# Best Cloud Directory Services for Small Business ## How Many Cloud Directory Services Products Does G2 Track? **Total Products under this Category:** 36 ### Category Stats (Aug 2026) - **Average Rating:** 4.31/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Okta (+0.16%) - Among all products in this category, Okta recorded the largest rating increase compared to last month _Last updated: August 15, 2026_ ## How Does G2 Rank Cloud Directory Services Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 8,200+ Authentic Reviews - 36+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Cloud Directory Services ![G2 Grid® for Cloud Directory Services plotting products by satisfaction and market presence](https://www.g2.com/categories/cloud-directory-services/grids.png?focus%5B%5D=36316&focus%5B%5D=3899&focus%5B%5D=633&focus%5B%5D=114021&focus%5B%5D=1640029) Highlighted products: JumpCloud, Microsoft Entra ID, Okta, Managed Microsoft AD, and Rippling IT. Underlying data: [Grid® JSON](https://www.g2.com/categories/cloud-directory-services/grids.json?focus%5B%5D=jumpcloud&focus%5B%5D=microsoft-entra-id&focus%5B%5D=okta&focus%5B%5D=managed-microsoft-ad&focus%5B%5D=rippling-it&segment=small-business) **Sponsored** ### UserLock UserLock delivers Identity & Access Management (IAM) for organizations built on Microsoft Active Directory. It protects logins to corporate networks and SaaS applications across hybrid, remote, and even offline or air-gapped environments. UserLock verifies AD identity access with multi-factor authentication (MFA), single sign-on (SSO), and context-aware access controls, making secure logins seamless for users and simple for IT teams. Unlike cloud-first IAM solutions, it strengthens security without replacing AD or requiring complex identity migrations. Administrators gain real-time visibility and control over user sessions to stop account sharing, limit concurrent logins, and respond instantly to suspicious activity. Detailed auditing and reporting help organizations meet compliance standards such as ISO 27001, HIPAA, and NIS2. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1869&secure%5Bchosen_at%5D=2026-08-15T07%3A44%3A09Z&secure%5Bdisplayable_resource_id%5D=1869&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1869&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=10425&secure%5Bresource_id%5D=1869&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcloud-directory-services%2Fsmall-business&secure%5Btoken%5D=17088fdc8adc253ca214fad454166862ffa667fe6d248d1653007f5f59485bc0&secure%5Burl%5D=https%3A%2F%2Fwww.isdecisions.com%2Fen%2Fuserlock%3Futm_source%3Dg2%26utm_medium%3Dpaid-clicks%26utm_campaign%3Duserlock-competitor-high-2026q3%26utm_content%3Dcompetitor_ads&secure%5Burl_type%5D=custom_url) ### [JumpCloud](https://www.g2.com/products/jumpcloud/reviews) JumpCloud® is the AI-powered identity infrastructure that unifies lifecycle management for humans, devices, and autonomous agents. JumpCloud gives IT teams complete visibility and control over every identity and every access point. JumpCloud helps organizations cut complexity, automate secure workflows, and put AI to work safely. Secure every identity. Human or not. Intelligent, secure IT for the agentic era. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,932 #### How Do G2 Users Rate JumpCloud? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10) - **On-premise identity repositories supported:** 8.5/10 (Category avg: 8.8/10) - **Directory Listing Management:** 8.8/10 (Category avg: 8.8/10) - **Partner Access:** 8.4/10 (Category avg: 8.6/10) #### Who Is the Company Behind JumpCloud? - **Seller:** [JumpCloud Inc.](https://www.g2.com/sellers/jumpcloud-inc) - **Company Website:** jumpcloud.com - **Year Founded:** 2012 - **HQ Location:** Louisville, CO - **Twitter:** @JumpCloud 36,368 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=38d1c7ef6377c3d34e3c2bdc6937f8550e2a1a3b27d60788f3502de0910d7b82&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fjumpcloud%2F&secure%5Burl_type%5D=linkedin_company_website) 974 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** IT Manager, System Administrator - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 54% Medium, 35% Small #### What Do G2 Reviewers Say About JumpCloud? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of JumpCloud, finding user management across systems straightforward and intuitive. - Users value the **unified device management** in JumpCloud, allowing seamless management of diverse platforms in one console. - Users value the **enhanced security features** of JumpCloud, ensuring a secure and flexible management of users. - Users value the **seamless integrations** with popular SaaS apps, streamlining management across various systems effortlessly. - Users value the **remote user management** capabilities, enjoying seamless integration and intuitive interfaces across multiple systems. ##### Cons - Users find the **missing features** in JumpCloud, such as improved macOS controls and better integrations, limit functionality. - Users experience **confusion with settings** and note that features require clearer instructions for better usability. - Users note the **limited features** of JumpCloud, especially its smaller SSO app catalog compared to competitors like Okta. - Users find **macOS deployment issues** and limited integrations hinder effective management, affecting overall user experience and functionality. - Users feel the **user interface needs improvement** , as it should be more user-friendly and interactive. #### What Are Recent G2 Reviews of JumpCloud? **["Consolidated our stack and simplified compliance"](https://www.g2.com/survey_responses/jumpcloud-review-13235110)** **Rating:** 4.5/5.0 stars _— Efim G._ [Read full review](https://www.g2.com/survey_responses/jumpcloud-review-13235110) **["Comprehensive Identity and Device Management Platform"](https://www.g2.com/survey_responses/jumpcloud-review-12438905)** **Rating:** 5.0/5.0 stars _— amber c._ [Read full review](https://www.g2.com/survey_responses/jumpcloud-review-12438905) #### What Are G2 Users Discussing About JumpCloud? - [How is JumpCloud redefining identity and access management in hybrid IT environments for tech companies?](https://www.g2.com/discussions/how-is-jumpcloud-redefining-identity-and-access-management-in-hybrid-it-environments-for-tech-companies) - 1 comment, 4 upvotes - [What is JumpCloud used for?](https://www.g2.com/discussions/jumpcloud-what-is-jumpcloud-used-for) - 3 comments, 4 upvotes - [Can JumpCloud replace Active Directory?](https://www.g2.com/discussions/jumpcloud-can-jumpcloud-replace-active-directory) - 3 comments, 1 upvote - [Is JumpCloud secure?](https://www.g2.com/discussions/is-jumpcloud-secure) - 2 comments, 3 upvotes - [What is JumpCloud?](https://www.g2.com/discussions/what-is-jumpcloud) - 1 comment ### [Microsoft Entra ID](https://www.g2.com/products/microsoft-entra-id/reviews) Entra ID is a complete identity and access management solution with integrated security that connects people to their apps, devices, and data and helps protect from identity compromise. With Entra ID, you get: • Secure adaptive access with multi-factor authentication and Conditional Access policies • Seamless user experience with single sign-on, passwordless and user portal • Unified identity management that connect all internal and external users to all apps and devices. • Simplified Identity Governance with provisioning, access packages, and access reviews. Microsoft Entra is our new product family that encompasses all of Microsoft’s identity and access capabilities. The Entra family includes Microsoft Entra ID, as well as two new product categories: Cloud Infrastructure Entitlement Management (CIEM) and decentralized identity. The products in the Entra family will help provide secure access to everything for everyone, by providing identity and access management, cloud infrastructure entitlement management, and identity verification. **Average Rating:** 4.5/5.0 **Total Reviews:** 873 #### How Do G2 Users Rate Microsoft Entra ID? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **On-premise identity repositories supported:** 8.7/10 (Category avg: 8.8/10) - **Directory Listing Management:** 9.1/10 (Category avg: 8.8/10) - **Partner Access:** 8.6/10 (Category avg: 8.6/10) #### Who Is the Company Behind Microsoft Entra ID? - **Seller:** [Microsoft](https://www.g2.com/sellers/microsoft) - **Year Founded:** 1975 - **HQ Location:** Redmond, Washington - **Twitter:** @microsoft 13,091,739 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9458f51bd6ded48ad432a804f19ad736469f007787569b63827154231c315630&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmicrosoft%2F&secure%5Burl_type%5D=linkedin_company_website) 231,632 employees on LinkedIn® - **Ownership:** MSFT #### Who Uses This Product? - **Who Uses This:** Software Engineer, System Engineer - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 39% Medium, 37% Large #### What Do G2 Reviewers Say About Microsoft Entra ID? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Microsoft Entra ID, highlighting its smooth initial setup and efficient management. - Users value the **strong security features** of Microsoft Entra ID, including MFA and Conditional Access for enhanced protection. - Users appreciate the **seamless SSO** of Microsoft Entra ID, enhancing efficiency across various platforms and services. - Users value the **strong security and seamless management** of identities in Microsoft Entra ID, enhancing protection and integration. - Users value the **seamless integration** of Microsoft Entra ID with Microsoft cloud services, enhancing identity and access management efficiency. ##### Cons - Users find Microsoft Entra ID's **complexity** in configuration and licensing to be a significant challenge in management. - Users find the **cost of Microsoft Entra ID** to be significant, especially for larger organizations needing advanced features. - Users find **Microsoft Entra ID's complex administration** frustrating, especially with configuration and management of security settings. - Users find the learning curve for **difficult features and configurations** in Microsoft Entra ID to be quite steep. - Users find the **complex setup** of Microsoft Entra ID challenging, particularly with Conditional Access and security configurations. #### What Are Recent G2 Reviews of Microsoft Entra ID? **["Entra ID P2 Makes Conditional Access and Security Policies Easy to Configure"](https://www.g2.com/survey_responses/microsoft-entra-id-review-12889489)** **Rating:** 4.5/5.0 stars _— Ankit G._ [Read full review](https://www.g2.com/survey_responses/microsoft-entra-id-review-12889489) **["Microsoft Entra is one of best Modern and Robust Cloud Identity and Access Management Platform"](https://www.g2.com/survey_responses/microsoft-entra-id-review-12609554)** **Rating:** 5.0/5.0 stars _— Kush Kumar K._ [Read full review](https://www.g2.com/survey_responses/microsoft-entra-id-review-12609554) #### What Are G2 Users Discussing About Microsoft Entra ID? - [What is Microsoft Azure Active Directory used for?](https://www.g2.com/discussions/what-is-microsoft-azure-active-directory-used-for) - 1 comment, 1 upvote - [How good is Microsoft authenticator app?](https://www.g2.com/discussions/how-good-is-microsoft-authenticator-app) - 4 comments - [Is Azure Active Directory SaaS or PaaS?](https://www.g2.com/discussions/is-azure-active-directory-saas-or-paas) - 2 comments - [Can Microsoft authenticator app be hacked?](https://www.g2.com/discussions/can-microsoft-authenticator-app-be-hacked) - 3 comments - [How does Azure integrate with Active Directory?](https://www.g2.com/discussions/how-does-azure-integrate-with-active-directory) - 1 comment ### [Okta](https://www.g2.com/products/okta/reviews) Okta, Inc. is The World’s Identity Company™. We secure AI, machine, and human identity so everyone is free to safely use any technology. Our customer and workforce solutions empower businesses and developers to protect their AI agents, users, employees, and partners while driving security, efficiencies, and innovation. Learn why the world’s leading brands trust Okta for authentication, authorization, and more at okta.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,343 #### How Do G2 Users Rate Okta? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **On-premise identity repositories supported:** 9.4/10 (Category avg: 8.8/10) - **Directory Listing Management:** 9.3/10 (Category avg: 8.8/10) - **Partner Access:** 9.3/10 (Category avg: 8.6/10) #### Who Is the Company Behind Okta? - **Seller:** [Okta](https://www.g2.com/sellers/okta) - **Company Website:** okta.com - **Year Founded:** 2009 - **HQ Location:** San Francisco, California - **Twitter:** @okta 42,953 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=804063caba1f2bef749fce97d9fd1a8dcd00ff8517667853ff100c7e322ae6fb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F926041%2F&secure%5Burl_type%5D=linkedin_company_website) 7,513 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, Account Executive - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 51% Medium, 39% Large #### What Do G2 Reviewers Say About Okta? _AI-generated summary from verified user reviews_ ##### Pros - Users find Okta's **ease of use** remarkable, streamlining access and enhancing security across multiple sites. - Users value the **flexible dual factor authentication** of Okta, enhancing security while simplifying access across multiple platforms. - Users value Okta's **single sign-on security** that simplifies access, enhances security, and boosts overall productivity. - Users benefit from **streamlined access** with Okta's Single Sign-On, simplifying login processes and enhancing security effortlessly. - Users love Okta for its **easy access** , streamlining login processes and enhancing productivity with a single sign-on feature. ##### Cons - Users report **authentication issues** with Okta, leading to frustrating delays and access problems across multiple applications. - Users find the **login issues** with Okta frustrating, as it can be slow and tedious, impacting accessibility. - Users find Okta's pricing to be **high and lacking transparency** , making it challenging for smaller organizations to manage costs. - Users find the **setup process complex** , especially when managing policies and troubleshooting access issues. - Users find the **frequent authentication prompts** disruptive, especially when logged in on the same device. #### What Are Recent G2 Reviews of Okta? **["Strong Security Without Sacrificing User Experience"](https://www.g2.com/survey_responses/okta-review-12974377)** **Rating:** 4.5/5.0 stars _— Arnold D._ [Read full review](https://www.g2.com/survey_responses/okta-review-12974377) **["Seamless SSO and Reliable Identity Management with Okta"](https://www.g2.com/survey_responses/okta-review-13140989)** **Rating:** 4.5/5.0 stars _— Patil A._ [Read full review](https://www.g2.com/survey_responses/okta-review-13140989) #### What Are G2 Users Discussing About Okta? - [What database does Just Eat use?](https://www.g2.com/discussions/what-database-does-just-eat-use) - 2 comments - [How good is Okta?](https://www.g2.com/discussions/how-good-is-okta) - 2 comments, 1 upvote - [What are the 4 A's of cloud identity?](https://www.g2.com/discussions/what-are-the-4-a-s-of-cloud-identity) - [How do I enable MFA in Okta?](https://www.g2.com/discussions/how-do-i-enable-mfa-in-okta) - [Why do companies use Okta?](https://www.g2.com/discussions/why-do-companies-use-okta) - 1 comment ### [Managed Microsoft AD](https://www.g2.com/products/managed-microsoft-ad/reviews) Use a highly available, hardened service running actual Microsoft¬Æ Active Directory (AD). **Average Rating:** 4.4/5.0 **Total Reviews:** 29 #### How Do G2 Users Rate Managed Microsoft AD? - **Has the product been a good partner in doing business?:** 8.7/10 (Category avg: 9.0/10) - **On-premise identity repositories supported:** 7.6/10 (Category avg: 8.8/10) - **Directory Listing Management:** 8.7/10 (Category avg: 8.8/10) - **Partner Access:** 7.9/10 (Category avg: 8.6/10) #### Who Is the Company Behind Managed Microsoft AD? - **Seller:** [Google](https://www.g2.com/sellers/google) - **Year Founded:** 1998 - **HQ Location:** Mountain View, CA - **Twitter:** @google 31,899,995 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website) 341,888 employees on LinkedIn® - **Ownership:** NASDAQ:GOOG #### Who Uses This Product? - **Top Industries:** Information Technology and Services - **Company Size:** 41% Small, 38% Medium #### What Are Recent G2 Reviews of Managed Microsoft AD? **["GCP Review"](https://www.g2.com/survey_responses/managed-microsoft-ad-review-8179258)** **Rating:** 5.0/5.0 stars _— Abhijin G._ [Read full review](https://www.g2.com/survey_responses/managed-microsoft-ad-review-8179258) **["Seamless Integration and Reliable Management with Google Cloud Managed Service for Microsoft"](https://www.g2.com/survey_responses/managed-microsoft-ad-review-8161615)** **Rating:** 4.5/5.0 stars _— Krishan M._ [Read full review](https://www.g2.com/survey_responses/managed-microsoft-ad-review-8161615) ### [Rippling IT](https://www.g2.com/products/rippling-it/reviews) Transform your organization’s IT operations with Rippling’s unified platform for identity, device, access, and security management. Centralize every IT workflow, from provisioning apps and laptops to enforcing security policies, in a single dashboard. Seamlessly manage the entire employee lifecycle, automatically granting and revoking app access, configuring devices, and maintaining least-privilege controls. Enforce compliance with real-time monitoring, automated patching, and integrated endpoint protection. Streamline offboarding with instant lockouts and secure device recovery. Gain full visibility across hardware, software, and user risk without the complexity of multiple tools. Rippling helps your business cut costs, eliminate manual work, and strengthen security, so your team can move faster. Experience the power of unified IT management with Rippling today. **Average Rating:** 4.7/5.0 **Total Reviews:** 1,060 #### How Do G2 Users Rate Rippling IT? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.0/10) - **On-premise identity repositories supported:** 9.1/10 (Category avg: 8.8/10) - **Directory Listing Management:** 9.2/10 (Category avg: 8.8/10) - **Partner Access:** 9.1/10 (Category avg: 8.6/10) #### Who Is the Company Behind Rippling IT? - **Seller:** [Rippling](https://www.g2.com/sellers/rippling) - **Company Website:** www.rippling.com - **Year Founded:** 2016 - **HQ Location:** San Francisco, CA - **Twitter:** @Rippling 12,402 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b6d112b753319aa9458bfca2094808dab9c6c0f3f379a165ec2f0cd150d38d1e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F17988315%2F&secure%5Burl_type%5D=linkedin_company_website) 7,523 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Software Engineer, CEO - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Medium, 26% Small #### What Do G2 Reviewers Say About Rippling IT? _AI-generated summary from verified user reviews_ ##### Pros - Users find Rippling IT's **ease of use** exceptional, allowing quick access to tasks and streamlined management of work processes. - Users find Rippling to be **highly intuitive** , making it easy to navigate and manage essential tasks efficiently. - Users love the **user-friendly interface** of Rippling IT, making navigation and processes easy and intuitive. - Users appreciate the **easy access** provided by Rippling, streamlining login and enhancing organizational efficiency. - Users appreciate the **simple and intuitive interface** of Rippling IT, making navigation and organization effortless. ##### Cons - Users are disappointed with the **missing features** in Rippling IT, especially regarding integration and credential management. - Users find the **limited features** of Rippling IT frustrating, as navigation and support could be improved. - Users suggest that **improvement is needed** in Rippling IT's menu organization and feature set functionality for better usability. - Users find the **learning curve steep** , especially for those who aren't tech-savvy, making setup tedious at times. - Users experience **poor customer support** from Rippling, with friendly but ineffective assistance during critical implementation phases. #### What Are Recent G2 Reviews of Rippling IT? **["A Conventional Platform for HR an IT Operations"](https://www.g2.com/survey_responses/rippling-it-review-13235823)** **Rating:** 4.0/5.0 stars _— Affan A._ [Read full review](https://www.g2.com/survey_responses/rippling-it-review-13235823) **["Rippling IT Streamlines Our Workflow—Most of the Time"](https://www.g2.com/survey_responses/rippling-it-review-13263186)** **Rating:** 4.5/5.0 stars _— Tanay M._ [Read full review](https://www.g2.com/survey_responses/rippling-it-review-13263186) Spotlight Categories [Compensation Management Software](https://www.g2.com/categories/compensation-management) [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) [Managed File Transfer (MFT) Software](https://www.g2.com/categories/managed-file-transfer-mft) [Bot Platforms Software](https://www.g2.com/categories/bot-platforms) [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance) Similar Categories - [Multi-Factor Authentication (MFA)](/categories/multi-factor-authentication-mfa) - [Biometric Authentication](/categories/biometric-authentication) - [Customer Identity and Access Management (CIAM)](/categories/customer-identity-and-access-management-ciam) - [Decentralized Identity](/categories/decentralized-identity) - [Identity and Access Management (IAM)](/categories/identity-and-access-management-iam) - [Passwordless Authentication](/categories/passwordless-authentication) - [Password Managers](/categories/password-managers) - [Password Policy Enforcement](/categories/password-policy-enforcement) - [Privileged Access Management (PAM)](/categories/privileged-access-management-pam) - [Risk-Based Authentication (RBA)](/categories/risk-based-authentication-rba) - [Self-Service Password Reset (SSPR) Tools](/categories/self-service-password-reset-sspr-tools) - [Single Sign-On (SSO)](/categories/single-sign-on-sso) - [User Provisioning and Governance Tools](/categories/user-provisioning-and-governance-tools) [Browse Cloud Directory Services Themes](/categories/cloud-directory-services/themes)