We've been able to scale our paid media activity profitably thanks to adopting a demand-led strategy with Upp.ai. What does this mean? We set our targets and allow the Upp.ai algorithm to respond effectively to demand, placing a wider range of products in front of the customer and ensuring performance isn't capped, whilst making our ad spend work harder. Working closely with the Upp.ai team, we continue to add relevant business context and any strategic levers, but we've moved away from consistent manual intervention, allowing us to reallocate time to expand the full digital operation whilst delivering richer insights back to the wider business.

it offers multiple feature like: activity tracking creating dashboards data mapping data quality control multi channel distribution ROI Tracking treand analysis

It saves money or you can say gives more traffic for the same expenditure, which is great. They have monthly fees which in starting was costly but now the revenue is increased it seems ok. The product itself is very good, it has helped a lot in marketing.