Red Technology is a UK-based ecommerce solutions provider behind tradeit™, a cloud-hosted PaaS platform designed for complex B2B, retail, DTC, and international commerce. Built for flexibility and scalability, tradeit™ enables businesses to grow, adapt, and innovate without compromise.
Red develops tradeit™ ecommerce platform and leverages it to deliver ecommerce solutions aligned with strategic goals - from launching new channels and replatforming to global expansion - supported by continuous updates and a clear innovation roadmap.
Mid-market and enterprise organisations rely on tradeit™ to manage multiple brands, customer types, and regions. Its mobile-first design, cloud-hosted architecture, and seamless ERP/CRM integrations provide a unified, high-performance commerce platform.
Key capabilities include:
• Multi-site & multi-channel management – control brands, regions, and customer types from a single admin.
• Advanced B2B & B2C functionality – personalised pricing, catalogues, and workflows for trade and consumer audiences.
• International commerce tools – localised storefronts, languages, currencies, taxation, and fulfilment.
• Integrated content & marketing – CMS, PIM, promotions, loyalty schemes, subscriptions, and email campaigns.
• Unified order & customer management – checkout, shipping, account services, and customer support across all channels.
Red’s Mobile Application extends tradeit™ with a native-quality mobile commerce experience, deployed rapidly via API to deliver fast, secure, and on-brand shopping on iOS and Android.
Rich in native functionality, tradeit™ minimises reliance on third-party plugins, ensuring stability, speed, and long-term scalability. Trusted across manufacturing, distribution, retail, and services, it helps clients boost conversions, enhance mobile performance, and drive sustainable growth.
Visit https://www.redtechnology.com
Average Rating: 4.5/5.0
Total Reviews: 21
How Do G2 Users Rate Red Technology?
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Ranking and Relevancy: 8.9/10 (Category avg: 9.0/10)
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Stemming: 8.3/10 (Category avg: 8.7/10)
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Personalization: 7.8/10 (Category avg: 8.8/10)
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Ease of Use: 9.4/10 (Category avg: 8.9/10)
Who Is the Company Behind Red Technology?
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Seller: Red Technology
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Year Founded: 2001
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HQ Location: Eynsham, Oxfordshire
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Twitter: @redtechnologyuk
754 Twitter followers
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LinkedIn® Page: www.linkedin.com
37 employees on LinkedIn®
Who Uses This Product?
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Top Industries: Retail
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Company Size: 50% Small, 32% Medium
What Do G2 Reviewers Say About Red Technology?
AI-generated summary from verified user reviews
Pros
- Users praise the exceptional customer support from Red Technology, highlighting their expertise and quick, detailed responses.
- Users value the ease of use in Red Technology, appreciating its smooth interface for efficient e-commerce management.
- Users commend Red Technology for its reliable solutions that ensure seamless integration and excellent support throughout our experience.
- Users appreciate the ease of use of Red Technology, allowing quick and efficient management without confusion.
- Users value the simple and effective innovation of Red Technology, enhancing their eCommerce experiences significantly.
Cons
- Users note a feature deficiency, citing slow performance and a need for improved customer support and updates.
- Users note that UX improvement is needed, citing slow performance, limited features, and a complex layout for newcomers.
- Users find difficult learning due to limited guidance and a complex layout in Red Technology, impacting usability.
- Users acknowledge that while Red Technology is expensive, the quality provided makes the cost seem justified.
- Users find some options limited, hindering the overall functionality and experience with Red Technology.
What Are G2 Users Discussing About Red Technology?
