Trax Retail is a sophisticated software solution tailored for consumer packaged goods (CPG) manufacturers and retailers, aimed at enhancing visibility into store conditions and merchandising execution. This platform empowers users to collect, measure, and analyze real-time data regarding product placement and availability on store shelves. By leveraging advanced technology, Trax Retail enables businesses to make informed decisions that optimize their merchandising strategies and improve overall operational efficiency.
The primary audience for Trax Retail includes CPG manufacturers and retailers who seek to enhance their in-store performance and address challenges such as out-of-stock (OOS) situations. With the increasing complexity of retail environments, having access to real-time insights is crucial for maintaining competitive advantage. Trax Retail’s Signal-Based Merchandising (SBM) solution engages a network of shoppers to gather critical data points, referred to as signals, that reflect current store conditions. This innovative approach allows businesses to quickly identify OOS issues and respond effectively, ensuring that products are available to consumers when they need them.
One of the standout features of Trax Retail is its Flexforce, a flexible merchandising workforce that can be deployed to critical stores in near real-time. When OOS issues are detected, the Flexforce evaluates the situation on-site and collaborates with store managers to adjust inventory levels. This proactive approach not only mitigates potential sales losses but also allows brands to tailor their merchandising strategies based on real-time insights, directing resources to stores that have the highest impact on sales performance.
In addition to its core functionalities, Trax Retail offers a suite of AI-powered tools designed to provide CPGs with comprehensive insights into their market positioning. Features such as Field Optimizer, Category Excellence, Contract Compliance, Perfect Store, Shelf Fix, and Dynamic Merchandising enable users to assess their performance against competitors. These tools facilitate a deeper understanding of market dynamics, allowing businesses to refine their strategies and enhance their competitive edge.
Overall, Trax Retail stands out in the realm of merchandising solutions by combining real-time data collection with actionable insights, empowering CPGs and retailers to optimize their operations and drive sales growth. The integration of advanced AI capabilities further enhances its value, making it an essential tool for businesses looking to thrive in a fast-paced retail environment.
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Trax Retail Snapshot provides CPGs a rapid, cost-effective way to get a shopper's view of in-store conditions and gain unprecedented insights into merchandizing execution performance.
Overview by
Emily Swaney
