Best Mobile Marketing Software - Page 3

How Many Mobile Marketing Software Products Does G2 Track?

Total Products under this Category: 206

Category Stats (Oct 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Sender.net (+0.77%) - Among all products in this category, Sender.net recorded the largest rating increase compared to last month

Last updated: October 08, 2026

How Does G2 Rank Mobile Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 36,100+ Authentic Reviews
  • 206+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Mobile Marketing Software

G2 Grid® for Mobile Marketing Software plotting products by satisfaction and market presence

Highlighted products: Insider One, Braze, Attentive, Textedly, AppsFlyer, The Trade Desk, CleverTap, and Adobe Marketo Engage.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-marketing/grids.json?focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=textedly&focus%5B%5D=appsflyer&focus%5B%5D=the-trade-desk&focus%5B%5D=clevertap&focus%5B%5D=adobe-marketo-engage)

Adobe Journey Optimizer

Adobe Journey Optimizer is a leading customer engagement solution, enabling brands to orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and more — in the moments that matter to your customers. Profiles and Audiences: Built on the powerful Adobe Experience Platform, Journey Optimizer unifies customer data, creating real-time profiles and audiences that allow marketers to understand behaviors and preferences deeply, ensuring relevant interations at every touchpoint. The platform also prioritizes Data Governance & Privacy with comprehensive tools to help ensure brands are enabled to manage customer data responsibly and compliance with privacy regulations. Journey Orchestration: Harness an intuitive drag-and-drop journey canvas for creating complex, multi-step customer journeys. Marketers can orchestrate and activate messages, offers, and other content in real-time, and across channels, targeting customers based on behaviors, contextual data, business events such as sign-ups, purchases, order status, flight delays, loyalty, and more. Messages and Content: Simplify creating, managing, personalizing and optimizing messages and content through a variety of authoring options from drag-and-drop visual editing to HTML coding. Users can manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location . The natively embedded, centralized asset repository makes accessing digital assets easy, for faster content creation. . Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences. Intelligent Optimization: Run experiments and make data-driven decisions, ensuring personalized interactions that align with business goals. Leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale. Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, engagement frequency and more. Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.

Average Rating: 4.2/5.0

Total Reviews: 181

How Do G2 Users Rate Adobe Journey Optimizer?

  • Has the product been a good partner in doing business?: 7.9/10 (Category avg: 9.1/10)
  • Optimization: 8.9/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.4/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.4/10 (Category avg: 8.4/10)

Who Is the Company Behind Adobe Journey Optimizer?

  • Seller: Adobe
  • Company Website:
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 39% Small, 33% Large

What Do G2 Reviewers Say About Adobe Journey Optimizer?

AI-generated summary from verified user reviews

Pros
  • Users find Adobe Journey Optimizer to be extremely easy to use, making customer journey management intuitive and efficient.
  • Users appreciate the real-time data integration in Adobe Journey Optimizer, enabling seamless cross-channel orchestration and personalization.
  • Users appreciate the personalization services of Adobe Journey Optimizer, enabling tailored real-time interactions across multiple channels.
  • Users value the ability to personalize interactions in real-time, enhancing customer engagement across multiple channels.
  • Users value the automation capabilities of Adobe Journey Optimizer, significantly improving efficiency in managing customer communications.
Cons
  • Users find the learning curve steep, especially for those unfamiliar with Adobe's ecosystem and advanced features.
  • Users find a steep learning curve for Adobe Journey Optimizer, making it challenging for new teams to navigate.
  • Users find the difficult learning curve of Adobe Journey Optimizer intimidating, especially for newcomers or less tech-savvy teams.
  • Users find the platform's complexity and overwhelming nature to be a barrier for new teams in getting started.
  • Users find the difficult setup of Adobe Journey Optimizer challenging, requiring extensive training and technical expertise.

What Are Recent G2 Reviews of Adobe Journey Optimizer?

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Average Rating: 4.2/5.0

Total Reviews: 630

How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.1/10)
  • Optimization: 8.4/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.1/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?

  • Seller: SAP
  • Company Website:
  • Year Founded: 1972
  • HQ Location: Walldorf
  • Twitter: @SAP
    297,052 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    149,349 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Digital Marketing Manager, CRM Manager
  • Top Industries: Retail, Apparel & Fashion
  • Company Size: 49% Medium, 22% Small

What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of SAP Engagement Cloud, simplifying campaign management and enhancing client experiences.
  • Users value the almost unlimited automation abilities of SAP Engagement Cloud, enhancing their email marketing workflows effectively.
  • Users value the ease of use and comprehensive features of SAP Emarsys, enhancing efficiency in marketing campaigns.
  • Users appreciate the ease of personalized marketing with SAP Engagement Cloud, enabling relevant campaigns and improved results.
  • Users value the helpful customer support and training, enhancing their experience with SAP Engagement Cloud significantly.
Cons
  • Users experience missing features, such as advanced analytics and segmentation tools, affecting overall functionality and usability.
  • Users often struggle with the steep learning curve of SAP Engagement Cloud, making initial use challenging and overwhelming.
  • Users find the difficult learning curve of SAP Engagement Cloud frustrating, especially with templates and segmentation tools.
  • Users find the interface to be not intuitive, making it challenging to navigate and utilize effectively at first.
  • Users express frustration with the limited features of SAP Engagement Cloud, hindering full utilization of its potential.

What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?

What Are G2 Users Discussing About SAP Engagement Cloud (formerly SAP Emarsys)?

Batch

Batch is a modern Customer Engagement Platform built for CRM teams seeking greater efficiency, agility, and autonomy in orchestrating their omnichannel campaigns (email, SMS, push notifications, in-app messages, landing pages, Ads, WhatsApp, RCS, etc.). Designed as a no-code solution, it’s the only CEP that combines a seamless interface, intelligent segmentation, an interactive journey builder, all messaging channels, and built-in analytics. With Batch, marketers can independently create, launch, and monitor personalized campaigns — simple or complex — without relying on engineering teams, even for anonymous audiences. The platform is powered by a high-performance, modern data foundation: it connects natively to Snowflake/BigQuery environments or composable CDPs, and consolidates multiple tools into one — campaign orchestrator, email and mobile router, and data platform — while delivering a user experience built for simplicity and performance. With Batch, marketing teams benefit from a sovereign, high-impact platform and expert support to take back control of customer engagement, accelerate CRM cycles, and generate more value with less complexity. With offices in France and Germany, Batch supports over 400 clients across 25 countries — Le Monde, La Redoute, Oscaro, Lacoste, Manomano, SNCF Connect, Tagesspiegel, Sky, Leclerc, Intermarché, Rewe, Lidl, Le Point, Sephora, BVG, Leboncoin, Mobile.de, dm-drogerie markt.

Average Rating: 4.6/5.0

Total Reviews: 40

How Do G2 Users Rate Batch?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Optimization: 8.3/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.2/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.2/10 (Category avg: 8.4/10)

Who Is the Company Behind Batch?

  • Seller: Batch
  • Year Founded: 2015
  • HQ Location: Paris, lle-de-France
  • Twitter: @batch
    1,923 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    120 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Leisure, Travel & Tourism
  • Company Size: 46% Large, 41% Medium

What Do G2 Reviewers Say About Batch?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the excellent customer support from Batch, highlighting attentive and proactive success managers.
  • Users find Batch to be an easy-to-use platform that facilitates personalized engagement with excellent support from success managers.
  • Users appreciate the excellent support and ease of use with Batch, enhancing campaign setup and user engagement.
  • Users commend Batch for their business enhancement capabilities, exceeding expectations through innovative solutions and exceptional support.
  • Users find Batch to provide an intuitive experience, making campaign setup quick and efficient with excellent support.
Cons
  • Users find the missing features in Batch hinder the setup of an effective omnichannel strategy.
  • Users find the dashboard overwhelming at first, particularly during advanced push notification campaign setups.
  • Users find the difficult setup of Batch's omnichannel strategy challenging without prior CEP interface experience.
  • Users feel there is a need for development on features and testing to enhance their experience with Batch.
  • Users find integration difficulties when attempting to connect with tech teams for in-depth support.

What Are Recent G2 Reviews of Batch?

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Voxie

Voxie is messaging intelligence that turns SMS into a strategic growth lever for franchise brands. Purpose-built for QSR and services, Voxie combines enterprise-grade SMS infrastructure with AI that actually understands franchise operations. We don't just send texts... we solve the core challenge every franchise marketer faces: how do you drive local performance across hundreds of locations without sacrificing brand control, budget efficiency, or your sanity? The platform ensures brand standards hold at every location, even as franchisees execute locally. Voxie Intelligence monitors every message and flags anything off-brand before it's scheduled; catching compliance issues and ensuring your brand voice stays consistent whether a message is coming from location one or location five hundred. Corporate teams get visibility and protection without micromanaging operators. Franchisees get the autonomy to win in their markets. But enforcement is just the foundation. Voxie Intelligence optimizes performance across the entire customer journey. Budget Optimizer suggests the right audience for your campaigns, recommends optimal spend, and shows you projected ROI before you commit a dollar. Intelligent Inbox goes beyond the typical last-in-first-out queue and surfaces the conversations closest to revenue; the customer about to book, the complaint that needs immediate attention, the high-value repeat buyer. It prioritizes what matters to your business, not just what's newest. We show you exactly which messages drive revenue, which locations are crushing it, and where you're leaving money on the table. The insights that used to require dedicated analysts become automatic, actionable, and immediate. The result: messaging that scales without breaking, performs without guesswork, and protects your brand while growing it. SMS stops being a tactical broadcast channel and becomes what it should be—a strategic growth engine that compounds across your entire system. That's messaging intelligence. That's Voxie.

Average Rating: 4.8/5.0

Total Reviews: 88

How Do G2 Users Rate Voxie?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.1/10)
  • Optimization: 8.8/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.5/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind Voxie?

  • Seller: Voxie
  • Company Website:
  • Year Founded: 2018
  • HQ Location: Atlanta, GA
  • Twitter: @voxie
    974 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Retail, Primary/Secondary Education
  • Company Size: 63% Small, 35% Medium

What Do G2 Reviewers Say About Voxie?

AI-generated summary from verified user reviews

Pros
  • Users find the customer support excellent, with seamless integration and helpful success managers boosting engagement and revenue.
  • Users highlight the ease of use of Voxie, enjoying seamless integration and excellent customer support.
  • Users praise the helpful Customer Success Manager and responsive support, enhancing the overall experience with Voxie.
  • Users commend Voxie for its exceptional reliability, offering professional support and a seamless text messaging experience.
  • Users value the easy communication facilitated by Voxie, enhancing connections with parents, teachers, and clients effectively.
Cons
  • Users feel the product is expensive, wishing it were more affordable despite its great features.
  • Users find campaign issues frustrating, wishing for better control over member opt-in and opt-out preferences.
  • Users feel that Voxie’s expensive pricing is a drawback, wishing it were more affordable despite its great features.
  • Users face integration issues with Voxie, requiring manual updates for member databases and contact information.
  • Users find the limited texting features of Voxie frustrating, as it restricts communication to one person at a time.

What Are Recent G2 Reviews of Voxie?

What Are G2 Users Discussing About Voxie?

QR Code Generator

Barcodes, Inc. is North America's leading provider of barcode, mobile computing, and RFID solutions.

Average Rating: 4.6/5.0

Total Reviews: 11

How Do G2 Users Rate QR Code Generator?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Optimization: 10.0/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 9.2/10 (Category avg: 8.6/10)
  • Campaign Analysis: 10.0/10 (Category avg: 8.4/10)

Who Is the Company Behind QR Code Generator?

  • Seller: Levata
  • HQ Location: Chicago, US
  • Twitter: @Levata_Global
    38 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    582 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 36% Small, 27% Medium

What Do G2 Reviewers Say About QR Code Generator?

AI-generated summary from verified user reviews

Pros
  • Users value the simplicity and reliability of QR Code Generator, praising its ease of use for seamless integration.
  • Users appreciate the ease of use of QR Code Generator, enabling quick and hassle-free creation of customizable QR codes.
  • Users appreciate the flexibility of QR Code Generator, easily integrating codes into various campaigns and materials.
  • Users appreciate the intuitive interface of QR Code Generator, making code creation quick and hassle-free.
  • Users value the customizable QR codes offered by QR Code Generator, enhancing integration with ease and quality.
Cons
  • Users find the lack of customization options limits their ability to tailor the QR code generator to specific needs.
  • Users find the missing advanced features like deeper analytics and customization options to be a drawback.

What Are Recent G2 Reviews of QR Code Generator?

What Are G2 Users Discussing About QR Code Generator?

Actito

Actito is a SaaS customer engagement platform designed to help marketing teams independently create and orchestrate personalized omnichannel experiences. This innovative solution empowers businesses to engage their customers effectively across various channels, ensuring that marketing efforts are not only cohesive but also tailored to individual preferences and behaviors. Targeted primarily at mid-sized to large companies, Actito serves organizations that require a comprehensive and unified approach to their marketing activities. By consolidating customer data into a single platform, Actito enables marketing teams to manage their campaigns more efficiently. The platform is particularly beneficial for businesses looking to enhance their customer engagement strategies through real-time, personalized messaging across multiple channels, including email, SMS, push notifications, WhatsApp, RCS, Wallet, ad audiences, call centers, and print. One of the standout features of Actito is its ability to centralize and activate customer data. This functionality allows users to design and target messages that resonate with their audience, enhancing the overall effectiveness of marketing campaigns. The integration of artificial intelligence further streamlines the marketing process, making it more agile and responsive to changing customer needs. By leveraging AI, Actito helps marketers analyze data trends and optimize their strategies, ultimately driving growth and improving customer relationships. Additionally, Actito's secure European infrastructure ensures that customer data is handled with the utmost care, adhering to strict privacy regulations. This focus on data security is particularly appealing to companies operating within the EU or those that prioritize compliance with data protection laws. With headquarters in Belgium and offices in France and Spain, Actito has established a strong presence in the European market and currently supports over 250 clients worldwide. In summary, Actito is more than just a marketing tool; it is a comprehensive platform that supports businesses in transforming their marketing efforts into significant growth drivers. By offering a unified solution for managing customer engagement across various channels, Actito enables organizations to create personalized experiences that foster customer loyalty and drive business success.

Average Rating: 4.3/5.0

Total Reviews: 175

How Do G2 Users Rate Actito?

  • Has the product been a good partner in doing business?: 8.8/10 (Category avg: 9.1/10)
  • Optimization: 9.1/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 9.1/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Actito?

  • Seller: Ibexa
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Oslo, Norway
  • Twitter: @IBEXA
    2 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    177 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 47% Medium, 34% Small

What Do G2 Reviewers Say About Actito?

AI-generated summary from verified user reviews

Pros
  • Users highlight the excellent customer support from Actito, providing valuable assistance throughout their marketing journey.
  • Users appreciate the user-friendly and intuitive interface of Actito, significantly simplifying their marketing automation tasks.
  • Users appreciate the automation capabilities of Actito, enabling personalized and impactful customer engagement effortlessly.
  • Users appreciate the user-friendly interface of Actito, making marketing automation and scenario management effortless.
  • Users value the automation efficiency of Actito, enhancing campaign management and customer engagement effortlessly.
Cons
  • Users face integration issues with Actito, particularly when automating complex scenarios and connecting to various data sources.
  • Users find the learning curve steep for Actito, especially with complex automation and integration tasks.
  • Users find that Actito's complexity in automation and integration can hinder efficiency and understanding, requiring extra support.
  • Users face integration difficulties with Actito, highlighting the need for faster native connectors and a streamlined process.
  • Users find integration difficulty significant, noting the need for native connectors and a more streamlined process.

What Are Recent G2 Reviews of Actito?

What Are G2 Users Discussing About Actito?

Optimove (formely Kumulos)

With Kumulos, marketing teams can quickly create personalized journeys that users love, turbocharging mobile app engagement and creating vocal brand advocates for life. We put your team back in the driving seat, providing them with all of the powerful marketing tools they need for greater control, faster growth and measurable results. The Kumulos toolkit includes Mobile and Web Push Notifications, In-App Messaging, Deferred Deep Linking, Web-to-App Banners, Geo-fencing and Proximity Marketing, App Store Optimization, mBaaS and Crash Reporting - and so much more! Monetizing your mobile app doesn’t have to be complicated and costly. Find untapped opportunities hiding in your data, optimize your app and plug those leaky conversion holes with insights that make app management a breeze. Leaving no stone unturned, the Kumulos platform’s comprehensive, built-in mobile app Analytics goes beyond the reaches of other stand-alone behavioral analytics packages. From discoverability in the App Store through to acquisition, retention, engagement, conversion, and even user experience. The award-winning Kumulos platform was built by developers, for developers - so it’s quick and easy to integrate, with a huge range of client-side SDKs and supporting all major devices and platforms. We’ve got a world-class team of developers, ready to support you in any way we can, right from the get-go.

Average Rating: 4.8/5.0

Total Reviews: 29

How Do G2 Users Rate Optimove (formely Kumulos)?

  • Has the product been a good partner in doing business?: 9.7/10 (Category avg: 9.1/10)
  • Optimization: 8.0/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 9.2/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.0/10 (Category avg: 8.4/10)

Who Is the Company Behind Optimove (formely Kumulos)?

  • Seller: Optimove
  • Year Founded: 2012
  • HQ Location: New York
  • Twitter: @Optimove
    5,475 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    548 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 60% Small, 30% Medium

What Are Recent G2 Reviews of Optimove (formely Kumulos)?

What Are G2 Users Discussing About Optimove (formely Kumulos)?

Cordial

Cordial's technology helps companies like PacSun, L.L. Bean and Realtor.com automate high-conversion messages across email, SMS, mobile app, social media, direct mail and more—driving scalable revenue and lasting customer connections. Designed with a customer-centric approach, Cordial combines industry leading data flexibility with sophisticated adaptive automations and top-rated AI to ideate, test, and implement new marketing strategies in record time - all in one platform. We’re an award-winning, high-growth company on a mission to help brands send a better message. Cordial was named a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Our AI capabilities "outshine other vendors" by focusing on productivity and email value. In a recent study commissioned by Cordial, Forrester Consulting found that brands switching to Cordial's marketing platform net $8.79 million in total benefits over 3 years with payback in less than 6 months. Learn more at www.cordial.com.

Average Rating: 4.6/5.0

Total Reviews: 55

How Do G2 Users Rate Cordial?

  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)
  • Optimization: 9.0/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.9/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.7/10 (Category avg: 8.4/10)

Who Is the Company Behind Cordial?

  • Seller: Cordial
  • Year Founded: 2014
  • HQ Location: San Diego, CA
  • Twitter: @cordialinc
    825 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    258 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail, Marketing and Advertising
  • Company Size: 43% Small, 36% Medium

What Do G2 Reviewers Say About Cordial?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Cordial, finding onboarding and integration straightforward and efficient.
  • Users appreciate the automation capabilities of Cordial, valuing its personalized approach and adaptability to specific needs.
  • Users commend the outstanding support team at Cordial, highlighting their responsiveness and genuine investment in success.
  • Users highlight the easy setup of Cordial, appreciating its intuitive interface and excellent onboarding experience.
  • Users appreciate the personalized engagement features of Cordial, enabling brands to connect deeply with their customers.
Cons
  • Users find the learning curve challenging, requiring significant time to understand Cordial's advanced features and interface.
  • Users find the steep learning curve challenging, making it difficult to adapt to the advanced features of Cordial.
  • Users find the complex reporting features of Cordial challenging, requiring time and effort to master effectively.
  • Users find the difficult learning curve for Cordial challenging, requiring time to master the platform effectively.
  • Users find the cost excessive, leading to doubts about the return on investment and value received.

What Are Recent G2 Reviews of Cordial?

What Are G2 Users Discussing About Cordial?

Adobe Campaign

Adobe Campaign is a powerful cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With robust workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Build unified customer profiles from data gathered across all your marketing channels. Adobe Campaign brings together all your customer data - from online and offline sources - into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows Reach customers with impactful campaigns across your channels, all managed from a unified platform. Adobe Campaign lets you launch, personalize, and optimize multi-channel campaigns at scale, so you can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, direct mail, and more. Data Management & Segmentation Create highly targeted audience segments from your data warehouse using virtually any variable in a customer profile. Use these audiences in Adobe Campaign for personalized, multi-channel campaigns or share them across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign makes it easy to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives your teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Generate copy, subject lines, imagery, and even full emails that align with your brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Use built-in reports to quickly analyze campaign performance, customer engagement, and financial outcomes. Customize any of the reporting templates or define your own success metrics based on the KPIs that matter the most to your business, and share reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency.

Average Rating: 4.1/5.0

Total Reviews: 332

How Do G2 Users Rate Adobe Campaign?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 9.1/10)
  • Optimization: 8.5/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.7/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.5/10 (Category avg: 8.4/10)

Who Is the Company Behind Adobe Campaign?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Who Uses This: Marketing Manager, Marketing Coordinator
  • Top Industries: Marketing and Advertising, Information Technology and Services
  • Company Size: 36% Small, 34% Medium

What Do G2 Reviewers Say About Adobe Campaign?

AI-generated summary from verified user reviews

Pros
  • Users value the seamless integration of Adobe Campaign, which enhances their overall experience and system connectivity.
  • Users value the ease of use in Adobe Campaign for quickly deploying campaigns and testing emails.
  • Users value the easy integrations of Adobe Campaign, facilitating smooth connections with other systems and enhancing usability.
  • Users appreciate the seamless integration and comprehensive ecosystem of Adobe Campaign, enhancing collaboration and creativity.
  • Users value the robust analytics capabilities of Adobe Campaign, enhancing their data-driven marketing strategies.
Cons
  • Users find the complexity and steep learning curve of Adobe Campaign challenging, especially for non-technical marketers.
  • Users find the complexity and steep learning curve of Adobe Campaign challenging, especially for non-technical marketers.
  • Users face bug issues and glitches with Adobe Campaign, particularly affecting Mac access without a VPN.
  • Users find the high complexity of Adobe Campaign challenging, requiring additional time and expertise to navigate effectively.
  • Users often find complexity issues in Adobe Campaign, leading to a steep learning curve and integration challenges.

What Are Recent G2 Reviews of Adobe Campaign?

What Are G2 Users Discussing About Adobe Campaign?

Sailthru by Marigold

Sailthru by Marigold keeps media and retail organizations ahead of the digital curve with an industry-leading suite of cross-channel marketing solutions that maximize audience engagement, drive revenue through deeper personalization, and operationalize and amplify data. Powered by zero- and first-party data, Sailthru by Marigold empowers modern marketers to cultivate deep, life-long relationships with customers by curating personalized journeys that drive rich engagement and secure brand loyalty. The world’s most innovative publishers and fastest-growing ecommerce companies trust Sailthru by Marigold to help them succeed.

Average Rating: 4.2/5.0

Total Reviews: 153

How Do G2 Users Rate Sailthru by Marigold?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Optimization: 8.3/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 7.9/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.6/10 (Category avg: 8.4/10)

Who Is the Company Behind Sailthru by Marigold?

  • Seller: Zeta Global
  • Year Founded: 2007
  • HQ Location: New York, NY
  • Twitter: @ZetaGlobal
    16,660 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,116 employees on LinkedIn®
  • Ownership: NYSE: ZETA

Who Uses This Product?

  • Who Uses This: Marketing Manager
  • Top Industries: Publishing, Retail
  • Company Size: 61% Medium, 21% Small

What Do G2 Reviewers Say About Sailthru by Marigold?

AI-generated summary from verified user reviews

Pros
  • Users value the advanced automation of Sailthru, enhancing engagement through personalized and effective campaign management.
  • Users appreciate the advanced automation features of Sailthru, enhancing personalization and campaign management for impactful engagement.
  • Users value the advanced automation features of Sailthru, enhancing personalization and engagement for tailored campaigns.
  • Users value the advanced personalization and predictive analytics of Sailthru, enhancing customer engagement effectively.
  • Users appreciate Sailthru by Marigold for its advanced personalization and predictive analytics, enhancing engagement across channels.
Cons
  • Users find the difficult learning curve of Sailthru challenging, especially for teams lacking technical support and resources.
  • Users find Sailthru's inadequate reporting tools cumbersome and difficult to interpret, hindering data-driven decision making.
  • Users find the steep learning curve of Sailthru challenging, especially for smaller teams without technical support.
  • Users find limited reporting options difficult to navigate, impacting their ability to interpret analytics effectively.
  • Users find reporting tools cumbersome and fragmented, making it difficult to extract meaningful insights effectively.

What Are Recent G2 Reviews of Sailthru by Marigold?

What Are G2 Users Discussing About Sailthru by Marigold?

CallFire

CallFire provides easy-to-use, self-service voice marketing solutions to thousands of businesses across the US & Canada. We specialize in helping local businesses grow and retain their revenue with outreach and engagement services such as IVR, Voice Broadcast and Call Tracking. In addition to serving local businesses, CallFire empowers non-profits, religious groups and other organizations to connect more effectively with their audiences. CallFire is headquartered in Santa Monica, California with affiliated offices in Austin, Texas and Kiev, Ukraine.

Average Rating: 4.4/5.0

Total Reviews: 80

How Do G2 Users Rate CallFire?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Optimization: 8.3/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.1/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.3/10 (Category avg: 8.4/10)

Who Is the Company Behind CallFire?

  • Seller: CallFire
  • Year Founded: 2004
  • HQ Location: Santa Monica, CA
  • Twitter: @CallFire
    21,688 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Owner
  • Top Industries: Marketing and Advertising, Non-Profit Organization Management
  • Company Size: 69% Small, 24% Medium

What Are Recent G2 Reviews of CallFire?

What Are G2 Users Discussing About CallFire?

Textline

Textline is a feature-rich and secure business texting platform. It empowers support, sales, marketing, and operations teams to communicate better and at scale. Connect with customers, leads, patients, or employees using Textline to build better relationships, deliver top-notch customer service, or close more deals. With features like a shared SMS inbox, two-way texting, HIPAA-compliant SMS, live web chat, automations, and more, Textline helps thousands of companies, including 1-800-GOT-JUNK?, Tuft & Needle, and Lyft, improve and streamline business conversations. Try Textline free for 14 days today and start customizing your customer outreach and automating your communication workflows.

Average Rating: 4.7/5.0

Total Reviews: 385

How Do G2 Users Rate Textline?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Optimization: 8.0/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 7.6/10 (Category avg: 8.6/10)
  • Campaign Analysis: 8.5/10 (Category avg: 8.4/10)

Who Is the Company Behind Textline?

  • Seller: Textline
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Los Angeles, CA
  • Twitter: @textline
    281 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    61 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO, Operations Manager
  • Top Industries: Hospital & Health Care, Health, Wellness and Fitness
  • Company Size: 68% Small, 27% Medium

What Do G2 Reviewers Say About Textline?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the helpful customer support of Textline, noting quick responses and efficient issue resolution.
  • Users appreciate the ease of use of Textline, enjoying its straightforward interface and seamless communication features.
  • Users appreciate the friendly and responsive customer support from Textline, ensuring quick solutions and assistance.
  • Users appreciate the excellent communication capabilities of Textline, enabling efficient support and improved service delivery.
  • Users appreciate the efficient communication capabilities of Textline, which significantly improve customer support and service delivery.
Cons
  • Users desire missing features like message status indicators, message editing, and enhanced billing configurations in Textline.
  • Users are frustrated by messaging issues like needing to refresh for new messages and navigation challenges in the app.
  • Users find Textline has limited features, particularly lacking in bulk messaging shortcuts and integrations.
  • Users express frustration with notification issues, seeking better filtering and customization options for message alerts.

What Are Recent G2 Reviews of Textline?

What Are G2 Users Discussing About Textline?

Airbridge

Airbridge is a Mobile Measurement Partner (MMP) trusted by 1000+ global apps like Nexon, KFC, or U.S. apps like Shmoody, Buddy.ai, Liner, Planfit. Attribute every conversion and link all your platforms—Android, iOS, SKAN, Web, PC, and Console—from one dashboard. Specializing in granular cross-platform, web-to-app and app-to-web measurement, Airbridge delivers in-depth cohort-level analysis of creatives, funnels, retention, ROAS, and predictive LTV. Unlike other MMPs, Airbridge offers advanced tools like ultra-granular dashboard filters, deep linking, customizable fraud prevention, and raw data exports — all without a paywall. Key feature strengths include: - Comprehensive Cross-Platform Tracking: Pull in data from web, app, PC/console, and SKAN for a truly unified, single-page view, simplifying complex decisions. - Ultra-Granularity: Get down to the precise details—keyword, creative, hourly, and minute-by-minute—for exact performance evaluation and optimization. - Seamless Deep Linking and Link Branding: Create smooth user journeys with branded, dynamic, and deferred deep linking, sending users directly to in-app content without friction. - Intelligent AI Capabilities: Ask questions, retrieve data, and get onboarding guidance through Airbridge Pilot, Airbridge MCP, and Onboarding Pilot. Airbridge maintains measurement partnerships with Google, Meta, Apple, and TikTok, among others, and is trusted by global brands such as Standard Chartered, Samsung Securities, Alarmy, Nexon, Segari, KFC, Descente, Amorepacific, and LOTTE ON. Airbridge is developed by AB180, Inc., an AdTech and MarTech company with 10+ years experience in developing AI-powered ad attribution, measurement, and monetization tools.

Average Rating: 4.6/5.0

Total Reviews: 36

How Do G2 Users Rate Airbridge?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Optimization: 7.3/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 8.8/10 (Category avg: 8.6/10)
  • Campaign Analysis: 9.1/10 (Category avg: 8.4/10)

Who Is the Company Behind Airbridge?

  • Seller: AB180, Inc.
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Seoul, Republic of Korea
  • Twitter: @AirbridgeHQ
    113 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    74 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 61% Small, 36% Medium

What Do G2 Reviewers Say About Airbridge?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive customer support of Airbridge, appreciating their helpfulness and commitment to client success.
  • Users appreciate the ease of use of Airbridge, finding it intuitive for managing links and analyzing data.
  • Users appreciate the user-friendly deep linking features of Airbridge, enhancing campaign efficiency and simplifying user journeys.
  • Users highlight the exceptional customer support of Airbridge, noting quick responses and dedication to client success.
  • Users love the smoother integrations with other platforms, enhancing mobile attribution and campaign tracking effortlessly.
Cons
  • Users experience slow loading during report generation and data retrieval, which can be a minor inconvenience.
  • Users face integration difficulties with Airbridge, finding the complex ad integrations challenging without technical expertise.
  • Users struggle with complex integration issues in Airbridge, making it challenging for smaller companies without technical specialists.
  • Users experience slow performance during report generation and data retrieval, though it’s not a major issue overall.
  • Users struggle with attribution issues in Airbridge, particularly due to a lack of in-house technical expertise.

What Are Recent G2 Reviews of Airbridge?

Regal

Regal helps businesses transform their customer experience with AI Agents. Regal helps businesses build, improve and manage AI Agents for CX. We're the only voice AI platform that treats conversations as part of your customer journey, not a separate channel. We have deep contact center experience, tools that let any team build complex AI Agents for CX, and a track record of improving customer lifetime value. For instance, our Unified Customer Profile allows businesses to understand real-time customer intent signals and automatically tailors multi-touch inbound and outbound interactions with a blend of AI Agents and your human agents. Regal supports over 200 leading brands including Toyota, Google, Kin Insurance, Ro, and Coursera. Regal is based in NYC and is backed by $83M from leading investors including Emergence Capital, Founder Collective and Homebrew.

Average Rating: 4.7/5.0

Total Reviews: 45

How Do G2 Users Rate Regal?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Optimization: 9.0/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 10.0/10 (Category avg: 8.6/10)
  • Campaign Analysis: 9.1/10 (Category avg: 8.4/10)

Who Is the Company Behind Regal?

Who Uses This Product?

  • Top Industries: Insurance, Hospital & Health Care
  • Company Size: 76% Medium, 20% Small

What Do G2 Reviewers Say About Regal?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Regal, which simplifies communication and enhances operational efficiency.
  • Users praise Regal for its user-friendly interface and powerful features, simplifying communication and boosting productivity.
  • Users enjoy Regal for its user-friendly interface, simplifying workflows and enhancing overall communication efficiency in call center operations.
  • Users appreciate the outstanding customer support from Regal, ensuring prompt assistance and quick resolution of inquiries.
  • Users commend Regal.ai's efficiency, enhancing outreach, productivity, and conversion rates within their teams.
Cons
  • Users face a steep learning curve with Regal due to complex data and overwhelming reporting features.
  • Users find Regal's reporting capabilities inadequate and lacking crucial real-time metrics for effective agent management.
  • Users find Regal's limited features on the admin side hinder progress, though improvements are expected over time.
  • Users find the complexity of Regal's implementation and advanced workflows challenging, impacting efficiency and user experience.
  • Users face missing features in Regal, particularly on the admin side, hindering full functionality and efficiency.

What Are Recent G2 Reviews of Regal?

InAppStory

InAppStory helps product and marketing teams communicate with users inside the app more frequently, interactively, and personally as mobile products become more complex and user journeys multiply. Combining in-app stories, messages, mini-games, and banners in one no-code platform, InAppStory lets teams publish and update content in minutes without waiting for app releases or additional development. Together, these capabilities help teams surface key journeys, offers, and communications, guide users to the next action, support onboarding, gather feedback, and improve retention with measurable results. Key Features Instant content publishing within the app: Content can be edited and launched in minutes – without app updates, releases or additional development. Dynamic communication sequences: Teams can launch contextual communication sequences triggered by user behaviour and app events. Ability to collect and use customer data in communications: Teams can collect zero-party data through interactive widgets and use it alongside segments to tailor in-app content for different users. 15+ widgets: Over 15 ready-made interactive widgets (polls, surveys, countdowns, swipe-ups and more) allow you to turn in-app content into richer, more interactive communication experiences without coding. 6 in-app communication formats in a single platform: Stories, banners, in-app messages, mini-games, pop-ups and bottom sheets can be launched and managed from a single no-code builder. Mini-game builder: 10+ built-in mechanics, including Wheel of Fortune, Slicer, Match 3, etc. help teams launch promotional games inside the app without custom development. Analytics: A built-in analytics dashboard helps teams measure how in-app communications perform, track user interactions, and see which messages, formats, and campaigns drive results. InAppStory provides SDKs for different platforms and use cases, currently, the following platforms are supported: JavaScript, React, Android, iOS, React Native, and Flutter.

Average Rating: 5.0/5.0

Total Reviews: 64

How Do G2 Users Rate InAppStory?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Optimization: 10.0/10 (Category avg: 8.4/10)
  • Integrations - Mobile Marketing: 9.8/10 (Category avg: 8.6/10)
  • Campaign Analysis: 9.9/10 (Category avg: 8.4/10)

Who Is the Company Behind InAppStory?

  • Seller: InAppStory
  • Year Founded: 2021
  • HQ Location: Lisbon, PT
  • Twitter: @inappstory
    73 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 36% Small, 36% Large

What Do G2 Reviewers Say About InAppStory?

AI-generated summary from verified user reviews

Pros
  • Users value the enhanced customer engagement provided by InAppStory, which fosters a more interactive and appealing experience.
  • Users love how InAppStory enhances engagement, making onboarding intuitive and boosting interaction through polls and interactive content.
  • Users appreciate the audience engagement boost from InAppStory, enhancing interactivity and connection with customers.
  • Users value the versatile functionality of InAppStory, enhancing communication and driving engagement and sales effectively.
  • Users value the efficiency of InAppStory, enhancing onboarding and boosting engagement through flexible, interactive experiences.
Cons
  • Users find implementation difficulties during onboarding, needing extra time to grasp all features and edge cases.
  • Users report integration issues during onboarding, complicating feature understanding and extending the learning curve.
  • Users find the lack of guidance during onboarding challenging, making it difficult to fully utilize InAppStory's features.
  • Users express frustration with the lack of integrations, making onboarding and use of features more challenging.
  • Users find the initial onboarding challenging, making it difficult to understand all features promptly.

What Are Recent G2 Reviews of InAppStory?

What Are G2 Users Discussing About InAppStory?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated October 3, 2024