Wix Features
Merchandising/Marketing (7)
Storefront Design Tools
56 reviewers of Wix have provided feedback on this feature.
Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience
Product Visualization
57 reviewers of Wix have provided feedback on this feature.
Ability to display and manage photos, 3D views, videos etc for each product
Recommendations / Personalization
Based on 58 Wix reviews.
Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc
Promotions and Discounts
As reported in 53 Wix reviews.
Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes.
Shopping Cart Abandonment
Based on 52 Wix reviews.
Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart.
Product Reviews
52 reviewers of Wix have provided feedback on this feature.
Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products
SEO
Based on 54 Wix reviews.
Provides tools to drive traffic to pages via organic search
Product Catalog (4)
Content Management
As reported in 56 Wix reviews.
Ability to add/update products, product pricing, product information and other content included on eCommerce site.
Product Configuration
As reported in 54 Wix reviews.
Ability to all users select options to configure the product or select product options. For example, color, size, etc.
Product Search and Filtering
54 reviewers of Wix have provided feedback on this feature.
Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting
Intangible Products
As reported in 45 Wix reviews.
Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
Order Process (8)
Checkout Process
As reported in 54 Wix reviews.
Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts.
Shipping Options
53 reviewers of Wix have provided feedback on this feature.
Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies.
Tax Display and Processing
51 reviewers of Wix have provided feedback on this feature.
Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions.
Payment Processing
As reported in 57 Wix reviews.
Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality.
Order Management
This feature was mentioned in 51 Wix reviews.
Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.
Returns / Refunds
This feature was mentioned in 49 Wix reviews.
Functionality to allow users to process returns/refunds either via self service or contacting customer service.
Inventory Management
Based on 51 Wix reviews.
Displays inventory levels of products in real time. Displays inventory by location if required.
Multi-Channel Fulfillment
As reported in 46 Wix reviews.
Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up.
Multi-Channel Support (7)
Omnichannel
This feature was mentioned in 45 Wix reviews.
Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel.
Mobile
Based on 54 Wix reviews.
Features that enable customers to easily to shop for products using a mobile device.
Social Commerce
Based on 50 Wix reviews.
Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform.
Customer Service
Based on 52 Wix reviews.
Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support.
Store Locator
This feature was mentioned in 49 Wix reviews.
Enable customers to locate and navigate to physical locations by zip code, city or GPS
3rd-Party Store Integration
44 reviewers of Wix have provided feedback on this feature.
Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels
B2B
Based on 48 Wix reviews.
Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc.
Platform (12)
APIs
As reported in 47 Wix reviews.
System provides well documented API's that can be used to integrate to any 3rd Party or internal system.
Customization
Based on 54 Wix reviews.
Product provides tools to customize web store front, business process, etc. to meet unique business needs.
Integrations to Add-on Tools
Based on 53 Wix reviews.
Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
User Management
52 reviewers of Wix have provided feedback on this feature.
Enables customers to update their own user information, settings and preferences.
Reporting / Analytics
52 reviewers of Wix have provided feedback on this feature.
Provides standard and ad-hoc reporting ability to meet business requirements
Security
Based on 52 Wix reviews.
Software provides appropriate tools and certifications to protect against fraud and malicious attacks
Multi-Site Management
46 reviewers of Wix have provided feedback on this feature.
Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software.
Admin Access Rights
This feature was mentioned in 50 Wix reviews.
Provides ability to control editing rights by product category, geography etc.
Test-to-Product Migration
This feature was mentioned in 43 Wix reviews.
Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site
Internationalization
As reported in 42 Wix reviews.
Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
Cross Browser Support
Based on 48 Wix reviews.
Enables store or site to provide the same user experience in all browsers and browser versions.
Performance and Reliability
Based on 52 Wix reviews.
Software performs well and runs with minimal unscheduled downtime
Customizations (4)
Templates
1155 reviewers of Wix have provided feedback on this feature.
Provides ready-made templates for simplified website creation.
Drag and Drop
This feature was mentioned in 1159 Wix reviews.
Allows users to drag and drop items and content to customize their site's look.
HTML Input
As reported in 917 Wix reviews.
Permits HTML-savvy administrators to input code to uniquely customize their website.
Domain Name
1054 reviewers of Wix have provided feedback on this feature.
Offers customers the option to purchase a unique domain name.
Growth (5)
SEO
This feature was mentioned in 940 Wix reviews.
Provides insight into words that would increase search engine optimization.
Site Analytics
As reported in 964 Wix reviews.
Gives users insight into unique pageviews, subscribers, location of viewers, etc.
Marketing Tools
916 reviewers of Wix have provided feedback on this feature.
Provides tools that aid in user marketing efforts.
E-Commerce
760 reviewers of Wix have provided feedback on this feature.
Allows users to turn their website into an online store by offering e-commerce capabilities.
Hosting
918 reviewers of Wix have provided feedback on this feature.
Hosts domains within the tool.
Content (4)
Email Integrations
This feature was mentioned in 845 Wix reviews.
Provides an email for users to field communication within their website builder too.
Content Management
This feature was mentioned in 1008 Wix reviews.
Manages content such as blogs, marketing tools, newsletters, etc.
Permissions
As reported in 858 Wix reviews.
Allows administrators to create role or password-based permissions to ensure users see only what they should see.
WordPress Tool
195 reviewers of Wix have provided feedback on this feature.
Website Builder
Page Customization (4)
Drag and Drop
This feature was mentioned in 96 Wix reviews.
Allows users to drag and drop items and content to customize their site's look.
Templates
This feature was mentioned in 96 Wix reviews.
Provides ready-made templates for simplified landing page creation.
Advanced Customization
Based on 90 Wix reviews.
Allows users to edit a page's HTML or CSS code, or add custom code.
Content Library
This feature was mentioned in 92 Wix reviews.
Allows users to upload and manage content such as photos, videos, and audio.
Page Optimization (3)
Mobile Responsive
Based on 94 Wix reviews.
Creates mobile responsive pages for optimized viewing on mobile devices.
Web Analytics
As reported in 89 Wix reviews.
Gives users insight into unique pageviews, conversions, visitor location and device type, etc.
SEO
Based on 91 Wix reviews.
Optimizes content to increase search engine result rankings.
Integrations (8)
E-Commerce Integration
This feature was mentioned in 83 Wix reviews.
Integrates with e-commerce platforms.
Email Marketing Integration
As reported in 84 Wix reviews.
Integrates with email marketing providers to share captured lead data.
Domain Integration
As reported in 92 Wix reviews.
Allows companies to connect landing pages to their existing domain.
Multi- Calendar Integration
Integrates with multiple calendars, such as: Google Calendar, Microsoft Outlook, iCloud Calendar, etc.
Website Integration
Provides the ability to be embedded into websites
Payment Acceptance
Integrates with payment processing software to accept payment from customers
Video Conferencing
Integrates with video conferencing tools to allow for virtual appointments
Communication
Integrates with SMS providers or instant messaging platforms to communicate directly with customers
Support (1)
Customer Support
Based on 243 Wix reviews.
Customer Support
Notifications (3)
Confirmations & Reminders
Ability to send confirmation and reminder emails & texts
Appointment Follow-Up
Ability to send automated follow-up emails/texts upon conclusion of appointment
Scheduling Notifications
Receive a notification whenever a customer schedules an appointment
Settings (3)
Time Zone Detection
Automatically detects the time zone of both parties to avoid booking mistakes
Availability Settings
Ability to set preferred availability to ensure appointments are only booked during approved times
Blocked Time Settings
Ability to block off additional time between appointments for travel or preparation
Personalization (2)
Branding
Personalize booking page with custom logos and colors to match branding
Links
Personalize a booking link to share with customers
Headless Commerce (5)
Decoupling
As reported in 40 Wix reviews.
Ability to disconnect the front office from the back office of an e-commerce platform
REST APIs
This feature was mentioned in 40 Wix reviews.
Provide APIs that allow for interaction with RESTful web services
Data Orchestration
This feature was mentioned in 38 Wix reviews.
Capture and manage data from multiple sources and syncronize it with the front end and back end
Customization
Based on 48 Wix reviews.
Allows developers to customize the platform using multiple programming languages
Extensibility
41 reviewers of Wix have provided feedback on this feature.
Include prebuilt integrations with multiple systems such as ERP and CRM
Platform Basics (4)
Templates Library
88 reviewers of Wix have provided feedback on this feature.
Contains a library of templates and web frameworks that can be customized for the desired website.
Visualization Tools
Based on 83 Wix reviews.
Provides tools that allow for the visualization of front-end code through the editing of HTML or CSS code for a preview of the final website.
HTML and CSS Editors
Based on 80 Wix reviews.
Has the ability to create, edit and export HTML and CSS files for the creation of the website.
Content Elements Libraries
Based on 79 Wix reviews.
Contains a content library with design elements, templates and short codes that can be used in the process of creating and designing websites.
Platform Additional Functionalities (3)
WYSIWYG Editor Integration
Based on 70 Wix reviews.
Integrates with a WYSIWYG editor so users can see what the published website will look like as they edit the prototype.
Marketing Tools Integrations
Based on 78 Wix reviews.
Integrate with marketing platforms that can connect the created website to marketing tools that allow for the launching of campaigns and driving traffic to the website.
Vector Graphics Tools Importing and Integration
Based on 75 Wix reviews.
Allows users to import or integrate with vector graphics tools to provide additional design functionality.
Generative AI (8)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text-to-Image
Provides the ability to generate images from a text prompt.
AI Text-to-Speech
Simulates human-like speech from text inputs.
AI Image-to-Text
Converts images into a textual description, identifying key elements.
AI Text Generation
This feature was mentioned in 29 Wix reviews.
Allows users to generate text based on a text prompt.
AI Text Generation
22 reviewers of Wix have provided feedback on this feature.
Allows users to generate text based on a text prompt.
AI Text Summarization
As reported in 21 Wix reviews.
Condenses long documents or text into a brief summary.
Agentic AI - Landing Page Builders (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Web Design (5)
Autonomous Task Execution
Based on 18 Wix reviews.
Capability to perform complex tasks without constant human input
Multi-step Planning
Based on 16 Wix reviews.
Ability to break down and plan multi-step processes
Cross-system Integration
As reported in 16 Wix reviews.
Works across multiple software systems or databases
Natural Language Interaction
As reported in 15 Wix reviews.
Engages in human-like conversation for task delegation
Proactive Assistance
15 reviewers of Wix have provided feedback on this feature.
Anticipates needs and offers suggestions without prompting
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Online Appointment Scheduling (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Natural Language Interaction
Engages in human-like conversation for task delegation
Technology Glossary Features
View definitions of the features and discover new technology terms.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.






