Human Made Machine is a creative pre-testing company that predicts how advertising will perform before media is spent. For over a decade, we have measured the real impact of creative using controlled and exposed testing, now supported by AI. We help brands, agencies and media platforms test concepts and final ads, understand what drives brand lift, and optimise creative before launch. Founded in 2015 and headquartered in London, we operate in over 30 markets, with local teams in the US, UK, Singapore and Melbourne.