What I like about ABlyft is that it is so focused on developers. I can just copy my JavaScript experiments into it without having to deal with any overhead. Visual editors unfortunately have a lot of potential for errors. As a developer I like the transparency and speed of the tool. You don't even have to wait for the platform to load. Review collected by and hosted on G2.com.
I can imagine that there is a small learning curve for new users. But if you come from e.g. Optimizely, you understand everything immediately. It has no visual editor by default. Review collected by and hosted on G2.com.
