We've been able to scale our paid media activity profitably thanks to adopting a demand-led strategy with Upp.ai. What does this mean? We set our targets and allow the Upp.ai algorithm to respond effectively to demand, placing a wider range of products in front of the customer and ensuring performance isn't capped, whilst making our ad spend work harder. Working closely with the Upp.ai team, we continue to add relevant business context and any strategic levers, but we've moved away from consistent manual intervention, allowing us to reallocate time to expand the full digital operation whilst delivering richer insights back to the wider business. Review collected by and hosted on G2.com.
The hardest part for us was learning to let go of so much control and step back from the campaigns, rather than making daily tweaks we assumed were for the best. Even though we still have full control when we need it, letting the algorithm do its thing has really paid off. Review collected by and hosted on G2.com.
