Wix Features
Merchandising/Marketing (7)
Storefront Design Tools
As reported in 52 Wix reviews. Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience
Product Visualization
Ability to display and manage photos, 3D views, videos etc for each product This feature was mentioned in 52 Wix reviews.
Recommendations / Personalization
Based on 54 Wix reviews. Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc
Promotions and Discounts
Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes. This feature was mentioned in 50 Wix reviews.
Shopping Cart Abandonment
Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart. This feature was mentioned in 49 Wix reviews.
Product Reviews
Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products This feature was mentioned in 49 Wix reviews.
SEO
Based on 49 Wix reviews. Provides tools to drive traffic to pages via organic search
Product Catalog (4)
Content Management
Ability to add/update products, product pricing, product information and other content included on eCommerce site. This feature was mentioned in 52 Wix reviews.
Product Configuration
Based on 51 Wix reviews. Ability to all users select options to configure the product or select product options. For example, color, size, etc.
Product Search and Filtering
Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting 50 reviewers of Wix have provided feedback on this feature.
Intangible Products
As reported in 44 Wix reviews. Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc.
Order Process (8)
Checkout Process
Based on 50 Wix reviews. Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts.
Shipping Options
As reported in 50 Wix reviews. Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies.
Tax Display and Processing
Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions. 50 reviewers of Wix have provided feedback on this feature.
Payment Processing
Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality. 52 reviewers of Wix have provided feedback on this feature.
Order Management
As reported in 49 Wix reviews. Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time.
Returns / Refunds
Functionality to allow users to process returns/refunds either via self service or contacting customer service. 47 reviewers of Wix have provided feedback on this feature.
Inventory Management
Displays inventory levels of products in real time. Displays inventory by location if required. 47 reviewers of Wix have provided feedback on this feature.
Multi-Channel Fulfillment
Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up. 45 reviewers of Wix have provided feedback on this feature.
Multi-Channel Support (7)
Omnichannel
As reported in 44 Wix reviews. Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel.
Mobile
Features that enable customers to easily to shop for products using a mobile device. This feature was mentioned in 52 Wix reviews.
Social Commerce
Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform. 48 reviewers of Wix have provided feedback on this feature.
Customer Service
Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support. 50 reviewers of Wix have provided feedback on this feature.
Store Locator
Based on 48 Wix reviews. Enable customers to locate and navigate to physical locations by zip code, city or GPS
3rd-Party Store Integration
Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels 42 reviewers of Wix have provided feedback on this feature.
B2B
Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc. This feature was mentioned in 47 Wix reviews.
Platform (12)
APIs
Based on 44 Wix reviews. System provides well documented API's that can be used to integrate to any 3rd Party or internal system.
Customization
As reported in 49 Wix reviews. Product provides tools to customize web store front, business process, etc. to meet unique business needs.
Integrations to Add-on Tools
Based on 49 Wix reviews. Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software.
User Management
Enables customers to update their own user information, settings and preferences. This feature was mentioned in 50 Wix reviews.
Reporting / Analytics
Based on 49 Wix reviews. Provides standard and ad-hoc reporting ability to meet business requirements
Security
Based on 49 Wix reviews. Software provides appropriate tools and certifications to protect against fraud and malicious attacks
Multi-Site Management
Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software. 44 reviewers of Wix have provided feedback on this feature.
Admin Access Rights
Provides ability to control editing rights by product category, geography etc. This feature was mentioned in 48 Wix reviews.
Test-to-Product Migration
Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site 41 reviewers of Wix have provided feedback on this feature.
Internationalization
Based on 41 Wix reviews. Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation
Cross Browser Support
Enables store or site to provide the same user experience in all browsers and browser versions. This feature was mentioned in 46 Wix reviews.
Performance and Reliability
Software performs well and runs with minimal unscheduled downtime This feature was mentioned in 49 Wix reviews.
Customizations (4)
Templates
Provides ready-made templates for simplified website creation. 1145 reviewers of Wix have provided feedback on this feature.
Drag and Drop
Based on 1149 Wix reviews. Allows users to drag and drop items and content to customize their site's look.
HTML Input
As reported in 913 Wix reviews. Permits HTML-savvy administrators to input code to uniquely customize their website.
Domain Name
As reported in 1048 Wix reviews. Offers customers the option to purchase a unique domain name.
Growth (5)
SEO
Provides insight into words that would increase search engine optimization. 933 reviewers of Wix have provided feedback on this feature.
Site Analytics
Based on 957 Wix reviews. Gives users insight into unique pageviews, subscribers, location of viewers, etc.
Marketing Tools
Provides tools that aid in user marketing efforts. This feature was mentioned in 909 Wix reviews.
E-Commerce
Allows users to turn their website into an online store by offering e-commerce capabilities. 749 reviewers of Wix have provided feedback on this feature.
Hosting
Hosts domains within the tool. This feature was mentioned in 909 Wix reviews.
Content (4)
Email Integrations
Provides an email for users to field communication within their website builder too. 840 reviewers of Wix have provided feedback on this feature.
Content Management
As reported in 1001 Wix reviews. Manages content such as blogs, marketing tools, newsletters, etc.
Permissions
Based on 854 Wix reviews. Allows administrators to create role or password-based permissions to ensure users see only what they should see.
WordPress Tool
Website Builder This feature was mentioned in 192 Wix reviews.
Page Customization (4)
Drag and Drop
As reported in 94 Wix reviews. Allows users to drag and drop items and content to customize their site's look.
Templates
As reported in 95 Wix reviews. Provides ready-made templates for simplified landing page creation.
Advanced Customization
Based on 89 Wix reviews. Allows users to edit a page's HTML or CSS code, or add custom code.
Content Library
As reported in 91 Wix reviews. Allows users to upload and manage content such as photos, videos, and audio.
Page Optimization (3)
Mobile Responsive
As reported in 93 Wix reviews. Creates mobile responsive pages for optimized viewing on mobile devices.
Web Analytics
Based on 88 Wix reviews. Gives users insight into unique pageviews, conversions, visitor location and device type, etc.
SEO
As reported in 89 Wix reviews. Optimizes content to increase search engine result rankings.
Integrations (8)
E-Commerce Integration
Integrates with e-commerce platforms. 82 reviewers of Wix have provided feedback on this feature.
Email Marketing Integration
As reported in 83 Wix reviews. Integrates with email marketing providers to share captured lead data.
Domain Integration
Allows companies to connect landing pages to their existing domain. 91 reviewers of Wix have provided feedback on this feature.
Multi- Calendar Integration
Integrates with multiple calendars, such as: Google Calendar, Microsoft Outlook, iCloud Calendar, etc.
Website Integration
Provides the ability to be embedded into websites
Payment Acceptance
Integrates with payment processing software to accept payment from customers
Video Conferencing
Integrates with video conferencing tools to allow for virtual appointments
Communication
Integrates with SMS providers or instant messaging platforms to communicate directly with customers
Support (1)
Customer Support
Customer Support This feature was mentioned in 234 Wix reviews.
Notifications (3)
Confirmations & Reminders
Ability to send confirmation and reminder emails & texts
Appointment Follow-Up
Ability to send automated follow-up emails/texts upon conclusion of appointment
Scheduling Notifications
Receive a notification whenever a customer schedules an appointment
Settings (3)
Time Zone Detection
Automatically detects the time zone of both parties to avoid booking mistakes
Availability Settings
Ability to set preferred availability to ensure appointments are only booked during approved times
Blocked Time Settings
Ability to block off additional time between appointments for travel or preparation
Personalization (2)
Branding
Personalize booking page with custom logos and colors to match branding
Links
Personalize a booking link to share with customers
Headless Commerce (5)
Decoupling
As reported in 39 Wix reviews. Ability to disconnect the front office from the back office of an e-commerce platform
REST APIs
As reported in 39 Wix reviews. Provide APIs that allow for interaction with RESTful web services
Data Orchestration
As reported in 37 Wix reviews. Capture and manage data from multiple sources and syncronize it with the front end and back end
Customization
Allows developers to customize the platform using multiple programming languages 46 reviewers of Wix have provided feedback on this feature.
Extensibility
Based on 40 Wix reviews. Include prebuilt integrations with multiple systems such as ERP and CRM
Platform Basics (4)
Templates Library
Contains a library of templates and web frameworks that can be customized for the desired website. 86 reviewers of Wix have provided feedback on this feature.
Visualization Tools
Based on 82 Wix reviews. Provides tools that allow for the visualization of front-end code through the editing of HTML or CSS code for a preview of the final website.
HTML and CSS Editors
Has the ability to create, edit and export HTML and CSS files for the creation of the website. This feature was mentioned in 79 Wix reviews.
Content Elements Libraries
As reported in 77 Wix reviews. Contains a content library with design elements, templates and short codes that can be used in the process of creating and designing websites.
Platform Additional Functionalities (3)
WYSIWYG Editor Integration
Based on 68 Wix reviews. Integrates with a WYSIWYG editor so users can see what the published website will look like as they edit the prototype.
Marketing Tools Integrations
Integrate with marketing platforms that can connect the created website to marketing tools that allow for the launching of campaigns and driving traffic to the website. 77 reviewers of Wix have provided feedback on this feature.
Vector Graphics Tools Importing and Integration
Allows users to import or integrate with vector graphics tools to provide additional design functionality. This feature was mentioned in 74 Wix reviews.
Generative AI (8)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
AI Text-to-Image
Provides the ability to generate images from a text prompt.
AI Text-to-Speech
Simulates human-like speech from text inputs.
AI Image-to-Text
Converts images into a textual description, identifying key elements.
AI Text Generation
Allows users to generate text based on a text prompt. This feature was mentioned in 27 Wix reviews.
AI Text Generation
As reported in 20 Wix reviews. Allows users to generate text based on a text prompt.
AI Text Summarization
Based on 20 Wix reviews. Condenses long documents or text into a brief summary.
Agentic AI - Landing Page Builders (1)
Cross-system Integration
Works across multiple software systems or databases
Agentic AI - Web Design (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input This feature was mentioned in 16 Wix reviews.
Multi-step Planning
Ability to break down and plan multi-step processes 15 reviewers of Wix have provided feedback on this feature.
Cross-system Integration
Works across multiple software systems or databases 14 reviewers of Wix have provided feedback on this feature.
Natural Language Interaction
Engages in human-like conversation for task delegation 14 reviewers of Wix have provided feedback on this feature.
Proactive Assistance
As reported in 14 Wix reviews. Anticipates needs and offers suggestions without prompting
Agentic AI - E-Commerce Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Online Appointment Scheduling (3)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Natural Language Interaction
Engages in human-like conversation for task delegation
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Technology Glossary Features
View definitions of the features and discover new technology terms.
The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow.
Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched.





