Best Experience Management Software with Market Research Capabilities

How Many Experience Management Software Products Does G2 Track?

Total Products under this Category: 164

Category Stats (Sep 2026)

  • Average Rating: 4.52/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Ethnio (+0.4%) - Among all products in this category, Ethnio recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Experience Management Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 25,800+ Authentic Reviews
  • 164+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Experience Management Software

G2 Grid® for Experience Management Software plotting products by satisfaction and market presence

Highlighted products: Birdeye, Reputation, QuestionPro, Qualtrics Market Research, Resonate CX, Experience.com, Dynamics 365 Customer Voice, and Medallia Customer Experience.

Underlying data: [Grid® JSON](https://www.g2.com/categories/experience-management/grids.json?focus%5B%5D=birdeye&focus%5B%5D=reputation&focus%5B%5D=questionpro&focus%5B%5D=qualtrics-market-research&focus%5B%5D=resonate-cx&focus%5B%5D=experience-com&focus%5B%5D=dynamics-365-customer-voice&focus%5B%5D=medallia-customer-experience)

Qualtrics Customer Experience

Qualtrics XM for Customer Experience is the customer experience product used by the world's most iconic brands to immediately surface customer friction and guide frontline teams in the moment to better serve clients. Drive company-wide improvement—across processes, products, and digital properties—to increase customer lifetime value. Frontline Care (TM) uses omnichannel analytics and AI-powered automation to deliver powerful, personalized recommendations for every customer straight to your frontline customer care teams so you can increase usage, drive upsell, and reduce churn. Leverage our Frontline Digital (™) Product to analyze customer journeys so you can step in at the right time to remove friction or redirect users to a better experience. Understand digital customer behavior through session replays and frustration detection like rage clicks and mouse thrashing. Use Frontline Locations (™) to compile online reviews within the same platform so you can connect the dots between channels and get a bird’s eye view across the end-to-end customer experience. Bring together feedback from your customers with the voice of your frontline employees and make sense of it all in seconds with our AI-powered platform. Qualtrics is used by teams, departments, and entire organizations to manage the four core experiences of business—customer, product, employee, and brand—on one platform. Over 13,500 enterprises worldwide, including more than 85 percent of the Fortune 500, rely on Qualtrics to consistently build products that people love, create more loyal customers, develop a phenomenal employee-centric culture, and build iconic brands.

Average Rating: 4.3/5.0

Total Reviews: 725

How Do G2 Users Rate Qualtrics Customer Experience?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.1/10)
  • Customer Effort Score (CES): 8.8/10 (Category avg: 8.1/10)
  • Customer Satisfaction (CSAT) Score: 8.9/10 (Category avg: 8.6/10)
  • Net Promoter Score (NPS): 9.1/10 (Category avg: 8.7/10)

Who Is the Company Behind Qualtrics Customer Experience?

  • Seller: Qualtrics
  • Company Website:
  • Year Founded: 2002
  • HQ Location: Provo, UT
  • Twitter: @Qualtrics
    42,137 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6,231 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Community Manager, Business Data Analyst
  • Top Industries: Information Technology and Services, Higher Education
  • Company Size: 52% Large, 36% Medium

What Do G2 Reviewers Say About Qualtrics Customer Experience?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Qualtrics, finding it intuitive and great for analytics across customer touchpoints.
  • Users value the strong analytics and reporting capabilities of Qualtrics, which enhance customer experience insights and actions.
  • Users find Qualtrics extremely helpful for gaining insights that enhance customer satisfaction and retention strategies.
  • Users appreciate the insightful feedback management of Qualtrics, enhancing customer experience through actionable analytics and reporting.
  • Users value the deep insights generation from Qualtrics, enhancing customer experience and improving satisfaction effectively.
Cons
  • Users find the complexity of Qualtrics Customer Experience overwhelming, particularly new users needing basic survey functions.
  • Users find the custom setup improvements necessary, especially regarding Text iQ's accuracy in non-English languages.
  • Users find limited customization options in Qualtrics, making it difficult to tailor the platform to specific needs.
  • Users find the platform not intuitive, with a complex UI that can be overwhelming for newcomers.
  • Users find the platform expensive, which can be a barrier for smaller teams with limited budgets.

What Are Recent G2 Reviews of Qualtrics Customer Experience?

What Are G2 Users Discussing About Qualtrics Customer Experience?

InMoment Experience Improvement (XI) Platform

InMoment, the leader in improving experiences and the highest recommended CX platform and services company in the world is renowned for helping clients collect and integrate customer experience data to uncover the insights that enable the smartest actions. As the pace setters in applying award-winning AI, its global clients activate every byte of their experience data—from structured surveys and social reviews to unstructured conversations from call logs, emails, support tickets, and chat transcripts to breakdown data silos. This unique technology combined with in-house industry experts empower brands to gain ROI from their CX programs in half the time as its competitors. Unlock the true potential of every piece of customer data with InMoment. To learn more, visit inmoment.com

Average Rating: 4.7/5.0

Total Reviews: 314

How Do G2 Users Rate InMoment Experience Improvement (XI) Platform?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Customer Effort Score (CES): 8.0/10 (Category avg: 8.1/10)
  • Customer Satisfaction (CSAT) Score: 8.9/10 (Category avg: 8.6/10)
  • Net Promoter Score (NPS): 9.5/10 (Category avg: 8.7/10)

Who Is the Company Behind InMoment Experience Improvement (XI) Platform?

Who Uses This Product?

  • Who Uses This: Product Manager, Customer Success Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 47% Small, 39% Medium

What Are Recent G2 Reviews of InMoment Experience Improvement (XI) Platform?

What Are G2 Users Discussing About InMoment Experience Improvement (XI) Platform?

SMG - Service Management Group

SMG delivers the future of Unified Experience Management®, empowering brands to engage customers and employees like never before. Powered by Ignite®, our AI-native platform, and the industry’s only software-with-a-service (SwaS) approach, SMG provides real-time, predictive intelligence that turns BX, CX, and EX insights into action. From gathering feedback during experience design to optimizing each interaction throughout the customer journey, SMG ensures every decision is backed by data rather than guesswork. Learn more at www.smg.com.

Average Rating: 4.6/5.0

Total Reviews: 50

How Do G2 Users Rate SMG - Service Management Group?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Customer Effort Score (CES): 8.8/10 (Category avg: 8.1/10)
  • Customer Satisfaction (CSAT) Score: 9.4/10 (Category avg: 8.6/10)
  • Net Promoter Score (NPS): 9.2/10 (Category avg: 8.7/10)

Who Is the Company Behind SMG - Service Management Group?

Who Uses This Product?

  • Who Uses This: District Manager
  • Top Industries: Retail, Restaurants
  • Company Size: 52% Large, 34% Medium

What Do G2 Reviewers Say About SMG - Service Management Group?

AI-generated summary from verified user reviews

Pros
  • Users value the customer focus of SMG, appreciating their understanding of unique business needs and insightful analyses.
  • Users appreciate the helpful account team at SMG, who truly understand and support their business needs.
  • Users appreciate the valuable insights provided by SMG, highlighting their understanding of unique business needs.
  • Users praise the insightful analysis from SMG's team, which greatly enhances understanding of their business needs.
  • Users appreciate the dedicated customer support of SMG, which offers tailored recommendations to enhance survey program effectiveness.
Cons
  • Users often face delay issues with SMG, making research projects outside VOC work overly time-consuming.
  • Users find that research projects take too long, leading to delays and frustration in their workflow.

What Are Recent G2 Reviews of SMG - Service Management Group?

What Are G2 Users Discussing About SMG - Service Management Group?

Fuel Cycle

Fuel Cycle accelerates decision intelligence for legendary brands. We achieve this by enabling organizations to capture, analyze, and act on insights required to launch new products, acquire customers, and gain market share. By leveraging the Fuel Cycle Platform, which powers leading insight communities, brands forge connections with their key audiences and harness actionable insights that drive confident business decisions.

Average Rating: 4.4/5.0

Total Reviews: 43

How Do G2 Users Rate Fuel Cycle?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Customer Effort Score (CES): 5.7/10 (Category avg: 8.1/10)
  • Customer Satisfaction (CSAT) Score: 5.9/10 (Category avg: 8.6/10)
  • Net Promoter Score (NPS): 7.2/10 (Category avg: 8.7/10)

Who Is the Company Behind Fuel Cycle?

  • Seller: Fuel Cycle
  • Company Website:
  • Year Founded: 2005
  • HQ Location: Los Angeles, CA
  • Twitter: @FUELCYCLEinc
    2,420 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    159 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Retail
  • Company Size: 63% Large, 23% Small

What Do G2 Reviewers Say About Fuel Cycle?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the responsive customer support of Fuel Cycle, which enhances efficiency and ensures quick problem resolution.
  • Users appreciate the ease of use of Fuel Cycle, enjoying quick setup and fast, effective support for smooth operations.
  • Users appreciate the ease of use and helpful responses from Fuel Cycle, making it a highly recommended tool.
  • Users value the easy integrations for creating activities and surveys, enhancing their data collection experience.
  • Users find the easy setup of Fuel Cycle essential for a smooth transition to using the platform effectively.
Cons
  • Users find layout issues confusing, especially when switching between CX versions and navigating unclear UI elements.
  • Users face export limitations with Fuel Cycle, needing easier data handling and settings retention for efficiency.
  • Users feel the limited functionality of Fuel Cycle's logo and settings detracts from their overall experience.
  • Users find the interface confusing, especially when switching between legacy and new CX systems, hindering usability.
  • Users feel that the poor design of the logo and settings in Fuel Cycle significantly detracts from their overall experience.

What Are Recent G2 Reviews of Fuel Cycle?

What Are G2 Users Discussing About Fuel Cycle?

QuestionPro CX

QuestionPro CX analyzes textual feedback of your customers and gain insights from the qualitative data.

Average Rating: 4.9/5.0

Total Reviews: 10

How Do G2 Users Rate QuestionPro CX?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Customer Effort Score (CES): 9.3/10 (Category avg: 8.1/10)
  • Customer Satisfaction (CSAT) Score: 9.3/10 (Category avg: 8.6/10)
  • Net Promoter Score (NPS): 8.8/10 (Category avg: 8.7/10)

Who Is the Company Behind QuestionPro CX?

  • Seller: QuestionPro
  • Year Founded: 2005
  • HQ Location: Austin , Texas
  • Twitter: @questionpro
    13,094 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    533 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 82% Small, 18% Medium

What Do G2 Reviewers Say About QuestionPro CX?

AI-generated summary from verified user reviews

Pros
  • Users value the direct community feedback from QuestionPro CX, enhancing service improvement and adaptability to needs.
  • Users value the direct feedback integration in QuestionPro CX, enabling enhancements and adaptability to community needs.
  • Users value the efficient and data-driven approach of Health Scoring in enhancing customer experience insights.
Cons
  • Users find the complexity of features in QuestionPro CX challenging, affecting their ability to navigate effectively.
  • Users find the difficult reporting aspect of QuestionPro CX challenging, requiring significant time to master complex features.
  • Users find the learning curve challenging, as complex features can be time-consuming to master.

What Are Recent G2 Reviews of QuestionPro CX?

What Are G2 Users Discussing About QuestionPro CX?

Eyerys

SmokeCI's VOC software, Eyerys, is a premium customer feedback solution for contact centres, and end-to-end customer experience programmes. We work with executives, managers and leaders to craft improved customer experience and measure objective performance across teams and departments.

Average Rating: 4.8/5.0

Total Reviews: 23

How Do G2 Users Rate Eyerys?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Customer Effort Score (CES): 9.4/10 (Category avg: 8.1/10)
  • Customer Satisfaction (CSAT) Score: 9.5/10 (Category avg: 8.6/10)
  • Net Promoter Score (NPS): 9.4/10 (Category avg: 8.7/10)

Who Is the Company Behind Eyerys?

  • Seller: Smoke CI
  • Year Founded: 2008
  • HQ Location: Johannesburg, Gauteng
  • Twitter: @SmokeCIS
    174 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    45 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Insurance
  • Company Size: 52% Large, 26% Medium

What Are Recent G2 Reviews of Eyerys?

Xebo.ai (formerly Survey2connect)

Survey2Connect is a cutting-edge platform that redefines the way businesses manage and optimize their customer experiences, digital research initiatives, and employee experiences. With a powerful suite of AI-driven tools and an unwavering commitment to excellence, Survey2Connect empowers organizations to unlock valuable insights, enhance customer satisfaction, and drive overall business growth. With a wide range of Customer Experience, Employee Experience, and Digital Research suites, businesses can assess their current CX and EX strategy as well as test new products and services and understand the market trend all with a single platform. At the core of Survey2Connect lies the AI-Powered Customer Experience Assistant, XEBO, that helps brands automate and streamline feedback processes, providing real-time insights and actionable recommendations. Through intelligent sentiment analysis and natural language processing, the CX Assistant uncovers hidden patterns, sentiments, and trends within customer feedback, enabling businesses to proactively address issues and deliver personalized experiences that drive customer loyalty. Comprehensive Product Offerings: Survey2Connect offers a comprehensive range of products tailored to meet the diverse needs of businesses: 1. Customer Experience (CX): From customer satisfaction surveys to Net Promoter Score (NPS) assessments, Survey2Connect's CX product suite equips businesses with the tools to measure, analyze, and enhance customer experiences at every touchpoint. Our CX Solution leverages XEBO to streamline survey creation and to offer real-time analytics and intuitive dashboards to provide a holistic view of customer sentiment, enabling businesses to deliver personalized experiences and cultivate long-lasting customer relationships. 2. Digital Research: Survey2Connect's Digital Research solutions empower businesses to conduct in-depth market research, gather customer feedback, and evaluate brand perception. From online surveys to focus groups and diverse global audience panels, businesses gain comprehensive insights into consumer behavior, market trends, and competitive landscapes, enabling informed strategic decisions and targeted marketing campaigns. 3. Employee Experience (EX): Recognizing the significance of a satisfied and engaged workforce, Survey2Connect offers EX solutions that allow businesses to measure and improve employee experiences. Through customized surveys and performance assessments, organizations can uncover insights into employee satisfaction, identify areas for improvement, and implement strategies to foster a positive work environment. Key Survey2Connect product features AI-Designed Survey Industry & Touchpoint Expertise Omnichannel Collection Robust Integrations Real-time Dashboard Reporting Customer Journey Mapping AI-Powered Text and Data Analysis AI-Powered Suggestions Whitelabelled Survey Links Closing the Loop

Average Rating: 4.7/5.0

Total Reviews: 30

How Do G2 Users Rate Xebo.ai (formerly Survey2connect)?

  • Has the product been a good partner in doing business?: 8.5/10 (Category avg: 9.1/10)
  • Customer Effort Score (CES): 8.7/10 (Category avg: 8.1/10)
  • Customer Satisfaction (CSAT) Score: 8.9/10 (Category avg: 8.6/10)
  • Net Promoter Score (NPS): 8.8/10 (Category avg: 8.7/10)

Who Is the Company Behind Xebo.ai (formerly Survey2connect)?

  • Seller: Survey2Connect
  • Year Founded: 2017
  • HQ Location: Noida, Uttar Pradesh
  • Twitter: @Survey2C
    146 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    99 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services, Consumer Services
  • Company Size: 43% Medium, 33% Small

What Are Recent G2 Reviews of Xebo.ai (formerly Survey2connect)?

What Are G2 Users Discussing About Xebo.ai (formerly Survey2connect)?

Leger Metrics

Leger Metrics provides cloud-based customer feedback management, real-time reporting and customer recovery solutions. Clients range from multi-location retail, restaurant, automotive, financial services and to healthcare. Leger Metrics solutions enable consumer brands to foster deeper engagement, and improve customer satisfaction and loyalty through continuous customer feedback and real-time actionable insights.

Average Rating: 3.0/5.0

Total Reviews: 1

How Do G2 Users Rate Leger Metrics?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.1/10)

Who Is the Company Behind Leger Metrics?

Who Uses This Product?

  • Company Size: 100% Small

What Are G2 Users Discussing About Leger Metrics?

Maru/HUB

Maru/HUB is a customer feedback and market research platform that provides insights at your fingertips. Access meaningful feedback and insights in real-time and make confident business decisions that grow your business with the world's widest feedback toolkit. Users can create, launch and analyse projects at the speed of business, or utilise support and guidance from global expert research teams. Designed hand-in-hand with researchers over the past twenty years, Maru/HUB combines powerful capabilities, types of research and expertly-designed solutions enabling businesses to better connect with their customers. Full scalable, it can be used for projects of any size; from ad hoc studies to international, enterprise-wide programs.

Who Is the Company Behind Maru/HUB?