Pragma (formerly Logisy)
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The 'D2C Operating System' for Indian D2C Ecommerce Brands - An all encompassing system that enables D2C brands to perform all their operations (end-to-end) from one single place. Be it Automated Return Management, Checkout System, RTO Management Suite, Omnichannel CRM, WhatsApp Business Suite, Logistics Management, Journey/Marketing Solution, or AI-enabled Automations.
Pragma’s RTO Suite is a predictive Return-to-Origin management system built for Indian D2C logistics. It uses machine learning models and pin code intelligence to flag high-risk COD orders before dispatch, reducing failed deliveries and return costs. The system validates addresses, automates customer confirmations via WhatsApp/SMS, and scores orders by historical delivery success and behavioural patterns. Real-time dashboards track courier performance, RTO reasons, and fraud frequency, giving operations teams complete control over pre-dispatch decisioning. APIs integrate directly with checkout, OMS, and courier systems to automate verification, minimise manual reviews, and improve fulfilment accuracy.
Pragma’s 1Checkout is a high-performance checkout engine built for Indian D2C commerce, designed to maximise conversion and payment reliability. It uses real-time address intelligence, pin-code serviceability checks, and COD-risk scoring to validate orders before submission. The system optimises payment success through adaptive routing, selecting the best gateway based on method, issuer, and live success patterns. The checkout layer supports instant retries without page reloads, dynamic OTP handling for UPI/cards, and automatic fallbacks for failed transactions. It logs granular funnel events — load time, field completion, payment attempts — giving brands complete visibility into drop-off points. APIs integrate directly with storefronts, payment gateways, and OMS systems to deliver consistent performance, lower friction, and higher order completion rates.
Pragma’s Omnichannel CRM consolidates all customer communication channels — WhatsApp, Email, SMS, VoIP calls, Instagram, and Facebook — into a unified engagement system. Every interaction is mapped to a single customer profile, enabling context-rich support and lifecycle communication. The platform uses real-time channel APIs, automatic conversation routing, and agent load balancing to ensure fast responses at scale. Event-level syncing with order, delivery, and payment systems provides agents with operational context for precise issue resolution. The CRM also supports automation rules, SLA tracking, sentiment tagging, and audit-friendly conversation logs. Its analytics engine captures message metrics, agent performance, intent patterns, and channel efficiency, giving brands complete visibility across the support and engagement stack.
Pragma’s WhatsApp Business Suite is an enterprise-grade messaging infrastructure built for high-volume D2C communication. It uses the WhatsApp Cloud API to power automated order updates, confirmations, broadcast campaigns, and interactive flows. The suite supports multi-agent routing, queue management, and real-time assignment based on workload and skill rules. All conversations sync with customer profiles, enabling context-aware responses and unified engagement across channels. The system includes template management, session tracking, opt-in logic, and compliance controls aligned with WhatsApp’s messaging policies. Advanced analytics monitor delivery rates, read rates, agent performance, and campaign conversions. Integrated automation triggers allow brands to drive support, retention, and sales journeys directly within WhatsApp.
Pragma’s RMS automates the full return lifecycle using rule-based approval logic, courier API integrations, and real-time QC workflows. Each return request is validated against product rules, pin code serviceability, and order history to ensure accurate processing. The system orchestrates pickup creation, tracking, warehouse intake, and refund initiation without manual intervention. RMS maintains SKU-level defect mapping, batch traceability, and reason-code analytics to help teams identify systemic issues across products or logistics partners. Its event-driven pipelines sync return status instantly with support, finance, and OMS systems, ensuring operational consistency and eliminating reconciliation gaps. The platform includes audit trails, SLA monitoring, NDR handling for failed pickups, and dashboard-level visibility into return costs, refund TAT, courier performance, and repeat-return behaviour — enabling data-driven control over post-purchase operations.
Pragma (formerly Logisy) Reviews
