Local Falcon Reviews & Product Details

What I like best about Local Falcon is how clearly it shows true local visibility instead of just average rankings. The geo-grid maps make it easy to see exactly where a business is strong or weak across a service area, which is far more actionable than a single keyword position. It also makes it simple to show and prove progress to clients by visually showing ranking improvements in specific neighborhoods, something especially useful when managing multi-location or service-area businesses. Review collected by and hosted on G2.com.

A few things that I dislike about Local Falcon are - it can be a bit too data-heavy without enough context. You can get a lot of grid points and numbers, but it doesn’t always explain why rankings are weak in certain areas or what specifically to fix. It also don’t account for organic rankings, on-page SEO, or backlink influence, so less-experienced users can misinterpret a map as the full SEO picture when it’s really just one piece of the local visibility puzzle. Review collected by and hosted on G2.com.

I like Local Falcon's accuracy in rank tracking and the insights it provides to improve my listings through various optimizations. I also enjoy the ability to pull data to LookerStudio with its API key, which allows for the weekly campaign data from Local Falcon to populate on Looker without any manual effort. Review collected by and hosted on G2.com.

It can include the functionality of adding more keywords in a single report and giving it as one and also review analysis for each listing can be a bit cheaper instead of $19. Initially, we thought it a bit complex as we were in the notion that we can track multiple keywords in one go and in one scan. Review collected by and hosted on G2.com.

I find Local Falcon easy to navigate and very useful. It's a great tool for my work and doesn't take much time to learn. I can get results quickly, which is crucial for my monthly reporting. The data provided are clear and actionable, helping me identify strong and weak areas for SEO and making it easier to communicate results to clients. The initial setup was very easy and straightforward. Review collected by and hosted on G2.com.

Sometimes it lags. Load slowly when I do multitasking. When opening multiple grid results, it takes much time to load sometimes. I need to gather the results quickly to make me more productive. Review collected by and hosted on G2.com.

I like that the reporting is well detailed. Having a campaign with reports every month lets me know how I am growing my SEO and how I can better help my customers. Local Falcon is a tool I can give my customers so they can see what is working, what is not, and receive suggestions to keep growing. It analyzes the keywords and the activity on my customers' Google Business Profile (GBP) so we can improve. Additionally, the initial setup was super simple. Review collected by and hosted on G2.com.

I think it can be easier to have campaigns together. Also, better pricing in credits per keywords would be helpful. Review collected by and hosted on G2.com.

I use Local Falcon to scan the ranking of my business, which helps me in knowing my competition and seeing where I need to improve. I like the campaign rankings, especially the ability to schedule them and monitor progress over time. The initial setup process for Local Falcon was easy, which I appreciate a lot. Review collected by and hosted on G2.com.

I wish there was more visibility on AI rankings. The tool is still in beta, so it would be helpful to know exactly how the rankings are calculated so I can focus on improvements. Review collected by and hosted on G2.com.

I like the trend report that shows the progress that my clients are making for their target keywords in Google Maps. As the SoLV increases, so does the number of impressions, website clicks, phone calls, and leads. I also appreciate how the tool is expanding to include ChatGPT / Google Gemini, as that is at the top of my mind for 2025. Review collected by and hosted on G2.com.

I don't like the Apple Maps feature of the tool because it does not share how you rank in Apple Maps search. Instead, Local Falcon uses DuckDuckGo as the benchmark with SoLV. Since DuckDuckGo (especially for local searches) makes up only 1% of the U.S. search market, this does not move the needle. If Local Falcon could better integrate their tool with Apple Maps directly, then I would give it a 10/10. Review collected by and hosted on G2.com.

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I found Local Falcon quite buggy and messy during my experience. The product was nonfunctional and completely blocked, failing to deliver any results due to some issues, possibly related to a Google update. This made it impossible for me to effectively use it for its intended purpose of Geo-mapping and analyzing local search results. Furthermore, the support team response was slower than expected, taking a couple of days to address the issues, and they were unwilling to provide a refund despite the product's nonperformance and my unused credits. The search functions didnt work. Worst part, I asked for a refund because their product didn't work, and they said no they have no refund policy, even though I didn't get to use the product. Review collected by and hosted on G2.com.

I've been using this product for three years and I've enjoyed using it. It seems to be accurate and provides very good valuable insights into not just my clients, but competitors. This is huge when I'm trying to figure out what I need to do to outrank them. I've also enjoyed the releases of new tools and modules they put out over time. These tools make it easier to use the product and obtain even more insights. I like the campaign tool that can put all the keywords I'm tracking per client/location in a single report and I'm able to get weekly or monthly data. You can set it up however you want. I find myself using it a lot to review and go back. I haven't had to contact support because it has worked great for me this entire time and it's pretty easy to use. Review collected by and hosted on G2.com.

The downsides I would say are the limited number of credits, but they allow you to upgrade to get more. I haven't reached a point where I have enough clients to make that jump, but I make it work. Review collected by and hosted on G2.com.

Local Falcon has become one of the most valuable tools in my digital marketing toolbox. The interface is clean and intuitive, so getting started was quick and painless. Implementation took minutes, and I was running scans almost immediately.

I use it frequently to track Google Business Profile rankings for multiple clients, and the visual grid reports are a game-changer for communicating results. The range of features—like scheduling recurring scans, adjusting grid size, and comparing historical data—makes it easy to spot trends and optimize local SEO strategies.

Customer support has been excellent. They’re quick to respond, knowledgeable, and genuinely care about helping you get the most out of the platform. Integration with my workflow was seamless, and it’s now a go-to for every local SEO project. Review collected by and hosted on G2.com.

If I had to nitpick, larger scans can take a bit of time to process—but the accuracy is worth the wait. Review collected by and hosted on G2.com.

Local Falcon makes it easy to visualize and track Google Business Profile rankings with accuracy. The heat map feature is incredibly valuable for identifying ranking gaps across different areas, and the ability to run recurring scans saves hours of manual work. Customer support is great and the software us easy to use. Review collected by and hosted on G2.com.

While the data is accurate, running frequent scans on multiple locations can get expensive quickly, especially for agencies managing several clients. I wish there were more built-in trend views so I could easily see long-term progress without having to export the data. It’d also be great if I could compare charts side-by-side without needing to upgrade my plan. Review collected by and hosted on G2.com.