Best Marketing Analytics Tools - Page 31
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Best Marketing Analytics Software At A Glance
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Octoix: All Your Ad Campaign Data, One Simple Hub Tired of jumping between ad platforms, spreadsheets, and reporting tools to figure out what’s working? So were we. That’s why we built Octoix - a c
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A Marketing Saas Odins structures all your marketing data—both online and offline—into a single, easy-to-access source. This data can then feed directly into your internal systems or data warehouses,
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Multi-touch attribution, Integrated with Google Analytics. Odyssey provides you with Actionable insights such as suggested ad spend and incrementality index. After importing your cost data, you can s
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Marketers, Ad Agencies, Startups, Founders, Affiliates & Product Managers, if you want to measure performance of all your online & offline marketing campaign in one dashboard, then we provide
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Orphex is an advanced digital marketing and user behavior analytics platform that simplifies disorganized data into actionable insights and recommendations. Seamlessly integrates with multiple advert
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Overstory is an all-in-one first party measurment platform that provides a single source of truth for all marketing performance. By using Multi-Touch Attribution, Incrementality Modeling & Matched
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Panoramic is an enterprise SaaS company that provides the world’s most successful brands with the tools they need to ingest and model marketing data into meaningful insights. Its team of data scientis
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PenPath is your ETL technology & services partner. We’ll setup your automated data pipeline, data warehousing, data modeling, and custom BI dashboard for you.
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End-to-end marketing with simple setup and lightning-fast execution. Ads, partners, sites, performance, and media buying. Completely operationalize your marketing approach, increase viability, and sc
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PlaceLinks offers solutions for advertisers and publishers for online ad tracking and reporting.
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PlatformCore is a marketing campaign management platform which connect 3rd party tools into a single interface.
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PowerChord helps brands and manufacturers who sell through dealer networks to enhance the customer journey with coordinated messaging and data-driven insights to optimize marketing spend. PowerChord's
- 100% Small-Business
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The 'D2C Operating System' for Indian D2C Ecommerce Brands - An all encompassing system that enables D2C brands to perform all their operations (end-to-end) from one single place. Be it Automa
- 100% Mid-Market
