Best Marketing Analytics Tools - Page 20
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business’ marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics considers marketing efforts across all channels and audiences, including email marketing, social media, digital advertising, and web analytics. Marketing analytics software is usually offered as a standalone solution; these products source campaign data through integrations with a company’s marketing technology stack, including marketing automation software, CRM software, digital advertising software, and digital analytics software. However, many all-in-one marketing platforms, such as marketing automation products, include built-in reporting features.
Marketing analytics solutions source data from marketing tools and their core functionality is to analyze marketing campaign-oriented information. Some companies opt to use analytics platforms or embedded business intelligence software instead, which can also provide insights into company data from a variety of other sources in addition to marketing data.
To qualify for inclusion in the Marketing Analytics category, a product must:
Featured Marketing Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
- Overview
- User Satisfaction
- Seller Details
Ad.style is a content recommendation and discovery platform serving 65B ad impressions to more than 210M unique visitors each month. We display only premium ad content based on audience preferences. O
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Apteco Orbit is an end-to-end actionable marketing insights platform, connecting you with your data. Connect people and channels, analyse data, target your audience, and manage campaigns - all on on
- 100% Small-Business
658 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Blackwood Seven is a media analytics platform designed to increase the effect of company’s media spend using artificial intelligence and machine learning.
- 100% Small-Business
364 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Bunker DB analytics is a platform to analyze, manage and understand how your marketing efforts work in one place. Automate and optimize operational processes, audit your media investment, analyze your
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
Because the brain processes imagery 60,000 times faster than words, we collate, simplify and visualise your data.
- 100% Mid-Market
1,549 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Calypsus introduces a seamless way to centralize all your online marketing data into 1 single reporting tool. Connect your favorite data sources, build cross-channel reports, share & export to wha
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Captain Growth is an AI that automates users' marketing analytics. Captain Growth extracts valuable insights from users' data.
- 100% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
ChatGPT in Google Sheets automates analysis and generates actionable insights from your data, making spreadsheet management a breeze.
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
A smart platform + smart consultancy. Whether you want an idea for your next campaign or a tool for sales, we’re here to do the heavy lifting – so think of us like an extension of your team. CogniCl
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
Conative is an intelligent planning tool for e-commerce teams. Connect your inventory system to your marketing channels to manage both in one place — in real-time. Ditch the spreadsheets by leveraging
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Conversios is a no-code Google Analytics and Pixel Integration Tool For Ecommerce Stores on Woocoomerce, Shopify, and Magento. It offers a product feed manager feature that helps you to sync more than
- 67% Small-Business
- 33% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Revenue Analytics For Every Channel and Team 25+out of the box customizable best practice dashboards and reports built from years of direct customer work. Now everyone can plan and optimize wh
- 100% Enterprise
- Overview
- User Satisfaction
- Seller Details
Deebr engages your customers and gets results through data collection, sales prediction and audience building. Automated collection: We collect your data and train our machine learning models daily. S
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
The package shows the best KPIs from different sources like Google Analytics, Facebook Insights, AdWords & newsletter’s tools in one and single report. The main value of the package is to give an
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Electrik.AI is a marketing intelligence platform to extract, collect and integrate data from various marketing channels such as Google Analytics, AdWords, Bing, Facebook, Shopify, etc. Electrik.AI is
- 100% Mid-Market
