[ Wix Reviews ](https://www.g2.com/products/wix/reviews) [ Wix Reviews ](https://www.g2.com/products/wix/reviews) # Wix Features ##### ## Merchandising/Marketing (7) Storefront Design Tools Provides standard templates with an easy to use tool set to customize the templates to showcase the stores brand and optimize the users experience Product Visualization Ability to display and manage photos, 3D views, videos etc for each product Recommendations / Personalization Personalize the buyers experience by displaying the most relevant products to the consumer and increase conversions using past buyer behavior and merchant-driven rules. Tools may include such as cross-sell/up sell, promotions, recommendations, guided selling, etc Promotions and Discounts Contains features that allow administrators to set up promotions on site, provide time based discounts, and enter coupon codes. Shopping Cart Abandonment Provide tools to help convert abandoned carts into sales. Saves items in shopping cart if a users does not complete the purchase. Allows users to continue order process in a future session. Emails users to remind them they have items in their cart. Product Reviews Ability to display reviews and enable users to write reviews for each product. Integrations to review syndication software to include most recent reviews for products SEO Provides tools to drive traffic to pages via organic search Show More ##### ## Product Catalog (4) Content Management Ability to add/update products, product pricing, product information and other content included on eCommerce site. Product Configuration Ability to all users select options to configure the product or select product options. For example, color, size, etc. Product Search and Filtering Provides rich user experience to find products on site through site wide search, faceted navigation, product filtering and sorting Intangible Products Provides functionality specific to selling intangible products such as: Subscriptions, Trials, Perpetual Licencing, Downloads, Free Trials, etc. Show More ##### ## Order Process (8) Checkout Process Includes features that optimize user check out experience such as Shopping carts and Single Click Checkout, order summaries, receipts. Shipping Options Functionality that allows users to select shipping options based on price and delivery time. May integrate to 3rd Party shipping/fulfillment companies. Tax Display and Processing Displays appropriate tax to user based on local laws. Contains functionality to process tax in back end systems. May integrate to 3rd Party tax solutions. Payment Processing Supports required payment methods including credit card processing, purchase orders, paypal, etc. Contains appropriate fraud management functionality. Order Management Contains tools that enable administrators to manage placed orders to ensure all customer orders are processed correctly and on time. Returns / Refunds Functionality to allow users to process returns/refunds either via self service or contacting customer service. Inventory Management Displays inventory levels of products in real time. Displays inventory by location if required. Multi-Channel Fulfillment Contains distributed order management functionality so that an order can be fulfilled from a warehouse, a store, a vendor drop ship or an in store pick up. Show More ##### ## Multi-Channel Support (7) Omnichannel Provides seamless approach to the consumer experience through all available shopping channels (Mobile, Social, Web, Point of Sale, catalog). Some times referred to Omni-Channel. Mobile Features that enable customers to easily to shop for products using a mobile device. Social Commerce Features that enable customers to easily shop for products on popular social platforms. May provide standard integrations or tools that build the social store on the platform. Customer Service Provides features that enable customer services teams to interact with customers. Features may include chat and and phone support. Store Locator Enable customers to locate and navigate to physical locations by zip code, city or GPS 3rd-Party Store Integration Integrates/Syncs your product catalog to major on line retailers such as Amazon, Ebay, etc. to make it easy to administer selling products via 3rd party channels B2B Includes features that that are valuable to B2B transactions. For example partner management, contract pricing, invoicing, product entitlement, contract management etc. Show More ##### ## Platform (12) APIs System provides well documented API's that can be used to integrate to any 3rd Party or internal system. Customization Product provides tools to customize web store front, business process, etc. to meet unique business needs. Integrations to Add-on Tools Is easy to integrate to or has pre-packaged integrations to a wide variety of leading add on tools/software. User Management Enables customers to update their own user information, settings and preferences. Reporting / Analytics Provides standard and ad-hoc reporting ability to meet business requirements Security Software provides appropriate tools and certifications to protect against fraud and malicious attacks Multi-Site Management Features that enable creation and maintenance of micro sites, sub-sites using the same instance of the software. Admin Access Rights Provides ability to control editing rights by product category, geography etc. Test-to-Product Migration Functionality that enables administrators to test changes to products, store design, work flows etc in a test environment and schedule the changes to be migrated to the production version of the site Internationalization Provides features that enable business transactions throughout the world. Typical features are multi-language, multi-currency and taxation Cross Browser Support Enables store or site to provide the same user experience in all browsers and browser versions. Performance and Reliability Software performs well and runs with minimal unscheduled downtime Show More ##### ## Customizations (4) Templates Provides ready-made templates for simplified website creation. Drag and Drop Allows users to drag and drop items and content to customize their site's look. HTML Input Permits HTML-savvy administrators to input code to uniquely customize their website. Domain Name Offers customers the option to purchase a unique domain name. Show More ##### ## Growth (5) SEO Provides insight into words that would increase search engine optimization. Site Analytics Gives users insight into unique pageviews, subscribers, location of viewers, etc. Marketing Tools Provides tools that aid in user marketing efforts. E-Commerce Allows users to turn their website into an online store by offering e-commerce capabilities. Hosting Hosts domains within the tool. Show More ##### ## Content (4) Email Integrations Provides an email for users to field communication within their website builder too. Content Management Manages content such as blogs, marketing tools, newsletters, etc. Permissions Allows administrators to create role or password-based permissions to ensure users see only what they should see. WordPress Tool Website Builder Show More ##### ## Page Customization (4) Drag and Drop Allows users to drag and drop items and content to customize their site's look. Templates Provides ready-made templates for simplified landing page creation. Advanced Customization Allows users to edit a page's HTML or CSS code, or add custom code. Content Library Allows users to upload and manage content such as photos, videos, and audio. Show More ##### ## Page Optimization (3) Mobile Responsive Creates mobile responsive pages for optimized viewing on mobile devices. Web Analytics Gives users insight into unique pageviews, conversions, visitor location and device type, etc. SEO Optimizes content to increase search engine result rankings. Show More ##### ## Integrations (8) E-Commerce Integration Integrates with e-commerce platforms. Email Marketing Integration Integrates with email marketing providers to share captured lead data. Domain Integration Allows companies to connect landing pages to their existing domain. Multi- Calendar Integration Integrates with multiple calendars, such as: Google Calendar, Microsoft Outlook, iCloud Calendar, etc. Website Integration Provides the ability to be embedded into websites Payment Acceptance Integrates with payment processing software to accept payment from customers Video Conferencing Integrates with video conferencing tools to allow for virtual appointments Communication Integrates with SMS providers or instant messaging platforms to communicate directly with customers Show More ##### ## Support (1) Customer Support Customer Support Show More ##### ## Notifications (3) Confirmations & Reminders Ability to send confirmation and reminder emails & texts Appointment Follow-Up Ability to send automated follow-up emails/texts upon conclusion of appointment Scheduling Notifications Receive a notification whenever a customer schedules an appointment Show More ##### ## Settings (3) Time Zone Detection Automatically detects the time zone of both parties to avoid booking mistakes Availability Settings Ability to set preferred availability to ensure appointments are only booked during approved times Blocked Time Settings Ability to block off additional time between appointments for travel or preparation Show More ##### ## Personalization (2) Branding Personalize booking page with custom logos and colors to match branding Links Personalize a booking link to share with customers Show More ##### ## Headless Commerce (5) Decoupling Ability to disconnect the front office from the back office of an e-commerce platform REST APIs Provide APIs that allow for interaction with RESTful web services Data Orchestration Capture and manage data from multiple sources and syncronize it with the front end and back end Customization Allows developers to customize the platform using multiple programming languages Extensibility Include prebuilt integrations with multiple systems such as ERP and CRM Show More ##### ## Platform Basics (4) Templates Library Contains a library of templates and web frameworks that can be customized for the desired website. Visualization Tools Provides tools that allow for the visualization of front-end code through the editing of HTML or CSS code for a preview of the final website. HTML and CSS Editors Has the ability to create, edit and export HTML and CSS files for the creation of the website. Content Elements Libraries Contains a content library with design elements, templates and short codes that can be used in the process of creating and designing websites. Show More ##### ## Platform Additional Functionalities (3) WYSIWYG Editor Integration Integrates with a WYSIWYG editor so users can see what the published website will look like as they edit the prototype. Marketing Tools Integrations Integrate with marketing platforms that can connect the created website to marketing tools that allow for the launching of campaigns and driving traffic to the website. Vector Graphics Tools Importing and Integration Allows users to import or integrate with vector graphics tools to provide additional design functionality. Show More ##### ## Generative AI (8) AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. AI Text-to-Image Provides the ability to generate images from a text prompt. AI Text-to-Speech Simulates human-like speech from text inputs. AI Image-to-Text Converts images into a textual description, identifying key elements. AI Text Generation Allows users to generate text based on a text prompt. AI Text Generation Allows users to generate text based on a text prompt. AI Text Summarization Condenses long documents or text into a brief summary. Show More ##### ## Performance - Cloud Web Hosting (4) Caching Provides caching features to ensure the website is fast and there is no latency. Intuitive Control Panel Offers user-friendly control panels or dashboards for easy management and monitoring of hosting environments, improving efficiency and user experience for administrators. Opering System Offers flexibility in terms of the operating systems they support, allowing clients to choose between different operating systems such as Linux or Windows. Server Redundancy Offers a site backup to take over the existing server if it becomes redundant. Show More ##### ## Support - Cloud Web Hosting (4) Free SSL Offers free Secure Sockets Layers (SSL) certificate to ensure maximum security of web traffic and sensitive data. Auto-scaling Allows automatic scaling of server resources based on web traffic as and when required. Flexible Pricing - Cloud Web Hosting Offers flexible pricing model to match the amount of resources used in the event of surge and dip in traffic levels. Support Provides 24/7 technical assistance to resolve technical issues, network, security and server performance concerns. Show More ##### ## Security - Cloud Web Hosting (3) Compliance and Certifications Adheres to industry-specific compliance standards and obtain certifications such as GDPR, HIPAA, SOC 2, and ISO 27001 to ensure the security and privacy of clients' data. Backup Provides automated backups on a daily basis to ensure protection of files and databases. Data Security Implements robust security measures such as multi-factor authentication (MFA), role-based access, advanced firewalls and more to safeguard data. Show More ##### ## Security - Domain Registrar (3) Advanced DNS management Offers features like custom nameservers, DNSSEC (Domain Name System Security Extensions), and enhanced control over DNS settings for advanced users. WHOIS privacy protection Protects personal information from being publicly available in the WHOIS database, reducing spam and privacy risks. Two-factor authentication (2FA) Adds an extra layer of security to your account, protecting against unauthorized access. Show More ##### ## Convenience and automation - Domain Registrar (3) Bulk domain management Allows users to register, transfer, and manage multiple domains at once, simplifying the process for users managing many domains. Domain parking Provides the option to park unused domains with a simple web page or advertisements until they’re ready for use. Auto-renewal Automatically renews domain registrations before they expire, preventing accidental loss of the domain. Show More ##### ## Support and service - Domain Registrar (3) Knowledge base and tutorials Helpful documentation, guides, and FAQs to assist users in managing their domains effectively. Domain transfer assistance Provides support for transferring domains between registrars. 24/7 customer support Around-the-clock support via multiple channels (chat, phone, email) to assist with issues or questions. Show More ##### ## Advanced management and features - Domain Registrar (3) Email forwarding and hosting Offers basic email forwarding or hosting services tied to the domain, allowing users to set up professional email addresses easily Website builder integration Offers built-in website building tools for users who want to quickly create a website along with registering their domain. Domain auction and backordering Offers services to help users purchase expired or premium domains, or backorder domains they wish to acquire when they become available. Show More ##### ## Agentic AI - Landing Page Builders (1) Cross-system Integration Works across multiple software systems or databases Show More ##### ## Agentic AI - Web Design (5) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Cross-system Integration Works across multiple software systems or databases Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Show More ##### ## Agentic AI - E-Commerce Platforms (6) Autonomous Task Execution Capability to perform complex tasks without constant human input Cross-system Integration Works across multiple software systems or databases Adaptive Learning Improves performance based on feedback and experience Natural Language Interaction Engages in human-like conversation for task delegation Proactive Assistance Anticipates needs and offers suggestions without prompting Decision Making Makes informed choices based on available data and objectives Show More ##### ## Agentic AI - Online Appointment Scheduling (3) Autonomous Task Execution Capability to perform complex tasks without constant human input Multi-step Planning Ability to break down and plan multi-step processes Natural Language Interaction Engages in human-like conversation for task delegation Show More ## Top-Rated Alternatives [ ![WordPress.com](https://images.g2crowd.com/uploads/product/hd_favicon/c3b94984e5b556ae9c12f0d4ac92c075/wordpress-com.svg "WordPress.com") WordPress.com 4.4/5 (2,675) ](https://www.g2.com/products/wordpress-com/reviews) [ ![Webflow](https://images.g2crowd.com/uploads/product/hd_favicon/96b527f3a3c7952e109278c446da2108/webflow.svg "Webflow") Webflow 4.4/5 (979) ](https://www.g2.com/products/webflow/reviews) [ ![Hostinger](https://images.g2crowd.com/uploads/product/hd_favicon/b81bb1e11cf4347107f36c928d20df03/hostinger.svg "Hostinger") Hostinger 4.4/5 (800) ](https://www.g2.com/products/hostinger/reviews) [ View All Alternatives ](https://www.g2.com/products/wix/competitors/alternatives) ## Technology Glossary Features View full feature definition View definitions of the features and discover new technology terms. [View Glossary](/glossary) [Intangible Products](/glossary/intangible-products-definition) Intangible products refer to company offerings that are not physical in nature. Learn more about intangible products, what falls into the category, and how to sell products that can’t be touched. [Checkout Process](/glossary/checkout-process-definition) The checkout process how a customer goes through to finalize a purchase when shopping online. Learn the checkout process and best practices to follow. 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