I find Local Falcon easy to use, which really simplifies my workflow for sales calls. I like the good AI insights because they help me provide free value on sales calls, even if the person isn't working with me yet. The automated reports are great too because they help reduce my workload. I also found the initial setup to be very easy.

What I like best about Local Falcon is how clearly it shows true local visibility instead of just average rankings. The geo-grid maps make it easy to see exactly where a business is strong or weak across a service area, which is far more actionable than a single keyword position. It also makes it simple to show and prove progress to clients by visually showing ranking improvements in specific neighborhoods, something especially useful when managing multi-location or service-area businesses.

I like Local Falcon's accuracy in rank tracking and the insights it provides to improve my listings through various optimizations. I also enjoy the ability to pull data to LookerStudio with its API key, which allows for the weekly campaign data from Local Falcon to populate on Looker without any manual effort.