Best Digital Analytics Tools - Page 13
Digital analytics software, also referred to as web analytics software, measures website engagement by tracking web traffic and visitors. Marketers, web developers, and analysts use digital analytics tools to report on the effectiveness of web experiences and to determine how visitors are interacting with their sites. By monitoring events such as page views, clicks, and conversions, businesses can distill web traffic data into meaningful insights. Digital analytics software gives organizations insights into customer behavior when encountering their brand’s website and allows reporting on online conversion, demographic, and content-interaction metrics.
Many solutions in this space offer additional analytical tools such as session replay software, heatmap tools, product analytics software, and A/B testing software to optimize the customer experience and provide a full story on the visitor’s journey. This software often integrates with digital advertising and other marketing systems to provide a view of customer journeys across advertising, search engines, and social media channels.
To qualify for inclusion in the Digital Analytics category, a product must:
Featured Digital Analytics Software At A Glance
G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
A weekly snapshot of rising stars, new launches, and what everyone's buzzing about.
- Overview
- User Satisfaction
- Seller Details
24ORM — online retail monitoring solution that keeps an eye on a digital shelf, providing daily meaningful insights and alerts on your products and also competitors. Service helps to control 75+ met
- 50% Enterprise
- 50% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
3DStats.com offers advanced technology for real-time measurement and analysis of their web site traffic.
- 50% Enterprise
- 50% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
AesirX Analytics is an open source and privacy-friendly web analytics platform that allows website owners to collect and store first-party data from their websites or applications. It is an alternativ
- 100% Mid-Market
- Overview
- User Satisfaction
- Seller Details
Analytics4now is a zero-code dashboard that integrates GA4 data with the standard interface of Google Analytics (UA). imagine being able to navigate the usual audience, acquisition, behavior, and con
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Apteco Orbit is an end-to-end actionable marketing insights platform, connecting you with your data. Connect people and channels, analyse data, target your audience, and manage campaigns - all on on
- 100% Small-Business
668 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Aqvil Analytics is an all-in-one web analytics platform designed to provide businesses with comprehensive insights into user behavior and website performance. With an intuitive and user-friendly inter
- 50% Small-Business
- 50% Mid-Market
- Overview
- User Satisfaction
- Seller Details
CloudAmp provides Salesforce marketing analytics applications to optimize inbound sales and marketing.
- 67% Enterprise
- 33% Small-Business
326 Twitter followers
- Overview
- User Satisfaction
- Seller Details
Conversios is a no-code Google Analytics and Pixel Integration Tool For Ecommerce Stores on Woocoomerce, Shopify, and Magento. It offers a product feed manager feature that helps you to sync more than
- 67% Small-Business
- 33% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
DataPulse is a simple, fun & lightweight web analytics solution. Learn where, why, and how people engage with your product in real time. Get a deeper understanding of visitor behavior across devi
- 50% Enterprise
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
Extellio is more than a web analytics tool to improve user experience, conversion and user journeys on websites or mobile apps. It comes with smart surveys, heatmaps, screen recordings, and GDPR-safe
- 100% Mid-Market
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
Easy to use and privacy compliant website analytics for individuals and teams.
- 100% Small-Business
- Overview
- User Satisfaction
- Seller Details
Flipdesk site visitors automatically gets web visitor information to deliver better customer experiences.
- 50% Mid-Market
- 50% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
fusedeck is a Cookieless Analytics & Engagement Tracking Framework fusedeck® helps you to create a GDPR and ePrivacy compliant tracking and analytics set up. Analyze your traffic and make your dat
- 50% Mid-Market
- 50% Small-Business
- Overview
- User Satisfaction
- Seller Details
Gemius Prism offers flexible analytics, monitoring, and reporting on user interaction with digital products.
- 50% Enterprise
- 50% Small-Business
- Overview
- Pros and Cons
- User Satisfaction
- Seller Details
GrowByData provides market intelligence that enables leaders to be visible where it matters in the era of AI-driven search. Our LLM Intelligence platform tracks brand visibility, share of voice, senti
- Marketing and Advertising
- 67% Enterprise
- 25% Small-Business
