No Custom Criteria need to be created for rule, the platform calculates statistical significance and we have to provide a campaign level ACOS benchmarks based on the given guidelines rules work. UI/UX is very user friendly, Detailed Filters can be used here as well for filtering out outliers. Dayparting Ability is very thorough and integration with amazon stream also helps Our overall performance has stayed steady and controlled

I'll be upfront that I'm not the one in the tool every day. What I care about is whether a small team can run a serious amount of advertising across a lot of markets and still feel in control of it. That's where we are now, and it wasn't true a year ago. We parted ways with our agency earlier this year and moved everything in-house onto Adbrew. The biggest change for me is that I finally get the whole picture in one place, not just the advertising slice chosen to look good in a monthly report. Sponsored, DSP, and what's actually happening on the shelf (buybox, availability, profitability) all show up together, so I'm judging us on total sales. Our blended return on ad spend has been climbing steadily since we made the switch. Two things have gone better than I expected. The first is Amazon Marketing Cloud. We had access to it before but it just sat there, because nobody in the business could write SQL or knew where to start. Our team now builds audiences and reports from pre-built models that just work, and puts them to work in display campaigns, without hiring anyone to make that happen. The second is the automation layer. The system handles the routine work, but what I appreciate is that the team isn't just handing everything to a black box. They've built their own rules on top of the AI where they want that control, and for everything else, the AI takes care of it. That flexibility is what actually got buy-in internally. The support has also been genuinely good. They stayed close through a messy handover from our old setup and haven't gone quiet since. That's rarer than it should be.

The thing I appreciate most is boring: I stopped switching between screens. We sell in the UK, the US and most of Europe, and all of it is behind one login. Sponsored ads, our DSP campaigns, the Amazon Marketing Cloud side and what's happening organically on the shelf all sit next to each other. So when spend goes up I can tell whether it actually moved total sales or just shuffled things around, which used to take me half a morning and a spreadsheet. The automation is what I'd fight to keep. I set the rules up once, told it which keywords I never want it touching, and now it handles bids and budgets through the day without me watching it. Prime Day was the real test. We scaled the whole account up for the event, and then put it all back afterwards in a few clicks. That used to be a very long evening. Amazon Marketing Cloud is the other one. We'd had access to it for ages and got nothing out of it, because you needed somebody who could write queries. Now I build the reports and the audiences myself and push those audiences straight into our DSP retargeting. A year ago that meant hiring someone or paying a consultancy. The AI assistant caught me off guard as well. I mostly use it to ask why something changed, and it answers the question instead of handing me another dashboard to go and interpret.