Finaloop
Finaloop is an ecommerce accounting and financial operations platform built for DTC, ecommerce, and retail brands. Finaloop combines ecommerce accounting software, inventory management, and real-time financial reporting into one unified system- replacing traditional accounting software, disconnected inventory tools, and manual profit tracking spreadsheets. Brands use Finaloop to get fully reconciled, GAAP-ready financials with real-time visibility across Shopify, Amazon, TikTok Shop, and other sales channels. Automated payout reconciliation, accurate COGS calculation, and inventory accounting ensure clean books and reliable ecommerce financial reporting every month. Designed for growing consumer brands, Finaloop automates up to 90% of ecommerce bookkeeping and financial workflows, including bank reconciliation, multi-channel sales accounting, and profit analytics, delivering ERP-level control without the cost or complexity of a traditional ERP. From early-stage startups to large enterprise brands, Finaloop helps teams stay lean, scale confidently, and make faster, data-driven decisions with accurate, real-time financials.
Average Rating: 4.7/5.0
Total Reviews: 24
How Do G2 Users Rate Finaloop?
- Ease of Admin: 10.0/10 (Category avg: 8.7/10)
Who Is the Company Behind Finaloop?
- Seller: Finaloop
- Year Founded: 2020
- HQ Location: Brooklyn, US
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LinkedIn® Page: www.linkedin.com
86 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Consumer Goods, Retail
- Company Size: 75% Small, 4% Medium
What Do G2 Reviewers Say About Finaloop?
AI-generated summary from verified user reviews
Pros
- Users value the intuitive interface and automation of Finaloop, which simplifies accounting and saves time effectively.
- Users rave about the excellent customer support from Finaloop, highlighting its fast, friendly, and responsive service.
- Users value the accurate and instant data from Finaloop, simplifying their accounting and saving time effortlessly.
- Users find the setup ease of Finaloop remarkable, enabling quick onboarding and efficient integration for e-commerce accounting.
- Users appreciate the ease of accounting with Finaloop, enjoying seamless integration and real-time financial visibility.
Cons
- Users desire the ability to edit the chart of accounts and create shipping labels directly from Finaloop.
- Users face challenges with integration issues affecting real-time data flow from Amazon, impacting timely P&L reporting.
- Users experience data delays with bank updates and Amazon integration, hindering real-time insights on their finances.
- Users report data management issues with limited invoice uploads and delayed bank account updates, impacting efficiency.
- Users face import issues with Finaloop, such as limited CSV uploads and delayed bank account updates.
What Are Recent G2 Reviews of Finaloop?
"Fast Amazon/Walmart Integrations and an Anxiety-Free, Effective UI and GREAT SUPPORT!!"
Rating: 5.0/5.0 stars
— Sajd K.
"Ecommerce Bookkeeping Made Easy with Accurate Integrations and Great Support"
Rating: 5.0/5.0 stars
— Mike H.

