Creatio
Creatio is an AI CRM and workflow platform where people and AI agents work together -with no limits on users, agents, or scale. Creatio helps midsize and large organizations run customer workflows in the AI era. This innovative platform enables organizations to create and manage workflows effortlessly, allowing users to focus on their core business activities while automating routine tasks. With millions of workflows operating daily, Creatio supports a diverse clientele across 100 countries, emphasizing a commitment to genuine care for its clients and partners. The platform is particularly beneficial for businesses seeking to enhance their operational efficiency without requiring extensive technical expertise. Its target audience includes small to large enterprises across various industries, particularly those looking to leverage technology to improve customer engagement and internal processes. Creatio's offerings cater to a wide range of use cases, from marketing automation and sales management to customer service optimization, making it a versatile solution for businesses aiming to adapt to the evolving market landscape. Key features of Creatio include the Creatio Studio, a no-code platform that allows users to build custom applications and AI agents using intuitive visual designers and natural language processing. This empowers users to create tailored solutions that meet their specific business needs without relying on traditional coding methods. Additionally, the CRM suite integrates embedded AI agents across Creatio Marketing, Sales, and Service, enhancing user experience and providing actionable insights to drive decision-making. Creatio also offers a specialized Financial Services CRM platform and industry-specific workflows across 19 verticals, ensuring that businesses can find solutions that resonate with their unique operational requirements. The availability of a marketplace with various add-ons further extends the platform's capabilities, allowing organizations to customize their experience and enhance functionality as needed. Recognized as a Leader and Strong Performer in prestigious Gartner and Forrester reports, Creatio stands out in its category by combining user-friendly design with powerful automation and AI-driven insights, making it an attractive option for businesses aiming to elevate their customer relationship management efforts. With its headquarters in Boston, MA, and a global presence of 850 employees across ten offices in 25 countries, Creatio has established long-lasting relationships with thousands of customers and over 500 partners worldwide. This extensive network underscores the platform's reliability and commitment to delivering value to its users, positioning Creatio as a trusted partner in the realm of AI agents, CRM, and workflow automation.
Average Rating: 4.6/5.0
Total Reviews: 316
How Do G2 Users Rate Creatio?
- Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.9/10)
- Workflow Capability: 9.1/10 (Category avg: 8.5/10)
- Contact & Account Management: 9.0/10 (Category avg: 8.7/10)
- Opportunity & Pipeline Mgmt.: 8.9/10 (Category avg: 8.6/10)
Who Is the Company Behind Creatio?
- Seller: Creatio
- Company Website:
- Year Founded: 2014
- HQ Location: Boston, Massachusetts
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Twitter: @Creatio_Global
3,977 Twitter followers -
LinkedIn® Page: www.linkedin.com
1,186 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: CEO
- Top Industries: Information Technology and Services, Computer Software
- Company Size: 43% Small, 42% Medium
What Do G2 Reviewers Say About Creatio?
AI-generated summary from verified user reviews
Pros
- Users value the ease of use of Creatio, leading to streamlined processes and enhanced efficiency in sales operations.
- Users value the efficiency of Creatio, enhancing sales operations and minimizing errors through customizable automation.
- Users praise the high customizability of Creatio, making it easy to adapt the platform to specific needs.
- Users value the unlimited customization options in Creatio, enabling tailored solutions without requiring developer skills.
- Users value the extensive customization options of Creatio, enabling tailored solutions even without technical skills.
Cons
- Users note a significant learning curve with Creatio, requiring training and support for effective setup.
- Users find missing features in Creatio, such as limited reporting and inefficient contact management, affecting productivity.
- Users find the limited selection of features in Creatio constraining, despite some useful applications available.
- Users express frustration over limited customization, noting outdated documentation and unintuitive button placements hinder productivity.
- Users find the limited app options and lack of customization for service businesses frustrating when using Creatio.
What Are Recent G2 Reviews of Creatio?
"Empowers Customer Focus with Flexible, Bank-Ready Workflows"
Rating: 4.5/5.0 stars
— Tanner W.
"Flexible CRM with Manual Data Sync Hurdles"
Rating: 4.5/5.0 stars
— Sebastian A.
What Are G2 Users Discussing About Creatio?
- What is Creatio used for? - 1 comment

