Best Lead Scoring Software - Page 7

How Many Lead Scoring Software Products Does G2 Track?

Total Products under this Category: 150

Category Stats (Nov 2026)

  • Average Rating: 4.48/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Evergrowth (+1.33%) - Among all products in this category, Evergrowth recorded the largest rating increase compared to last month

Last updated: November 10, 2026

How Does G2 Rank Lead Scoring Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 83,100+ Authentic Reviews
  • 150+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Lead Scoring Software

G2 Grid® for Lead Scoring Software plotting products by satisfaction and market presence

Highlighted products: Salesforce Sales Cloud, GTM Studio - Powered by ZoomInfo, Apollo.io, 6sense Revenue Marketing, ActiveCampaign, 6sense Sales Intelligence, Zoho CRM, and LeadSquared Sales CRM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/lead-scoring/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=apollo-io&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=activecampaign&focus%5B%5D=6sense-sales&focus%5B%5D=zoho-crm&focus%5B%5D=leadsquared-sales-crm)

Conturs

Conturs is signal infrastructure for B2B sales teams. We help you figure out which leads to call first — with a transparent 0-100 score based on real signals, not guesswork. THE PROBLEM Your CRM has hundreds of leads. Your team doesn't know who to prioritize. Traditional scoring tools are either enterprise-priced black boxes ($25K+/year for tools like 6sense or Demandbase) or primitive rule-based systems like HubSpot's built-in scoring. Neither gives your team a clear, explainable answer to "why should I call this lead first?" HOW CONTURS WORKS Conturs connects to your CRM and analyzes every lead across 6+ weighted signals — job title match, company size, industry fit, tech stack, engagement patterns, and data recency. Each lead gets a transparent Score from 0 to 100 based on similarity to your ideal customer profile. Unlike black-box scoring tools, Conturs shows you exactly WHY each lead scored the way it did. Your reps see the top scoring factors for every lead — not just a number, but the reasoning behind it. KEY CAPABILITIES Transparent lead scoring — every score is explainable with top factors. Signal-based similarity analysis — 6+ weighted dimensions, not manual rules. HubSpot-native integration — works inside your existing CRM workflow. Built for SMB and mid-market teams — no enterprise contracts required. Self-sufficient — automatically gathers signals, no separate enrichment tool needed. Real-time scoring — scores update as new signals come in. Prioritized lead lists — focus your team on leads that actually convert. BUILT FOR B2B SaaS sales teams (50-500 employees), SDR/BDR teams, RevOps leaders, and sales managers who want their team calling the right leads — not guessing. Conturs offers flexible plans starting with a free tier for evaluation, Core at $99/month for growing teams, and Scale at $429/month for revenue teams. API access is available across all paid plans with RESTful endpoints, webhooks, and rate limiting. Less noise. More pipeline.

Who Is the Company Behind Conturs?

Corefactors

Corefactors is a RevOps-enabling end-to-end CRM platform. The platform aims to cater to the growing need for a unified platform to manage customer relations and customer-facing teams. With the proliferation of customer touchpoints, intensifying competition, and ever-heightening customer expectations, Corefactors CRM enables the RevOps ecosystem and reduces revenue leakages by aligning them and creating a 360⁰ view of customer and business.

Average Rating: 4.5/5.0

Total Reviews: 11

How Do G2 Users Rate Corefactors?

  • Has the product been a good partner in doing business?: 9.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Corefactors?

  • Seller: Corefactors
  • Year Founded: 2013
  • HQ Location: Bengaluru, IN
  • LinkedIn® Page: www.linkedin.com
    63 employees on LinkedIn®
  • Phone: +91 80673 35577

Who Uses This Product?

  • Company Size: 45% Small, 27% Large

What Do G2 Reviewers Say About Corefactors?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use and quick setup of Corefactors, enhancing their overall experience with streamlined communication.
  • Users commend the responsive customer support of Corefactors, ensuring efficient assistance and timely query resolution.
  • Users value the powerful automation features of Corefactors, streamlining their workflows and enhancing efficiency across all teams.
  • Users appreciate the automation features of Corefactors, significantly reducing manual work and improving efficiency across teams.
  • Users praise the easy integrations of Corefactors, facilitating smoother communication and enhanced workflow efficiency.
Cons
  • Users face challenges with dashboard issues, experiencing lag, limited customization, and slow support during peak times.
  • Users find the limited customization options restrict their ability to tailor Corefactors to their specific needs.
  • Users face limited analytics capabilities in Corefactors, hindering deeper insights and customizable reporting options.
  • Users experience poor customer support, particularly with slow response times and limited assistance during busy periods.
  • Users experience slow loading issues with Corefactors, particularly with dashboard responsiveness and overall navigation delays.

What Are Recent G2 Reviews of Corefactors?

What Are G2 Users Discussing About Corefactors?

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Entytle

Entytle helps industrial OEMs increase loyalty, reduce churn and capture lifetime value from their installed base. Our SaaS uses AI/ML to make it easy for our users to identify, prioritize and curate offers to existing customers.

Who Is the Company Behind Entytle?

  • Seller: Entytle
  • Year Founded: 2014
  • HQ Location: Austin, US
  • LinkedIn® Page: www.linkedin.com
    64 employees on LinkedIn®

EVERLEAD

EVERLEAD - The AI-supported lead management platform for modern sales enablement: intelligent lead scoring, automated marketing and data protection-compliant administration for maximum sales success.

Who Is the Company Behind EVERLEAD?

FieldGroove CRM

FieldGroove lets you create leads, estimates, jobs, and invoices all in one application. FieldGroove breeds a collaborative and productive workforce allowing you to easily monitor your daily pipeline, backlog, and employee performance.

Who Is the Company Behind FieldGroove CRM?

FlipOps

FlipOps is a deal management platform for real estate investors that automatically discovers distressed properties, scores them by seller motivation, and delivers ready-to-contact leads daily — replacing 4-6 tools with one system. We're the only platform that tells investors who to call first, not just who to call.

Who Is the Company Behind FlipOps?

G2 Marketing Solutions

G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business.

Average Rating: 4.6/5.0

Total Reviews: 5,552

How Do G2 Users Rate G2 Marketing Solutions?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)

Who Is the Company Behind G2 Marketing Solutions?

  • Seller: G2
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Chicago, USA
  • LinkedIn® Page: www.linkedin.com
    1,689 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Software Engineer, Marketing Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 43% Small, 37% Medium

What Do G2 Reviewers Say About G2 Marketing Solutions?

AI-generated summary from verified user reviews

Pros
  • Users find G2 Marketing Solutions easy to use now, benefiting from AI-driven features and efficient audience targeting.
  • Users value the authenticity of G2 Marketing Solutions, benefiting from reliable reviews and insights for informed decisions.
  • Users love the detailed and honest feedback from verified customers on G2 Marketing Solutions, enhancing their decision-making.
  • Users appreciate the targeted audience building feature in G2, enhancing engagement and marketing effectiveness effortlessly.
  • Users value the authentic feedback from G2 Marketing Solutions, enabling informed decisions with clear and reliable reviews.
Cons
  • Users note the need for improvement in AI integration and user clarity regarding G2 Marketing Solutions' functionalities.
  • Users experience biased reviews on G2 Marketing Solutions, hindering access to unique insights and feedback on submissions.
  • Users experience lack of clarity in the admin section, often feeling overwhelmed by numerous similar options.
  • Users find the time consumption significant due to reliance on G2 for campaign and profile updates.
  • Users experience confusion regarding the admin section, causing hesitation and concern over activating unintended features.

What Are Recent G2 Reviews of G2 Marketing Solutions?

What Are G2 Users Discussing About G2 Marketing Solutions?

iCapture

Capture the conversations from trade shows and events with intelligent lead capture. iCapture is the fastest and easiest way to capture high-quality leads at a trade show and deliver them directly to your CRM & Marketing Automation Platform. Eliminate manual entry, capture better leads, and win more deals. Easy to use. Every event. Connected to your CRM.

Average Rating: 4.7/5.0

Total Reviews: 101

How Do G2 Users Rate iCapture?

  • Conversion Viability: 9.2/10 (Category avg: 8.2/10)
  • Lead Opportunity: 9.4/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 9.8/10 (Category avg: 9.1/10)

Who Is the Company Behind iCapture?

  • Seller: Cvent
  • Company Website:
  • Year Founded: 1999
  • HQ Location: Tysons Corner, VA
  • LinkedIn® Page: www.linkedin.com
    6,821 employees on LinkedIn®
  • Ownership: NASDAQ: CVT

Who Uses This Product?

  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 58% Medium, 25% Large

What Do G2 Reviewers Say About iCapture?

AI-generated summary from verified user reviews

Pros
  • Users praise iCapture for its easy integrations, streamlining lead management and enhancing overall workflow effectiveness.
  • Users appreciate the seamless lead management of iCapture, facilitating quick routing and effective analytics for sales teams.
  • Users praise the ease of use of iCapture, appreciating its seamless setup and intuitive features for lead management.
  • Users praise the easy setup of iCapture, enabling quick lead capturing and enhancing team efficiency effortlessly.
  • Users commend iCapture's seamless integrations, which enhance lead management and streamline workflow across various platforms.
Cons
  • Users face sync and mapping issues with iCapture, leading to frustration during usage, especially on hotel wifi.
  • Users experience technical issues with iCapture, particularly with mappings and syncing failures, leading to frustration.
  • Users find the complexity in setup of iCapture time-consuming, impacting their overall experience and usability.
  • Users find the difficult setup of iCapture time-consuming, especially when integrating with Salesforce, impacting overall usability.
  • Users feel that iCapture is expensive and suggest that a lower price would enhance future purchasing decisions.

What Are Recent G2 Reviews of iCapture?

What Are G2 Users Discussing About iCapture?

ICP Lens

ICP Lens is a B2B revenue intelligence and account scoring tool that analyses CRM export data to identify Ideal Customer Profile accounts without requiring a direct CRM integration. ICP Lens scores every account in a CSV or Excel export on a 0–100 scale using four weighted inputs: cumulative LTV, retention signals, buyer title fit, and firmographics. The analysis runs entirely in the user's browser using a Web Worker, meaning raw CRM data never leaves the device and is never transmitted to any server. ICP Lens generates a plain-English ICP narrative, buyer persona breakdown, deal intelligence by tier, and a geographic distribution view - from a single file upload in under 5 minutes. Pricing starts at $39 per month on the Starter plan (300 deals per run) with Growth at $149 per month (1,000 deals per run) and Scale at $399 per month (5,000 deals per run). All plans include unlimited analysis runs and unlimited users - no per-seat pricing.

Who Is the Company Behind ICP Lens?

InStream Group

InStream is the relation management platform. CRM alternative for customer-focused companies. InStream supports small and medium size business in collecting information about customers, managing communication and in building strong business relations. Simple but flexible tool which can be integrated with any mailbox, social media and business management tool.

Average Rating: 4.2/5.0

Total Reviews: 120

How Do G2 Users Rate InStream Group?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)

Who Is the Company Behind InStream Group?

  • Seller: InStream
  • Year Founded: 2015
  • HQ Location: Poznan, Poland
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Retail
  • Company Size: 47% Small, 31% Large

What Do G2 Reviewers Say About InStream Group?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of InStream Group, making it a favorite for live streaming and CRM.
  • Users find the easy setup of InStream Group to be straightforward, enhancing their overall streaming experience.
  • Users value the streamlined sales processes in InStream Group, simplifying lead management and enhancing deal closure.
  • Users value the simplicity and ease of use of InStream Group, enhancing their overall experience.
  • Users find that InStream Group's task management effectively streamlines sales processes, enhancing lead management and deal closure.
Cons
  • Users face integration issues due to a limited number of compatible tools, complicating workflows and causing technical frustrations.
  • Users report experiencing performance issues, such as lag and time wasted on ads during topic changes.
  • Users experience slow loading times, which hampers their overall efficiency and usability of InStream Group.

What Are Recent G2 Reviews of InStream Group?

What Are G2 Users Discussing About InStream Group?

JourneyWise

The All-In-One RevOps Platform for Modern GTM Teams Unify your inbound, outbound, emails, calls, meetings, scheduler, pipeline & workflows into one AI-Powered Workspace

Who Is the Company Behind JourneyWise?

kenbun

Kenbun is a B2B lead scoring platform built for revenue operations teams who are tired of black-box scoring models. Unlike traditional AI-driven scoring that hides the "why" behind a number, Kenbun uses transparent, rules-based scoring across four dimensions — fit, intent, engagement, and recency. Every score comes with a full explanation so sales reps know exactly why a lead matters and what action to take next. The platform includes real-time Slack alerts when high-value leads take meaningful actions, native HubSpot sync to keep CRM records current, and a Chrome Extension that surfaces scoring context directly inside sales workflows. Kenbun is built for sales and marketing operations teams at B2B SaaS companies who want scoring their sales team will actually use.

Who Is the Company Behind kenbun?

  • Seller: kenbun
  • Year Founded: 2026
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024