![Sandra T.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sandra T.") ST Sandra T. Senior Digital Marketing Director Mid-Market (51-1000 emp.) 7/20/2026 "A Valuable Platform for Account-Based Marketing and Display Advertising" 5/5 What do you like best about AdRoll ABM (Formerly RollWorks)? We particularly value the audience targeting capabilities, ABM functionality, and the ability to manage display advertising efforts within a single platform. The reporting provides useful insights into campaign engagement and helps us understand how target accounts are interacting with our campaigns. Overall, AdRoll has become an important part of our marketing technology stack and has helped us execute more focused marketing programs. Review collected by and hosted on G2.com. What do you dislike about AdRoll ABM (Formerly RollWorks)? There are a few areas where I would like to see the platform improve: 1. The ability to archive or delete old campaigns. As campaigns accumulate over time, it becomes more difficult to keep the account organized. 2. The ability to create folders or similar organizational structures for account audiences and website audiences. This would make audience management much easier, especially for teams running multiple campaigns. 3. More seniority-level targeting options when building audiences. Currently the options jump from C-Level to Management. Adding levels such as Vice President and Director would allow for more precise audience segmentation and targeting. Review collected by and hosted on G2.com. What problems is AdRoll ABM (Formerly RollWorks) solving and how is that benefiting you? AdRoll helps us execute account-based marketing and display advertising campaigns from a central platform. It enables us to reach target accounts with relevant messaging, expand awareness among key prospects, and gain visibility into campaign engagement. Having ABM and display advertising capabilities together helps streamline campaign execution and audience targeting. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: Seller invite See what 653 reviewers think of AdRoll ABM (Formerly RollWorks) 4.3 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews)