Odins.ai is a Norwegian software company, founded in Oslo in 2023, that builds and operates a marketing investment platform based on Bayesian marketing mix modeling (MMM). The platform helps companies find the right marketing budget and allocate it across channels for maximum return. It is fully managed: the Odins team runs the data integration, updates the models monthly with current data and reviews every recommendation before it reaches the customer, so no in-house data science team is needed.