We particularly value the audience targeting capabilities, ABM functionality, and the ability to manage display advertising efforts within a single platform. The reporting provides useful insights into campaign engagement and helps us understand how target accounts are interacting with our campaigns. Overall, AdRoll has become an important part of our marketing technology stack and has helped us execute more focused marketing programs. Review collected by and hosted on G2.com.

There are a few areas where I would like to see the platform improve:

1. The ability to archive or delete old campaigns. As campaigns accumulate over time, it becomes more difficult to keep the account organized.

2. The ability to create folders or similar organizational structures for account audiences and website audiences. This would make audience management much easier, especially for teams running multiple campaigns.

3. More seniority-level targeting options when building audiences. Currently the options jump from C-Level to Management. Adding levels such as Vice President and Director would allow for more precise audience segmentation and targeting. Review collected by and hosted on G2.com.