--- title: Virtuous CRM+ Reviews meta_title: 'Virtuous CRM+ Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 281 reviews by the users' company size, role or industry to find out how Virtuous CRM+ works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 281 scale: '5' date_modified: '2026-07-17' parent_category: name: Nonprofit url: https://www.g2.com/categories/nonprofit --- # Virtuous CRM+ Reviews **Vendor:** Virtuous **Category:** [Nonprofit CRM Software](https://www.g2.com/categories/nonprofit-crm) **Average Rating:** 4.3/5.0 **Total Reviews:** 281 ## About Virtuous CRM+ Virtuous CRM+ is the AI-powered, Responsive donor management platform that brings your fundraising data and workflows into one modern, connected system. Virtuous CRM+ equips fundraisers to personalize outreach across the entire giving journey and automate internal work. Key Capabilities: - Unified fundraising data in one connected platform to give fundraisers a complete 360-degree view of every donor’s giving, engagement, and relationships. - Real-time donor behavior and engagement insights to reveal timely opportunities for outreach and deepen donor connection. - Automated workflows and task assignments to trigger personalized emails, calls, texts, and actions based on real-time donor behavior. - Integrated email, SMS, and online giving tools to simplify multichannel communication and keep donor journeys consistent and relevant. - Dynamic segmentation powered by real-time data to help teams deliver targeted campaigns that drive stronger results. - Advanced reporting and operational tools to analyze trends, monitor KPIs, and support finance, development, and leadership needs. Seamless Integration With Other Virtuous Products: - Frictionless online giving experiences using Virtuous Raise to increase conversions, recurring gifts, and average gift size. - AI-powered donor profile enrichment using Virtuous Insights to identify high-potential donors. - Enterprise-grade reporting using Virtuous Analytics to forecast performance and inform strategic decisions. - Event and volunteer management using Virtuous Volunteer to unify giving and service data. - AI-generated outreach using Virtuous Momentum to accelerate personalized communication. Nonprofits Using Virtuous CRM+ Have Seen: - 12% increase in donor retention - 0% increase in average gift size - 20% decrease in administrative time Virtuous CRM+ helps nonprofits build deeper donor relationships, automate what matters most, and grow generosity with clarity and confidence. ## Virtuous CRM+ Pros & Cons **What users like:** - Users appreciate the **intuitive and user-friendly interface** of Virtuous CRM+, enhancing daily tracking and profile management. (4 reviews) - Users find the **intuitive interface** of Virtuous CRM+ makes daily tasks and profile management effortless. (4 reviews) - Users value the **knowledgeable and helpful customer support** of Virtuous CRM+, enhancing their onboarding and engagement processes. (3 reviews) - Users love the **easy integrations** of Virtuous CRM+, streamlining their work for email marketing and event tracking. (3 reviews) - Users love the **intuitive email marketing features** of Virtuous CRM+, streamlining their outreach and donor engagement effortlessly. (3 reviews) - Users value the **extensive customization options** in Virtuous CRM+, enabling limitless creativity and effective communication with stakeholders. (3 reviews) - Users appreciate the **impressive integrations** of Virtuous CRM+, enhancing functionality across various tools effortlessly. (3 reviews) - Users value the **automation features** of Virtuous CRM+, effortlessly streamlining data analysis and donor relationships. (2 reviews) - Comprehensive (2 reviews) - CRM Integration (2 reviews) **What users dislike:** - Users find Virtuous CRM+ to be **expensive** , especially for small enterprises, despite its overall effectiveness. (2 reviews) - Users find **form design issues** limit practicality and customization for collecting information and payments effectively. (2 reviews) - Users experience **integration issues** that can hinder seamless functionality with Virtuous CRM+, impacting overall user satisfaction. (2 reviews) - Users find the **limited customization** of forms in Virtuous CRM+ to be frustrating and restrictive. (2 reviews) - Users find that **payment issues** with forms often hinder effective information collection and payment processing. (2 reviews) - Users often face **poor customer support** , experiencing delays and a lack of responsiveness when issues arise. (2 reviews) - Data Migration (1 reviews) - Difficult Customization (1 reviews) - Difficult Setup (1 reviews) - Event Management (1 reviews) ## Virtuous CRM+ Reviews ### 1. Very User-Friendly CRM That Makes Workflows Easy **Rating:** 5.0/5.0 stars **Reviewed by:** monica v. | Digital Fundraising and Design Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** It’s very user friendly compared to other CRMs and makes it easy for workflows **What do you dislike about Virtuous CRM+?** That is doesn’t connect to PayPal monthly **What problems is Virtuous CRM+ solving and how is that benefiting you?** They are helping us clean up our data and queries ### 2. Easy Merging, but Event Tracking and Help Docs Need Improvement **Rating:** 2.5/5.0 stars **Reviewed by:** Halley G. | Operations coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** The merging features and how easy it is to use. **What do you dislike about Virtuous CRM+?** The event tracking page and some of the help articles are not accurate **What problems is Virtuous CRM+ solving and how is that benefiting you?** Ways to keep track of donor data ### 3. The ups and downs of Virtuous for me **Rating:** 3.5/5.0 stars **Reviewed by:** Deb K. | Administrative Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** The ability to look up contacts and update **What do you dislike about Virtuous CRM+?** When imported to Virtuous we have so many duplicates **What problems is Virtuous CRM+ solving and how is that benefiting you?** I can look up information easier than I could on our last system ### 4. Insight Section Makes Donor Research Easier **Rating:** 4.0/5.0 stars **Reviewed by:** Clark W. | Ministry relations, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** I like the insight section best. It will help me research donors **What do you dislike about Virtuous CRM+?** It is too early to tell since I am a new user **What problems is Virtuous CRM+ solving and how is that benefiting you?** This will streamline donor development ### 5. Recurring Giving Has Caused Many Issues Despite a Helpful Support Line **Rating:** 2.5/5.0 stars **Reviewed by:** Rebecca G. | Donor and community engagement coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** The customer support phone number is great **What do you dislike about Virtuous CRM+?** Recurring giving has caused my organization many issues **What problems is Virtuous CRM+ solving and how is that benefiting you?** They are helping us improve receipting with the receipting tool ### 6. Well-Organized and Flexible Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Brenda G. | Development Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** It is well organized and had a lot of flexibility. **What do you dislike about Virtuous CRM+?** Doesn’t work as well for very complex company. **What problems is Virtuous CRM+ solving and how is that benefiting you?** They are creating folders for queries. ### 7. Clear, Step-by-Step Prospect Creation **Rating:** 4.5/5.0 stars **Reviewed by:** James A. | Regional Sales & Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** Clear steps to take to get a new prospect added. **What do you dislike about Virtuous CRM+?** That it doesn’t recognize potential duplicates **What problems is Virtuous CRM+ solving and how is that benefiting you?** Making it easier to steward accounts ### 8. Very User-Friendly and Easy to Navigate **Rating:** 4.5/5.0 stars **Reviewed by:** Clarissa P. | Finance Administrator, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** Very user friendly and easy to navigate. **What do you dislike about Virtuous CRM+?** Sometimes there is a lag that keeps me from processing imports **What problems is Virtuous CRM+ solving and how is that benefiting you?** Accounting for partner donations ### 9. Easy to Use with Great Queries, but Analytics and Tagging Need Work **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** It’s easy to understand and maneuver. Queries are also really good. **What do you dislike about Virtuous CRM+?** Analytics is difficult to work with. Merge tags don’t include pass-through, and I’m not a fan of the forced, automatic lapsed and orelapsed tags. **What problems is Virtuous CRM+ solving and how is that benefiting you?** They are rebuilding the Mobile app. The staff is also addressing and handling some other issues. ### 10. User-Friendly and Strategic Support, Still Learning the Ropes **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** It’s user-friendly and supports our development team effectively. It also helps us shape and refine our strategies. **What do you dislike about Virtuous CRM+?** I’m not sure there’s anything I dislike so far. We’re still learning a lot, and getting familiar with everything. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Workflows, along with overall donor care and relationship management. ### 11. Great Onboarding and Responsive Team, but Pledge and Grant Tracking Needs Work **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** I've enjoyed the onboarding process and how responsive and engaged the Virtuous team is **What do you dislike about Virtuous CRM+?** The way Virtuous is set up is not optimal in tracking pledges and grants **What problems is Virtuous CRM+ solving and how is that benefiting you?** I'm hoping to track gift data in one place and generate reports easily by segment and campaign ### 12. Vast Potential for Both Simple and Complex Needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** I love all the potential within the software. You can use it for basic needs or super complex needs. **What do you dislike about Virtuous CRM+?** Because it is so vast, it is hard to find and do somethings easily. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Personalizing communications. Making every donor feel special. ### 13. Easy to Use and Perfect for Small Nonprofits Expanding Their Reach **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** Easy to understand and does everything a small nonprofit needs to expand its reach. **What do you dislike about Virtuous CRM+?** It is a bit pricey for small nonprofits. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Solving how to stay in contact with people who have moved. Allows us to keep our relationships. ### 14. Abundant Tools, Seamless Integration, and Constant Innovation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** The abundance of tools available in platform, how everything talks to eachother, constantly innovating and improving, great learning resources and support **What do you dislike about Virtuous CRM+?** Sometimes it takes a while to get tickets resolved. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Makes it easier to provide better donor stewardship. ### 15. Customizable Options That Open Up New Opportunities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** Opportunity and options, being able to customize **What do you dislike about Virtuous CRM+?** I can't call anyone in customer support, slow support response and the 1st thing always being...did you check articles or academy? **What problems is Virtuous CRM+ solving and how is that benefiting you?** Helping care for donors better and more systematically. ### 16. User-Friendly Organization That Keeps Everything on Track **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** Helps keep everything organized in a user friendly manner **What do you dislike about Virtuous CRM+?** Difficult to navigate at the beginning but the academy helps a lot ! **What problems is Virtuous CRM+ solving and how is that benefiting you?** Keeping everything organized and all in one space rather than excel sheets ### 17. Easy to Use, Great-Looking, and Always Accessible **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** Easy to use, looks great, easy to access **What do you dislike about Virtuous CRM+?** Sometimes the bugs can disrupt my work and might take a while to get fixed **What problems is Virtuous CRM+ solving and how is that benefiting you?** Easy to make queries and reports for leadership. ### 18. Great Visibility into Donor Contacts and Giving History **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** Donor contact info, gift info, how often they give **What do you dislike about Virtuous CRM+?** That I am not to familiar with how to use all the features **What problems is Virtuous CRM+ solving and how is that benefiting you?** Organization and keeping good contact with those that give ### 19. Powerful Reporting and Query Capabilities **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Civic & Social Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2026 **What do you like best about Virtuous CRM+?** Lots of capabilities with reporting and queries! **What do you dislike about Virtuous CRM+?** Unsure - recently went live and don’t have enough knowledge yet to know for sure **What problems is Virtuous CRM+ solving and how is that benefiting you?** Very helpful and lots of support along the way ### 20. Great for Tracking Donor Preferences and Grouping Like-Minded Supporters **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** Ability to record personal information about donor likes and then group with likeminded donors **What do you dislike about Virtuous CRM+?** Some query features need improving- unable to group or folder **What problems is Virtuous CRM+ solving and how is that benefiting you?** Brushless is constantly innovating and improving ### 21. Modern yet buggy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2026 **What do you like best about Virtuous CRM+?** Modern system that is accessible and constantly developing. **What do you dislike about Virtuous CRM+?** Can be buggy and has some finicky systems **What problems is Virtuous CRM+ solving and how is that benefiting you?** Connecting with donors at scale with a small team ### 22. Virtuous **Rating:** 5.0/5.0 stars **Reviewed by:** Jake F. | CRM Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Virtuous CRM+?** The customizability of the platforms allows our team to truly do anything we can imagine. Our ideas are never limited by technology, which is an extremely rare benefit regarding CRMs. **What do you dislike about Virtuous CRM+?** Because things are so customizable, there isn’t always support for the things we create. However, that becomes a fun puzzle to solve, and the support team is always happy to problem-solve with us. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous allows us to understand our analytics better, communicate with donors more effectively, and equip our advocates with more complete donor portfolios. ### 23. Admin Assistant **Rating:** 4.5/5.0 stars **Reviewed by:** Jenna V. | Admin Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Virtuous CRM+?** I love all the tools and features Virtuous has to enhance our relationships with our partners and donors. **What do you dislike about Virtuous CRM+?** Some of the integration struggles we have had. **What problems is Virtuous CRM+ solving and how is that benefiting you?** A great way to have a robust database of all of our donors and relationships. ### 24. Intuitive Dashboard, but Automation Setup Takes Time **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about Virtuous CRM+?** Very easy to use with intuitive dashboard and modules. **What do you dislike about Virtuous CRM+?** It's taken longer than expected to set up all the automation and scripts we need. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Central development CRM with moves management from prospects to increased donor giving to legacy stewardship. ### 25. 3 Years and Still Loving to Learn More **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 20, 2025 **What do you like best about Virtuous CRM+?** The support team is so knowledgeable and helpful. Whether we're bringing on new team members or finally taking advantage of the countless capabilities, they're fast to help lend advice and speed along our processes to engage our base with personalized and scalable actions **What do you dislike about Virtuous CRM+?** The event capabilities could be improved, but they have integration with other services to aid **What problems is Virtuous CRM+ solving and how is that benefiting you?** Donor outreach and engagement ### 26. Great energy. Well planned. See you in 2026 **Rating:** 4.5/5.0 stars **Reviewed by:** Rachael B. | Donations Processing Supervisor , Mid-Market (51-1000 emp.) **Reviewed Date:** August 21, 2025 **What do you like best about Virtuous CRM+?** The speakers and tracks were well thought out. The opportunity to network with other non-profit leaders was amazing. **What do you dislike about Virtuous CRM+?** Hard thing to complain about but there were so many good options of learning that it was hard to choose. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Donor management and the data insights it contains ### 27. Steps above the rest! **Rating:** 5.0/5.0 stars **Reviewed by:** Sara P. | Director of Operations and Advancement, Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2025 **What do you like best about Virtuous CRM+?** The integrations have been amazing to streamline our work! **What do you dislike about Virtuous CRM+?** I wish the forms were more customizable. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous is allowing us to keep better, usable data. ### 28. A great experience and fun to meet new people. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2025 **What do you like best about Virtuous CRM+?** The ease of use and customer service provided. **What do you dislike about Virtuous CRM+?** Forms aren't always the most practical for collection information and payment. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Keeping track of our donors and custom information. ### 29. Great Donor and Communication Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Paola V. | Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2024 **What do you like best about Virtuous CRM+?** Virtuous is extremely user friendly and is great for internal management of fundraising, events, donations, and donor realtions. I love using Virtuous to communicate with my donors, track metrics on how they are responding to that communication, set up automations to take out the busy work of doing things one by one, and send tasks to other team memebers as deadlines/check in points. Virtuous is the main software my organization uses, we log on daily. The customer support aspect of Virtuous is awesome, we have our main rep (shout out to Aaron B!) who aswers all of our questions whenever we need and will get us to the people we need to go to if he does not know the answer. **What do you dislike about Virtuous CRM+?** The only downside is not having a tap to pay feature, like if someone walked up or wanted to make a quick annonymous donation, they still need to go through the process of leaving name, phone, address, email, etc. However we voiced our concerns to our rep and our feedback was added to a list for new deleveopment/edits to the platform. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous is saving us in the communication aspect, we get so many new donors monthly and we can set automations so when someone new signs up, they are immediately sent a welcome letter and giving a 'new donor' tag and from there we can set our internal tasks to reach out by phone after 30 days, etc. Automation really makes that process so easy so we are not invidiually reaching out and categorizing each donor every time a new one comes in. ### 30. Fabulous For Donor Stewardship **Rating:** 4.0/5.0 stars **Reviewed by:** Stephanie C. | Donor Services Director, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Virtuous CRM+?** Our organization really enjoys the Donor Stewardship opportunities and possibilities of Virtuous, being able to create automation and having multiple pathways of connecting to all donors in our CRM truly helps build relationships with donors that may be overlooked or are simply sipping through the cracks. Once you understand the basics it becomes easier to manipulate the system to benefit how your organization needs the platform to work - everyone is different. Our Customer Success Manager is fabulous and is always there to help with any and all questions we as an organization may have it has truly helped make learning the more advanced parts of Virtuous easier. **What do you dislike about Virtuous CRM+?** Not a fully finished product. while a cool thing that Virtuous has going is that it is always evolving, that can sometimes be a downside for users that need to clean and finalize product. There are times when we have simple tasks we want to bulk update or complete on our to-do list however we run into roadblocks that cause us to completely halt progress on these products. When a ticket is submitted it does take quite a long time for a customer service rep (not Customer Success Manager) to reply, there is not an immediate chat available. Sometimes a reply will come within 30 minutes, others it may take 2 days...and by then I have worked through my problem on my own. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Donor stewardship and cultication. By being able to create automation and workflows it has allowed a lot of the back end communication to flow easier and allow us to focus more on the one-on-one impacts. ### 31. So much exciting 'stuff' happening **Rating:** 4.5/5.0 stars **Reviewed by:** Heather H. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2024 **What do you like best about Virtuous CRM+?** Virtuous just makes sense. From how contacts are saved (households, but also individuals) to the automation programs the whole system is easy to use, as it was built for managing donations! **What do you dislike about Virtuous CRM+?** We had a little hiccup with our automation starting over. We wanted a once and done automation, but there was an error with how the queries were established, which caused the whole thing to start over. **What problems is Virtuous CRM+ solving and how is that benefiting you?** I feel that the time it takes to enter a gift - from entering a new constituent to recording the gifts - is much less. It's definately a time saver. Also, I love the way the contacts are saved - on a household level, but also from an individual point of view. This is especially helpful when dealing with deceased donors. At the conference it was announced that passthrough gifts will be able to have multiple donors - this is going to be amazing! When dealing with gifts from United Way (as an example) it's going to make so much more sense being able to have mulitple donors attached to one gift. ### 32. The Power of Data with Virtuous **Rating:** 5.0/5.0 stars **Reviewed by:** Lisa B. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 24, 2024 **What do you like best about Virtuous CRM+?** I’m thrilled with the new BI tool in Virtuous! It gives us the flexibility to create any report we need and encourages innovative thinking. The customizable dashboard reports are invaluable, enabling us to harness our data effectively and make informed, data-driven decisions. Additionally, the ability to add custom fields allows us to tailor the CRM to meet our specific needs, ensuring that it fits seamlessly with our unique processes and requirements. The ease of use is another standout feature. The intuitive design and user-friendly interface make navigating the system straightforward, allowing our team to quickly adapt and utilize its full range of features without a steep learning curve. Virtuous has proven to be both powerful and accessible, enhancing our data management and decision-making processes significantly. **What do you dislike about Virtuous CRM+?** While the BI tool in Virtuous is robust, we have noticed that the query tool can be somewhat restrictive, limiting the types of queries you can generate. However, we believe the BI tool’s advanced features should help address these limitations and provide a more flexible solution. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Centralized data management, personalized donor engagement, and reporting and analytics. ### 33. Virtuous is fantastic for small or one-person departments. **Rating:** 4.0/5.0 stars **Reviewed by:** Erica C. | Director of Development, Small-Business (50 or fewer emp.) **Reviewed Date:** August 16, 2024 **What do you like best about Virtuous CRM+?** Everything can be automated. I do not have a team, so I cannot take the time to log donations, send receipts, etc. individually. I need to be able to "set it and forget it" to ensure our donors get the acknowledgements and confirmations they need after making a donation. **What do you dislike about Virtuous CRM+?** It did take me awhile to learn, and I'm still learning new things everyday. However, the Virtuous academy has been so helpful with this! **What problems is Virtuous CRM+ solving and how is that benefiting you?** Organization. Each donor profile is so organized, from their donations, to their received emails, to their event ticket purchase and attendance. It's all in one place and really helps me prepare for communication or visits with that donor. It saves me time. ### 34. User Friendly Data Base **Rating:** 5.0/5.0 stars **Reviewed by:** Babette "Babs" S. | Chief Development Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 19, 2024 **What do you like best about Virtuous CRM+?** The ease of getting ramped up quickly to use accurate, quality data was the most useful part of using the tool. Not to mention the expertise of the Virtuous team that walked through the onboarding and integration to make the transfer of data seem less and smooth. I love the event module/ raise donors/ the vast workflows/ integrated payment platform that removes the risk of human error - not to mention a time saver. **What do you dislike about Virtuous CRM+?** The lack of not being able to track grant opportunities (from a pipeline/forecast - perspective). **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous is helping to communicate effectively with our Donors/staff/families/prospects/Foundations/Corporate Partners with the appropriate messaging targeting to that segment. It also helps to track the donations received and allows the receipting of gifts made as well as annual gifts and will easily pull reports that are necessary for impact reports and reports to the board. Virtuous has helped benefit lately by adding in the event modual for tracking event and creating marketing segments for the event. ### 35. Happy with the Switch! **Rating:** 4.0/5.0 stars **Reviewed by:** Meghan M. | Senior Manager of Philanthropy Operations, Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2024 **What do you like best about Virtuous CRM+?** We have loved the ease of use for Virtuous. We are able to have households, which we didn't have previously. We are able to communicate with donors based on their giving and preferences. Their recenty updated reporting feature allows a ton of flexibility. We are happy with automations and support provided through our account rep to help us leverage all of the possibilities. We use a separate online giving platform and the integration works very well. **What do you dislike about Virtuous CRM+?** Their campaign structure is a steep learning curve. However, we were provided support to help map our information well. It is not for everyone. If you want more flexibility in coding and tracking your gifts, this might not be for you. The lack of ability for multiple soft credits has been difficult. We are anxiously awaiting that update. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Automations are huge. We are just starting to leverage them and that's helpful. Custom collections have been helpful tracking for us. And the ability to have an account rep help us regularly on our strategic goals is AMAZING! The fact that we can have households is also a major benefit for us and the ability to segment communication with donors. ### 36. RRY and Virtuous **Rating:** 4.0/5.0 stars **Reviewed by:** Jarred B. | Chief Advancement Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Virtuous CRM+?** Virtuous was a nice mix of everything we were looking for in our first CRM experience for Our Y. It had the options we were interested in: wealth screening, a way to save documents to profiles, plus meeting notes in a convenient way. The added bonus of having a ticketed event site, a dynamic giving site, and the social and wealth scores really helped. It has been easy to use in some facets and the support from the Virtuous Team has been wonderful for us. **What do you dislike about Virtuous CRM+?** For us, the ease of implementation coming from Daxko has been challenging, especially since they do not integrate with one another. Since it is not a moves management system either, that is an opportunity we have been working with the Team on. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous is helping us grasp the 21st Century of Fundraising while not being as overwhelming as some of the bigger CRMs are. They are helping us work through the kinks and how been a great partner in listening to our needs and finding solutions to them. We have also requested items or knew they were coming, such as a ticketed event site and they have delivered and been open to suggestions once they come in. It's been a great relationship thus far. ### 37. We are soaring to new heights with Virtuous **Rating:** 4.5/5.0 stars **Reviewed by:** Paul S. | VP of Development, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2024 **What do you like best about Virtuous CRM+?** Virtuous automations are allowing us to respond to donors quicker than ever before, bringing another level of relationship between us and our donors. I love that Virtuous listens to the customers. They are working on updates that matter to us. We need a product that will grow with us. **What do you dislike about Virtuous CRM+?** Reporting can sometimes be a challenge. We have to export then manipulate data to get the data we are looking for. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Through Virtuous automations, we can recognize donor behavior and act immediately. For instance, with our former CRM, we had to run new donor reports, then mail them and postcard and put them on a thank you call list. We have built a Virtuous automation to recognize the new donor, immediately send them a welcome postcard, and send the contact info to someone to reach out with a call or email to thank the donor for their first gift. We are working in real time now - which is what people today expect. ### 38. Virtuous Helped Increase Annual Giving by 22.1% **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Virtuous CRM+?** Virtuous is incredibly user friendly and was built with non-profit organizations in mind. It is more than a CRM - it is a responsive fundraising tool. Our previous CRM was incredibly clunky and was not intuitive. With Virtuous, we have saved 3-5 hours of administrative time, connected more with our donors, and increased giving by 22.1%. **What do you dislike about Virtuous CRM+?** Early on in our contract with Virtuous, the support team was still rather small. Getting support tickets solved quickly was slightly challenging at first, but they have increased their spport since! **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous helped us solve our problem with administrative time. We spent far too many hours in our previous CRM manually producing receipts and creating lackluster emails. Virtuous allowed us to automate our acknowledgments, produce custom emails, and automate tasks. This has helped us drastically decrease our administrative time and increase our time speaking to donors. ### 39. A wonderful tool for non-profits **Rating:** 4.0/5.0 stars **Reviewed by:** Katrina S. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2024 **What do you like best about Virtuous CRM+?** Virtuous has helped our organization have a thorough, reliable database for all our contacts and donors. Having this information in one place and being able to categorize it with custom fields, tags, notes, etc. allows us to communicate effectively with donors and potential donors about how they can get involved in making an impact. I don't know where we would be without Virtuous! **What do you dislike about Virtuous CRM+?** We wish the marketing tools were more robust and easier to use. It would be amazing if we could perform more of our marketing functions within Virtuous! **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous is solving the problem of having a clean, informative, and helpful database for all our customers so that we can build meaningful, lasting relationships with them. ### 40. We migrated a year ago and Virtuous is the best decision! **Rating:** 5.0/5.0 stars **Reviewed by:** Bryon S. | Chief Development Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2024 **What do you like best about Virtuous CRM+?** The support of our client rep and the responsiveness of support has made the transition as easy as it can be going through migrations. Don't worry about ease of use for Major Gifts Officers--very friendly and intuitive. **What do you dislike about Virtuous CRM+?** The system is more development driven than accounting and inventory focused. It can serve both well, but we had more conversion to do on that side of the organization. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Access to the menu of add-on services has been helpful. Focusing on responsive fundraising has been very useful. We are still learning to use those insights. ### 41. Cons outweigh the Pros **Rating:** 1.0/5.0 stars **Reviewed by:** Sara H. | Individual Giving and Data Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Virtuous CRM+?** The most helpful feature of Virtuous is the clarity offered by their gift import process. It allows you to see a snapshot of the donor record you're adding a new gift to in order to cross-check previous gift data without having to navigate to a new window. I also like that mailing is intergrated so notes are automatically added to a donor's profile every time they receive an email and if they open it. **What do you dislike about Virtuous CRM+?** There are quiet a few features about Virtuous that have proven unhelpful or nonintuitive to the needs of our organization. The grants tracking feature is too separate from individual records and cannot be organized in an easy to use way over a simple excel spreadsheet. The mail and email creation wizard is archaic, relying on users to know HTML fluently for more customization than just basic structures. Virtuous's integration with RaiseDonors is underdeveloped, commonly leaving valuable data behind in RD upon gift imports. The relationships and contacts system is underdeveloped causing duplicate names to be a requirement in order to have correct contacts for organizations and foundations that also give on personal levels. The Dashboards system is restricted to using the Virtuous system a certain way - it doesn't provide flexibility for using the Campaigns structure in a way that suits the organization. The annual review was non-transparent and created confusion upon our first renewal and accidental renewal of features that provided no helpful insight to our fundraising strategies: DonorSearch Wealth Reporting and Social Insights. Overall, the cons outweigh the pros with Virtuous and though we have tried to utilize features that do help our fundraising strategies, such as automations, they also come with flaws that prevent their potential from being seen. Finally, through the many issues we've run into with Virtuous, tech support gives us base level assistance before being passed off to higher level support structures with long wait times, often not coming to a solution in any timely manner to use the system as needed. We have found our own systems with excel spreasheets have proven more reliable than many features offered through the Virtuous system. **What problems is Virtuous CRM+ solving and how is that benefiting you?** At this time, non of the problems we are facing in Virtuous have foreseeable solutions that provide confidence that the area in question will be usable to our organization. ### 42. Database for better serving donors! :) **Rating:** 4.0/5.0 stars **Reviewed by:** Nydia S. | Community Partnerships Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Virtuous CRM+?** Virtuous has been a great resource for my team as we serve those who interact with our organization as givers of their time and money. It allows us to keep organized and log the importance of conversations and topics shared in chats with these individuals. **What do you dislike about Virtuous CRM+?** One thing I have noted that has hindered the ease of trying to find the contact is that the search bar struggles to recognize all the names associated with an individual or business. Often you have to input the exact name, which can be challenging when looking to the database to assist in this way. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous allows our team to look in a constant spot for shared information on donors and supporters who are close to our mission. We can all be informed on what steps/connections have been taken and made to strenghten our friendships with these individuals. ### 43. Good for Data Storage and Integrated Email - Skeptical of Bells and Whistles **Rating:** 3.0/5.0 stars **Reviewed by:** Colby W. | Community Development Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 31, 2024 **What do you like best about Virtuous CRM+?** Our team is grateful to have an integrated email system with our CRM. Segmenting email lists is easy based on giving data and donor info. We like that the team at virtuous are always working to improve their product. **What do you dislike about Virtuous CRM+?** Their project management tools, moves management tools, grant management tools have much to be desired. They sell you on using these with your CRM data, but, they are clumsy and ineffective. Plan on using outside tools for those things in conjunction with Virtuous. **What problems is Virtuous CRM+ solving and how is that benefiting you?** They are improving their reporting managment system. That will save us time looking at KPIs if we were to pay the annual price tag for the tool. They have also increased thr support if you pay for it. I think the only problem they have solved for us the integration of email marketing with our patment platform/crm. ### 44. Virtuous User Summit Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** August 22, 2024 **What do you like best about Virtuous CRM+?** The customizability of the program and the large number of features makes it a very competitive CRM in the non profit space. They really listen to customers and what is working or not working and user feedback plays a signifcant role in their product roadmap. The provide a lot of tools and information to aid non profits to implement the responsive fundraising model and really care about the success of their customers. The software itself it user friendly and very learnable. The number of integrations that Virtuous has with other tools is impressive. **What do you dislike about Virtuous CRM+?** I wish there were more features that were available in the enterprise subscription and didn't require add'l cost to access. For example the donor portal is not very robust but you can upgrade to Raise Donors. It feels like a lot of their development is in the add on features. Althought it does appear that some of the new stuff that was discussed at the user summit will be available in the Enterprise subscription without add'l fees. Fingers crossed! **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous is allowing us to do more with our donor data than we could with our prior CRM. The automations in particular are helping us a great deal in managing our donors through their journey with us. ### 45. Limited Customization but Automations are Great **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Virtuous CRM+?** I love the concept of Automations and am working on using them in a way that reduces manual work for my team and improves efficiencies so we can serve more investors with our small team. It great that we can set up workflows to be sure we are interacting with donors at certain points. Automations alone can replace hours of manual work! **What do you dislike about Virtuous CRM+?** Virtuous has a lot of limitations in my perspective from a data management and customization standpoint. We aren't able to customize screens, make certain fields required for our organization or limit permissions at a field or section level. I find the reporting/queries very limited as well in comparison to a much less costly CRM used in the past. I was very surprised that more development hasn't been put into these features. My biggest disappointment has been response times to API issues as we work a lot with custom systems that need to interact with Virtuous. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Automations are the biggest problem Virtuous is solving for us - we are able to set up workflows like making sure after an event that every donor has a follow up cycle, triggering thank yous to donors who have reached certain milestones, etc. Automations alone replace a lot of manual time for our team and ensure there aren't gaps in responding to our donors. ### 46. Virtuous is user-friendly and puts the power of data within reach. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Virtuous CRM+?** Virtuous's user-interface allows staff or all kinds to easily interpret data and to draw their own conclusions. Nearly every question we want to ask about our data can be pulled through layers of queries, no matter how complex. It integrates nicely with our payment processor, and is tileable for our unique needs. **What do you dislike about Virtuous CRM+?** While Virtuous is expansive in its usability, that can sometimes stretch the platform a bit thin. There have been a few times where we'll run into difficulties that Virtuous doesn't have the capacity to prioritize. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Any CRM can store data, but Virtuous does it in a way that feels natural and helpful. It's donor profiles feel almost like a social media feed, highlighting donations, notes, activities, and more related to any given profile. The profile view makes it very easy to understand things on a small scale, while the queries and automations make it easy to interpret large amounts of data at once. ### 47. Best CRM! **Rating:** 4.0/5.0 stars **Reviewed by:** Karen F. | Director of Charitable Giving, Non-Profit Organization Management, Small-Business (50 or fewer emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Virtuous CRM+?** I have worked in several different CRMs in my roles in fundraising and I have found that the import tool and queries are the most user-friendly with Virtuous. **What do you dislike about Virtuous CRM+?** What I do not like about Virtuous is the inability to have multiple soft credits or passthrough credits on a single payment. If you receive a check from Charity Navigator and it has 4 donors on it, you cannot give soft credit in the donation to more than one. I have had to create a work around for that. **What problems is Virtuous CRM+ solving and how is that benefiting you?** With Virtuous being able to be a payment gateway it allowed us to cut ties with outside payment processors and streamline that donation process. ### 48. Virtuous is a true partner **Rating:** 5.0/5.0 stars **Reviewed by:** Jackie J. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 20, 2024 **What do you like best about Virtuous CRM+?** Most companies try to sell that concept that they are a 'partner' but most aren't. Virtuous is a true partner. The employees are invested in helping organizations increase philanthropy and engagement and it is demonostated through their work and the product they have created/ continue to enhance. **What do you dislike about Virtuous CRM+?** Tier 1 support is lacking in knowlege of non-profit work and the Virtuous system. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virutous holds all of our alumni and donor data. The data health tool is effective is helping us maintain accurate, clean data. Virtuous RaiseDonors also helps us engage donors through online giving in ways, and through modes, we have never done so before. ### 49. Nice application **Rating:** 4.0/5.0 stars **Reviewed by:** Jeet S. | Business Professional, Small-Business (50 or fewer emp.) **Reviewed Date:** January 16, 2025 **What do you like best about Virtuous CRM+?** leading marketing and CRM platform for Non-profit organizations **What do you dislike about Virtuous CRM+?** lagging few feature like long estimated conversion time **What problems is Virtuous CRM+ solving and how is that benefiting you?** helps in fundraising properly so can serve all the donors regularly ### 50. Ease Of Use **Rating:** 5.0/5.0 stars **Reviewed by:** Carolyn B. | Partner Engagement Mid-Level Gift Officer, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2022 **What do you like best about Virtuous CRM+?** The Look and feel of Virtuous, It is continuing to grow with the industry and hasn't stopped at it's initial implementation. **What do you dislike about Virtuous CRM+?** The search feature has never really worked well. I'd love to see that improved when looking up a donor record. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous seems to be around for the long haul, keep improving it to make it the best it can be. ## Virtuous CRM+ Discussions - [Can there be a way to reassign a note to a different user even though you may be the user inputting the information?](https://www.g2.com/discussions/43237-can-there-be-a-way-to-reassign-a-note-to-a-different-user-even-though-you-may-be-the-user-inputting-the-information) - 1 comment, 1 upvote - [Does anyone have experience in integrating Virtuous with Hubspot?](https://www.g2.com/discussions/does-anyone-have-experience-in-integrating-virtuous-with-hubspot) - 1 comment, 1 upvote - [View Virtuous CRM+ pricing details and edition comparison](https://www.g2.com/products/virtuous-crm/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-21+18%3A35%3A19+-0500&secure%5Bsession_id%5D=15b91f9f-007f-4a0d-82e6-e2ad6d18197d&secure%5Btoken%5D=916f4541425bf827e0ef655b26479ea57e3cbc07a1574f17d634c182e6da68db&format=llm_user) ## Virtuous CRM+ Integrations - [Bloomerang CRM](https://www.g2.com/products/bloomerang-crm/reviews) - [Bloomerang Fundraising, formerly Qgiv](https://www.g2.com/products/bloomerang-fundraising-formerly-qgiv/reviews) - [Bonterra OneCause](https://www.g2.com/products/bonterra-onecause/reviews) - [DonorSearch](https://www.g2.com/products/donorsearch/reviews) - [Double the Donation](https://www.g2.com/products/double-the-donation/reviews) - [Fundraise Up](https://www.g2.com/products/fundraise-up/reviews) - [GiveSmart](https://www.g2.com/products/givesmart/reviews) - [GoFundMe Pro](https://www.g2.com/products/gofundme-pro/reviews) - [Gratavid](https://www.g2.com/products/gravyty-gratavid/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Instrumentl](https://www.g2.com/products/instrumentl/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Intuit QuickBooks](https://www.g2.com/products/intuit-quickbooks/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [netFORUM Pro](https://www.g2.com/products/netforum-pro/reviews) - [Omatic Software](https://www.g2.com/products/omatic-software/reviews) - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) - [Sage Intacct](https://www.g2.com/products/sage-intacct/reviews) - [Social Insight](https://www.g2.com/products/social-insight/reviews) - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) - [Virtuous Raise](https://www.g2.com/products/virtuous-raise/reviews) - [Xero](https://www.g2.com/products/xero/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Virtuous CRM+ Features **Administration** - Reporting - Interaction Tracking - Automation - Donor Profiles **Administration** - User Dashboard - Donor Profiles - Reporting - Templates - Customization **Constituent Management** - Constituent Profiles - Online Portal - Donor Communications **Fundraising** - Campaign Management - Online Donation Portal - Event Planning - Recurring Donations - Peer-to-peer Fundraising - Mobile Capabilities **Donor Management** - Moves Management - Pledge Tracking - E-Document Storage - Acknowledgments & Communications **Marketing Automation** - Email Marketing - Lead Management - Campaign Management - Marketing ROI Analytics **Marketing** - Email Marketing - Direct Mail Tools **Interoperability** - Event Tracking - Gift Tracking - Fund Accounting **Workflow Automation** - Donor Prospecting - Data Entry - Task Delegation **Reporting & Analytics** - Reporting - Dashboards - Automated Reports **Integrations** - Accounting - Fundraising - Grant Management - Sales POS **Agentic AI - Nonprofit CRM** - Autonomous Task Execution - Cross-system Integration ## Top Virtuous CRM+ Alternatives - [Blackbaud Raiser's Edge NXT](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews) - 3.9/5.0 (621 reviews) - [Neon CRM](https://www.g2.com/products/neon-one-llc-neon-crm/reviews) - 4.2/5.0 (428 reviews) - [Bloomerang CRM](https://www.g2.com/products/bloomerang-crm/reviews) - 4.6/5.0 (898 reviews)