# How do you convert cold leads?

How do you convert cold leads?

##### Post Metadata
- Posted at: over 3 years ago
- Author title: Pinned by G2 as a common question



## Comments
### Comment 1

I research the lead by looking at previous correspondence, if any. I research the company they work for, their role, and what are their current/future projects and initiatives where we see applicable value. Then I tailor my messaging to speak directly to them about the above mentioned. I also follow up that messaging with a phone call. I am pretty persistent and will continue attempts to make contact once a week for a few months. I also look for shared connections. Name dropping is a great way to make a prospect feel a little more comfortable connecting with you. 

##### Comment Metadata
- Posted at: over 3 years ago
- Author title: Account Development Rep.




## Related Product
[LeadIQ](https://www.g2.com/products/leadiq/reviews)

## Related Category
[Lead Intelligence](https://www.g2.com/categories/lead-intelligence)

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