Best A/B Testing Tools in 2025 - Page 8

RankScience automates split-testing for SEO - we provide tactical SEO execution and run A/B testing experiments across millions of pages.

ABlyft is an A/B-Testing Platform made for Developers. The functions are especially designed for experienced users and agencies – rocket fast and ultra flexible. If you’re used to A/B testing in JavaScript and CSS, this is your tool! Anyone who has already dealt with web experiments knows that most relevant experiments can't be created using a "code free editor". We are free of ballast. We stand for a platform made by Developers for Developers. - Test and target everything with JavaScript (Coding Helpers included) - Super fast & Flicker free (even the Platform is rocket fast) - Stunning Expert Support (from Coders for Coders) - Limitless Testing (unlimited Experiments, Variations, Goals etc. in each Plan)

Analytics Toolkit is a web analytics software made to automate daily Google Analytics tasks set up, auditing, maintenance, and analysis for analyzing and optimizing online marketing campaigns.

With ASO Giraffe, mobile game developers can test the marketability of their games concepts before investing in development. Game developers invest upwards of $250k into new game projects, only to realise that they can’t grow efficiently. We provide a marketability testing platform with comprehensive analytics that enables game developers to accurately estimate their cost-per-install before launching a new project, and ensure that they only invest in the most marketable concepts, directly increasing the 'hit rate' of successful game.

Attraqt powers exceptional shopping experiences for over 300 of the world’s leading brands and retailers, with Search, Merchandising and Personalization solutions.  Attraqt optimizes ecommerce site performance through a set of API-enabled, algorithm-driven, intelligent SaaS services. Ultimately ensuring individualized and connected micro-experiences that support product discovery from inspiration to purchase, and beyond. The platform is embedded with AI to unify and empower all key customer journey stakeholders, enabling business, data and technical teams to successfully leverage existing ecommerce technology investments.  Our AI models perform in real-time whilst allowing clients to integrate their own algorithms. This helps to build and act on true personalization strategies to create differentiated experiences at scale, so our customers can exceed the expectations of today’s shopper, while reaching commercial goals.  Attraqt is publicly listed on LSE: AIM and headquartered in London, with offices in Amsterdam, Chicago, Paris, Sofia, Hamburg and Sydney.

Hit your sales & service targets by making your website work smarter Gather Leads - Prove value of marketing investments - Personalise Contact Options Hit your sales target Run the website lead-generation your visitors will love and remove friction for your organisation with personalisation, integration & full service Prove value of marketing investments Improve and document the effect of marketing spend on offline sales through call-tracking and personalised forms Reach your service ambitions Run a website contact strategy that doesn’t frustrate your customers through personalised and data driven contact options ------ Gather Sales Leads Maximise lead volume or sales efficiency on your website through targeted lead-generation that is balanced with online sales and service channels. Gather Email Permissions Expand your email audience - Break free of generic templates and move away from lead-generation as an afterthought. Reach your service ambitions Deliver a website contact strategy that doesn’t frustrate your customers through personalised and data driven contact options. Secure your marketing budget Improve and document the effect of marketing spend on offline sales through call-tracking and personalised forms. Boost online sales Increase conversion rate by driving targeted site campaigns, promotions & abandoned cart interactions. Provide live reaction to feedback Connect visitor feedback with user journeys and create a safety net to avoid angry customers. Engagement Engine & Contact- & Form builder - Widgets, Slide-ins, Overlays & Pop-ups. - Leadforms, contact elements & options, banner promotions Key features: - Personalize contact options and visitor engagements to increase sales and efficient support - Performance dashboard to report on all lead gathering and contact options from inbound calls to website clicks - Direct integration with core systems like analytics & advertising platform, call-centre and CRM - Popular triggers like opening hours, timers & website behaviour - Advanced capabilities to create triggers based on CDP/CRM systems/scoring - Split-testing & personalization - Fully customizable look and template creation Dynamic Call-Tracking Track incoming calls from the website to connect online behavior and marketing sources to phone calls. Allows for integrations to analytics-, advertisement- & crm- platforms Static Call-Tracking One dedicated tracking number to a specific source whether online or offline. Measures how many callers have used a number (exposed one specific place) like outdoor, tv/radio & similar sources Webview (requires dynamic call-tracking) Live visitor behaviour to call-centre agents. When the agent answers a call from the website they can see, live, where the visitor has navigated on the website, source & other data.

Raising awareness, attracting like-minded people, engaging supporters: Building a movement has never been easier. And still it’s hard - Managing a load of different tools and apps, synchronizing data across all platforms while staying GDPR-compliant. That’s why we created Cambuildr, the first all-in-one solution for digital movements - made in Europe.

CustomFit.ai is a no-code A/B testing and website personalization platform that helps marketers improve engagement, optimize experiences, and increase conversions—without relying on developers. It works seamlessly across all types of websites, including custom-coded platforms and popular eCommerce systems like Shopify, BigCommerce, WooCommerce, Magento, and Salesforce Commerce Cloud. With CustomFit.ai, marketers can run A/B tests, launch personalized product carousels, display recently viewed items, deploy shoppable video reels, and even run split URL tests—all without touching code. Campaigns can be set up and taken live in under two minutes, enabling rapid experimentation and real-time optimization. The platform’s strength lies in its intelligent targeting engine. You can personalize content based on UTM parameters, device type, traffic source, visitor behavior, location, and more. CustomFit.ai also offers AI-powered content suggestions and dynamic segmentation to ensure every visitor sees messaging that’s relevant to them. Whether you're a startup or an enterprise, CustomFit.ai empowers marketing teams to take control of conversion optimization through an intuitive interface and a powerful feature set—no tech hand-holding required.

Fanplayr, is a leading provider of data and AI-driven e-commerce optimization and personalization solutions. Fanplayr uses behavioral and real-time data to boost customer engagement and increase online conversions through personalized, multichannel experiences.

Enjoy A/B testing, feature management, and funnel analysis across any web or app through Hackle’s all-in-one platform. Don’t juggle between different platforms to optimize and deliver your product. Retrieve data, track user events, experiment, release, and analyze all through Hackle.

For over a decade, we have been unlocking the true impact of creative using the gold standard of control and exposed testing. Now using rapid advances in AI technology and our expertise in creative performance, we offer a full suite of creative testing tools. We'll help you invest in the right creative across your entire media plan. When using our creative optimization recommendations our clients have validated that their media spend is twice as effective. We operate globally in over 30 markets with local support teams in the U.S, U.K, Singapore and Melbourne.

Keitaro is an attribution and ad performance tracker. It connects the dots between spend, engagement, and revenue at every stage of the customer journey – giving you full clarity on what truly drives growth. Try it now in our live demo – no sign-up needed.

Our automated, cross-channel BI solution integrates with your CRM and digital ad channels, displaying all the important ROI metrics you need to be aware of. Giving you the key insights needed to optimize and scale your marketing ROI.

NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences. NextUser was specifically built for consumer companies (eCommerce websites, Web Application) with an "open platform" concept that helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM, and many more.

Oboe is a fast, front-of-stack experimentation platform built for developers. Run clean, code-based A/B tests without PR bottlenecks, feature flag bloat, or bloated “growth suites.” With edge deployment, no per-seat fees, and seamless integration with tools like Amplitude and Mixpanel, Oboe helps dev-led teams launch faster and learn faster — from onboarding to retention.