Metadata.io
The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue. The alternative is manually optimizing each channel, separately, for the top-of-funnel metrics available within native channels like cost-per-click. Metadata's target market focuses on leading marketing teams across SaaS industries who invest in Paid Social and Paid Search for customer acquisition. Metadata allows lean teams to hit large pipeline numbers. Key features of Metadata include: - Patented Audience Targeting - Programmed Experimentation at Scale - Unified Campaign Management and Reporting - Autonomous Bottom of Funnel Optimizations - Unlocking untapped B2B channels (Facebook, Instagram, Reddit, X etc) - Lead Enrichment Customers Include: Zoom, UserTesting, Apptio, Notion, Gainsight, Cisco, HPE, Cvent, BigID, LogicMonitor, AwardCo, Writer, Decisions.com, Monotype, Planful, Wrike, Own, Brex and more.
Average Rating: 4.6/5.0
Total Reviews: 293
How Do G2 Users Rate Metadata.io?
- Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.3/10)
- Lead Quality: 8.5/10 (Category avg: 8.8/10)
- Lead Enrichment: 8.9/10 (Category avg: 8.7/10)
- Lead Analysis: 8.7/10 (Category avg: 8.6/10)
Who Is the Company Behind Metadata.io?
- Seller: Metadata
- Company Website:
- Year Founded: 2015
- HQ Location: Broomfield, Colorado
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Twitter: @metadataio
743 Twitter followers -
LinkedIn® Page: www.linkedin.com
144 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Digital Marketing Manager, Marketing Manager
- Top Industries: Computer Software, Information Technology and Services
- Company Size: 66% Medium, 20% Small
What Do G2 Reviewers Say About Metadata.io?
AI-generated summary from verified user reviews
Pros
- Users value the automation capabilities of Metadata.io, enhancing efficiency and allowing focus on performance-driven strategies.
- Users appreciate the efficiency of Metadata.io, simplifying campaign management and optimizing audience targeting significantly.
- Users find Metadata.io extremely easy to use, seamlessly integrating with tech stacks and enhancing daily ad management.
- Users appreciate the time-saving capabilities of Metadata.io, which streamlines ad management and enhances campaign efficiency.
- Users appreciate the effective audience targeting of Metadata.io, simplifying and enhancing the marketing process significantly.
Cons
- Users find that campaign management lacks centralization, complicating adjustments and risking loss of historical data.
- Users find the complexity of Metadata.io overwhelming, particularly affecting smaller teams and limiting campaign flexibility.
- Users find the high costs of Metadata.io burdensome, especially for startups trying to secure the app.
- Users are frustrated by the inadequate reporting interface that complicates tracking data metrics and insights.
- Users find Metadata.io to have a learning difficulty, feeling overwhelmed by its complexity and reporting interface.
What Are Recent G2 Reviews of Metadata.io?
"AI-Powered Ads That Drive Real Pipeline"
Rating: 5.0/5.0 stars
— Andrew B.
"Metadata.io Streamlines Multi-Channel Campaigns and Boosts ROI"
Rating: 5.0/5.0 stars
— Kaitlyn T.
What Are G2 Users Discussing About Metadata.io?
- What is Metadata.io used for? - 1 comment

