**What is thalox?
thalox is a certified app by HubSpot, that provides an AI-powered score, which reflects a contact's future engagement with marketing emails. thalox predicts how a contact is likely to engage with future email marketing campaigns. Available only for HubSpot Marketing users.
**This score will help marketers to:
- Focus on the best contacts to target
- Leveraging email marketing to send content based on where the contacts are in the customer journey, qualifying them further
- Making sure only the best ones reach sales
- Identify inactive contacts ready to be reengaged, or deleted
**How to get started?
>> Easy connection to your HubSpot Marketing instance
>> Run a prediction
To each contact is assigned a Thalox Engagement Score (TES), which later helps to separate your contact database into three segments.
- High Engagement Segment
- Dormant Potential Segment
- Inactive or Indecisive Segment
>> Perform email campaigns based on where your contacts stand in their customer journey
An A.I. solution for HubSpot Marketing which identifies the most engaged contacts giving them a score on how likely they are to engage with future content, in order to drive better marketing campaigns and revenue.
**How does thalox' algorithm work?
thalox' algorithm is identifying which HubSpot properties have a positive correlation with the question we are asking "How likely is this contact to engage in the future?". Additionally, we are bringing the email activities into the game. Our algorithm is consuming all properties including demographic data, website visits, form submits etc.
A machine learning model is then being generated based only on your data, so the results can become better over time.
_More info here: https://thalox.com/knowledge-base/which-events-are-contributing-to-the-thalox-algorithm/
**Is this similar to lead scoring?
No. While manual lead scoring relies on human judgment and is limited by scalability and subjectivity, AI-powered lead scoring models leverage automation, large-scale data analysis, and machine learning to provide scalable, efficient, accurate, and adaptable lead scoring capabilities.
_More info here: https://thalox.com/knowledge-base/what-is-the-difference-between-hubspot-scoring-and-the-thalox-engagement-score-tes/
