also rates well on value, alongside support scores that hold up strongly for a smaller organization's needs. - [Videowise](https://www.g2.com/products/videowise/reviews): Solid value scores back up a supportive team that helps smaller businesses through setup and integration. #### What is the best review management software for startups? Startups evaluating review management tools tend to prioritize something a lean team can run without a dedicated reputation manager. - [Cacao](https://www.g2.com/products/cacao/reviews): Among small business reviewers, it posts a perfect satisfaction score, with a centralized console that keeps multi-location monitoring simple even for a small team. - [Kudoz Reviews](https://www.g2.com/products/kudoz-reviews/reviews): Also earns a perfect score among smaller organizations, though the review base here is still modest. - [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews): A large small-business review base backs up a fully automated system that gets more reviews without ongoing manual effort. #### Which review management software is the most user-friendly for small teams? Ease of use matters most at this stage, since the person managing reviews is often juggling several other responsibilities too. - [Yotpo](https://www.g2.com/products/yotpo/reviews): Posts strong ease-of-use scores among small business reviewers in this data set. - [EmbedReviews](https://www.g2.com/products/embedreviews/reviews): Also rates highly on ease of use, backed by support scores that stay strong for a smaller team. - [Klaviyo](https://www.g2.com/products/klaviyo/reviews): A strong ease-of-use score pairs with review and customer data working together in one place. #### Which review management tool is easiest to set up for small teams? Setup speed is one of the more differentiated ratings in this category, and small teams generally do best with something usable well before it needs to prove its worth. - [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews): Posts some of the strongest setup scores among small business reviewers in this data set. - [Kudoz Reviews](https://www.g2.com/products/kudoz-reviews/reviews): Also posts a top-tier setup score, though the sample here is still small. - [Cacao](https://www.g2.com/products/cacao/reviews): A strong setup score backs up a centralized console that's ready to monitor multiple locations from day one. #### Which review management tool is best for local or service-based small businesses? A distinct pattern in this category is small, service-based businesses focused on winning local search visibility rather than managing a large e-commerce catalog of reviews. - [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews): Built specifically to help businesses rank higher in local search and win more customers through automated review generation. - [Experience.com](https://www.g2.com/products/experience-com/reviews): Guides small businesses through setting up a Google My Business page alongside broader online reputation management. - [Lipscore](https://www.g2.com/products/lipscore/reviews): Strong satisfaction scores back up a platform built for straightforward review collection without a heavy setup process. ### Enterprise FAQs #### What is best-rated review management software for large enterprises? Within the Enterprise segment of this category, a smaller set of platforms have the review volume from large organizations to back up a strong rating. - [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews): Holds a perfect satisfaction score among its enterprise reviewers, consistent with the top ratings it earns at every organization size. - [Birdeye](https://www.g2.com/products/birdeye/reviews): Carries by far the largest enterprise review base in this category, holding a strong rating even at that scale. - [Experience.com](https://www.g2.com/products/experience-com/reviews): A smaller enterprise sample so far, though satisfaction holds up well among the larger-organization reviewers using it. #### What is the most reliable review management tool for enterprises? Reliability at this scale tends to come down to support responsiveness, since a large organization needs fast answers when reviews are coming in across many locations at once. - [ReputationStacker](https://www.g2.com/products/reputationstacker/reviews): Support ratings are the strongest in this data set among enterprise reviewers. - [Feefo](https://www.g2.com/products/feefo/reviews): Also posts strong enterprise support scores, consistent with a support team reviewers rate among the best in the category overall. - [Birdeye](https://www.g2.com/products/birdeye/reviews): Support scores stay solid across the largest enterprise review base in the category. #### Which platform offers the strongest review aggregation for enterprise teams? At enterprise scale, aggregation needs to hold up across many properties and locations, not just a handful of review sources. - [Birdeye](https://www.g2.com/products/birdeye/reviews): Lets an enterprise view all important information in one location across multiple properties, backed by the largest enterprise review base in this category. - [Reputation](https://www.g2.com/products/reputation/reviews): Built specifically around aggregating and managing reputation data at scale for larger organizations with multiple locations. #### Which platform offers the strongest CRM integration for enterprise teams? At this scale, CRM integration needs to sync review data across many teams and touchpoints, not just a single sales pipeline. - [Birdeye](https://www.g2.com/products/birdeye/reviews): Integrates with a wide range of CRM platforms, a feature that scales cleanly across the largest enterprise review base in this category. - [SingleInterface](https://www.g2.com/products/singleinterface/reviews): Solid enterprise satisfaction scores back up a platform built to connect listings, reviews, and customer data across multi-location operations. #### Which review management platform is best for multi-location or franchise enterprises? Large, multi-location organizations need a platform built to manage reputation across many sites at once, not a tool designed for a single storefront. - [Birdeye](https://www.g2.com/products/birdeye/reviews): Reviewers specifically cite the ability to view important information across multiple properties in one place, which matters more as the number of locations grows. - [SingleInterface](https://www.g2.com/products/singleinterface/reviews): Positioned around managing listings and reviews consistently across many locations for larger, multi-site operations. - [Reputation](https://www.g2.com/products/reputation/reviews): A solid enterprise review base backs up a platform built for reputation management at scale across a large portfolio of locations.