# Best E-Commerce Analytics Software for Small Business - Page 2

*By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)*


Products classified in the overall E-Commerce Analytics category are similar in many regards and help companies of all sizes solve their business problems. However, small business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Small Business E-Commerce Analytics to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Small Business E-Commerce Analytics category.

In addition to qualifying for inclusion in the E-Commerce Analytics Software category, to qualify for inclusion in the Small Business E-Commerce Analytics Software category, a product must have at least 10 reviews left by a reviewer from a small business.





## Top E-Commerce Analytics Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Fullstory](https://www.g2.com/products/fullstory/reviews) | 4.5/5.0 (1,032 reviews) | Session-replay-anchored ecommerce funnel diagnostics | "[An useful tool to track your users' journey](https://www.g2.com/survey_responses/fullstory-review-9718865)" |
| 2 | [Stackline](https://www.g2.com/products/stackline/reviews) | 4.4/5.0 (245 reviews) | Amazon category intelligence and competitive share tracking | "[The Single Best Resource for Amazon Intgelligence](https://www.g2.com/survey_responses/stackline-review-11162046)" |
| 3 | [Glassbox](https://www.g2.com/products/glassbox/reviews) | 4.9/5.0 (788 reviews) | Tagless session replay with conversion funnel analytics | "[Essential for Identifying User Friction Points](https://www.g2.com/survey_responses/glassbox-review-12699865)" |
| 4 | [Luigi's Box](https://www.g2.com/products/luigi-s-box/reviews) | 4.8/5.0 (422 reviews) | E-commerce search analytics with behavioral insights | "[Fast, Intuitive Search That Boosted Sales—Luigi's Box Was Worth the Price](https://www.g2.com/survey_responses/luigi-s-box-review-12691340)" |
| 5 | [Decodo (formerly Smartproxy)](https://www.g2.com/products/decodo-formerly-smartproxy/reviews) | 4.6/5.0 (630 reviews) | Rotating-IP e-commerce scraping without blocks | "[Reliable mobile proxies with helpful human support](https://www.g2.com/survey_responses/decodo-formerly-smartproxy-review-13056141)" |
| 6 | [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) | 4.6/5.0 (364 reviews) | Shopify-native session recording and CRO | "[Crystal-Clear Customer Insights with Session Recordings and Heatmaps](https://www.g2.com/survey_responses/lucky-orange-review-12738922)" |
| 7 | [Mixpanel](https://www.g2.com/products/mixpanel/reviews) | 4.5/5.0 (1,326 reviews) | Event-based funnel and retention analytics | "[Powerful and User-Friendly Analytics Platform for Product & User Insights](https://www.g2.com/survey_responses/mixpanel-review-12941704)" |
| 8 | [Yottaa](https://www.g2.com/products/yottaa/reviews) | 4.6/5.0 (53 reviews) | Third-party script sequencing with Core Web Vitals analytics | "[Seamless Site Optimization, Requires Thoughtful Setup](https://www.g2.com/survey_responses/yottaa-review-12717898)" |
| 9 | [edrone](https://www.g2.com/products/edrone/reviews) | 4.8/5.0 (237 reviews) | Abandoned-cart recovery with behavioral email automation | "[Smart Marketing Automation Platform](https://www.g2.com/survey_responses/edrone-review-12209118)" |
| 10 | [Experro](https://www.g2.com/products/experro/reviews) | 4.8/5.0 (48 reviews) | AI-powered search and merchandising analytics | "[Transforms Digital Experiences with Speed and Precision](https://www.g2.com/survey_responses/experro-review-12434068)" |


## How Many E-Commerce Analytics Software Products Does G2 Track?
**Total Products under this Category:** 302

### Category Stats (Jul 2026)
- **Average Rating**: 4.58/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: MetricsCart (+1.75%) - Among all products in this category, MetricsCart recorded the largest rating increase compared to last month
*Last updated: July 07, 2026*


## How Does G2 Rank E-Commerce Analytics Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,400+ Authentic Reviews
- 302+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.



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---

## What Are the Top-Rated E-Commerce Analytics Software Products in 2026?
### 1. [Adverity](https://www.g2.com/products/adverity/reviews)
Adverity is the essential marketing data and intelligence platform empowering brands and agencies to turn complex data into confident AI-powered decisions that drive business growth. Through smart, seamless integration, transformation, and governance of data from hundreds of sources, combined with AI tools that equip marketers, analysts, and decision-makers with instant insights, Adverity enables teams to transform data into intelligent action at scale. Adverity is used by leading brands and agencies including Unilever, Bosch, IKEA, Barilla, Forbes, GroupM, Publicis, Dentsu, and more.


**Average Rating:** 4.4/5.0
**Total Reviews:** 311
**How Do G2 Users Rate Adverity?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Reports:** 8.7/10 (Category avg: 8.8/10)
- **Campaign Tracking:** 8.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.6/10 (Category avg: 8.7/10)

**Who Is the Company Behind Adverity?**

- **Seller:** [Adverity GmbH](https://www.g2.com/sellers/adverity-gmbh)
- **Company Website:** https://www.adverity.com
- **Year Founded:** 2015
- **HQ Location:** Vienna, Austria
- **Twitter:** @myadverity (1,757 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/5340622/ (312 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Data Analyst, Data Engineer
- **Top Industries:** Marketing and Advertising, Information Technology and Services
- **Company Size:** 43% Mid-Market, 38% Small-Business


#### What Are Adverity's Pros and Cons?

**Pros:**

- Ease of Use (16 reviews)
- Integrations (11 reviews)
- Data Management (10 reviews)
- Easy Integrations (10 reviews)
- User Interface (10 reviews)

**Cons:**

- Time-Consuming (7 reviews)
- Complex Setup (4 reviews)
- Data Management (4 reviews)
- Difficult Learning (4 reviews)
- Limited Customization (4 reviews)


### What Do G2 Reviewers Say About Adverity?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate Adverity's **ease of use** , featuring a clear interface and responsive support for seamless data integration.
- Users value the **seamless integrations** of Adverity, enhancing data management across various marketing platforms effortlessly.
- Users value the **ease of data integration** in Adverity, allowing quick access to various destination platforms seamlessly.
- Users value the **easy integrations** of Adverity, enabling seamless connectivity with all essential marketing platforms.
- Users find Adverity's **clear and user-friendly interface** enhances their data management experience significantly.

**Cons:**

- Users find the **time-consuming nature** of Adverity problematic, especially when dealing with large data pipeline scales.
- Users find the **complex setup** of Adverity challenging, requiring time and technical knowledge for effective integration.
- Users find the **data management overwhelming** initially, requiring intensive setup and ongoing maintenance for effective reporting.
- Users find the **difficult learning** curve with Adverity, especially with setup and advanced features requiring technical knowledge.
- Users find the **limited customization** in Adverity restricts effective data analysis and reporting within the platform.

#### What Are Recent G2 Reviews of Adverity?

**"[Adverity’s Flexible Dashboards and Powerful Multi-Source Analytics](https://www.g2.com/survey_responses/adverity-review-12834123)"**

**Rating:** 4.5/5.0 stars
*— Franziska K.*

[Read full review](https://www.g2.com/survey_responses/adverity-review-12834123)

---

**"[Adverity: Intuitive & Integrated](https://www.g2.com/survey_responses/adverity-review-12953180)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/adverity-review-12953180)

---


#### What Are G2 Users Discussing About Adverity?

- [What is Adverity used for?](https://www.g2.com/discussions/what-is-adverity-used-for) - 1 comment

### 2. [Glew](https://www.g2.com/products/glew/reviews)
Automate 100% of Your Commerce Data Journey With Glew. Glew’s Commerce Data Cloud is the only end-to-end retail intelligence platform that simplifies your data journey from start to finish. With seamless data ingestion, advanced data warehousing, and powerful reporting and analytics, you can confidently make informed decisions that propel your business toward sustainable growth. Glew empowers commerce companies to seamlessly connect data across their entire tech stack with an expansive suite of over 170 integrations and robust API capabilities. By centralizing data, Glew enables marketing, e-commerce, finance, retail, operations, and merchandising departments to work as a cohesive force, making smarter, growth-driven decisions that lead to unprecedented business growth.


**Average Rating:** 4.0/5.0
**Total Reviews:** 57
**How Do G2 Users Rate Glew?**

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.2/10)
- **Reports:** 8.3/10 (Category avg: 8.8/10)
- **Campaign Tracking:** 7.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind Glew?**

- **Seller:** [Glew](https://www.g2.com/sellers/glew)
- **Year Founded:** 2014
- **HQ Location:** Charlotte, North Carolina, United States
- **Twitter:** @GlewAnalytics (945 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/27133701/ (97 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail, Consumer Goods
- **Company Size:** 74% Small-Business, 19% Mid-Market


#### What Are Glew's Pros and Cons?

**Pros:**

- Ease of Use (6 reviews)
- Efficiency (4 reviews)
- Helpful (4 reviews)
- Reporting (4 reviews)
- Dashboard Customization (3 reviews)

**Cons:**

- Data Management Issues (2 reviews)
- Data Inaccuracy (1 reviews)
- Expensive (1 reviews)
- Filtering Issues (1 reviews)
- Improvement Needed (1 reviews)


### What Do G2 Reviewers Say About Glew?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Glew exceptionally **easy to use** , appreciating its seamless setup and time-saving automations for data tasks.
- Users value Glew's **efficiency** , automating data tasks and saving time for strategic insights and business growth.
- Users find Glew's **exceptional customer support** and seamless integration invaluable for enhancing data visualization and efficiency.
- Users commend Glew for its **exceptional reporting capabilities** , transforming complex data into easily accessible insights that enhance business decisions.
- Users value the **customizable dashboards** of Glew, which provide insightful, automated reporting for informed decision-making.

**Cons:**

- Users face **data management issues** with Glew, hindered by limited filters and integration challenges, requiring manual interventions.
- Users report **data inaccuracy** with Glew, often requiring additional tools like Google documents for reliable information.
- Users find Glew to be **expensive** without utilizing its full capabilities, making the pricing seem less justified.
- Users find that the **limited filter options** in Glew hinder effective data analysis and integration capabilities.
- Users note that the **initial setup documentation** needs to be more detailed for better custom connector guidance.

#### What Are Recent G2 Reviews of Glew?

**"[Effortless Reporting Enhancer for BigCommerce](https://www.g2.com/survey_responses/glew-review-12098524)"**

**Rating:** 5.0/5.0 stars
*— Phil S.*

[Read full review](https://www.g2.com/survey_responses/glew-review-12098524)

---

**"[Exceptional BI Platform for Seamless Data Integration and Insights](https://www.g2.com/survey_responses/glew-review-10717409)"**

**Rating:** 5.0/5.0 stars
*— Charles P.*

[Read full review](https://www.g2.com/survey_responses/glew-review-10717409)

---


#### What Are G2 Users Discussing About Glew?

- [What is Glew used for?](https://www.g2.com/discussions/what-is-glew-used-for)

### 3. [DataFeedWatch](https://www.g2.com/products/datafeedwatch/reviews)
What is DataFeedWatch by Cart.com? DataFeedWatch is a Feed Marketing solution that combines data transformation & optimization with help & advice. It empowers Merchants and Agencies to succeed on ecommerce channels. With DataFeedWatch you can optimize your product feed file and spread products to different channels in 60+ countries! By improving your product feed you'll also increase the performance of advertising campaigns on channels like Google Shopping, Facebook, Instagram, Amazon, eBay & many more! Optimizing your product list will speed your sales and boost your overall campaign ROI. You can use pre-loaded templates and AI features (NEW!) to create optimized feeds - no coding or IT team needed. DataFeedWatch enables you to create complex rules for your shopping feeds with ease. Plus you can enjoy a 15-day free trial and 24/7 support!


**Average Rating:** 4.7/5.0
**Total Reviews:** 111
**How Do G2 Users Rate DataFeedWatch?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Reports:** 7.7/10 (Category avg: 8.8/10)
- **Campaign Tracking:** 6.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind DataFeedWatch?**

- **Seller:** [Cart.com](https://www.g2.com/sellers/cart-com)
- **Year Founded:** 2020
- **HQ Location:** Houston, US
- **Twitter:** @cartdotcom (966 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/cartdotcom (878 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail, Marketing and Advertising
- **Company Size:** 75% Small-Business, 20% Mid-Market


#### What Are DataFeedWatch's Pros and Cons?

**Pros:**

- Customer Support (6 reviews)
- Helpful (4 reviews)
- Response Time (4 reviews)
- Feed Management (2 reviews)
- Quick Solutions (2 reviews)

**Cons:**

- UX Improvement (2 reviews)
- Complexity (1 reviews)
- Complex Usability (1 reviews)
- Data Management Issues (1 reviews)
- Difficult Learning (1 reviews)


### What Do G2 Reviewers Say About DataFeedWatch?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **responsive customer support** of DataFeedWatch, appreciating their quick assistance with any issues.
- Users value the **responsive customer support** of DataFeedWatch, ensuring quick resolutions and assistance for all issues.
- Users value the **responsive customer support** of DataFeedWatch, consistently quick to assist with any issues.
- Users praise the **super quick live chat support** from DataFeedWatch, emphasizing real-time assistance by knowledgeable staff.
- Users love the **super quick live chat** support from DataFeedWatch, receiving fast assistance from real people.

**Cons:**

- Users find the **UX improvement lacking** , desiring clearer navigation and enhanced visual guidance for better usability.
- Users find the **complexity** of DataFeedWatch challenging, lacking a balance between automation and functionality.
- Users find the **complex usability** of DataFeedWatch frustrating, requiring assistance due to its confusing features and navigation.
- Users find it challenging to handle **data management issues** independently with DataFeedWatch, impacting their overall experience.
- Users find the **difficult learning curve** of DataFeedWatch hampers navigation and requires extra assistance to utilize effectively.

#### What Are Recent G2 Reviews of DataFeedWatch?

**"[Data Feed Watch review, as a rare user](https://www.g2.com/survey_responses/datafeedwatch-review-11460123)"**

**Rating:** 5.0/5.0 stars
*— Poppy  S.*

[Read full review](https://www.g2.com/survey_responses/datafeedwatch-review-11460123)

---

**"[It revolutionized our product feed management](https://www.g2.com/survey_responses/datafeedwatch-review-12703938)"**

**Rating:** 5.0/5.0 stars
*— ALEJANDRA A.*

[Read full review](https://www.g2.com/survey_responses/datafeedwatch-review-12703938)

---


#### What Are G2 Users Discussing About DataFeedWatch?

- [What is a data feed tool?](https://www.g2.com/discussions/what-is-a-data-feed-tool)
- [Why DataFeedWatch?](https://www.g2.com/discussions/why-datafeedwatch)
- [What is feed management software?](https://www.g2.com/discussions/datafeedwatch-what-is-feed-management-software)
- [How does DataFeedWatch work?](https://www.g2.com/discussions/how-does-datafeedwatch-work)

### 4. [Metrilo](https://www.g2.com/products/metrilo/reviews)
Metrilo helps ecommerce brands grow by making marketing and customer data actionable, and focusing on retention and higher CLTV. The tools include real-time reporting, customer database, segmentation, email marketing and automation. Integration for major ecommerce platforms is seamless. Free 14-day trial available.


**Average Rating:** 4.7/5.0
**Total Reviews:** 23
**How Do G2 Users Rate Metrilo?**

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.2/10)
- **Reports:** 5.8/10 (Category avg: 8.8/10)
- **Campaign Tracking:** 8.3/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Metrilo?**

- **Seller:** [Metrilo](https://www.g2.com/sellers/metrilo)
- **Year Founded:** 2014
- **HQ Location:** Sofia, Bulgaria
- **Twitter:** @GetMetrilo (367 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/metrilo/ (3 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail, Health, Wellness and Fitness
- **Company Size:** 92% Small-Business, 8% Mid-Market



#### What Are Recent G2 Reviews of Metrilo?

**"[It has really good insights and analysis](https://www.g2.com/survey_responses/metrilo-review-7299404)"**

**Rating:** 4.0/5.0 stars
*— Divyaraj D.*

[Read full review](https://www.g2.com/survey_responses/metrilo-review-7299404)

---

**"[A Must-Have Email Marketing Tool](https://www.g2.com/survey_responses/metrilo-review-5138692)"**

**Rating:** 5.0/5.0 stars
*— Dion R.*

[Read full review](https://www.g2.com/survey_responses/metrilo-review-5138692)

---


#### What Are G2 Users Discussing About Metrilo?

- [What is Metrilo used for?](https://www.g2.com/discussions/what-is-metrilo-used-for)

### 5. [AiHello](https://www.g2.com/products/aihello/reviews)
AIHello manages inventory across ecommerce sites and uses machine learning algorithms and deep learning to accurately optimize product.


**Average Rating:** 4.6/5.0
**Total Reviews:** 11
**How Do G2 Users Rate AiHello?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 9.7/10 (Category avg: 8.8/10)
- **Campaign Tracking:** 9.3/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind AiHello?**

- **Seller:** [Aihello](https://www.g2.com/sellers/aihello)
- **HQ Location:** Toronto, Ontario
- **Twitter:** @AiHellos (1,645 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/aihellos/ (40 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 93% Small-Business, 7% Mid-Market



#### What Are Recent G2 Reviews of AiHello?

**"[Effortless Optimization with AiHello](https://www.g2.com/survey_responses/aihello-review-11288844)"**

**Rating:** 5.0/5.0 stars
*— Usaid U.*

[Read full review](https://www.g2.com/survey_responses/aihello-review-11288844)

---

**"[Extremely helpful for selling on Amazon](https://www.g2.com/survey_responses/aihello-review-11271862)"**

**Rating:** 5.0/5.0 stars
*— Rohit B.*

[Read full review](https://www.g2.com/survey_responses/aihello-review-11271862)

---


#### What Are G2 Users Discussing About AiHello?

- [What is AiHello used for?](https://www.g2.com/discussions/what-is-aihello-used-for)

### 6. [Polar Analytics](https://www.g2.com/products/polar-analytics/reviews)
Polar Analytics is the easiest way for brands to dig into their data and understand how their business is doing. No migration or setup is required. We do all the heavy lifting for you. Connect all your data sources in one click, make informed decisions in minutes, and say goodbye to manual reporting. Polar is equivalent to having Supermetrics + Data Studio + A Data-Scientist into one app. Trusted by over 1500+ Shopify stores including Fanjoy, Hero Cosmetics, Soko Glam, AYBL, and From Future. You can use the platform to: - Optimize Customer Acquisition and manage performance marketing more effectively - Automate your Reporting and never download CSVs again - Increase Retention and LTV with the most robust views on retention and repeat orders for Shopify Stores - Improve merchandising with advanced reports on Product Analytics - Improve Engagement marketing with advanced email marketing reports Here's what you get: 10+ Data Connectors Unlock the full potential of your eCommerce and marketing data with pre-built integrations for Shopify, Google Analytics, Google Ads, Facebook Ads, Bing Ads, Pinterest Ads, Tiktok Ads, Snapchat Ads, Klaviyo, and Google Sheets. All-in-one Actionable Analytics Dashboard Get all the key advanced reports you need to monitor and improve your marketing spend, CAC (Acquisition Costs), LTV (Customer Lifetime Value), Cohorts, ROAS, and more. Multi Brands and Multi Shopify Stores capabilities Aggregate data from all your Shopify stores in the app. Create views to segment this data by Country or by brand if you are an agency or an e-commerce venture studio Smart Alerts and Insights You can set smart alerts on your most important KPIs: drop in conversion rate, increase in Customer Acquisition Cost, etc. Get notified immediately via e-mail or Slack. Email and Slack Snapshots reports Schedule Email or Slack Snapshots. Choose the metrics and frequency you want and share them with your team. Unlimited Users Share the dashboard with team members, contractors, or investors. Give visibility on your most important KPIs and align your team on what's next. Agency Plans Provide analytics and Reporting as part of your agency services. Centralize all your clients in one place to improve Customer retention and save time doing manual reporting.


**Average Rating:** 4.7/5.0
**Total Reviews:** 21
**How Do G2 Users Rate Polar Analytics?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10)
- **Reports:** 9.4/10 (Category avg: 8.8/10)
- **Campaign Tracking:** 8.8/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Polar Analytics?**

- **Seller:** [Polar Analytics](https://www.g2.com/sellers/polar-analytics)
- **Year Founded:** 2020
- **HQ Location:** Paris, FR
- **Twitter:** @polar_analytics (486 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/polaranalytics/ (35 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail
- **Company Size:** 86% Small-Business, 14% Mid-Market


#### What Are Polar Analytics's Pros and Cons?

**Pros:**

- Customer Support (4 reviews)
- Ease of Use (4 reviews)
- Analytics (3 reviews)
- Easy Setup (3 reviews)
- Reporting (3 reviews)

**Cons:**

- Integration Issues (3 reviews)
- API Issues (1 reviews)
- Connector Issues (1 reviews)
- Data Management Issues (1 reviews)
- Expensive (1 reviews)


### What Do G2 Reviewers Say About Polar Analytics?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **friendly and helpful customer support** from Polar Analytics, ensuring effective use of the software.
- Users find Polar Analytics to be **highly user-friendly** , enabling easy setup and seamless data integration for reporting.
- Users value the **clear analytics and robust reporting** of Polar Analytics, enabling informed, data-driven decisions effortlessly.
- Users value the **easy setup** of Polar Analytics, enabling quick creation of reports and metrics from multiple sources.
- Users value the **comprehensive reporting capabilities** of Polar Analytics, enabling data-driven decisions and streamlined insights.

**Cons:**

- Users face **integration issues** with Polar Analytics, experiencing delays and inconsistent support while connecting non-standard data sources.
- Users face **API issues** with slow response times and difficulties in connecting additional data sources, impacting efficiency.
- Users face **connector issues** , as custom integrations often need support assistance, delaying the setup of non-standard data sources.
- Users face significant **data management issues** due to slow response times and difficulties connecting additional data sources.
- Users find the **expensive costs** of Polar Analytics to be a significant barrier for accessing its features.

#### What Are Recent G2 Reviews of Polar Analytics?

**"[Solid Platform, Crumbling Customer Support](https://www.g2.com/survey_responses/polar-analytics-review-11511639)"**

**Rating:** 4.0/5.0 stars
*— Ben S.*

[Read full review](https://www.g2.com/survey_responses/polar-analytics-review-11511639)

---

**"[Polar Analytics centralizes revenue, acquisition, and emailing with ease](https://www.g2.com/survey_responses/polar-analytics-review-12274457)"**

**Rating:** 4.5/5.0 stars
*— Juliette P.*

[Read full review](https://www.g2.com/survey_responses/polar-analytics-review-12274457)

---


#### What Are G2 Users Discussing About Polar Analytics?

- [What is Polar Analytics used for?](https://www.g2.com/discussions/what-is-polar-analytics-used-for)

### 7. [Out Of The Blue](https://www.g2.com/products/out-of-the-blue/reviews)
Out Of The Blue is an AI-powered health-monitoring platform for eCommerce brands to drive top-line revenue growth and drive down costs. We do this by reducing revenue loss, leakages and missed revenue capture by monitoring site errors across your tech stack We also improve conversion by highlighting revenue-impacting CX issues and opportunities across the buyer journey. In short, we work 24\*7 behind the scenes to drive time-critical interventions by detecting, diagnosing, and explaining why metrics are moving to be able to take proactive rather than reactive actions. In just 3 simple steps, you can gain valuable insights from your data and keep your business on track. -You choose Out Of The Blue with any Data Source- We provide support for all major Shopify brand connectors- across marketing, sales, and analytics. -Next, you onboard your data into our Metrics Hub, where you refine your KPIs and business metrics with our Semantic Layer, set extraction preferences, and let us handle the rest. -You are now live & will start getting insights in your mail, on Slack, or through other channels via webhooks. With Out Of The Blue, ecommerce growth teams can finally: -Gain the insights they need to improve your eCommerce site experience and product category performance. -Get alerted within minutes when customers aren’t having a broken experience related to purchasing, finding items, registering, or logging in, so you can fix it before your revenue is impacted. -Uncover outperforming and soft categories across your products. -Automate analyzing your data at a granular level by county, channel, and product category or more. -Get a weekly digest that includes a list of issues stack-ranked by their revenue impact, so you can refocus on what isn’t important—rather than what’s urgent. Our customers include growth oriented brands like Poshmark, True Classic, Abbott Lyon and more


**Average Rating:** 4.6/5.0
**Total Reviews:** 24
**How Do G2 Users Rate Out Of The Blue?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.2/10)
- **Reports:** 8.5/10 (Category avg: 8.8/10)
- **Campaign Tracking:** 7.9/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind Out Of The Blue?**

- **Seller:** [Out of the Blue](https://www.g2.com/sellers/out-of-the-blue)
- **Year Founded:** 2021
- **HQ Location:** San Carlos, US
- **Twitter:** @OutoftheblueAI (12 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/outoftheblueai (51 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software
- **Company Size:** 88% Small-Business, 8% Enterprise


#### What Are Out Of The Blue's Pros and Cons?

**Pros:**

- Insights (4 reviews)
- Time-saving (4 reviews)
- Real-time Updates (3 reviews)
- Easy Integrations (2 reviews)
- Error Tracking (2 reviews)

**Cons:**

- Learning Curve (2 reviews)
- Complexity (1 reviews)
- Complex Setup (1 reviews)
- Difficult Setup (1 reviews)
- Expensive (1 reviews)


### What Do G2 Reviewers Say About Out Of The Blue?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **automated monitoring and clear insights** from Out Of The Blue, enhancing site health and customer experience.
- Users value the **time-saving alerts** of Out Of The Blue, enabling quick resolution of revenue issues and efficient monitoring.
- Users value the **real-time updates** of Out Of The Blue, facilitating quick fixes and enhancing financial management efficiency.
- Users love the **easy integrations** of Out Of The Blue, enabling seamless data access and streamlined monitoring of site health.
- Users value the **instant error tracking alerts** of Out Of The Blue, enhancing financial management and minimizing potential losses.

**Cons:**

- Users find the **learning curve steep** due to the complex onboarding process and ongoing feature development.
- Users find the **onboarding process complex** and desire simplification for a smoother experience with Out Of The Blue.
- Users find the **complex setup** for third-party integrations to be a challenging aspect of using Out Of The Blue.
- Users find the **difficult setup** of Out Of The Blue challenging, especially without prior knowledge of the system.
- Users find the **pricing and subscription plans problematic** , making it difficult to justify the investment in Out Of The Blue.

#### What Are Recent G2 Reviews of Out Of The Blue?

**"[Instant Alerts Save Time and Money](https://www.g2.com/survey_responses/out-of-the-blue-review-12021798)"**

**Rating:** 4.0/5.0 stars
*— Jibin S.*

[Read full review](https://www.g2.com/survey_responses/out-of-the-blue-review-12021798)

---

**"[Real Time Errors and Traffic Alerts](https://www.g2.com/survey_responses/out-of-the-blue-review-11359112)"**

**Rating:** 5.0/5.0 stars
*— Bhavik B.*

[Read full review](https://www.g2.com/survey_responses/out-of-the-blue-review-11359112)

---



### 8. [Kissmetrics](https://www.g2.com/products/kissmetrics/reviews)
Get, keep and grow more customers with Customer Engagement Automation by Kissmetrics. Behavioral analytics, segmentation and email campaign automation all in one place. Deeply understand and uniquely engage each customer from prospect to advocate. Built to help marketers and product teams increase conversions, engagement and retention.


**Average Rating:** 4.1/5.0
**Total Reviews:** 164
**How Do G2 Users Rate Kissmetrics?**

- **Has the product been a good partner in doing business?:** 8.4/10 (Category avg: 9.2/10)
- **Reports:** 9.7/10 (Category avg: 8.8/10)
- **Campaign Tracking:** 9.5/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind Kissmetrics?**

- **Seller:** [Kissmetrics](https://www.g2.com/sellers/kissmetrics)
- **Year Founded:** 2008
- **HQ Location:** San Francisco, CA
- **Twitter:** @Kissmetrics (203,840 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1541358/ (40 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Internet
- **Company Size:** 54% Small-Business, 34% Mid-Market



#### What Are Recent G2 Reviews of Kissmetrics?

**"[Timely web data analytics for favorable decision making](https://www.g2.com/survey_responses/kissmetrics-review-7965606)"**

**Rating:** 4.5/5.0 stars
*— Eric M.*

[Read full review](https://www.g2.com/survey_responses/kissmetrics-review-7965606)

---

**"[Excellent Human Behavior Analytics Platform with In-depth Insights](https://www.g2.com/survey_responses/kissmetrics-review-8338051)"**

**Rating:** 5.0/5.0 stars
*— Matt A.*

[Read full review](https://www.g2.com/survey_responses/kissmetrics-review-8338051)

---


#### What Are G2 Users Discussing About Kissmetrics?

- [What is Kissmetrics used for?](https://www.g2.com/discussions/what-is-kissmetrics-used-for) - 1 upvote

### 9. [TWIPLA](https://www.g2.com/products/twipla/reviews)
TWIPLA is a privacy-flexible analytics platform built for a web where traditional tools miss most visitor activity. Cookies, consent banners, ad blockers, and browser-based tracking prevention obscure up to 60–80% of site activity, leaving teams to make decisions based on incomplete or sampled data. TWIPLA restores full traffic visibility by capturing data without invasive tracking or cookie dependence. This approach preserves complete, real-time insights across individual sites or entire domain portfolios, enhanced by AI analytics. Configurable privacy modes align the integration with GDPR, CCPA, and ePrivacy requirements. The platform combines over 20 core analytics tools and behavior intelligence in one suite, including session recordings, heatmaps, funnels, event tracking, and custom dashboards, allowing teams to move seamlessly from high-level trends to individual visitor journeys, connecting behavior and conversion opportunities without blind spots or data siloes. Trusted by over 2.5 million websites, including Wix and the Technical University of Munich, TWIPLA is used by organizations and digital teams across industries and regions worldwide. TWIPLA is available on a free forever plan, alongside a 30-day premium trial that lets you explore the features and traffic limits that best match your organization's needs.


**Average Rating:** 4.5/5.0
**Total Reviews:** 43
**How Do G2 Users Rate TWIPLA?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)

**Who Is the Company Behind TWIPLA?**

- **Seller:** [TWIPLA](https://www.g2.com/sellers/twipla)
- **Year Founded:** 2016
- **HQ Location:** München, Bayern
- **Twitter:** @ViAnalytics (625 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/twipla/ (21 employees on LinkedIn®)
- **Ownership:** Bootstrapped

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 72% Small-Business, 22% Mid-Market


#### What Are TWIPLA's Pros and Cons?

**Pros:**

- Insights (6 reviews)
- Analytics (5 reviews)
- User Insights (4 reviews)
- User Understanding (4 reviews)
- Customer Insights (3 reviews)

**Cons:**

- Expensive (4 reviews)
- Inadequate Tracking (2 reviews)
- Price Increase (2 reviews)
- Survey Issues (2 reviews)
- Tracking Issues (2 reviews)


### What Do G2 Reviewers Say About TWIPLA?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **deep customer insights** from TWIPLA, enhancing understanding of user behavior and improving website analytics.
- Users value the **intuitive and action-focused analytics** of TWIPLA, enhancing website insights and user interaction understanding.
- Users value the **deep customer insights** from TWIPLA, enhancing their understanding of user behavior and analytics.
- Users appreciate the **insightful visitor analytics** of TWIPLA, enhancing their understanding and optimization of websites.
- Users value the **deep customer insights** from TWIPLA, enhancing website analysis and understanding visitor behavior effectively.

**Cons:**

- Users note that TWIPLA is **expensive** , particularly challenging for non-revenue generating organizations to justify its cost.
- Users are frustrated by **inadequate tracking** options, hindering customization for effective B2B sales cycle management.
- Users find TWIPLA **pricey** , especially small businesses facing burdensome costs for features and limited free usage.
- Users experience **survey visibility issues** and limited customization options for language on TWIPLA.
- Users are frustrated by the **lack of customization in attribution windows** , making it challenging to track B2B sales effectively.

#### What Are Recent G2 Reviews of TWIPLA?

**"[Comprehensive Privacy-First Analytics with Minor Attribution Limitations](https://www.g2.com/survey_responses/twipla-review-12284108)"**

**Rating:** 4.0/5.0 stars
*— Sean P.*

[Read full review](https://www.g2.com/survey_responses/twipla-review-12284108)

---

**"[Deep Insights and Powerful Screen Recordings Elevate Analytics](https://www.g2.com/survey_responses/twipla-review-12063172)"**

**Rating:** 5.0/5.0 stars
*— kanika s.*

[Read full review](https://www.g2.com/survey_responses/twipla-review-12063172)

---


#### What Are G2 Users Discussing About TWIPLA?

- [How do you analyze site visitors?](https://www.g2.com/discussions/how-do-you-analyze-site-visitors) - 1 comment, 1 upvote
- [What is visitor Analytics app in Wix?](https://www.g2.com/discussions/what-is-visitor-analytics-app-in-wix) - 1 comment, 1 upvote
- [How Google Analytics track visitors?](https://www.g2.com/discussions/how-google-analytics-track-visitors) - 1 comment
- [What are visitor Analytics?](https://www.g2.com/discussions/what-are-visitor-analytics)

### 10. [Sellerise](https://www.g2.com/products/sellerise/reviews)
Sellerise is a comprehensive amazon seller software solution designed specifically for amazon sellers. Our goal is to help fba and fbm sellers increase their efficiency and effectiveness by providing them with a range of powerful tools, including: \* Financial analytics, \* Keyword optimization, \* Instant notifications about product listing changes, \* Review and rating management, \* Inventory management, \* FBA reimbursement, \* And many more advanced tools. Sellerise is an official Amazon software partner and helps sellers to: \* Better understand and optimize their business performance, \* Improve their ranking on Amazon, \* Manage customer feedback and ratings, \* Avoid overselling, \* Recover fees and expenses, \* Manage their listings and orders on the platform. To manage and scale your business on Amazon, feel free to learn more at: https://sellerise.com/.


**Average Rating:** 4.8/5.0
**Total Reviews:** 16
**How Do G2 Users Rate Sellerise?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 8.9/10 (Category avg: 8.8/10)
- **Campaign Tracking:** 8.7/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind Sellerise?**

- **Seller:** [Sellerise](https://www.g2.com/sellers/sellerise)
- **HQ Location:** Fort Lauderdale, Florida
- **LinkedIn® Page:** https://www.linkedin.com/company/sellerise/ (9 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Sellerise?

**"[All of the tools you NEED, none of what you don't!](https://www.g2.com/survey_responses/sellerise-review-9487536)"**

**Rating:** 5.0/5.0 stars
*— Deja L.*

[Read full review](https://www.g2.com/survey_responses/sellerise-review-9487536)

---

**"[Most Useful, Accurate Data](https://www.g2.com/survey_responses/sellerise-review-9499258)"**

**Rating:** 4.5/5.0 stars
*— Kate A.*

[Read full review](https://www.g2.com/survey_responses/sellerise-review-9499258)

---



### 11. [Bluecore](https://www.g2.com/products/bluecore/reviews)
Bluecore is a retail marketing platform that helps marketers turn data into revenue-generating campaigns, in minutes. With data built directly into campaign workflows alongside point-and-click predictive models, retail marketers can leave manual processes in the rearview and trigger any communication and automate the who, what, when, where of every email, mobile, site, and paid media message for each individual shopper. More than 400 brands trust Bluecore to rapidly increase customer retention and drive predictable revenue, including Express, Bass Pro Shops, Lenovo, Steve Madden, Alo Yoga, and Lulu & Georgia.


**Average Rating:** 4.3/5.0
**Total Reviews:** 91
**How Do G2 Users Rate Bluecore?**

- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.2/10)
- **Reports:** 8.3/10 (Category avg: 8.8/10)
- **Campaign Tracking:** 8.1/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Bluecore?**

- **Seller:** [Bluecore](https://www.g2.com/sellers/bluecore)
- **Year Founded:** 2013
- **HQ Location:** New York, NY
- **Twitter:** @Bluecore (3,912 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3119015/ (359 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail, Apparel & Fashion
- **Company Size:** 48% Mid-Market, 28% Enterprise


#### What Are Bluecore's Pros and Cons?

**Pros:**

- Ease of Use (14 reviews)
- Helpful (12 reviews)
- Customer Support (11 reviews)
- Automation (9 reviews)
- Email Marketing (9 reviews)

**Cons:**

- Campaign Issues (6 reviews)
- Learning Curve (6 reviews)
- Missing Features (6 reviews)
- Difficult Learning (5 reviews)
- Email Management (5 reviews)


### What Do G2 Reviewers Say About Bluecore?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Bluecore's interface **exceptionally user-friendly** , simplifying campaign setup and enhancing email marketing effectiveness.
- Users find the **supportive success team** of Bluecore invaluable for enhancing personalization and customer engagement.
- Users commend the **excellent customer support** at Bluecore, noting prompt responses and a focus on customer value.
- Users value the **automation capabilities** of Bluecore, enhancing campaign effectiveness and driving revenue growth effortlessly.
- Users value the **dynamic content and automation features** of Bluecore, enhancing their email marketing efficiency and effectiveness.

**Cons:**

- Users express frustration over **campaign issues** like insufficient logging and delayed support responses impacting their workflow.
- Users find a **steep learning curve** with Bluecore, requiring extra training and clarity for effective usage.
- Users point out the **missing features** in Bluecore, particularly around tracking and logging capabilities.
- Users find the **difficult learning** curve of Bluecore frustrating, requiring extra training to navigate its complex interface.
- Users find the **email tracking and logging system lacking** , leading to confusion and delays in campaign management.

#### What Are Recent G2 Reviews of Bluecore?

**"[User-Friendly UI, But Buggy Site Capabilities](https://www.g2.com/survey_responses/bluecore-review-12269822)"**

**Rating:** 4.0/5.0 stars
*— Anna N.*

[Read full review](https://www.g2.com/survey_responses/bluecore-review-12269822)

---

**"[Simple Setup for Dynamic Campaigns](https://www.g2.com/survey_responses/bluecore-review-12357398)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Retail*

[Read full review](https://www.g2.com/survey_responses/bluecore-review-12357398)

---


#### What Are G2 Users Discussing About Bluecore?

- [What do you like most about Bluecore for retail marketing, and what improvements would you suggest?](https://www.g2.com/discussions/what-do-you-like-most-about-bluecore-for-retail-marketing-and-what-improvements-would-you-suggest)
- [How big is Bluecore?](https://www.g2.com/discussions/how-big-is-bluecore) - 1 comment
- [How does Bluecore work?](https://www.g2.com/discussions/how-does-bluecore-work)
- [What is Bluecore COM used for?](https://www.g2.com/discussions/what-is-bluecore-com-used-for)
- [What is Bluecore?](https://www.g2.com/discussions/what-is-bluecore)

### 12. [Conjura](https://www.g2.com/products/conjura/reviews)
Profit powered by data. Let Conjura optimise your eCommerce performance by taking out the guesswork with our recommendation engine. Take action with Conjura to make your business profitable.


**Average Rating:** 4.7/5.0
**Total Reviews:** 22
**How Do G2 Users Rate Conjura?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Reports:** 8.9/10 (Category avg: 8.8/10)
- **Campaign Tracking:** 8.5/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.8/10 (Category avg: 8.7/10)

**Who Is the Company Behind Conjura?**

- **Seller:** [Conjura](https://www.g2.com/sellers/conjura)
- **Year Founded:** 2018
- **HQ Location:** London, England
- **Twitter:** @Conjura_ (232 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13427722 (21 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail
- **Company Size:** 59% Small-Business, 27% Mid-Market



#### What Are Recent G2 Reviews of Conjura?

**"[Best analytics tool for product based ecom business!](https://www.g2.com/survey_responses/conjura-review-9043329)"**

**Rating:** 5.0/5.0 stars
*— Amelia P.*

[Read full review](https://www.g2.com/survey_responses/conjura-review-9043329)

---

**"[Awesome analytics tool for Shopify brands focused on profitability](https://www.g2.com/survey_responses/conjura-review-9353299)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Apparel & Fashion*

[Read full review](https://www.g2.com/survey_responses/conjura-review-9353299)

---


#### What Are G2 Users Discussing About Conjura?

- [What is Conjura used for?](https://www.g2.com/discussions/what-is-conjura-used-for)

### 13. [Putler](https://www.g2.com/products/putler/reviews)
Putler analyzes billions of dollars for people who want freedom, clarity and results.


**Average Rating:** 4.6/5.0
**Total Reviews:** 12
**How Do G2 Users Rate Putler?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.2/10)
- **Reports:** 8.9/10 (Category avg: 8.8/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.2/10 (Category avg: 8.7/10)

**Who Is the Company Behind Putler?**

- **Seller:** [Putler](https://www.g2.com/sellers/putler)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/putler (3 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Putler?

**"[Clear and accurate insights of your entire business.](https://www.g2.com/survey_responses/putler-review-5180166)"**

**Rating:** 5.0/5.0 stars
*— Henry H.*

[Read full review](https://www.g2.com/survey_responses/putler-review-5180166)

---

**"[Nice support - easy to use](https://www.g2.com/survey_responses/putler-review-6984376)"**

**Rating:** 5.0/5.0 stars
*— Huan N.*

[Read full review](https://www.g2.com/survey_responses/putler-review-6984376)

---


#### What Are G2 Users Discussing About Putler?

- [What is Putler used for?](https://www.g2.com/discussions/what-is-putler-used-for)

### 14. [Peel Analytics](https://www.g2.com/products/peel-analytics/reviews)
Peel automates data analysis for ecommerce stores on Shopify, helping brands get more of those crucial 2nd and 3rd purchases from their customers. The platform provides a full suite of retention-focused metrics and reports that are easily available in a visual format for every stakeholder in your organization – from marketing operators all the way to leadership. Peel Analytics provides a range of Revenue and Retention Metrics, including Cohort Analysis, Product Analytics, Order Analytics, Subscription Analytics, Ad Performance, and more. In just a couple of clicks, any of these analyses can be saved as a report and added to a custom analytics dashboard that’s easy to read and gain insights from at a glance. Users can segment those analyses in Peel by dozens of easy-to-use filters with dimensions pulled directly from Shopify – like customer tags, product types, discount codes, cities, UTM parameters, etc. – to get down to the most revealing customer behavior patterns. Get deeper analytics with unlimited customization for Shopify, build detailed customer Audiences, and find the insights you need to retain more customers and grow, all in a single platform.


**Average Rating:** 4.5/5.0
**Total Reviews:** 30
**How Do G2 Users Rate Peel Analytics?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Reports:** 8.9/10 (Category avg: 8.8/10)
- **Campaign Tracking:** 8.3/10 (Category avg: 8.3/10)
- **Web Analytics:** 8.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Peel Analytics?**

- **Seller:** [Peel Insights](https://www.g2.com/sellers/peel-insights)
- **HQ Location:** New York, New York
- **Twitter:** @peelinsights (762 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/peel-insights (18 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Consumer Goods, Marketing and Advertising
- **Company Size:** 65% Small-Business, 32% Mid-Market



#### What Are Recent G2 Reviews of Peel Analytics?

**"["Get Accurate Data Insights with Peel Analytics."](https://www.g2.com/survey_responses/peel-analytics-review-8409752)"**

**Rating:** 4.5/5.0 stars
*— Krishna S.*

[Read full review](https://www.g2.com/survey_responses/peel-analytics-review-8409752)

---

**"["Get Automated Analytics in Real-Time with Peel Analytics."](https://www.g2.com/survey_responses/peel-analytics-review-8409560)"**

**Rating:** 4.5/5.0 stars
*— Lavanya D.*

[Read full review](https://www.g2.com/survey_responses/peel-analytics-review-8409560)

---



### 15. [Glassbox](https://www.g2.com/products/glassbox/reviews)
Glassbox is a customer intelligence and digital experience analytics platform designed to help enterprises understand, optimize, and enhance the customer experience and digital accessibility of their digital channels. One of the standout features of Glassbox is its capability to securely capture 100% of user sessions across both web and mobile applications. This end-to-end visibility allows teams to analyze every step of the customer journey, effectively pinpointing friction points and enabling real-time action. By utilizing advanced artificial intelligence, Glassbox captures and analyzes data from every online interaction, providing businesses with a comprehensive view of customer behavior and preferences. This wealth of data empowers organizations to act swiftly, transforming raw data into actionable insights that improve both the customer experience and the conversion rate. Large global enterprises in sectors such as finance, insurance, and healthcare, Glassbox serves as a vital tool for uncovering the root causes of customer challenges. It assists organizations in remediating customer experience issues and creating digital journeys that are inclusive, seamless, and engaging. The platform’s AI-powered insights not only enhance accessibility monitoring but also incorporate fraud prevention capabilities, giving organizations the agility to respond to issues within minutes and adapt to the evolving needs of their customers. Glassbox has been recognized by G2 as a leader in customer intelligence solutions and product analytics, reflecting its effectiveness in delivering the clarity and confidence that enterprises require. By providing a robust framework for creating compliant, accessible, and impactful digital experiences, Glassbox stands out in its category, offering unique selling points that cater to the diverse needs of its users. With its focus on data-driven decision-making and customer-centric strategies, Glassbox is positioned as a crucial ally for organizations aiming to thrive in the digital landscape.


**Average Rating:** 4.9/5.0
**Total Reviews:** 788
**How Do G2 Users Rate Glassbox?**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.2/10)
- **Reports:** 10.0/10 (Category avg: 8.8/10)
- **Campaign Tracking:** 10.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind Glassbox?**

- **Seller:** [Glassbox](https://www.g2.com/sellers/glassbox)
- **Company Website:** https://www.glassbox.com/
- **Year Founded:** 2010
- **HQ Location:** London
- **Twitter:** @GlassboxDigital (1,803 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10491772/ (278 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Digital Analyst, Product Owner
- **Top Industries:** Financial Services, Insurance
- **Company Size:** 77% Enterprise, 18% Mid-Market


#### What Are Glassbox's Pros and Cons?

**Pros:**

- Ease of Use (210 reviews)
- Session Replay (190 reviews)
- Insights (174 reviews)
- Helpful (132 reviews)
- Customer Understanding (122 reviews)

**Cons:**

- Session Issues (70 reviews)
- Not Intuitive (65 reviews)
- Session Management (62 reviews)
- Learning Curve (61 reviews)
- Missing Features (54 reviews)


### What Do G2 Reviewers Say About Glassbox?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** in Glassbox, enabling immediate access to actionable insights without delays.
- Users value the **robustness and integration** of Glassbox's session replay feature, enhancing issue resolution and analysis.
- Users value the **immediate access to insights** with Glassbox, enabling timely interventions and effective revenue optimization.
- Users find the **customer visibility** feature of Glassbox invaluable for effective troubleshooting and enhancing user experience.
- Users value Glassbox for its **deep customer understanding** , enabling effective troubleshooting and validation of customer information.

**Cons:**

- Users experience **session issues** with links splitting and limited access to historical records causing frustration.
- Users find the **navigation icons not intuitive** , making it difficult to understand their functions within Glassbox.
- Users report **frustrating session management issues** with slow load times and frequent expiration, making usage challenging.
- Users find the **learning curve steep** , expressing a need for better training and documentation to navigate complex features.
- Users feel Glassbox lacks **customization options** for reports and funnel creation, limiting their analysis capabilities.

#### What Are Recent G2 Reviews of Glassbox?

**"[Essential for Identifying User Friction Points](https://www.g2.com/survey_responses/glassbox-review-12699865)"**

**Rating:** 4.0/5.0 stars
*— Basma K.*

[Read full review](https://www.g2.com/survey_responses/glassbox-review-12699865)

---

**"[Glassbox:Transforms Digital Insights with Powerful Analytics and Seamless Session Replays](https://www.g2.com/survey_responses/glassbox-review-11982027)"**

**Rating:** 5.0/5.0 stars
*— ADITYA T.*

[Read full review](https://www.g2.com/survey_responses/glassbox-review-11982027)

---


#### What Are G2 Users Discussing About Glassbox?

- [What is Glassbox used for?](https://www.g2.com/discussions/what-is-glassbox-used-for)

### 16. [Sweet Analytics](https://www.g2.com/products/sweet-analytics/reviews)
Sweet Analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and brings it all under one roof. Helping you understand customer retention and acquisition to drive your business forward. What we do... Customer Data To understand your customers you first need to understand all their interactions. Armed with a deep understanding of each of our customers, Sweet Analytics can help you to reach them more effectively with our unique personalisation tools. Single Customer View At the heart of Sweet Analytics is one of the most advanced Single Customer Views in the market. Using all available integrations we build a complete customer profile for all interactions with your brand, which are made readily available through our dashboards. Sweet Tracker™ Our proprietary technology allows us to unify browsing behaviour with Single Customer View, providing impartial attribution and linking sales to web interactions. With the ability of real-time interventions and cross-device tracking we can deliver personalised customer journeys. Attribution Tackling the Holy Grail of marketing Sweet provides the single point of truth between the reality of sales and the mendacity of marketing platforms. Helping you more accurately judge the ROI of your marketing investment.


**Average Rating:** 4.6/5.0
**Total Reviews:** 18
**How Do G2 Users Rate Sweet Analytics?**

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.2/10)
- **Reports:** 8.7/10 (Category avg: 8.8/10)
- **Campaign Tracking:** 7.6/10 (Category avg: 8.3/10)
- **Web Analytics:** 7.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind Sweet Analytics?**

- **Seller:** [Sweet Analytics](https://www.g2.com/sellers/sweet-analytics)
- **Year Founded:** 2018
- **HQ Location:** Avaland House, 110 London Road, Apsley, Hemel Hempstead, England, HP3 9SD
- **LinkedIn® Page:** https://www.linkedin.com/company/sweetanalytics/ (16 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail
- **Company Size:** 67% Small-Business, 28% Mid-Market


#### What Are Sweet Analytics's Pros and Cons?

**Pros:**

- AI Technology (1 reviews)
- Alerts (1 reviews)
- Analytics (1 reviews)
- Analytics Expertise (1 reviews)
- Customer Engagement (1 reviews)

**Cons:**

- Bug Issues (1 reviews)
- Data Inaccuracy (1 reviews)
- Data Inconsistency (1 reviews)
- Data Management (1 reviews)
- Inaccuracy (1 reviews)


### What Do G2 Reviewers Say About Sweet Analytics?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **easy and quick overview** of business performance provided by Sweet Analytics, enhancing marketing insights and customer analysis.
- Users value the **comprehensive alerts** from Sweet Analytics, enhancing their understanding of customer behavior and business performance.
- Users value the **easy and quick overview of business performance** that Sweet Analytics provides for streamlined insights.
- Users appreciate the **analytics expertise** of Sweet Analytics, providing quick, valuable insights into business performance and customer behavior.
- Users appreciate the **customer engagement insights** from Sweet Analytics, finding them essential for effective business strategies.

**Cons:**

- Users experience **bug issues** in Sweet Analytics, with inaccurate reporting and untracked refunds affecting reliability.
- Users report **data inaccuracy** in Sweet Analytics, with discrepancies between reported figures and actual Shopify data.
- Users report **data inconsistency** in Sweet Analytics, with discrepancies in reporting compared to Shopify.
- Users report **inaccurate reporting** in Sweet Analytics, with discrepancies especially noted in comparison to Shopify.
- Users report **inaccuracy in reporting** with Sweet Analytics, highlighting discrepancies with Shopify and missed refunds.

#### What Are Recent G2 Reviews of Sweet Analytics?

**"[Streamlined Metrics with Some Reporting Hiccups](https://www.g2.com/survey_responses/sweet-analytics-review-12223760)"**

**Rating:** 4.5/5.0 stars
*— Lisa K.*

[Read full review](https://www.g2.com/survey_responses/sweet-analytics-review-12223760)

---

**"[See the wood through the trees and make faster investment decisions for profitable growth](https://www.g2.com/survey_responses/sweet-analytics-review-10030609)"**

**Rating:** 5.0/5.0 stars
*— Stacey W.*

[Read full review](https://www.g2.com/survey_responses/sweet-analytics-review-10030609)

---



### 17. [CartInsight](https://www.g2.com/products/cartinsight/reviews)
CartInsight curates millions of online stores & delivers a comprehensive database of e-commerce leads globally with deep intelligence about their traffic, industry, technology usage, key decision makers and a lot more.


**Average Rating:** 4.3/5.0
**Total Reviews:** 37
**How Do G2 Users Rate CartInsight?**

- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.2/10)
- **Reports:** 9.2/10 (Category avg: 8.8/10)
- **Campaign Tracking:** 9.0/10 (Category avg: 8.3/10)
- **Web Analytics:** 9.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind CartInsight?**

- **Seller:** [ReadyContacts](https://www.g2.com/sellers/readycontacts-e54f57f4-bcab-496c-86ba-e62a1b4adef9)
- **Year Founded:** 2006
- **HQ Location:** Santa Clara, US
- **Twitter:** @ReadyContacts (532 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1094414/ (71 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 68% Small-Business, 27% Mid-Market



#### What Are Recent G2 Reviews of CartInsight?

**"[Qualified leads and verified contact information](https://www.g2.com/survey_responses/cartinsight-review-7329410)"**

**Rating:** 4.0/5.0 stars
*— Nayeem M.*

[Read full review](https://www.g2.com/survey_responses/cartinsight-review-7329410)

---

**"[A mass of sellers in all the right places!](https://www.g2.com/survey_responses/cartinsight-review-7338327)"**

**Rating:** 4.0/5.0 stars
*— Martin K.*

[Read full review](https://www.g2.com/survey_responses/cartinsight-review-7338327)

---


#### What Are G2 Users Discussing About CartInsight?

- [What is CartInsight used for?](https://www.g2.com/discussions/what-is-cartinsight-used-for)


## What Is E-Commerce Analytics Software?

[E-Commerce Software](https://www.g2.com/categories/e-commerce)

## What Software Categories Are Similar to E-Commerce Analytics Software?

- [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)
- [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)
- [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence)


---

## How Do You Choose the Right E-Commerce Analytics Software?

### What You Should Know About E-Commerce Analytics Software

### What is E-Commerce Analytics Software?

Most businesses thrive on data. E-commerce businesses especially can benefit from tools capable of analyzing real-time data, as these solutions help e-commerce stores identify exactly which products sell best, who their customers are, and which aspects of their website attract the most attention and have the best conversion rates. By combining aspects of big data analytics and a web analytics tool, business owners can get a complete view of their e-commerce business and how it is performing at a variety of levels.

By integrating with an e-commerce platform, e-commerce analytics software can gather data from marketing campaigns, email campaigns, live chat, and other data sources related to the e-commerce store itself. With these reports, business owners can obtain actionable insights to help them improve their business and invest in the strategies that are working.

Key Benefits of E-Commerce Analytics Software

- Real-time data from a variety of sources related to an e-commerce business
- Insight into customer behavior and demographics
- Website data based on how users interact with the e-commerce store itself
- Data to help refine personalization algorithms to better cater to individual customers

### Why Use E-Commerce Analytics Software?

Digital businesses have so much ready access to data that it’s almost silly not to take advantage of it. Since online businesses like e-commerce stores run completely on a variety of software solutions, an analytics solution can easily integrate with and leverage all this data.

**Customer analytics —** Businesses can’t exist without customers, and insights into the customer journey, average conversion rate, and purchasing habits are crucial for an e-commerce website. E-commerce analytics software can use customer and purchase data to compile a complete picture of who a business’ customers are and what they are purchasing. Businesses might even be able to gain insight into what time of day customers are most active and when is the best time to introduce new products and offers.

**Business intelligence —** Insight into sales and various campaigns are a must for any global e-commerce business. Knowing how the business is performing as a whole and what needs improvement can be invaluable, especially when decisions can affect the entirety of the business. Business intelligence can help e-commerce stores refine their inventory and other business strategies to optimize revenue.

**Marketing analytics —** Using digital analytics tools can help determine which marketing efforts are successful (and which aren't) by tracking where customers are coming from and which offers they may have interacted with. These tools may integrate with social media or email marketing tools to track the success of these efforts. E-commerce analytics can also help with A/B testing the e-commerce website by tracking users’ interactions with the site and noting which iteration has the best conversion rate.

### Who Uses E-Commerce Analytics Software?

**E-commerce business owners —** Any business owner can benefit from any and all insights into their business. E-commerce business owners, particularly, can use e-commerce analytics to measure the success of specific inventory, which strategies convert the most customers, and who their customers are. Armed with this information, business owners can focus their efforts on their true audience and eliminate or reduce aspects of their business that aren’t performing well. They can also use these insights to attract new customers or cater to customers who need more than they can currently provide.

**Website developers —** Website developers can use e-commerce analytics software to create or refine an online store that maximizes usability and customer conversion. By collecting a variety of digital data, e-commerce analytics can track users of the site and how they interact with it. This can help developers create clear pathways and streamlined experiences so customers never feel lost or confused. Any hiccup in the process can cause customers to abandon their cart and leave the site, essentially losing a sale. The easier it is to make a purchase, the more likely users will be to do so.

**Marketers —** Digital analytics are also extremely useful for marketers trying to create a brand presence. By tracking how customers arrive at the e-commerce store, marketers can determine which channels are most successful at generating traffic. They can also see customer demographics and which products are most popular in order to create targeted marketing materials.

### E-Commerce Analytics Software Features

**Reports —** Reports are the main function of any analytics software, since the analysis of data needs to be presented in a digestible fashion to use it effectively. These reports can often be customized to a specific user’s needs based on the data gathered. Multiple reports can provide a wide variety of insight into the business’ performance.

**Integrations —** E-commerce analytics tools often collect data from e-commerce platforms and other software used by e-commerce businesses. By integrating with these tools, e-commerce analytics software can easily have access to the data needed for reports and even analyze data in real time. Integrations can also help analytics tools create recurring reports with little to no input from the user.

**Dashboards —** Dashboards provide a means to see a wide variety of information presented in one place. This can make it easy to quickly see if the business is performing well or if there is a problem with minimal digging. Saved reports and real-time data can be checked at a glance so problems can be addressed immediately.

**Web analytics —** Web analytics show the performance of the e-commerce website itself, tracking traffic, visitor behavior, and SERP ranking. If the website isn’t performing well, customers will not be able to find the store or effectively make a purchase. A successful e-commerce store must first be a successful website, and these features help achieve that.

**Campaign tracking —** A good way to get the word out about an e-commerce brand is to create social media, email, or other digital marketing campaigns. By integrating those efforts with e-commerce analytics tools, users can see which campaigns are most successful and what kind of customers are responding to which efforts. This can help refine future campaigns and target efforts to specific demographics.

**Product analytics —** The ability to see the success of individual products can be invaluable for an e-commerce store that offers a wide range of items. Individual product metrics can not only show how well a specific item is selling but also who is buying that product and other useful information to determine if it is worth carrying.

### Trends Related to E-Commerce Analytics Software

**E-commerce personalization —** [E-commerce personalization software](https://www.g2.com/categories/e-commerce-personalization) allows stores to personalize each customer’s individual experience. This may mean displaying product recommendations based on a customer’s purchasing or viewing history or personalized offers and discounts for customers of particular products. Customers increasingly look for a more personalized experience, so these tools provide that with minimal input from the business owner.

**Artificial intelligence —** While much of e-commerce personalization software is powered by artificial intelligence and machine learning, artificial intelligence can be used in a variety of other ways. It can help adjust pricing, order more inventory, and even prevent fraud.

### Software and Services Related to E-Commerce Analytics Software

[**E-commerce platforms**](https://www.g2.com/categories/e-commerce-platforms) **—** E-commerce platforms house the actual e-commerce store and, often, most of an e-commerce business’ data. E-commerce analytics tools often integrate with e-commerce platforms to make use of all that data.

[**E-merchandising**](https://www.g2.com/categories/e-merchandising) **—** E-merchandising software can use the insights of e-commerce analytics to present products in the online store in such a way as to optimize conversion and revenue. E-merchandising software often integrates with e-commerce platforms as well.

[**E-commerce data integration**](https://www.g2.com/categories/e-commerce-data-integration) **—** E-commerce data integration software syncs data across platforms, including e-commerce analytics software. If a particular e-commerce analytics tool does not integrate with certain other solutions, e-commerce data integration software can bridge those gaps.

[**Product information management**](https://www.g2.com/categories/product-information-management-pim) **—** Product information management (PIM) software maintains information on each product offered by an e-commerce business. This product data may be used by e-commerce analytics software to provide more granular insight into the performance of specific items.