# Swoogo vs Whova Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Whova excels in overall user satisfaction, particularly in its performance and ease of use, with users highlighting its intuitive design that makes it easy to find event agendas and communicate with colleagues effectively.
- **Users say** Swoogo stands out for its exceptional customer support, with many praising the quick response times and the comprehensive online support system that provides detailed guidance, making it a reliable choice for managing multiple events throughout the year.
- **Reviewers mention** that while Whova has a strong presence in the small business segment, Swoogo captures a slightly larger share, indicating its appeal to a broader audience, which may be beneficial for users looking for a solution that scales with their needs.
- **According to verified reviews** , Swoogo's features are particularly appreciated for their ability to simplify the implementation of new functionalities, which users find invaluable when managing over 100 events annually, showcasing its robust capabilities.
- **Users highlight** that Whova's event creation tools are user-friendly, but some find that Swoogo offers a more streamlined experience in event marketing and configuration, making it easier to set up and promote events effectively.
- **Reviewers note** that while both platforms provide solid performance, Swoogo's commitment to continuous upgrades and responsiveness to customer feedback has made it an indispensable tool for many users, enhancing their overall experience.



| | Swoogo | Whova | 
|---|---|---|
| **Star Rating** | 4.9 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 208 | 1,903 | 
| **Largest Market Segment** | Small-Business (50.8% of reviews) | Small-Business (45.4% of reviews) | 
| **Entry Level Price** | Contact Us 1 Users Per Year | No pricing available | 

---
## Top Pros & Cons

### Swoogo

Pros:
- Ease of Use (49 reviews)
- Customer Support (45 reviews)

Cons:
- Limited Customization (11 reviews)
- Registration Issues (7 reviews)

### Whova

Pros:
- Ease of Use (177 reviews)
- Event Management (109 reviews)

Cons:
- Missing Features (28 reviews)
- Excessive Notifications (27 reviews)

---
## Ratings Comparison
| Rating | Swoogo | Whova | 
|---|---|---|
  | **Meets Requirements** | 9.5 (164 reviews) | 9.5 (1244 reviews) | 
  | **Ease of Use** | 9.7 (169 reviews) | 9.3 (1275 reviews) | 
  | **Ease of Setup** | 9.6 (133 reviews) | 9.3 (214 reviews) | 
  | **Ease of Admin** | 9.6 (111 reviews) | 9.1 (118 reviews) | 
  | **Quality of Support** | 9.9 (167 reviews) | 9.4 (830 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.9 (111 reviews) | 9.1 (122 reviews) | 
  | **Product Direction (% positive)** | 10.0 (163 reviews) | 8.6 (1190 reviews) | 

---
## Pricing

### Swoogo

#### Entry-Level Pricing

Plan: 1 User

Price: Contact Us 1 Users Per Year

Key Features:
- +1 Reporting User
- Unlimited Events
- Unlimited Registrations

[Browse all 4 editions](https://www.g2.com/products/swoogo/pricing)

#### Free Trial

Yes

### Whova

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Event Registration & Ticketing

| Product | Score | Reviews |
|---|---|---|
| **Swoogo** | 8.8/10 | 158 |
| **Whova** | 9.0/10 | 475 |

#### Registration

| Feature | Swoogo | Whova | 
|---|---|---|
| **Event creation** | 9.8 (150 reviews) | 9.1 (194 reviews) | 
| **User registration process** | 9.6 (151 reviews) | 9.3 (243 reviews) | 
| **Payment processing** | 9.5 (117 reviews) | 8.2 (155 reviews) | 
| **Mobile check-in** | 9.2 (107 reviews) | 9.2 (208 reviews) | 
| **On-site tickets and registration** | 9.2 (103 reviews) | 9.0 (174 reviews) | 

#### Generative AI

| Feature | Swoogo | Whova | 
|---|---|---|
| **AI Text Generation** | 7.0 (28 reviews) | 8.3 (41 reviews) | 

#### Marketing and Communications

| Feature | Swoogo | Whova | 
|---|---|---|
| **Event website creation** | 9.6 (144 reviews) | 8.6 (151 reviews) | 
| **Email automation** | 9.6 (144 reviews) | 8.8 (174 reviews) | 
| **Email customization** | 9.4 (143 reviews) | 8.6 (160 reviews) | 
| **Contact list management** | 9.4 (130 reviews) | 8.9 (192 reviews) | 
| **Social media promotion** | 8.8 (75 reviews) | 8.8 (178 reviews) | 
| **Lead generation and retrieval** | 8.5 (71 reviews) | 8.9 (160 reviews) | 

#### Agentic AI - Event Registration & Ticketing

| Feature | Swoogo | Whova | 
|---|---|---|
| **Autonomous Task Execution** | 6.3 (10 reviews) | Not enough data | 
| **Multi-step Planning** | 7.2 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 8.0 (9 reviews) | Not enough data | 

### Event Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **Swoogo** | 9.0/10 | 160 |
| **Whova** | 8.8/10 | 1119 |

#### Registration

| Feature | Swoogo | Whova | 
|---|---|---|
| **Event creation** | 9.8 (150 reviews) | 9.1 (194 reviews) | 
| **User registration process** | 9.6 (151 reviews) | 9.3 (243 reviews) | 
| **Payment processing** | 9.5 (117 reviews) | 8.2 (155 reviews) | 
| **Mobile check-in** | 9.2 (107 reviews) | 9.2 (208 reviews) | 
| **On-site tickets and registration** | 9.2 (103 reviews) | 9.0 (174 reviews) | 

#### Marketing and Communications

| Feature | Swoogo | Whova | 
|---|---|---|
| **Event website creation** | 9.6 (144 reviews) | 8.6 (151 reviews) | 
| **Email automation** | 9.6 (144 reviews) | 8.8 (174 reviews) | 
| **Email customization** | 9.4 (143 reviews) | 8.6 (160 reviews) | 
| **Contact list management** | 9.4 (130 reviews) | 8.9 (192 reviews) | 
| **Social media promotion** | 8.8 (75 reviews) | 8.8 (178 reviews) | 
| **Lead generation and retrieval** | 8.5 (71 reviews) | 8.9 (160 reviews) | 

#### Event Operations

| Feature | Swoogo | Whova | 
|---|---|---|
| **Hotel and transportation planning** | 8.8 (64 reviews) | Feature Not Available | 
| **Session scheduling** | 9.5 (106 reviews) | 9.3 (176 reviews) | 
| **Speaker submissions** | 8.8 (73 reviews) | 8.8 (136 reviews) | 
| **Exhibition management** | 8.7 (76 reviews) | 9.1 (143 reviews) | 

#### Attendee Engagement

| Feature | Swoogo | Whova | 
|---|---|---|
| **Event agendas and schedules** | 9.6 (113 reviews) ✓ Verified | 9.7 (736 reviews) ✓ Verified | 
| **Floor plans / maps** | 9.1 (67 reviews) ✓ Verified | 9.1 (523 reviews) ✓ Verified | 
| **Social media integrations** | 8.8 (64 reviews) | 9.0 (578 reviews) ✓ Verified | 
| **Attendee networking** | 8.7 (77 reviews) ✓ Verified | 9.5 (726 reviews) ✓ Verified | 
| **Attendee surveys** | 8.6 (73 reviews) ✓ Verified | 9.2 (551 reviews) ✓ Verified | 

#### Platform

| Feature | Swoogo | Whova | 
|---|---|---|
| **Performance and reliability** | 9.8 (113 reviews) | 9.3 (181 reviews) | 
| **Reporting and dashboards** | 9.4 (113 reviews) | 9.0 (148 reviews) | 
| **API / integrations** | 9.3 (86 reviews) | 8.3 (109 reviews) | 
| **Multiple event management** | 9.9 (112 reviews) | 8.8 (122 reviews) | 

#### Generative AI

| Feature | Swoogo | Whova | 
|---|---|---|
| **AI Text Generation** | 7.2 (34 reviews) | 7.7 (79 reviews) | 

#### Agentic AI - Event Management Platforms

| Feature | Swoogo | Whova | 
|---|---|---|
| **Autonomous Task Execution** | 7.6 (13 reviews) | 7.8 (13 reviews) | 
| **Multi-step Planning** | 8.0 (14 reviews) | 8.1 (13 reviews) | 
| **Cross-system Integration** | 6.9 (13 reviews) | 8.5 (13 reviews) | 

### Lead Retrieval

| Product | Score | Reviews |
|---|---|---|
| **Swoogo** | N/A | N/A |
| **Whova** | 8.7/10 | 64 |

#### At-Event Tools

| Feature | Swoogo | Whova | 
|---|---|---|
| **Business Card Scanner** | Not enough data | 8.5 (26 reviews) | 
| **Notetaking** | Not enough data | 7.9 (26 reviews) | 
| **Device Rental** | Not enough data | Feature Not Available | 

#### Post-Event Tools

| Feature | Swoogo | Whova | 
|---|---|---|
| **Lead Follow-Up** | Not enough data | 8.9 (33 reviews) | 
| **Lead Analysis** | Not enough data | 8.7 (31 reviews) | 
| **Interaction History** | Not enough data | 8.9 (28 reviews) | 

#### Software Offerings

| Feature | Swoogo | Whova | 
|---|---|---|
| **Web Portal** | Not enough data | 8.6 (32 reviews) | 
| **Mobile Application** | Not enough data | 9.4 (42 reviews) | 
| **Integrations & APIs** | Not enough data | 8.3 (21 reviews) | 

#### Agentic AI - Lead Retrieval

| Feature | Swoogo | Whova | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Event Marketing

| Product | Score | Reviews |
|---|---|---|
| **Swoogo** | N/A | N/A |
| **Whova** | 9.2/10 | 63 |

#### Marketing and Communications

| Feature | Swoogo | Whova | 
|---|---|---|
| **Lead generation and retrieval** | Not enough data | 9.4 (35 reviews) | 
| **Social media promotion** | Not enough data | 9.2 (37 reviews) | 
| **Event website creation** | Not enough data | 9.2 (34 reviews) | 
| **Email customization** | Not enough data | 9.0 (33 reviews) | 
| **Contact list management** | Not enough data | 9.1 (36 reviews) | 

#### Attendee Engagement

| Feature | Swoogo | Whova | 
|---|---|---|
| **Social media integrations** | Not enough data | 9.1 (35 reviews) | 
| **Attendee networking** | Not enough data | 9.4 (39 reviews) | 
| **Attendee surveys-attendee engagement** | Not enough data | 9.3 (37 reviews) | 

#### Registration

| Feature | Swoogo | Whova | 
|---|---|---|
| **Event creation** | Not enough data | 9.2 (33 reviews) | 
| **User registration process** | Not enough data | 9.4 (37 reviews) | 
| **Mobile check-in** | Not enough data | 9.1 (37 reviews) | 

#### Generative AI

| Feature | Swoogo | Whova | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.8 (24 reviews) | 

#### Agentic AI - Event Marketing

| Feature | Swoogo | Whova | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Virtual Event Platforms

| Product | Score | Reviews |
|---|---|---|
| **Swoogo** | 9.1/10 | 68 |
| **Whova** | 9.1/10 | 189 |

#### Administration

| Feature | Swoogo | Whova | 
|---|---|---|
| **Event Configuration** | 9.9 (62 reviews) | 9.3 (92 reviews) | 
| **Event Marketing** | 9.5 (54 reviews) | 9.1 (85 reviews) | 
| **Speaker Access and Control** | 9.1 (43 reviews) | 9.3 (96 reviews) | 
| **Advanced Reporting** | 9.5 (58 reviews) | 8.8 (76 reviews) | 

#### Virtual Experience

| Feature | Swoogo | Whova | 
|---|---|---|
| **Virtual Lobby** | 9.3 (46 reviews) | 9.2 (96 reviews) | 
| **Built-In Webcasting** | 8.8 (40 reviews) | 9.1 (86 reviews) | 
| **Webcasting Integrations** | 9.4 (48 reviews) | 9.1 (88 reviews) | 
| **Cross-Device Functionality** | 9.5 (50 reviews) | 9.1 (97 reviews) | 
| **Session / Agenda Management** | Not enough data | Not enough data | 
| **Live Streaming & Recording** | Not enough data | Not enough data | 
| **Registration & Attendee Management** | Not enough data | Not enough data | 
| **Event Setup & Scheduling** | Not enough data | Not enough data | 
| **Branding & Customization** | Not enough data | Not enough data | 
| **Interactive Speaker / Moderator Controls** | Not enough data | Not enough data | 

#### Engagement

| Feature | Swoogo | Whova | 
|---|---|---|
| **Online Event Agenda** | 9.5 (54 reviews) | 9.6 (126 reviews) | 
| **Interactive Content** | 9.0 (44 reviews) | 9.5 (122 reviews) | 
| **1:1 Networking** | 8.8 (40 reviews) | 9.1 (117 reviews) | 
| **Exhibitors/Sponsorships** | 8.9 (46 reviews) | 9.1 (103 reviews) | 
| **Gamification & Incentives** | Not enough data | Not enough data | 
| **Real‑Time Interaction Tools** | Not enough data | Not enough data | 
| **Networking / Matchmaking** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Swoogo | Whova | 
|---|---|---|
| **AI Text Generation** | 6.9 (12 reviews) | 8.1 (27 reviews) | 

#### Agentic AI - Virtual Event Platforms

| Feature | Swoogo | Whova | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration / Support - Virtual Event Platforms

| Feature | Swoogo | Whova | 
|---|---|---|
| **Role‑Based Access & Permissions** | Not enough data | Not enough data | 
| **Security & Compliance** | Not enough data | Not enough data | 

#### Insights & Scale - Virtual Event Platforms

| Feature | Swoogo | Whova | 
|---|---|---|
| **User Capacity & Reliability** | Not enough data | Not enough data | 
| **Analytics & Reporting** | Not enough data | Not enough data | 

### Virtual Career Fair Platforms

| Product | Score | Reviews |
|---|---|---|
| **Swoogo** | N/A | N/A |
| **Whova** | 9.0/10 | 29 |

#### Planning

| Feature | Swoogo | Whova | 
|---|---|---|
| **Promotion** | Not enough data | 8.6 (16 reviews) | 
| **Registration** | Not enough data | 9.3 (17 reviews) | 
| **Candidate information** | Not enough data | 9.2 (17 reviews) | 
| **Scheduling** | Not enough data | 9.6 (17 reviews) | 

#### Event Experience

| Feature | Swoogo | Whova | 
|---|---|---|
| **Multiple devices** | Not enough data | 9.0 (17 reviews) | 
| **Attendee tracking** | Not enough data | 8.9 (18 reviews) | 
| **One-on-one chats** | Not enough data | 8.9 (18 reviews) | 
| **Live broadcasts** | Not enough data | 8.8 (16 reviews) | 

#### Administration

| Feature | Swoogo | Whova | 
|---|---|---|
| **Analytics** | Not enough data | 8.7 (15 reviews) | 
| **Custom branding** | Not enough data | 8.6 (14 reviews) | 

### Recruiting

| Product | Score | Reviews |
|---|---|---|
| **Swoogo** | N/A | N/A |
| **Whova** | N/A | N/A |

#### Generative AI

| Feature | Swoogo | Whova | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

### Mobile Event Apps

| Product | Score | Reviews |
|---|---|---|
| **Swoogo** | N/A | N/A |
| **Whova** | 9.4/10 | 999 |

#### Agentic AI - Mobile Event Apps

| Feature | Swoogo | Whova | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

#### Attendee Engagement

| Feature | Swoogo | Whova | 
|---|---|---|
| **Event agendas and schedules** | 9.6 (113 reviews) ✓ Verified | 9.7 (736 reviews) ✓ Verified | 
| **Floor plans / maps** | 9.1 (67 reviews) ✓ Verified | 9.1 (523 reviews) ✓ Verified | 
| **Social media integrations** | 8.8 (64 reviews) | 9.0 (578 reviews) ✓ Verified | 
| **Attendee networking** | 8.7 (77 reviews) ✓ Verified | 9.5 (726 reviews) ✓ Verified | 
| **Attendee surveys** | 8.6 (73 reviews) ✓ Verified | 9.2 (551 reviews) ✓ Verified | 

---
## Categories
**Shared Categories (3):** [Event Management Platforms](https://www.g2.com/categories/event-management-platforms), [Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing), [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms)


**Unique to Whova (4):** [Event Marketing Software](https://www.g2.com/categories/event-marketing), [Lead Retrieval Software](https://www.g2.com/categories/lead-retrieval), [Mobile Event Apps](https://www.g2.com/categories/mobile-event-apps), [Virtual Career Fair Platforms](https://www.g2.com/categories/virtual-career-fair-platforms)


---
## Reviewer Demographics

### By Company Size

| Segment | Swoogo | Whova | 
|---|---|---|
| **Small-Business** | 50.8% | 45.4% | 
| **Mid-Market** | 30.3% | 36.8% | 
| **Enterprise** | 19.0% | 17.7% | 

### By Industry

#### Swoogo

- **Events Services:** 26.8%
- **Non-Profit Organization Management:** 10.0%
- **Information Technology and Services:** 8.4%
- **Computer Software:** 7.9%
- **Marketing and Advertising:** 3.2%
- **Financial Services:** 3.2%
- **Construction:** 2.1%
- **Insurance:** 2.1%
- **Hospitality:** 2.1%
- **Media Production:** 1.6%
- **Other:** 32.6%

#### Whova

- **Education Management:** 13.5%
- **Non-Profit Organization Management:** 7.2%
- **Higher Education:** 5.9%
- **Hospital & Health Care:** 4.3%
- **Information Technology and Services:** 3.4%
- **Primary/Secondary Education:** 3.1%
- **Computer Software:** 3.1%
- **Health, Wellness and Fitness:** 2.7%
- **Research:** 2.6%
- **Events Services:** 2.3%
- **Other:** 51.9%

---
## Alternatives

### Alternatives to Swoogo

- [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) — 4.3/5 stars (2151 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (448 reviews)
- [Splash](https://www.g2.com/products/splash/reviews) — 4.4/5 stars (369 reviews)
- [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1078 reviews)
- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (948 reviews)
- [vFairs](https://www.g2.com/products/vfairs/reviews) — 4.7/5 stars (1778 reviews)
- [Eventbrite](https://www.g2.com/products/eventbrite/reviews) — 4.3/5 stars (913 reviews)
- [PheedLoop](https://www.g2.com/products/pheedloop/reviews) — 4.8/5 stars (321 reviews)
- [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (444 reviews)
- [Airmeet - Virtual Events & Webinar Platform](https://www.g2.com/products/airmeet-virtual-events-webinar-platform/reviews) — 4.6/5 stars (756 reviews)

### Alternatives to Whova

- [vFairs](https://www.g2.com/products/vfairs/reviews) — 4.7/5 stars (1778 reviews)
- [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1078 reviews)
- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (948 reviews)
- [EventMobi](https://www.g2.com/products/eventmobi/reviews) — 4.6/5 stars (256 reviews)
- [Swapcard](https://www.g2.com/products/swapcard/reviews) — 4.6/5 stars (227 reviews)
- [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) — 4.3/5 stars (2151 reviews)
- [Airmeet - Virtual Events & Webinar Platform](https://www.g2.com/products/airmeet-virtual-events-webinar-platform/reviews) — 4.6/5 stars (756 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (448 reviews)
- [PheedLoop](https://www.g2.com/products/pheedloop/reviews) — 4.8/5 stars (321 reviews)
- [Eventee](https://www.g2.com/products/eventee/reviews) — 4.8/5 stars (245 reviews)

---
## Top Discussions

### Swoogo

- Title: [What does swoogo do?](https://www.g2.com/discussions/what-does-swoogo-do) — 1 comment
  > **Top comment:** "Swoogo is a user-friendly software solution that helps you plan every aspect of your event. Swoogo’s platform gives event professionals all of the tools they..."

### Whova

- Title: [Integration of scanned contact to Outlook](https://www.g2.com/discussions/12720-integration-of-scanned-contact-to-outlook) — 3 comments, 1 upvote
  > **Top comment:** "Not a simple answer, but on iPhone I found a workaround. On the Whova 'Home' screen, tap your profile image and it will show you "My Contacts" tab. Open  the..."
- Title: [How do you use Whova?](https://www.g2.com/discussions/how-do-you-use-whova) — 2 comments
  > **Top comment:** "Thank you for posting this question! When it comes to using Whova, the possibilities are endless, but allow me to give a brief overview: 

Whova is used by..."
- Title: [We really liked Whova, but their customer service is poor.  Is there a comparable service to try?](https://www.g2.com/discussions/we-really-liked-whova-but-their-customer-service-is-poor-is-there-a-comparable-service-to-try) — 2 comments, 1 upvote
  > **Top comment:** "Hi Michael, 

Thank you for sharing feedback about your experience with our platform and customer support team. I’m glad to hear that the Whova Web Portal..."
- Title: [I was the end user of the product, how easy is it to use Who  as the administrator](https://www.g2.com/discussions/i-was-the-end-user-of-the-product-how-easy-is-it-to-use-who-as-the-administrator) — 2 comments, 1 upvote
  > **Top comment:** "Reasonably easy. On my first project I had 3 weeks to learn before the App launched and we were ready a week early. Whova agent was excellent support."
- Title: [How can i seel my orgnaization on using it? i need a quick orientation or training on this.](https://www.g2.com/discussions/how-can-i-seel-my-orgnaization-on-using-it-i-need-a-quick-orientation-or-training-on-this) — 2 comments, 1 upvote
  > **Top comment:** "Whova is a great application to use if you want to connect everyone together for a certain project or task. It also allows you to create subgroups to were if..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/swoogo-vs-whova)