SAP Engagement Cloud (formerly SAP Emarsys)
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.
Average Rating: 4.2/5.0
Total Reviews: 645
How Do G2 Users Rate SAP Engagement Cloud (formerly SAP Emarsys)?
- Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.0/10)
- Optimization: 8.4/10 (Category avg: 8.4/10)
- Integrations - Mobile Marketing: 8.1/10 (Category avg: 8.6/10)
- Campaign Analysis: 8.3/10 (Category avg: 8.5/10)
Who Is the Company Behind SAP Engagement Cloud (formerly SAP Emarsys)?
- Seller: SAP
- Company Website:
- Year Founded: 1972
- HQ Location: Walldorf
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LinkedIn® Page: www.linkedin.com
149,349 employees on LinkedIn® - Ownership: NYSE:SAP
Who Uses This Product?
- Who Uses This: Digital Marketing Manager, CRM Manager
- Top Industries: Retail, Apparel & Fashion
- Company Size: 49% Medium, 23% Small
What Do G2 Reviewers Say About SAP Engagement Cloud (formerly SAP Emarsys)?
AI-generated summary from verified user reviews
Pros
- Users value the user-friendly interface of SAP Engagement Cloud, appreciating its ease of setup and navigation.
- Users value the automation capabilities of SAP Engagement Cloud, enhancing campaign efficiency and audience targeting for better results.
- Users value the user-friendly interface of SAP Engagement Cloud, enjoying seamless campaign creation and advanced analytics.
- Users appreciate the ease of use of SAP Engagement Cloud, enhancing campaign setup and analytics capabilities.
- Users appreciate the powerful personalization features of SAP Engagement Cloud, enhancing targeted campaigns and efficiency.
Cons
- Users note the missing features in SAP Engagement Cloud, highlighting the need for improved segmentation and functionality.
- Users find the learning curve steep, with complex setups and advanced features requiring significant time and knowledge.
- Users find the platform has a difficult learning curve, particularly for new users navigating complex features and templates.
- Users find the limited features of SAP Engagement Cloud frustrating, especially regarding segmentation and analytics functionality.
- Users find the interface not intuitive, leading to a frustrating experience with complex navigation and obscure features.
What Are Recent G2 Reviews of SAP Engagement Cloud (formerly SAP Emarsys)?
"Easy Email Campaigns, Though Navigation Can Be Overwhelming"
Rating: 4.0/5.0 stars
— Stefan S.
"User-Friendly Multichannel Marketing, Held Back by Query Limitations"
Rating: 4.5/5.0 stars
— Simon J.

