Adbrew is an enterprise-grade retail media platform for brands and agencies advertising on Amazon and Walmart.
It unifies Sponsored Ads, Amazon DSP, Amazon Marketing Cloud, and live retail performance data into a single platform, with AI agents running across the entire advertising workflow, including campaign launch, optimization, reporting, DSP, and AMC.
The platform manages over $500M in annual ad spend for 5,000+ brands and agencies globally and is a recognized Amazon Ads Advanced Partner.
Adbrew has been nominated 12 times and won 3 times at the Amazon Ads Partner Awards across three consecutive years, more recognitions than any other independent retail media tech provider, with multiple case studies featured on Amazon's official Ads website.
1. Adbrew Intelligence: AI Agents for Retail Media
Adbrew Intelligence is one of the first AI agent platforms built specifically for retail media advertising, layered on top of Adbrew's advertising engine. Agents work across Sponsored Ads, DSP, and AMC. Teams can launch hundreds of campaigns from a single prompt, ask plain-language questions about why performance shifted and get a root-cause answer, generate custom dashboards without a BI tool, audit existing automation rules for inefficiencies, build AMC reports and audiences through conversation, and apply optimization actions with a single click.
2. Full-Funnel Media: Sponsored Ads, DSP, and AMC in a Unified Platform
Adbrew brings Sponsored Ads, Amazon DSP, Amazon Marketing Cloud, and Walmart Connect into a single workflow. The DSP module includes a campaign launcher for awareness, consideration, and conversion strategies with bulk management for line items, flights, budgets, and creatives. DSP is available without Amazon's standard spend minimum. AMC is accessible without writing SQL, with pre-built audiences that can be activated directly inside DSP and Sponsored Ads campaigns.
3. Truly Retail-Aware Automation
Adbrew's automation factors in retail signals, not just ad metrics. Bid and budget decisions can be tied to Buy Box status, inventory levels, organic rank, profitability targets, and Share of Voice, so campaigns adjust to what is actually happening on the listing. Live organic sales data through the Rapid Retail integration gives advertisers a real-time view of how paid and organic performance move together. Profitability-aware optimization helps teams move beyond ROAS targets and bid toward true contribution margin.
4. Hourly Share of Voice and Rank-Based Optimization
While most tools provide daily Share of Voice tracking, Adbrew tracks SOV and organic rank at an hourly level across every priority keyword, with automation rules that act on the same hourly cadence. Teams can claim top-of-search visibility on priority terms or pull back bids when ads are cannibalizing strong organic positions, all without waiting for next-day reporting.
5. Dayparting and Amazon Marketing Stream
Hourly performance data from Amazon Marketing Stream powers dayparting strategies that adjust bids, budgets, and placements by time of day and day of week. Adbrew Intelligence can generate dayparting strategies automatically based on brand goals, factoring in when shoppers are most likely to convert and which hours run inefficient spend.
6. Agency and Multi-Account Management
Adbrew is built for agencies and aggregators managing portfolios of brands. Multi-account management, white-label dashboards, client reporting, and account audits are built in rather than bolted on, with workflows designed to scale without scaling headcount linearly.
7. Reporting and Analytics
Reporting covers branded vs. non-branded splits, campaign type and targeting type performance, placement-level insights, keyword trends, product-level reporting, and performance movement tracking. Dashboards are fully customizable and white-labelable with custom logos and brand colors.
8. Marketplaces Supported15+ Amazon marketplaces including US, CA, UK, DE, FR, ES, IT, NL, BR, AE, SG, AU, JP, IN, SA, and TR, plus Walmart Connect.
9. Onboarding and Support
Personalized white-glove onboarding for every account, plus 24/7 in-house support from retail media specialists.
Average Rating: 4.8/5.0
Total Reviews: 36
How Do G2 Users Rate Adbrew?
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Quality of Support: 9.8/10 (Category avg: 9.1/10)
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Export: 8.3/10 (Category avg: 8.7/10)
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Marketplaces: 9.1/10 (Category avg: 8.9/10)
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What is your organization's estimated ROI on the product (payback period in months)?: 7.6/10 (Category avg: 10/10)
Who Is the Company Behind Adbrew?
Who Uses This Product?
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Top Industries: Marketing and Advertising, Retail
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Company Size: 78% Small, 17% Medium
What Do G2 Reviewers Say About Adbrew?
AI-generated summary from verified user reviews
Pros
- Users highly value the automation features of Adbrew, as they enhance campaign efficiency and optimize performance effortlessly.
- Users find Adbrew's interface easy to use and user friendly, streamlining their Amazon PPC management effectively.
- Users rave about Adbrew's exceptional customer support, with a responsive team dedicated to their success and guidance.
- Users find the easy setup of Adbrew beneficial, enabling smooth campaign management and quick onboarding.
- Users highlight the efficiency of Adbrew, which streamlines campaign management and saves hours of manual work.
Cons
- Users find the lack of Walmart ads management tools in Adbrew a significant challenge for effective advertising.
- Users find the difficult learning curve at the start challenging, requiring trial and error to navigate settings.
- Users find Adbrew to be expensive, making it a tough choice for smaller sellers considering its cost.
- Users feel that Adbrew has limited customization options for features like reporting and dayparting visualization.
- Users find Adbrew's features sometimes not intuitive, impacting their ability to customize and understand functionalities easily.
