Best Lead Scoring Software - Page 7

How Many Lead Scoring Software Products Does G2 Track?

Total Products under this Category: 109

Category Stats (Sep 2026)

  • Average Rating: 4.47/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: LeadExec (+3.48%) - Among all products in this category, LeadExec recorded the largest rating increase compared to last month

Last updated: September 26, 2026

How Does G2 Rank Lead Scoring Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 73,500+ Authentic Reviews
  • 109+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Lead Scoring Software

G2 Grid® for Lead Scoring Software plotting products by satisfaction and market presence

Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), GTM Studio - Powered by ZoomInfo, Apollo.io, 6sense Revenue Marketing, ActiveCampaign, Zoho CRM, 6sense Sales Intelligence, and LeadSquared Sales CRM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/lead-scoring/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=apollo-io&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=activecampaign&focus%5B%5D=zoho-crm&focus%5B%5D=6sense-sales&focus%5B%5D=leadsquared-sales-crm)

kenbun

Kenbun is a B2B lead scoring platform built for revenue operations teams who are tired of black-box scoring models. Unlike traditional AI-driven scoring that hides the "why" behind a number, Kenbun uses transparent, rules-based scoring across four dimensions — fit, intent, engagement, and recency. Every score comes with a full explanation so sales reps know exactly why a lead matters and what action to take next. The platform includes real-time Slack alerts when high-value leads take meaningful actions, native HubSpot sync to keep CRM records current, and a Chrome Extension that surfaces scoring context directly inside sales workflows. Kenbun is built for sales and marketing operations teams at B2B SaaS companies who want scoring their sales team will actually use.

Who Is the Company Behind kenbun?

  • Seller: kenbun
  • Year Founded: 2026
  • HQ Location: New York, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

LaCleo AI

LaCleo.ai builds AI agents that automate marketing, lead generation, outreach, SEO, and growth operations for modern businesses. Combining AI automation with human strategy, LaCleo helps companies scale faster without the cost and complexity of large in-house teams.

Who Is the Company Behind LaCleo AI?

  • Seller: LaCleo AI
  • Year Founded: 2022
  • HQ Location: Noida, IN
  • LinkedIn® Page: linkedin.com
    31 employees on LinkedIn®

Lead Agent

Who Is the Company Behind Lead Agent?

  • Seller: APITier
  • Year Founded: 2018
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Lead Scoring

Score leads based on who they are (lead criteria) and what they do (campaign member criteria). Save time by prioritizing the best leads and nurturing those not ready to buy.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Lead Scoring?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.1/10)

Who Is the Company Behind Lead Scoring?

  • Seller: Salesforce Labs
  • Year Founded: 1999
  • HQ Location: San Francisco, CA
  • Twitter: @appexchange
    73,446 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Large

What Are Recent G2 Reviews of Lead Scoring?

What Are G2 Users Discussing About Lead Scoring?

Magileads

Our solution is designed for companies that want to reduce their prospecting time and expenses while maximizing lead generation. As a true assistant to your sales and marketing teams, we analyze, carry out and optimize your prospecting to attract your future customers with continuous and multi-channel actions.

Who Is the Company Behind Magileads?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Magileads?

What Are G2 Users Discussing About Magileads?

Mattermark

Discover, prospect, and track the worlds fastest-growing companies and investors.

Who Is the Company Behind Mattermark?

  • Seller: Mattermark
  • Year Founded: 2012
  • HQ Location: San Francisco, US
  • Twitter: @Mattermark
    25,992 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Mirabel's Marketing Manager

Marketing Manager by Mirabel Technologies is an all-in-one audience development and marketing automation platform built specifically for publishers and media companies. Fully integrated with Mirabel’s CRM platforms—Magazine Manager, Newspaper Manager, and Digital Media Manager—it helps streamline marketing campaigns, grow subscriber databases, and drive advertising revenue with smarter data, automation, and insights. Designed to eliminate silos between marketing, sales, and audience development, Marketing Manager offers a centralized hub to execute, track, and optimize every touchpoint in the customer journey. It’s ideal for media professionals looking to simplify outreach, improve engagement, and consolidate tech stacks. Marketing Automation Meets CRM Efficiency At the heart of Marketing Manager is a powerful email marketing and workflow engine that supports everything from basic email blasts to complex nurture sequences and lead qualification workflows. Segment your lists by over 100 properties—such as behavior, demographics, ad spend, industry, or geography—and personalize outreach for maximum relevance. The Workflows Engine includes 80+ prebuilt automations for sales, billing, marketing, and production. You can also create custom workflow triggers to send alerts, update records, assign reps, or initiate campaigns based on criteria you define. The Sales Sequencing System takes prospecting one step further, automating sales tasks like email sends, meeting scheduling, field updates, and lead stage transitions—perfect for managing outbound campaigns without manual effort. Expanded Audience Development Features Mirabel has recently expanded its audience development capabilities within Marketing Manager to help publishers collect more data, engage users more meaningfully, and convert more leads—all without third-party tools or manual importing. Third-Party Data Collection Integration Import and manage subscriber or ad sales data from external sources directly into the CRM. Custom Surveys & Dynamic Forms Build branded forms using an intuitive form builder. Use conditional logic to tailor questions based on prior responses and embed them on landing pages or in emails. Poll Campaigns Run quick polls in newsletters or campaigns. Display instant results or redirect to targeted landing pages to gather feedback and re-engage users. Popup Landing Pages Launch popups triggered by user behavior on your site to collect emails, drive downloads, or promote offers. Progressive Forms Collect data gradually over time, building robust user profiles without overwhelming visitors. Website Tags & Subtags with AI Assistance Tag website content manually or use Media Mate, Mirabel’s AI assistant, to analyze and auto-tag site content. Tags feed directly into Marketing Manager to drive segmentation, personalization, and content targeting. Campaign Tracking, Web Behavior, and Reporting With integrated website visitor tracking, Marketing Manager identifies anonymous traffic, matches it to CRM records, and appends detailed firmographic data. Use this insight to score leads, personalize outreach, and route contacts to the right teams. Advanced email analytics, A/B testing, and a drag-and-drop Landing Page Builder allow you to measure, optimize, and refine campaign performance in real time. Integration Across the Mirabel Ecosystem Marketing Manager connects seamlessly to ChargeBrite, Mirabel’s subscription and recurring revenue platform, allowing users to manage email campaigns, newsletter audiences, and subscriber lifecycles in one system. This tight integration with your CRM, subscription, and ad sales data eliminates the need for multiple tools and manual processes. From form submissions and site visits to ad clicks and payments, everything updates in real time. Smarter Tools, Simpler Execution Marketing Manager brings enterprise-grade tools to mid-sized publishers at an affordable price point. Whether you’re managing marketing for a regional magazine or running digital campaigns across multiple properties, the platform scales to support your growth. With tools to support automation, segmentation, personalization, subscription growth, and sales prospecting, Marketing Manager gives you complete control over your audience development and campaign execution—all from one platform.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Mirabel's Marketing Manager?

  • Seller: Mirabel Technologies
  • Year Founded: 2003
  • HQ Location: Fort Lauderdale, Florida
  • Twitter: @MirabelTech
    540 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    135 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Mirabel's Marketing Manager?

What Are G2 Users Discussing About Mirabel's Marketing Manager?

Predictive Response

Predictive was built in partnership with salesforce and is specifically tailored to work well with salesforce Campaigns and Engagement Activities to get the results you need in a competitive environment

Who Is the Company Behind Predictive Response?

  • Seller: Predictive Response
  • Year Founded: 2006
  • HQ Location: San Francisco, CA, CA
  • Twitter: @PredictiveApp
    270 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

Prospectrum

Prospectrum is a B2B SaaS platform built for agencies and B2B sellers who target local businesses. It finds under-marketed local businesses, scores every one against criteria you set, writes the first outreach email, and routes replies straight to your calendar. Instead of manually researching prospects one by one, Prospectrum automates the discovery, qualification, and first outreach steps of the sales process, so your team can spend its time on conversations with businesses that are genuinely worth pursuing. Every lead is scored against custom criteria you define, so the businesses that reach your inbox are the ones most likely to be a good fit. Prospectrum is priced for small teams and solo operators, with paid plans starting around $6.99 per month.

Who Is the Company Behind Prospectrum?

Qualifyed

Qualifyed is an AI-powered media buying platform designed to enhance sales performance by leveraging machine learning to analyze and score leads based on their likelihood to convert. By processing first-party data, Qualifyed creates predictive lookalike audiences, enabling businesses to target potential customers across various advertising channels effectively. This approach has demonstrated significant improvements in customer acquisition costs and conversion rates. Key Features and Functionality: - Predictive Lead Scoring: Utilizes machine learning to assess over 3,000 demographic attributes, identifying leads with a high probability of conversion. - Custom Audience Creation: Generates targeted audiences by modeling existing customer data patterns, facilitating precise marketing efforts. - Cross-Platform Integration: Seamlessly integrates with major advertising platforms, including Search, Social, Display, and Video, to optimize campaign performance. - CRM Integration: Connects with CRM systems like HubSpot and Salesforce, ensuring synchronized lead management and streamlined workflows. Primary Value and User Solutions: Qualifyed addresses the challenge of inefficient lead targeting and high customer acquisition costs by providing businesses with data-driven insights and tools to focus on high-quality leads. By automating the identification and targeting of potential customers who closely resemble existing high-value clients, Qualifyed enables companies to: - Reduce customer acquisition costs by up to 87%. - Achieve a tenfold increase in online conversions. - Enhance offline sales team efficiency by up to 800%. This strategic approach empowers businesses to optimize their advertising spend, improve conversion rates, and drive overall sales growth.

Who Is the Company Behind Qualifyed?

SalesUp Scoring models for Creatio

Sales'Up Scoring models for Creatio helps to solve your business tasks using a universal scoring model management tool. Change the values of the lookup fields in Creatio according to any characteristics by simple and convenient wizard. You can be sure that your contact and account database data is always up to date using this product. Use cases: Increase time efficiency of sales department employees utilization by selecting a segment of customers with a high degree of readiness for a deal. Change the account`s category depending on the amount of sales for the quarter automatically. Updating the status of sales, orders and customers at the moment when the customer is ready to start sales activities. Change the contact status from "active" to "leaving" when the communication frequency is decreased. Complete sales and order cards with information on selected fields depending on selected conditions automatically.

Who Is the Company Behind SalesUp Scoring models for Creatio?

  • Seller: Sales'Up
  • Year Founded: 2017
  • HQ Location: Pecherskyi district, UA
  • LinkedIn® Page: www.linkedin.com
    61 employees on LinkedIn®

SARE

SARE is an email marketing tool that supports dynamic content and advanced personalization.

Average Rating: 4.1/5.0

Total Reviews: 12

How Do G2 Users Rate SARE?

  • Has the product been a good partner in doing business?: 7.2/10 (Category avg: 9.1/10)

Who Is the Company Behind SARE?

  • Seller: SARE
  • Year Founded: 2005
  • HQ Location: Warszawa, mazowieckie
  • Twitter: @SAREpl
    133 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    55 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 42% Small, 33% Medium

What Are Recent G2 Reviews of SARE?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024