Local SEO software enables businesses to promote their products or services to local prospective customers. This type of software helps businesses get listed in the Local 3-Pack, a group of listings at the top of a Google results page in a separate list and accompanied by a map. Local SEO software may perform functions such as sending accurate listings to search engines, tracking local search rankings, monitoring online reviews, and optimizing a company’s Google My Business profile. Local SEO products are often used by smaller organizations with a brick-and-mortar location needing to increase brand awareness and foot traffic.
In addition to local SEO software, businesses may want to take advantage of tools such as content marketing software and social media marketing software to increase customer engagement through other channels. Organizations hoping to boost their local SEO would also find it beneficial to leverage general SEO software or SEO service providers, which can help identify areas of improvement within a website.
To qualify for inclusion in the Local SEO category, a product must:
Provide one or more of the following tools: local citation management, local rank tracking, or Google My Business optimization
Report on metrics such as local search ranking, online reputation, and citation score
Focus on the improvement of a business’ ranking in local search engine result pages (SERPs)
