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Swoogo

By Swoogo

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How would you rate your experience with Swoogo?

Alexis B.
AB
Experiential Marketing Manager
Mid-Market (51-1000 emp.)
"Swoogo - the best business decision you can make as an event prof!"
What do you like best about Swoogo?

I don't even know where to begin with all of the wonderful feelings I have about the Swoogo platform and the AMAZING team that comes with it. My company switched to the platform after a lackluster experience with our prior one and we were so glad we made the change. The amount of customization that is available to users is second to none and there are so many different ways to accomplish what you need to in your event by using Swoogo. The drag and drop features make training a breeze and it is very user-friendly. The development team is CONSTANTLY listening to the feedback of all Swoogo users; if something is not resolved or supported by the platform, the team works tirelessly to apply it quickly to improve the experience further.

The Help Desk is easy to use and quickly resolves any questions or minor bugs that happen in an event. You aren't just getting contacted by a bot or receiving scripted responses - the team really dives into the issue and tirelessly works to resolve it as quickly as possible so that your team can succeed. I have gotten to know some of the amazing Swoogonians behind the scenes over the years, and I can truly say they are some of the best folks in the biz.

When I decided to leave my most recent company, I was so sad to tell my Swoogo account team of my departure because they were essentially an extension of my team. Any event professional searching for a virtual platform to help them juggle registration and live event hosting should immediately partner with the Swoogo team. The value they bring to the event space with their capabilities and impeccable customer service is hands down the best. Review collected by and hosted on G2.com.

What do you dislike about Swoogo?

Swoogo is constantly evolving to benefit the event professionals of the world, so there are honestly ZERO negative things I have to say about them. If I had to list any "dislike" it would be the fact that they do not have a formal solution for live polling or post-event surveys; however, the survey piece is resolved by the fact that you still can create a survey within the system by creating a new event. Review collected by and hosted on G2.com.

Swoogo Reviews & Product Details

Value at a Glance

Averages based on real user reviews.

Time to Implement

1 month

Swoogo Media

Swoogo Demo - Event registration without limits
Unlimited conditional logic, Endless registrant types, 15+ question formats, 100% customizable questions
Swoogo Demo - Powerful marketing tools that drive ROI
Automated pre- and post-event emails, Drag-and-drop email templates, or customize, Event website builder, fully whitelabelable, Track attendee activity to tailor marketing outreach
Swoogo Demo - Build your events on a firm foundation of data and analytics
Discover Attendee Intelligence, Swoogo Analytics, Create and pull customized reports, Send curated data to specific stakeholders
Swoogo Demo - Your data is secure and compliant with us
Multi-factor authentication, Highly performant cloud hosted, GDPR and PCI-DSS compliant, Content security protocols
Swoogo Demo - A smart home for all of your events
Host your schedule, streaming links, and live webinars, Chat functionality for audience engagement, Browsable attendee library, Perfect for hybrid
Swoogo Demo - Integrate your existing tech stack
Integrations for days, Build your own, or ask us for help, 11 payment gateways, Ask about our partners
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Swoogo Reviews (193)

Reviews

Swoogo Reviews (193)

5.0
193 reviews

Pros & Cons

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Ava W.
AW
Director of Business Operations
Small-Business (50 or fewer emp.)
"Unmatched Flexibility and Support—Swoogo Makes Event Management Effortless"
What do you like best about Swoogo?

Our company hosts an average of 30 training events per year. After years of trial and error with other event software, we landed on Swoogo and have been using it ever since. We are in year 3 with Swoogo with no plans on changing.

I love that there is no limit on the number of events you can create, that the platform is very user-friendly, it's very easy to design and launch classes, classes are completely customizable, and Swoogo integrates with a ton of other platforms. It was easy to implement, the customer service is the best I have ever experienced, and they are committed to improving the platform in real time based on customer feedback. Review collected by and hosted on G2.com.

What do you dislike about Swoogo?

Our subscription with Swoogo includes one management seat and one view-only seat. That works well for our company, as it's best to have one person with the keys to the kingdom to "own" the project of event management from start to finish. If your company is larger and has many folks creating and managing events, you may need a higher subscription level. Review collected by and hosted on G2.com.

Missy D.
MD
Events and Project Manager
Small-Business (50 or fewer emp.)
"Switch to Swoogo for an affordable and incredible product with amazing support!"
What do you like best about Swoogo?

Swoogo is very user friendly and intuitive. It's also easy for our attendees to use. No one had any issues when we changed over to Swoogo from using a product we had been using for the past 8 years. - Swoogo saves time for us (we are a very small staff) and is very easy to set up on the backend and is user-friendly and intuitive for our attendees to use. One thing that definitely stands out most is their customer support team. They are incredibly responsive, friendly and helpful. Review collected by and hosted on G2.com.

What do you dislike about Swoogo?

There are some small functionality and reporting issues that could be improved. Attendees in a group registration should be able to show their individual payments (and not all be under the group leader). But overall, the product is great. Review collected by and hosted on G2.com.

Rachel K.
RK
Director of Events
Mid-Market (51-1000 emp.)
"Exceptional Support and User-Friendly Experience with Swoogo"
What do you like best about Swoogo?

It's both super user friendly for those of us working on the backend, and for our guests who use it to register for our events. But I think what stands out most is their customer support team . While the system is easy to use from a design perspective, any time I run into an issue and submit a support ticket, i know i'm going to hear back ASAP. Every interaction with someone at Swoogo feels personal (in a good way!) and I appreciate the time and care they put into their responses and making sure your issue is fixed. Review collected by and hosted on G2.com.

What do you dislike about Swoogo?

My only "dislike" is that I wish there was an app version I could use on my phone. Apps exist to check guests into events (great!) and they are rolling out a super-user friendly customer facing app for events (I've trialed i, also great!) But for the day to day if i am on my phone and need to do some work in Swoogo - I wish it was more mobile friendly, or had an app I could use. Review collected by and hosted on G2.com.

LR
Program Manager, Events
Small-Business (50 or fewer emp.)
"From Stress to Success—Thanks, Swoogo!"
What do you like best about Swoogo?

Swoogo has been an absolute game-changer for our annual conference planning. From the moment we began using the platform, it streamlined our event management process with intuitive tools and customizable features that made organizing a large-scale event not only manageable but enjoyable.

What truly sets Swoogo apart is their exceptional support team. Every interaction was marked by professionalism, kindness, and a genuine willingness to help. Whether we needed troubleshooting assistance or guidance on best practices, the team provided clear, step-by-step instructions that made even the most complex tasks feel simple. Their responsiveness and politeness created a sense of partnership that we deeply appreciated throughout the planning process.

Thanks to Swoogo, we were able to focus more on creating meaningful experiences for our attendees and less on logistical headaches. I highly recommend Swoogo to any organization looking for a reliable, user-friendly platform backed by a team that truly cares about your success.

Special shoutout to: Morgan Harrison, Yaz Williams, Tony Hsu, Janae Donawa, Asa Crowe, Sam Haviland, Nathan Mette, Dan McGrotty, Danny Hughes, Mari Diaz, Gurneet Banga, Kelsey Bettman, Aaron Garner, Bibi S., Bruce Summers,

Alexis Carpenter and Tyler! Review collected by and hosted on G2.com.

What do you dislike about Swoogo?

Limited Design Flexibility

While Swoogo offers customization, the design tools can feel restrictive when trying to create a truly branded experience without relying heavily on custom code.

Complex Reporting Setup

Generating detailed reports sometimes requires multiple steps or workarounds, which can be time-consuming when managing large events with many data points.

Navigation Can Be Confusing

The interface isn’t always intuitive—some features are buried in menus or labeled in ways that aren’t immediately clear, especially for new users.

Lack of Real-Time Collaboration

It’s difficult for multiple team members to work simultaneously on the same event setup without overwriting each other’s changes or causing confusion.

Limited Agenda Management Tools

Creating and managing multi-day, multi-track agendas can be cumbersome. More dynamic scheduling tools or drag-and-drop functionality would be helpful.

Email Builder Limitations

The email builder is functional but lacks the polish and flexibility of dedicated email platforms, making it harder to create visually appealing communications.

Mobile Optimization

Some parts of the platform don’t translate well to mobile, which can be frustrating when trying to make quick edits or check data on the go. Review collected by and hosted on G2.com.

Anabell  R.
AR
Project Manager
Mid-Market (51-1000 emp.)
"Streamlined Event Management with Intuitive Features"
What do you like best about Swoogo?

I considerably value that Swoogo is always improving, with regular updates each month that clearly show they are listening to users to enhance the platform. The ability to do whatever I want with the tool is crucial, and the backend logic effectively supports any flow I want to create to personalize the user experience. The initial setup was straightforward, with Swoogo providing an easy understanding of all event elements and their configuration. The tool is very intuitive, making the setup process smooth. We are able to templetize our events and personalize them to meet both our internal and external clients' needs. This capability shortens our time to market and seamlessly applies our client's branding. Overall, the features and capabilities of Swoogo are super useful and meet their intended purposes. Review collected by and hosted on G2.com.

What do you dislike about Swoogo?

Really, nothing. It always has room for improvement, but this is a tool well thought out for events, and it's constantly listening to the users to provide more and more functionality to support our job. Review collected by and hosted on G2.com.

CC
Director of Event Services
Mid-Market (51-1000 emp.)
"Effortless Event Management with Outstanding Support"
What do you like best about Swoogo?

What I like most about Swoogo is how easy it is to use. The platform is intuitive and allows you to build and manage events without a complicated learning curve. Their customer service is exceptional—the team is responsive, patient, and explains things in a way that’s simple to understand. I also appreciate that Swoogo is constantly evolving, rolling out new themes and regular updates that keep the platform fresh, modern, and aligned with user needs. Review collected by and hosted on G2.com.

What do you dislike about Swoogo?

It’s honestly hard to find anything to dislike about Swoogo. Anytime I’ve had a question or a minor issue, their Customer Service team quickly steps in with a clear and helpful solution. They make it easy to resolve concerns, so there really isn’t anything about the platform that I would consider a true dislike. Review collected by and hosted on G2.com.

JV
Sr. Manager, Events & Industry Impact
Mid-Market (51-1000 emp.)
"My favorite event management platform"
What do you like best about Swoogo?

Definitely a tie between the user experience and the quality of customer support. There are so many features that make it easy to create a high-quality attendee journey that looks seamless and on-brand. Plus, when I forget how to use a feature or want to learn how to do something new, the customer support is quick, efficient, and best of all, kind. I never feel like a small customer. Review collected by and hosted on G2.com.

What do you dislike about Swoogo?

I can't think of any. I love everything about them. Review collected by and hosted on G2.com.

Cassandra W.
CW
Office Manager/Executive Assistant
Enterprise (> 1000 emp.)
"Effortless Event Management with Powerful Customization"
What do you like best about Swoogo?

Swoogo stands out most for its user-friendly, intuitive interface that makes event setup feel seamless, even when managing complex registration flows. I appreciate how customizable the platform is the ability to tailor pages, branding, email communications, and agendas without needing heavy technical support is a major advantage.

The reporting tools are also incredibly strong. Real time insights, dashboards, and data exports make it easy to track performance and quickly respond to trends.

Overall, Swoogo gives me the perfect blend of power and simplicity: a platform robust enough to support large, multi-layered events, but streamlined enough that I can build, launch, and manage everything with confidence and efficiency. Review collected by and hosted on G2.com.

What do you dislike about Swoogo?

There aren’t many things I truly dislike about Swoogo, but there are a few areas where improvement would make a meaningful difference for a public school environment. Some of the more advanced customization features can be a bit tricky for staff who aren’t as tech-savvy, so there’s a learning curve when building out more detailed pages or registration paths.

We also occasionally find that certain design templates feel a little limited unless we use custom coding, which isn’t always practical in a school setting. Having more built in, simple to use design options would make things easier for a wider range of staff members.

Also, a few more native integrations or automation features would help streamline some of our internal processes and reduce the time spent on manual steps.

Overall, these aren’t major issues, but enhancements in these areas would make the platform even more accessible and efficient for schools like ours. Review collected by and hosted on G2.com.

Emily H.
EH
"User-Friendly Event Management with Stellar Support"
What do you like best about Swoogo?

I really appreciate how Swoogo significantly simplifies the process of organizing single and multi-day professional learning events with concurrent sessions, by making registration and session sign-up remarkably easy. The support and learning resources provided by Swoogo are exceptional, fostering a smooth learning curve for new users like myself. After browsing through Swoogo University and receiving a bit of help from a colleague, I was able to get started effortlessly. The platform is incredibly user-friendly and integrates seamlessly into our existing processes. Moreover, the responsiveness and helpfulness of our dedicated Swoogo support person further enhance the value of the platform. Attending the Swoogo UnCon was a fantastic experience where I gained deeper insights into the comprehensive capabilities of Swoogo, which can be leveraged for our school division. I also found the initial setup of Swoogo to be very easy, which was a tremendous advantage. Lastly, I am highly impressed with the overall efficiency and user-friendliness of Swoogo, making it a robust tool for managing our internal and community events. Review collected by and hosted on G2.com.

What do you dislike about Swoogo?

I struggle with setting up registration for events that have both a morning and an afternoon option. When attendees modify their registration to switch from morning to afternoon or vice versa, the issue arises because their session selections do not clear. As a result, they end up being registered for sessions in both events. This situation complicates the event management process and needs a more efficient solution. Review collected by and hosted on G2.com.

Lynn L.
LL
President
"Robust and Evolving Platform with Intuitive Design"
What do you like best about Swoogo?

I genuinely appreciate Swoogo for its robust capabilities in handling various tasks such as registration, speaker intake, and purchasing sites for exhibits. I love that Swoogo keeps evolving with regular updates that enhance the overall experience. The interface is highly intuitive, making it easy to navigate the backend and showcasing an up-to-date look and feel that elevates our business presentation to clients. The design capabilities allow for extensive customization which empowers us to tailor solutions that meet specific needs. The help desk is incredibly supportive, promptly addressing any issues we encounter, which reinforces the reliability of the service. Transitioning from Regonline was a significant improvement as Swoogo offers the best options amongst platforms we researched. Additionally, the initial setup of Swoogo was straightforward and easy, which eliminated potential implementation headaches. Overall, utilizing Swoogo makes our offerings more attractive to clients, positively impacting our professional image. Review collected by and hosted on G2.com.

What do you dislike about Swoogo?

Offering more payment gateways would improve the flexibility and functionality of the platform. Review collected by and hosted on G2.com.

Pricing Insights

Averages based on real user reviews.

Time to Implement

1 month

Return on Investment

10 months

Average Discount

6%

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Swoogo Features
Event creation
User registration process
Payment processing
Event website creation
Email automation
Email customization
Session scheduling
Event agendas and schedules
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