Best A/B Testing Tools - Page 8

How Many A/B Testing Tools Products Does G2 Track?

Total Products under this Category: 126

Category Stats (Aug 2026)

  • Average Rating: 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Personyze (+0.87%) - Among all products in this category, Personyze recorded the largest rating increase compared to last month

Last updated: August 05, 2026

How Does G2 Rank A/B Testing Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 19,400+ Authentic Reviews
  • 126+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for A/B Testing Tools

G2 Grid® for A/B Testing Tools plotting products by satisfaction and market presence

Highlighted products: LaunchDarkly, VWO Testing, AB Tasty, Bloomreach, Omniconvert, Webflow, Agentforce Marketing (formerly Salesforce Marketing Cloud), and PostHog.

Underlying data: [Grid® JSON](https://www.g2.com/categories/a-b-testing-tools/grids.json?focus%5B%5D=launchdarkly&focus%5B%5D=wingify-vwo-testing&focus%5B%5D=ab-tasty&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=omniconvert&focus%5B%5D=webflow&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=posthog)

Sponsored

Signitic

Signitic is an all-in-one tool that allows you to create, customize, and manage an unlimited number of email signatures effortlessly. With Signitic, take advantage of this often underutilized acquisition channel: your email signature. Easily integrate campaign banners according to your schedule and the needs of your company’s various departments, and analyze the results. The time when you had to modify each signature of your colleagues one by one is over. With Signitic, users can ensure that their email signatures are always up to date, reflecting the latest links, images, and campaign taglines, thereby enhancing their marketing efforts and professional image. Use our drag-and-drop editor to create a unique signature for your employees. Instead of manually editing signatures for each employee or campaign, you can make updates in one place, ensuring that all signatures are up to date and consistent. What's more, thanks to our Microsoft 365 and Google Workspace partnership, integrate your collaborators and share their signatures in less than five minutes. We've thought of everything so that you don't have to worry about your colleagues' e-mail signatures. Additionally, Signitic offers an analytics tool that enables users to track the performance of their email signatures, providing insights into how effectively they are driving traffic and engagement. Connected to your CRM (HubSpot, Salesforce, Pipedrive…), you can track all users’ actions, such as whether they clicked on social media links, promotional banners, or dynamic content. Overall, Signitic provides a comprehensive solution for email signature management, combining ease of use with powerful features that cater to the needs of modern businesses. By leveraging this tool, more than 5,000 companies have enhanced their email communications, maintained brand consistency, and ultimately driven better engagement with their audience.

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Elevate AB Testing

Elevate A/B testing is the leading A/B testing platform for Shopify, helping over 1,200 merchants, including REPEAT, CORKCICLE, and Letterfolk -maximize revenue through intelligent testing. Test prices, themes, checkout flows, shipping, and product pages all from one dashboard. With real-time statistical confidence scoring and 100+ metrics automatically tracked, teams make data-driven decisions faster. Rated 5.0 stars by merchants who've seen 15-30% revenue lifts. Install in 2 minutes and get started free.

Who Is the Company Behind Elevate AB Testing?

ezbot AI

ezbot is an AI-driven conversion optimization platform designed to help growing businesses enhance website performance and increase conversion rates. By continuously monitoring visitor behavior, ezbot autonomously tests and identifies the most effective user experiences, ensuring that high-converting variations are delivered more frequently. This results in improved user engagement and higher conversion rates without the need for manual intervention. Key Features: • Visual Editor: Bring your optimization ideas to life—no coding required. ezbot’s Visual Editor Chrome Extension empowers you to create and test website experiences effortlessly, right from your browser. • Automated A/B Testing: Leverages AI to conduct continuous experiments, identifying and implementing the most effective website variations. • User Experience Personalization: Automatically segments your audience and delivers tailored experiences based on behavioral insights. • Performance Dashboard: Provides clear, actionable insights into conversion metrics and optimization outcomes. By integrating ezbot into your website, you can enhance user experiences and achieve substantial improvements in conversion rates, driving business growth effectively.

Who Is the Company Behind ezbot AI?

  • Seller: ezbot AI Company
  • Year Founded: 2022
  • HQ Location: Chicago, US
  • Twitter: @ezbot_ai
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

GoGoChimp

AI-powered conversion rate optimisation agency based in Glasgow, Scotland. Founded 2013 by Chris McCarron. GoGoChimp applies the OperatorAI methodology to deliver 28-34% average conversion lift for £1M-£50M B2B SaaS and DTC ecommerce brands. Services include AI CRO, A/B testing, page-speed optimisation, Shopify CRO, SaaS CRO (signup flow, trial-to-paid, pricing pages), and behavioural copywriting. Endorsed by Neil Patel (CrazyEgg co-founder) and Noah Kagan (AppSumo founder). Registered Shopify Partner. Named client wins include Enzymedica (3.4% to 16.9% conversion), Super Area Rugs (216% revenue lift in 37 days), and Donate For Charity (494% donation increase in 30 days). Pricing: Sprint £2,500 one-off; Growth £2,500/month retainer; Scale £5,000/month retainer.

Who Is the Company Behind GoGoChimp?

GoodUI

GoodUI is a comprehensive resource dedicated to enhancing user interface (UI design through evidence-based patterns and A/B testing insights. It offers a vast collection of tested design ideas aimed at improving digital product interfaces, thereby boosting conversions and user satisfaction. By analyzing real-world experiments from leading companies, GoodUI provides actionable guidelines for designers and developers seeking to create more effective and user-friendly interfaces. Key Features and Functionality: - Evidence-Based Patterns: Access to over 100 UI patterns backed by A/B testing data, ensuring design decisions are grounded in empirical evidence. - Detailed Explanations: Each pattern includes rationale, examples, and implementation tips, facilitating a deeper understanding of design principles. - Regular Updates: New patterns and insights are added frequently, keeping the resource current with evolving design trends. - Searchable Database: Easily find relevant patterns for specific design challenges through a well-organized and searchable interface. - Visual Examples: Clear before-and-after visualizations for each pattern help illustrate the impact of design changes. Primary Value and User Solutions: GoodUI addresses the challenge of creating effective and user-friendly digital interfaces by providing designers and developers with data-driven design patterns. By leveraging insights from real-world A/B tests, users can make informed design decisions that enhance user experience and increase conversion rates. This resource serves as a valuable tool for those seeking to implement proven design strategies and stay updated with the latest UI trends.

Who Is the Company Behind GoodUI?

Heyflow

Heyflow is the all in one lead gen platform to help you convert website visitors into leads. Using our drag-and-drop builder, you can easily create interactive forms, funnels and landing pages to build an engaging website experience. Analyze the performance of your heyflows by natively integrating with the marketing tools growth marketers need. ✔️Build Choose from 25+ building blocks to build a versatile heyflow in no time – just drag & drop! Define routes and conditional logic to engage smarter, more human, and simply better. Embed your heyflow on any website or just use it as stand-alone interactive landing page. Your heyflow is optimized for mobile devices, 100% responsive, and loads blazingly fast even when your users have a slow internet connection. ✔️Design Fully customize your heyflow to perfectly match your brand and convey your values. Leverage the power of style variables and a pixel-perfect experience. Over 30,000 icons in three coherent weights, 53 categories, and 720 subcategories are ready for you to speed up your workflow. ✔️Analyze Understand your users’ behaviour with Heyflow's analytics dashboard. Measure your heyflow’s performance by natively integrating Google Tag Manager, Google Analytics or Facebook Pixel. Pass URL parameters automatically from your landing page to your heyflow. ✔️Integrate Receive your responses via email, GSheets, Pipedrive, Slack, Asana, and over 2,000 other services via Zapier. Get started with a 14-day trial and a free personal demo to become a better growth marketer today!

Average Rating: 4.5/5.0

Total Reviews: 61

How Do G2 Users Rate Heyflow?

  • Has the product been a good partner in doing business?: 7.7/10 (Category avg: 9.0/10)

Who Is the Company Behind Heyflow?

  • Seller: Heyflow
  • Year Founded: 2020
  • HQ Location: Hamburg
  • Twitter: @heyflowapp
    78 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    69 employees on LinkedIn®

Who Uses This Product?

  • Who Uses This: CEO
  • Top Industries: Marketing and Advertising, Automotive
  • Company Size: 77% Small, 11% Medium

What Do G2 Reviewers Say About Heyflow?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the user-friendly interface of Heyflow, allowing easy flow building without coding knowledge.
  • Users love Heyflow for its easy setup, enabling quick access to powerful features without the need for coding.
  • Users find Heyflow incredibly intuitive, allowing even beginners to easily navigate and utilize its features effectively.
  • Users highlight the excellent customer support, noting prompt and helpful assistance throughout their experience with Heyflow.
  • Users commend the easy implementation of Heyflow, enabling swift setup and integration without the need for coding.
Cons
  • Users find the steep learning curve of Heyflow challenging, requiring time and effort to master its features.
  • Users find the pricing high and insufficient flow limits frustrating, prompting consideration of costly upgrades.
  • Users face integration issues with Heyflow, including limitations on domains and high costs for additional flows.
  • Users express frustration over missing essential features in Heyflow, leading to poor support and unresolved issues.
  • Users express that Heyflow's poor visualization in analytics affects their ability to effectively track funnel performance.

What Are Recent G2 Reviews of Heyflow?

What Are G2 Users Discussing About Heyflow?

Keyspider

Keyspider provides accurate search results with a cloud-based enterprise search engine. With Keyspider you can build your very own customized website search without the additional time or cost. Keyspider understands the customer’s requirements and delivers the right results to their search queries. The solution for websites to pave the way for better search experiences and improved conversions. It intends to redefine how customers navigate through customers' websites with a search-as-a-service that leaves no stone unturned. Increase relevance across mediums with tailored search.

Average Rating: 4.8/5.0

Total Reviews: 22

How Do G2 Users Rate Keyspider?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.0/10)

Who Is the Company Behind Keyspider?

  • Seller: Keyspider
  • HQ Location: Philadelphia, US
  • Twitter: @keyspidersearch
    9 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Information Technology and Services
  • Company Size: 55% Medium, 36% Small

What Do G2 Reviewers Say About Keyspider?

AI-generated summary from verified user reviews

Pros
  • Users find Keyspider's ease of use remarkable, facilitating smooth integration and effortless setup for all skill levels.
  • Users value the search efficiency of Keyspider, which streamlines finding information and enhances user experience.
  • Users praise the speed of Keyspider, enhancing efficiency and providing authentic search results quickly.
  • Users value the robust features of Keyspider, which enhance search accuracy and save time during research.
  • Users praise the flexible and user-friendly cloud dashboard of Keyspider, enhancing their search experience significantly.
Cons
  • Users note that the content improvement of Keyspider's documentation and libraries is necessary for better integration.
  • Users feel that the front-end libraries need improvement, as some tools seem incomplete and in MVP stage.
  • Users find Keyspider lacks essential features like image search and regex support, limiting its search capabilities.
  • Users feel the API documentation and front-end libraries need improvement for better integration and functionality.
  • Users express a need for expanded technical documentation to better support diverse language needs and integrations.

What Are Recent G2 Reviews of Keyspider?

What Are G2 Users Discussing About Keyspider?

Kirro.io

Turn visitors into customers, the easy way. kirro.io analyzes your site, spots what's worth testing, and tells you what to change and why. Pick a suggestion, check the preview, click approve. Done. One-click install through Google Tag Manager. Works with your existing GA4 goals. No code needed. €149/mo. Unlimited tests, unlimited visitors. No per-visitor pricing. Cancel anytime, one click. Built for marketers and founders, not data scientists.

Who Is the Company Behind Kirro.io?

Lyftio

A/B Testing & Feature Flag testing. Run smarter experiments on your website, landing pages and digital products. Running a startup? Driving a scale-up? It’s time for data democracy. Lyftio makes data-driven decisions accessible to all.

Who Is the Company Behind Lyftio?

  • Seller: Lyftio
  • Year Founded: 2025
  • HQ Location: Stockholm, SE
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Maxymizely

Maxymizely is a web analytics system that provide general web analytics, A/B/N testing, traffic and crash analytics, it improve conversion rates (CRO) of mobile and web-based applications, for marketers and business owners.

Who Is the Company Behind Maxymizely?

  • Seller: Maxymizely
  • Year Founded: 2012
  • HQ Location: N/A
  • Twitter: @maxymizely
    321 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Nelio

Nelio is a tool for wordpress.

Who Is the Company Behind Nelio?

  • Seller: Nelio
  • Year Founded: 2013
  • HQ Location: Barcelona,
  • Twitter: @NelioSoft
    2,458 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Nokose

Nokose is a simple A/B testing tool that lets you test changes on your website, track what works best, and improve conversions with real user data.

Who Is the Company Behind Nokose?

Optiin

Optiin is a complete done for you software come with easy drag and drop blocks. Could present your next big idea online in minutes. To help you grow, with other tools inside built in. You can get to more people to your business. We believe everyone deserves success. Optiin is A platform to share their knowledge, Present it & make an impact and enjoy every aspect of it.Innovation and simplicity makes us exceptional.

Who Is the Company Behind Optiin?

Optimizely Personalization

Optimizely Personalization is a complete, end-to-end solution, purpose-built to help marketers personalize (and convert) every moment.  Personalization lets you plan and collaborate on personalization programs of any size or scale, deliver fast, flicker-free 1:1 experiences powered by AI, and measure impact against the metrics that matter most to your business. Take your program to the next level with the entire Optimizely One suite: Unify data and instantly reach your customers across channels with Optimizely Data Platform, validate new ideas to inform your broader optimization strategy with Web and Feature Experimentation, and test against your most important business metrics with Analytics.

Who Is the Company Behind Optimizely Personalization?

  • Seller: Optimizely
  • Year Founded: 1994
  • HQ Location: New York
  • Twitter: @Optimizely
    28,791 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1,650 employees on LinkedIn®

Otter A/B

Lightweight A/B testing platform for websites. Test headlines, CTAs, and layouts with a 9KB SDK that loads in under 50ms. Use your existing Google Analytics events as goals. Decision-ready reporting tells you exactly when you have a winner.

Who Is the Company Behind Otter A/B?

PageDuel

PageDuel makes A/B testing accessible to teams of all sizes. Unlike complex enterprise tools that require implementation teams and cost $198-299/month, PageDuel lets you launch experiments in minutes through an intuitive visual editor. Simply paste a snippet, create variations by pointing and clicking, and let the tool automatically declare a winner based on statistical significance. Perfect for indie hackers validating landing pages, SaaS teams optimizing pricing pages, and agencies running client experiments. Starting at $9/month with a 7-day free trial.

Who Is the Company Behind PageDuel?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated June 3, 2026