Best Customer Data Platforms (CDP) - Page 5

How Many Customer Data Platforms (CDP) Products Does G2 Track?

Total Products under this Category: 317

Category Stats (Sep 2026)

  • Average Rating: 4.46/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Stibo Systems MDM (+1.87%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

Last updated: September 26, 2026

How Does G2 Rank Customer Data Platforms (CDP) Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 27,700+ Authentic Reviews
  • 317+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Customer Data Platforms (CDP)

G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence

Highlighted products: Data 360 (formerly Salesforce Data Cloud), Insider One, Bloomreach, Brevo Marketing Platform, Customer.io, Klaviyo, Dotdigital, and ContactPigeon.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=data-360-formerly-salesforce-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=customer-io&focus%5B%5D=klaviyo&focus%5B%5D=dotdigital&focus%5B%5D=contactpigeon)

B2Metric

B2Metric is an AI/ML-powered data analytics platform that enables marketing, data analytics, and CRM teams to better understand customer trends and behaviors. B2Metric uses machine learning to automate data analysis and generate predictive insights, which can be used to improve customer engagement, retention, and growth.

Average Rating: 4.8/5.0

Total Reviews: 44

How Do G2 Users Rate B2Metric?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • Predictive Modeling: 10.0/10 (Category avg: 8.0/10)
  • Data Enrichment: 10.0/10 (Category avg: 8.7/10)
  • Expandability: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind B2Metric?

  • Seller: B2Metric
  • Year Founded: 2018
  • HQ Location: Menlo Park, California
  • Twitter: @B2Metric
    228 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    34 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Financial Services
  • Company Size: 52% Small, 30% Medium

What Do G2 Reviewers Say About B2Metric?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of B2Metric, enabling quick data connection and streamlined dashboard access.
  • Users value the efficiency in customer tracking and data analytics that B2Metric provides, enhancing their marketing strategies.
  • Users value the significant productivity improvement from B2Metric's real-time insights and user-friendly integration capabilities.
  • Users value the ease of data analytics with B2Metric, enhancing decision-making and uncovering opportunities efficiently.
  • Users praise B2Metric for its valuable insights, enhancing decision-making and improving marketing strategies significantly.
Cons
  • Users find the learning curve steep for B2Metric, requiring time to understand its complex features and functionalities.
  • Users find the complex implementation of B2Metric challenging, requiring technical expertise for effective use.
  • Users find that B2Metric's difficult learning curve can hinder their ability to effectively utilize the platform.
  • Users find B2Metric's high complexity overwhelming due to numerous modules, making initial navigation challenging.
  • Users find the insufficient training challenging, suggesting a need for better onboarding resources for new team members.

What Are Recent G2 Reviews of B2Metric?

RudderStack

RudderStack’s agentic CDP enables you to collect, unify, and activate customer data from an integrated platform that wraps around your data warehouse as the system of record. Our infrastructure is battle tested with proven reliability at peak loads up to 1M events/second and 99.95% uptime. Proactive governance tools enable you to enforce data quality and compliance in pipeline, so downstream systems always get activation ready data. And our AI capabilities transform both how you work with customer data and what you can do with it. With RudderStack, your whole business can trust and use customer data. Data teams ship faster, business teams self-serve rich customer context, and agents consistently deliver powerful, privacy safe experiences. Over 30,000 sites and apps run RudderStack including Crate & Barrel, Foot Locker, Glassdoor, Stripe, Allbirds, and more. RudderStack acquired Blendo in 2020

Average Rating: 4.7/5.0

Total Reviews: 51

How Do G2 Users Rate RudderStack?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Predictive Modeling: 5.2/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.4/10 (Category avg: 8.7/10)
  • Expandability: 8.7/10 (Category avg: 8.6/10)

Who Is the Company Behind RudderStack?

  • Seller: RudderStack
  • Company Website:
  • Year Founded: 2019
  • HQ Location: San Francisco, California
  • Twitter: @RudderStack
    1,695 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    126 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Data Engineer
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 54% Medium, 46% Small

What Do G2 Reviewers Say About RudderStack?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of RudderStack, enabling quick setup and smooth data integration effortlessly.
  • Users appreciate the excellent customer support from RudderStack, highlighting their helpfulness and partnership in projects.
  • Users commend the easy integration capabilities of RudderStack, enabling seamless connection to various data tools.
  • Users rave about the easy setup of RudderStack, highlighting quick implementation and a user-friendly interface.
  • Users appreciate the easy integrations of RudderStack, facilitating quick connections and seamless data management.
Cons
  • Users find the learning curve steep, citing confusion with the interface and schema inconsistencies during setup.
  • Users find the limited customization options restrictive, impacting functionality and overall satisfaction with RudderStack.
  • Users find the complexity of the setup in RudderStack challenging, especially those with less technical experience.
  • Users feel there is a lack of adequate guidance with RudderStack, impacting troubleshooting and integration understanding.
  • Users find onboarding difficult due to complex setups and inadequate documentation, requiring support for issues.

What Are Recent G2 Reviews of RudderStack?

BuyerGenomics

BuyerGenomics is a Predictive Marketing Automation toolset that democratizes the capabilities of elite Fortune 500 marketers. "BG" uses targeted AI to automate target definition, and acquire the highest value net-new customer for each brand and automates their retention and growth.

Average Rating: 4.9/5.0

Total Reviews: 27

How Do G2 Users Rate BuyerGenomics?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.1/10)
  • Predictive Modeling: 9.3/10 (Category avg: 8.0/10)
  • Data Enrichment: 9.5/10 (Category avg: 8.7/10)
  • Expandability: 9.2/10 (Category avg: 8.6/10)

Who Is the Company Behind BuyerGenomics?

  • Seller: BuyerGenomics
  • HQ Location: New York, New York
  • Twitter: @BuyerGenomics
    22 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 71% Small, 25% Medium

What Do G2 Reviewers Say About BuyerGenomics?

AI-generated summary from verified user reviews

Pros
  • Users find that BuyerGenomics significantly contributes to business growth while aligning with initial budget and customer preferences.
  • Users value the effective business support from BuyerGenomics, significantly contributing to their company's success within budget.
  • Users rave about the exceptional customer service from BuyerGenomics, enhancing their overall experience significantly.
  • Users highlight the excellent customer support of BuyerGenomics, praising its responsiveness and helpfulness.
Cons
  • Users experience a challenging learning curve with BuyerGenomics, but it ultimately proves to be beneficial.

What Are Recent G2 Reviews of BuyerGenomics?

What Are G2 Users Discussing About BuyerGenomics?

Clientbook

Clientbook is the digital sales assistant for jewelers and other luxury retailers to make more money. We make your team clienteling rockstars by organizing customer data, automating follow-ups, and leveraging AI to create personalized and timely communications to bring customers back into your store. Nearly a thousand jewelers around the country are achieving more repeat business, building deeper customer relationships, and generating more income by using Clientbook. They love having a virtual sales assistant working nonstop helping sales associates to level up and create more opportunities for a sale.

Average Rating: 4.5/5.0

Total Reviews: 44

How Do G2 Users Rate Clientbook?

  • Has the product been a good partner in doing business?: 8.7/10 (Category avg: 9.1/10)
  • Predictive Modeling: 7.2/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.4/10 (Category avg: 8.7/10)
  • Expandability: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Clientbook?

Who Uses This Product?

  • Top Industries: Luxury Goods & Jewelry, Retail
  • Company Size: 91% Small, 7% Medium

What Do G2 Reviewers Say About Clientbook?

AI-generated summary from verified user reviews

Pros
  • Users value the easy communication enabled by Clientbook, enhancing customer engagement and streamlining the sales process.
  • Users value the effective communication and support from Clientbook, enhancing their marketing and customer engagement efforts.
  • Users commend the exceptional customer support provided by Clientbook, enhancing their overall experience and ease of use.
  • Users find Clientbook extremely convenient for managing customer inquiries and capturing sales efficiently every day.
  • Users love the ease of use of Clientbook, making communication and marketing straightforward for all users.
Cons
  • Users experience frequent glitches in Clientbook, though support is noted for quickly resolving issues.
  • Users face data management issues with Clientbook, including difficulty removing client activities and limited language options.
  • Users experience poor categorization in Clientbook, leading to disorganization and missed communications in their inbox.
  • Users express frustration with SMS limitations, particularly with messages ending up in spam and restrictive tagging options.
  • Users find the system limitations of Clientbook frustrating, with issues like client availability and edit restrictions.

What Are Recent G2 Reviews of Clientbook?

What Are G2 Users Discussing About Clientbook?

Zeta Marketing Platform

Zeta Global (NYSE: ZETA) is the AI Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. The Zeta Marketing Platform (ZMP) is a fully integrated solution that empowers marketers to create individualized customer experiences across channels and devices. Composed of Zeta CDP, Zeta ESP, and Zeta Activation, the ZMP enables brands to unify customer data, personalize engagement, and execute omnichannel campaigns with precision. Our native CDP solution leverages Zeta’s expansive identity graph (240M+ global identities) to recognize and engage real people, while our industry-leading ESP delivers real-time, cross-channel experiences beyond the inbox. Zeta Activation allows marketers to discover and reach the right audiences with deterministic data and intent signals. With Zeta, brands achieve a persistent, unified view of customers and prospects, seamlessly orchestrating every interaction with AI-driven insights. By combining a proprietary deterministic data set, industrial-strength identity resolution, and advanced omnichannel orchestration, the ZMP delivers measurable performance with maximum efficiency and a lower total cost of ownership. Whether optimizing acquisition, nurturing customer relationships, or enhancing personalization, Zeta provides the intelligence and automation needed to drive business growth.

Average Rating: 4.0/5.0

Total Reviews: 114

How Do G2 Users Rate Zeta Marketing Platform?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.1/10)
  • Predictive Modeling: 6.9/10 (Category avg: 8.0/10)
  • Data Enrichment: 7.5/10 (Category avg: 8.7/10)
  • Expandability: 7.5/10 (Category avg: 8.6/10)

Who Is the Company Behind Zeta Marketing Platform?

  • Seller: Zeta Global
  • Company Website:
  • Year Founded: 2007
  • HQ Location: New York, NY
  • Twitter: @ZetaGlobal
    16,660 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3,116 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising, Retail
  • Company Size: 44% Medium, 38% Large

What Do G2 Reviewers Say About Zeta Marketing Platform?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use of Zeta Marketing Platform, enjoying intuitive features and seamless navigation.
  • Users commend Zeta Marketing Platform for its exceptional customer support, ensuring smooth collaboration and efficient problem resolution.
  • Users commend the intuitive interface and comprehensive features of Zeta Marketing Platform for efficient campaign management.
  • Users appreciate the intuitive interface and efficient tools of Zeta Marketing Platform, enhancing their campaign building experience.
  • Users benefit from improved performance results with quick campaign management and effective email strategies on Zeta.
Cons
  • Users find the learning curve challenging, finding the dynamic personalization features complicated and overwhelming for newcomers.
  • Users experience slow loading speeds and poor search functionality, complicating campaign management and audience comparison.
  • Users find the missing features of Zeta Marketing Platform limit its usability and overall experience.
  • Users find the complex usability of Zeta Marketing Platform to be overwhelming and challenging, especially for newcomers.
  • Users find the Zeta Marketing Platform's poor usability due to its complex and outdated interface, hindering effective navigation.

What Are Recent G2 Reviews of Zeta Marketing Platform?

What Are G2 Users Discussing About Zeta Marketing Platform?

Dynamics 365 Customer Insights

Dynamics 365 Customer Insights is a powerful, real-time customer data platform (CDP) brings together transactional, behavioral, and demographic data to create multi‑dimensional profiles. Activate real‑time insights across the customer journey and on destinations including analytics, marketing, advertising, and customer engagement platforms through turnkey integrations with Microsoft and third‑party applications.

Average Rating: 4.0/5.0

Total Reviews: 18

How Do G2 Users Rate Dynamics 365 Customer Insights?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Predictive Modeling: 8.9/10 (Category avg: 8.0/10)
  • Data Enrichment: 9.2/10 (Category avg: 8.7/10)
  • Expandability: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Dynamics 365 Customer Insights?

  • Seller: Microsoft
  • Year Founded: 1975
  • HQ Location: Redmond, Washington
  • Twitter: @microsoft
    13,091,739 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    232,750 employees on LinkedIn®
  • Ownership: MSFT

Who Uses This Product?

  • Company Size: 67% Medium, 24% Small

What Are Recent G2 Reviews of Dynamics 365 Customer Insights?

Blueshift by BlueConic

Stop fighting your tech stack and start talking to your customers with a platform that actually works for you. We built Blueshift because we were tired of clunky tools that add more work to your day. It is not another confusing box of parts that leaves you to figure it out on your own. We brought your data, AI, and channels together so you can focus on your message instead of your technical setup. Most marketers spend more time cleaning messy spreadsheets than actually sending emails. Our platform aggregates customer data to create meaningful profiles. You can see what people are doing in real time instead of looking at what they did weeks ago. This lets you send messages that feel personal because they are based on how people really act. It is about being relevant without the manual struggle. You should not need a math degree or an IT team to run a basic campaign. Our Customer AI handles the heavy lifting by predicting what your customers want and when they want to hear from you. It points out which groups to target and suggests the right products for each person. This AI even runs your A/B tests for you. It saves the average team about 40 hours of work every month. That is a lot of time you could spend on things that actually matter. You can coordinate everything from email and SMS to your website in one place. Your customers get a smooth ride no matter where they interact with your brand. We integrate seamlessly with your current tools so you can get started quickly. It is a simple way to increase sales and satisfy your customers without the usual operational nightmare.

Average Rating: 4.4/5.0

Total Reviews: 273

How Do G2 Users Rate Blueshift by BlueConic?

  • Has the product been a good partner in doing business?: 9.1/10 (Category avg: 9.1/10)
  • Predictive Modeling: 8.4/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.7/10 (Category avg: 8.7/10)
  • Expandability: 8.8/10 (Category avg: 8.6/10)

Who Is the Company Behind Blueshift by BlueConic?

  • Seller: BlueConic
  • Company Website:
  • Year Founded: 2010
  • HQ Location: Boston, Massachusetts
  • Twitter: @blueconic
    2,267 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    170 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Email Marketing Manager, Email Marketing Specialist
  • Top Industries: Financial Services, Marketing and Advertising
  • Company Size: 53% Medium, 34% Small

What Do G2 Reviewers Say About Blueshift by BlueConic?

AI-generated summary from verified user reviews

Pros
  • Users find Blueshift's platform to be easy to learn and user-friendly, enhancing onboarding and customer journey building.
  • Users appreciate the quick and responsive customer support from Blueshift, enhancing their overall experience significantly.
  • Users appreciate the advanced features and seamless integration of Blueshift, enhancing customer engagement and marketing efforts.
  • Users value the personalization capabilities of Blueshift, enhancing marketing strategies through data-driven customer engagement.
  • Users appreciate the powerful market segmentation features of Blueshift, enabling precise targeting and advanced personalization.
Cons
  • Users find the learning curve steep with Blueshift, especially when navigating complex campaign structures and setups.
  • Users find Blueshift's missing features frustrating, particularly in reporting and workflow customization options.
  • Users highlight the lack of essential features in Blueshift, though they appreciate the support team's responsiveness to requests.
  • Users find complexity in Blueshift's reporting and data export features, complicating their marketing processes and user experience.
  • Users find Blueshift to be expensive, particularly with additional fees for app integrations impacting smaller teams.

What Are Recent G2 Reviews of Blueshift by BlueConic?

What Are G2 Users Discussing About Blueshift by BlueConic?

Hull

Hull allows sales, marketing and customer success teams to make sense of the whole customer journey and use all customer data that’s otherwise locked up and siloed away in dozens of separate tools and databases. It puts everyone customer-facing in your organization on the same page by creating one common set of customer data across the whole customer journey.

Average Rating: 4.6/5.0

Total Reviews: 41

How Do G2 Users Rate Hull?

  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.1/10)
  • Predictive Modeling: 2.5/10 (Category avg: 8.0/10)
  • Data Enrichment: 9.3/10 (Category avg: 8.7/10)
  • Expandability: 8.9/10 (Category avg: 8.6/10)

Who Is the Company Behind Hull?

  • Seller: Hull
  • Year Founded: 2013
  • HQ Location: Atlanta, GA
  • Twitter: @hull
    2,501 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    50 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Computer Software, Financial Services
  • Company Size: 49% Medium, 49% Small

What Are Recent G2 Reviews of Hull?

Ortto

Autopilot is now Ortto. Ortto, a complete marketing automation and analytics platform, empowers marketers to execute impressive campaigns that drive business growth. By combining three powerful tools into one platform underpinned by AI, teams finally benefit from their marketing automation, customer data, and analytics working together. Sophisticated yet easy-to-use, customers trust Ortto to understand their impact, discover their next marketing opportunity, and continuously iterate to deliver great customer experiences at scale.

Average Rating: 4.4/5.0

Total Reviews: 610

How Do G2 Users Rate Ortto?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Predictive Modeling: 6.6/10 (Category avg: 8.0/10)
  • Data Enrichment: 7.7/10 (Category avg: 8.7/10)
  • Expandability: 8.1/10 (Category avg: 8.6/10)

Who Is the Company Behind Ortto?

  • Seller: Ortto
  • Company Website:
  • Year Founded: 2015
  • HQ Location: Sydney, Australia
  • Twitter: @ortto
    180 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    19 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Manager, Owner
  • Top Industries: Marketing and Advertising, Computer Software
  • Company Size: 71% Small, 27% Medium

What Do G2 Reviewers Say About Ortto?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the clean and intuitive interface of Ortto, making navigation and feature access effortless.
  • Users commend the excellent customer support, noting quick responses and helpful follow-ups on issues and performance tips.
  • Users love Ortto for its intuitive interface, making navigation and automation user-friendly and accessible for email marketing.
  • Users appreciate the intuitive interface of Ortto, making navigation and feature access effortless and enjoyable.
  • Users value the seamless integration capabilities of Ortto, streamlining workflows and enhancing communication across multiple channels.
Cons
  • Users find Ortto to be expensive, especially as costs increase with larger contact lists, impacting overall satisfaction.
  • Users find Ortto has limited features and a steep learning curve for complex setups, impacting overall usability.
  • Users find the steep learning curve of Ortto challenging, making it tough for newcomers to adapt effectively.
  • Users find limited customization options, which can complicate setup and reduce overall effectiveness in marketing campaigns.
  • Users often experience integration issues with Ortto, leading to challenges in managing multiple campaigns effectively.

What Are Recent G2 Reviews of Ortto?

What Are G2 Users Discussing About Ortto?

Xtremepush

Xtremepush is the leading CRM & Loyalty Marketing solution powered by InfinityAI. We enable iGaming companies to leverage real-time data, gamification and omnichannel engagement to turn visitors into loyal players. All with one unified solution. Headquartered in Dublin, and with offices in London, São Paulo and New York, the company helps operators all around the world understand their customers and improve player experiences. Prominent partners include Livescore, Oddschecker, FanDuel, Golden Nugget, Groupe Dynamite, Betsson, Betsul, The Pools, Kaizen, and William Hill.

Average Rating: 4.4/5.0

Total Reviews: 260

How Do G2 Users Rate Xtremepush?

  • Has the product been a good partner in doing business?: 9.3/10 (Category avg: 9.1/10)
  • Predictive Modeling: 6.6/10 (Category avg: 8.0/10)
  • Data Enrichment: 7.7/10 (Category avg: 8.7/10)
  • Expandability: 7.8/10 (Category avg: 8.6/10)

Who Is the Company Behind Xtremepush?

  • Seller: Xtremepush
  • Company Website:
  • Year Founded: 2012
  • HQ Location: Dublin
  • Twitter: @XtremePush
    11,098 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    139 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CRM Manager, Marketing Manager
  • Top Industries: Gambling & Casinos, Marketing and Advertising
  • Company Size: 45% Medium, 37% Small

What Do G2 Reviewers Say About Xtremepush?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Xtremepush, praising its straightforward UI and effective multichannel engagement.
  • Users value the ease of use of Xtremepush, enhancing multichannel engagement and simplifying campaign management.
  • Users commend Xtremepush for its professional customer support, enhancing campaign engagement and user experience significantly.
  • Users appreciate the user-friendly interface of Xtremepush, finding it simple and straightforward to navigate.
  • Users value the clear and useful analytics of Xtremepush, enhancing campaign effectiveness and engagement insights.
Cons
  • Users note the lack of Polish language support and limited push preview features, impacting their experience with Xtremepush.
  • Users find the learning curve challenging, requiring time to adjust to Xtremepush's numerous features and options.
  • Users are frustrated by missing features in Xtremepush, which hinder usability and impact campaign efficiency.
  • Users find the limited features of Xtremepush frustrating, particularly regarding analytics and campaign setup delays.
  • Users find Xtremepush has difficult learning curves, especially with complex segmentation and hard-to-read reports.

What Are Recent G2 Reviews of Xtremepush?

What Are G2 Users Discussing About Xtremepush?

Solitics

Solitics is a real-time marketing automation platform for iGaming, online trading and retail banking brands. The platform helps teams turn live customer data into personalised engagement across the full user lifecycle, with AI helping translate user behaviour and business goals into the next best action. From first visit to long-term retention, Solitics helps brands respond to what users are doing while the moment still matters. Solitics is built around Adaptive Engagement, an approach that brings Marketing Automation, Smart Gamification and Agentic AI into one connected platform. Marketing Automation gives teams the tools to build real-time user journeys, create segments, trigger messages and coordinate communication across email, SMS, push, in-app messaging and WhatsApp. Multiple channels can work together within the same journey, so each interaction feels more relevant and connected. Smart Gamification adds another layer to the experience. Teams can use missions, widgets, mini-games, tournaments, leaderboards, progress tracking and rewards to guide user behaviour and increase participation. The Agentic AI layer helps teams move faster from insight to action. It supports strategy, segmentation, journey logic, content ideas, performance analysis and optimisation using natural language, while autonomous AI agents handle the heavy lifting up to approval by preparing strategies, logic, insights and recommendations. Teams keep full control over what goes live, so goals and KPIs can turn into practical marketing actions without manual work at every step. Solitics processes live data and responds within 0.8 seconds of user activity. The platform also offers a no-code interface and a guaranteed 45-day integration process, helping teams move from setup to live engagement quickly. Founded in 2013, Solitics works with hundreds of brands, helping them engage millions of users and process billions of customer events every day.

Average Rating: 4.6/5.0

Total Reviews: 29

How Do G2 Users Rate Solitics?

  • Has the product been a good partner in doing business?: 9.5/10 (Category avg: 9.1/10)
  • Predictive Modeling: 4.2/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.9/10 (Category avg: 8.7/10)
  • Expandability: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Solitics?

  • Seller: Solitics
  • Company Website:
  • Year Founded: 2013
  • HQ Location: Tel Aviv
  • Twitter: @solitics
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    39 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services, Gambling & Casinos
  • Company Size: 66% Medium, 31% Small

What Do G2 Reviewers Say About Solitics?

AI-generated summary from verified user reviews

Pros
  • Users value the real-time customer engagement capabilities of Solitics, enhancing their campaigns and personalization efforts significantly.
  • Users highlight the easy creation of segments in Solitics, enhancing personalized messaging and campaign relevance.
  • Users highlight the ease of creating dynamic customer journeys with Solitics, enhancing engagement and relevance in campaigns.
  • Users value the personalization features of Solitics, enhancing customer engagement and making campaigns highly relevant.
  • Users rave about the personalization services of Solitics, enhancing engagement through tailored customer journeys.
Cons
  • Users find the steep learning curve challenging initially, especially without technical help for setup and advanced features.
  • Users find complex reporting in Solitics challenging, requiring time to master interface and reporting export flexibility.
  • Users find the initial setup complex, often requiring technical assistance to navigate properly.
  • Users find the insufficient guidance in Solitics challenging, especially during the setup and customization processes.
  • Users face integration issues, struggling with the setup due to insufficient onboarding and the need for technical support.

What Are Recent G2 Reviews of Solitics?

What Are G2 Users Discussing About Solitics?

Leadspace

When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even micro-business level is a challenge. Leadspace is purpose-built to help growing organizations effectively manage these data challenges. And we do it at scale for some of the most demanding B2B customers—Microsoft, Zoom Video, and Salesforce. Resolving this challenge requires multi-source validation involving dozens of sources of both first- and third-party data. The Leadspace platform unifies all of this data into a B2B data graph that can host and rationalize billions of relationships and potentially trillions of data points down to the company- and buyer-level. This helps go-to-market teams easily navigate, segment, and activate across multiple digital channels to positively change the economics of their pipeline and deal conversion.

Average Rating: 4.3/5.0

Total Reviews: 109

How Do G2 Users Rate Leadspace?

  • Has the product been a good partner in doing business?: 8.9/10 (Category avg: 9.1/10)
  • Predictive Modeling: 8.9/10 (Category avg: 8.0/10)
  • Data Enrichment: 9.5/10 (Category avg: 8.7/10)
  • Expandability: 9.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Leadspace?

  • Seller: Leadspace
  • Year Founded: 2010
  • HQ Location: San Francisco, US
  • Twitter: @Leadspace
    2,355 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    74 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Marketing Operations Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 50% Medium, 45% Large

What Are Recent G2 Reviews of Leadspace?

What Are G2 Users Discussing About Leadspace?

Lytics

Lytics is a premier customer data platform for Google Cloud customers and 100% Google Cloud-native CDP. Lytics CDP offers a composable and modern architecture that fits with and accelerates your cloud data strategy. Integrated with existing cloud data warehouses, Lytics helps companies build a unified first-party data foundation, resolving identities to construct and maintain comprehensive profiles that are compliant, extensible, and accessible. Lytics connects to a robust ecosystem for third-party enrichment and activation using reverse ETL, generative AI, and the most comprehensive set of real-time connections into DSPs and action systems in the industry. Lytics unique approach enables brands to work without silos from a reliable source of truth, reimagining how they leverage their own customer data to increase customer engagement and boost ROI, empowering business users with the insights and tools they need to drive action while enabling compliance with global consumer data residency and privacy regulations.

Average Rating: 3.9/5.0

Total Reviews: 67

How Do G2 Users Rate Lytics?

  • Has the product been a good partner in doing business?: 8.0/10 (Category avg: 9.1/10)
  • Predictive Modeling: 7.7/10 (Category avg: 8.0/10)
  • Data Enrichment: 9.1/10 (Category avg: 8.7/10)
  • Expandability: 8.1/10 (Category avg: 8.6/10)

Who Is the Company Behind Lytics?

  • Seller: Lytics
  • Year Founded: 2012
  • HQ Location: Portland, OR
  • Twitter: @lytics
    1,268 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    24 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Publishing, Marketing and Advertising
  • Company Size: 57% Medium, 27% Large

What Do G2 Reviewers Say About Lytics?

AI-generated summary from verified user reviews

Pros
  • Users value the audience activation capabilities of Lytics, enhancing their targeting and retargeting strategies effectively.
  • Users appreciate the excellent data management capabilities of Lytics for effective retargeting and segmentation.
  • Users value the excellent segmentation capabilities of Lytics, enhancing their retargeting and targeting efforts effectively.
  • Users value the flexibility of Lytics for effective retargeting and segmentation, enhancing their targeting strategies.
  • Users value Lytics for its effective journey creation, enhancing retargeting and segmentation for improved targeting.

What Are Recent G2 Reviews of Lytics?

What Are G2 Users Discussing About Lytics?

Catalyst

Catalyst, now part of Totango, empowers teams to identify and capitalize on expansion and upsell opportunities, driving recurring revenue growth. Built to simplify complex strategies, it helps businesses achieve sustainable success by aligning each action with your customer’s key objectives, ensuring they achieve their desired outcomes for your product or service. Catalyst unlocks your team’s potential to deliver smarter, faster, and scalable results, paving the way for long-term success. Learn more here!

Average Rating: 4.5/5.0

Total Reviews: 656

How Do G2 Users Rate Catalyst?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.1/10)
  • Predictive Modeling: 7.8/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.2/10 (Category avg: 8.7/10)
  • Expandability: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Catalyst?

  • Seller: Totango
  • Company Website:
  • Year Founded: 2010
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    118 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, Senior Customer Success Manager
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 75% Medium, 13% Small

What Do G2 Reviewers Say About Catalyst?

AI-generated summary from verified user reviews

Pros
  • Users find Catalyst's intuitive interface remarkably easy to use, enhancing customer success management and engagement efficiently.
  • Users love the automation features of Catalyst, enhancing efficiency in managing customer interactions and driving retention.
  • Users appreciate the seamless integrations with their tech stack, streamlining operations and enhancing data consistency.
  • Users appreciate the intuitive and clean interface of Catalyst, facilitating easy navigation and quick value realization.
  • Users value the proactive customer engagement features of Catalyst, enhancing relationships and driving effective outcomes efficiently.
Cons
  • Users face integration issues, especially with Outreach, complicating workflows and limiting effective account management.
  • Users experience a challenging learning curve with Catalyst, especially if unfamiliar with CS platforms, complicating initial use.
  • Users are frustrated by the missing features in Catalyst, leading to inefficiencies and complications in workflow management.
  • Users find the interface not intuitive, making simple tasks complex and often frustrating during use.
  • Users experience difficult navigation with Catalyst, finding the UI confusing for managing and tracking tasks effectively.

What Are Recent G2 Reviews of Catalyst?

What Are G2 Users Discussing About Catalyst?

Totango

Totango is a Customer Growth platform for driving customer value and revenue at scale, combining scalable customer management, predictive revenue intelligence, and a strategic, value-based post-sales methodology to transform how companies prove customer ROI, drive retention, and earn expansion. The Customer Growth Platform includes Totango Customer Success and Unison Customer Intelligence. Each of these solutions plays a distinct role in the Customer-Led Growth through value realization methodology. Totango Customer Success focuses on tracking customer health and engagement, enabling teams to proactively address potential issues and foster long-term relationships. Unison Customer Intelligence aggregates data from multiple sources, offering insights that help organizations understand customer behavior and preferences. Totango's target audience and target buyers include mid-sized to large enterprises across various industries that prioritize customer retention, renewals, and expansion and that generally rely on subscription-based models, where maintaining customer loyalty is critical to their revenue growth. Key features of Totango include customizable dashboards, real-time analytics, and automated workflows. These tools enable users to visualize customer data effectively, monitor key performance indicators, and automate routine tasks, thereby enhancing efficiency. The platform also supports collaboration among teams, allowing for seamless communication and alignment on customer goals. By providing actionable insights, Totango empowers organizations to refine their revenue strategies and make informed decisions that drive growth. Overall, Totango stands out as a leader in the Customer Success category by offering a holistic approach to managing customer relationships. Its integration of various tools and functionalities allows enterprises to gain a deeper understanding of their customers, ultimately leading to improved satisfaction and loyalty. By investing in Totango, organizations can position themselves for long-term success in an increasingly competitive landscape.

Average Rating: 4.3/5.0

Total Reviews: 1,140

How Do G2 Users Rate Totango?

  • Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
  • Predictive Modeling: 7.2/10 (Category avg: 8.0/10)
  • Data Enrichment: 8.1/10 (Category avg: 8.7/10)
  • Expandability: 8.1/10 (Category avg: 8.6/10)

Who Is the Company Behind Totango?

  • Seller: Totango
  • Company Website:
  • Year Founded: 2010
  • HQ Location: New York, NY
  • LinkedIn® Page: www.linkedin.com
    118 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: Customer Success Manager, CSM
  • Top Industries: Computer Software, Information Technology and Services
  • Company Size: 57% Medium, 22% Small

What Do G2 Reviewers Say About Totango?

AI-generated summary from verified user reviews

Pros
  • Users find Totango to be easy to use, simplifying setup and enhancing account tracking and daily workflows.
  • Users value the excellent customer support from Totango, enhancing their effectiveness and simplifying account management.
  • Users appreciate the robust functionality of Totango, enabling seamless campaign management and valuable insights.
  • Users appreciate the customization options in Totango, enhancing account management and improving customer adoption strategies.
  • Users value the efficiency of Totango, streamlining workflows and enhancing productivity across the customer journey.
Cons
  • Users find the learning curve steep, as the overload of data makes it challenging to identify key information quickly.
  • Users face integration issues with Totango, particularly with Salesforce, hindering a seamless experience across platforms.
  • Users find missing features in Totango, such as limited analysis tools and poor campaign templates, frustrating.
  • Users find the limited customization options in Totango hinder their ability to tailor the product effectively.
  • Users face a steep learning curve with Totango, finding it overwhelming and lacking sufficient educational resources.

What Are Recent G2 Reviews of Totango?

What Are G2 Users Discussing About Totango?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024