Drip
Drip is the marketing automation platform built for B2C businesses that sell digital or physical goods online. From creators and ecommerce shops to travel, hospitality, and education companies, Drip helps brands turn one-time buyers into repeat, lifelong customers. It brings customer data, segmentation, email, onsite engagement, and reporting together in one platform, so teams can run their entire marketing program without stitching separate tools together. At its core, Drip turns customer and visitor behavior into dynamic segments that update automatically as people interact with your brand. From there, you deliver the right message at the right time through multi-step automations, beautifully designed email templates, and ready-to-use campaigns that drive results from day one. Popups and forms help you grow your list, while built-in analytics connect every campaign back to revenue. Key capabilities - Behavior-based segmentation from customer and visitor data - Multi-step email and automation workflows - Pre-built templates and campaigns, including Back-in-Stock, Price Drop, and Abandoned Cart - Onsite popups and forms for list growth - Ecommerce integrations, including Shopify, WooCommerce, and BigCommerce - Revenue and performance analytics Works with your AI tools Drip connects to the AI assistants your team already uses. Link Claude or ChatGPT to your account through Drip's MCP integration and get more done by just asking—pull performance data, build segments, and draft campaigns through simple conversation, then head into Drip to review and send. Every action stays under your control, so nothing goes out without your approval. Built to grow with you and simple to master, Drip transforms your marketing into a strategy you can trust to drive revenue.
Average Rating: 4.4/5.0
Total Reviews: 470
How Do G2 Users Rate Drip?
- Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.2/10)
- User Data: 8.9/10 (Category avg: 8.7/10)
- Targeting: 8.6/10 (Category avg: 8.6/10)
- Content: 8.5/10 (Category avg: 8.8/10)
Who Is the Company Behind Drip?
- Seller: Drip
- HQ Location: Minneapolis, MN
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LinkedIn® Page: www.linkedin.com
157 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Owner, Founder
- Top Industries: Marketing and Advertising, Health, Wellness and Fitness
- Company Size: 90% Small, 8% Medium
What Do G2 Reviewers Say About Drip?
AI-generated summary from verified user reviews
Pros
- Users appreciate how Drip's automation saves time and simplifies email marketing with effective e-commerce integration.
- Users value Drip's automation efficiency, saving time while creating timely and personalized marketing campaigns effortlessly.
- Users appreciate the ease of setup with Drip, enabling efficient automation and quick resolutions from customer support.
- Users rave about Drip’s powerful and flexible automation features, enabling timely, relevant communication and efficient marketing processes.
- Users highly value Drip's exceptional customer support, noting its quick resolution of issues and comprehensive assistance.
Cons
- Users consider Drip to be extremely expensive, especially with a high starting price for small businesses.
- Users note a lack of integrations with platforms like WordPress and Wix, hindering seamless workflow connections.
- Users find the learning curve steep, posing challenges for beginners and complicating the setup process.
- Users find the high subscription costs of Drip challenging, especially for small businesses and startups.
- Users desire more customization options in Drip, wishing for AI features and additional templates for better personalization.
What Are Recent G2 Reviews of Drip?
"Approachable Automation: Visual Workflows, Smart Segmentation, and Practical Reporting"
Rating: 4.0/5.0 stars
— Verified User in Manufacturing
"Drip turned our product events into something marketing could actually use"
Rating: 4.5/5.0 stars
— Yaroslav B.
