--- title: Virtuous CRM+ Reviews meta_title: 'Virtuous CRM+ Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 281 reviews by the users' company size, role or industry to find out how Virtuous CRM+ works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 281 scale: '5' date_modified: '2026-08-07' parent_category: name: Nonprofit url: https://www.g2.com/categories/nonprofit --- # Virtuous CRM+ Reviews **Vendor:** Virtuous **Category:** [Nonprofit CRM Software](https://www.g2.com/categories/nonprofit-crm) **Average Rating:** 4.3/5.0 **Total Reviews:** 281 ## About Virtuous CRM+ Virtuous CRM+ is the AI-powered, Responsive donor management platform that brings your fundraising data and workflows into one modern, connected system. Virtuous CRM+ equips fundraisers to personalize outreach across the entire giving journey and automate internal work. Key Capabilities: - Unified fundraising data in one connected platform to give fundraisers a complete 360-degree view of every donor’s giving, engagement, and relationships. - Real-time donor behavior and engagement insights to reveal timely opportunities for outreach and deepen donor connection. - Automated workflows and task assignments to trigger personalized emails, calls, texts, and actions based on real-time donor behavior. - Integrated email, SMS, and online giving tools to simplify multichannel communication and keep donor journeys consistent and relevant. - Dynamic segmentation powered by real-time data to help teams deliver targeted campaigns that drive stronger results. - Advanced reporting and operational tools to analyze trends, monitor KPIs, and support finance, development, and leadership needs. Seamless Integration With Other Virtuous Products: - Frictionless online giving experiences using Virtuous Raise to increase conversions, recurring gifts, and average gift size. - AI-powered donor profile enrichment using Virtuous Insights to identify high-potential donors. - Enterprise-grade reporting using Virtuous Analytics to forecast performance and inform strategic decisions. - Event and volunteer management using Virtuous Volunteer to unify giving and service data. - AI-generated outreach using Virtuous Momentum to accelerate personalized communication. Nonprofits Using Virtuous CRM+ Have Seen: - 12% increase in donor retention - 0% increase in average gift size - 20% decrease in administrative time Virtuous CRM+ helps nonprofits build deeper donor relationships, automate what matters most, and grow generosity with clarity and confidence. ## Virtuous CRM+ Pros & Cons **What users like:** - Users appreciate the **intuitive and user-friendly interface** of Virtuous CRM+, enhancing daily tracking and profile management. (4 reviews) - Users find the **intuitive interface** of Virtuous CRM+ makes daily tasks and profile management effortless. (4 reviews) - Users value the **knowledgeable and helpful customer support** of Virtuous CRM+, enhancing their onboarding and engagement processes. (3 reviews) - Users love the **easy integrations** of Virtuous CRM+, streamlining their work for email marketing and event tracking. (3 reviews) - Users love the **intuitive email marketing features** of Virtuous CRM+, streamlining their outreach and donor engagement effortlessly. (3 reviews) - Users value the **extensive customization options** in Virtuous CRM+, enabling limitless creativity and effective communication with stakeholders. (3 reviews) - Users appreciate the **impressive integrations** of Virtuous CRM+, enhancing functionality across various tools effortlessly. (3 reviews) - Users value the **automation features** of Virtuous CRM+, effortlessly streamlining data analysis and donor relationships. (2 reviews) - Comprehensive (2 reviews) - CRM Integration (2 reviews) **What users dislike:** - Users find Virtuous CRM+ to be **expensive** , especially for small enterprises, despite its overall effectiveness. (2 reviews) - Users find **form design issues** limit practicality and customization for collecting information and payments effectively. (2 reviews) - Users experience **integration issues** that can hinder seamless functionality with Virtuous CRM+, impacting overall user satisfaction. (2 reviews) - Users find the **limited customization** of forms in Virtuous CRM+ to be frustrating and restrictive. (2 reviews) - Users find that **payment issues** with forms often hinder effective information collection and payment processing. (2 reviews) - Users often face **poor customer support** , experiencing delays and a lack of responsiveness when issues arise. (2 reviews) - Data Migration (1 reviews) - Difficult Customization (1 reviews) - Difficult Setup (1 reviews) - Event Management (1 reviews) ## Virtuous CRM+ Reviews ### 1. Helpful Automations, but Overwhelmed Support Slows Everything Down **Rating:** 1.0/5.0 stars **Reviewed by:** Julaine S. | Director of Operations & Prayer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2026 **What do you like best about Virtuous CRM+?** The organization groups and automations are helpful **What do you dislike about Virtuous CRM+?** Tech support is overwhelmed and support bogs down **What problems is Virtuous CRM+ solving and how is that benefiting you?** Email lists and organization groups together with tasks clean up workflows ### 2. Cons outweigh the Pros **Rating:** 1.0/5.0 stars **Reviewed by:** Sara H. | Individual Giving and Data Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 23, 2024 **What do you like best about Virtuous CRM+?** The most helpful feature of Virtuous is the clarity offered by their gift import process. It allows you to see a snapshot of the donor record you're adding a new gift to in order to cross-check previous gift data without having to navigate to a new window. I also like that mailing is intergrated so notes are automatically added to a donor's profile every time they receive an email and if they open it. **What do you dislike about Virtuous CRM+?** There are quiet a few features about Virtuous that have proven unhelpful or nonintuitive to the needs of our organization. The grants tracking feature is too separate from individual records and cannot be organized in an easy to use way over a simple excel spreadsheet. The mail and email creation wizard is archaic, relying on users to know HTML fluently for more customization than just basic structures. Virtuous's integration with RaiseDonors is underdeveloped, commonly leaving valuable data behind in RD upon gift imports. The relationships and contacts system is underdeveloped causing duplicate names to be a requirement in order to have correct contacts for organizations and foundations that also give on personal levels. The Dashboards system is restricted to using the Virtuous system a certain way - it doesn't provide flexibility for using the Campaigns structure in a way that suits the organization. The annual review was non-transparent and created confusion upon our first renewal and accidental renewal of features that provided no helpful insight to our fundraising strategies: DonorSearch Wealth Reporting and Social Insights. Overall, the cons outweigh the pros with Virtuous and though we have tried to utilize features that do help our fundraising strategies, such as automations, they also come with flaws that prevent their potential from being seen. Finally, through the many issues we've run into with Virtuous, tech support gives us base level assistance before being passed off to higher level support structures with long wait times, often not coming to a solution in any timely manner to use the system as needed. We have found our own systems with excel spreasheets have proven more reliable than many features offered through the Virtuous system. **What problems is Virtuous CRM+ solving and how is that benefiting you?** At this time, non of the problems we are facing in Virtuous have foreseeable solutions that provide confidence that the area in question will be usable to our organization. ### 3. Virtuous' names is a misnomer, unfortunately. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Mid-Market (51-1000 emp.) **Reviewed Date:** June 26, 2024 **What do you like best about Virtuous CRM+?** Virtuous has several nice features. Many of these features can be useful for more mature non-profits with technical prowess and experience. In theory, assuming everything works as promised, you could have everything under one roof (CRM, Fundraising, Donor Management)...but everything has to work properly. **What do you dislike about Virtuous CRM+?** Their online giving forms do not work with some top webhosting providers. The backend software is dated and does not live up to the sales team's promises. They misled us during the sales process and then were slow to respond when we ran into issues. And they compeltely ignored emails several times for several days at a time. Once we realized Virtuous had misrepresented their capabilities, we asked them multiple times to not cash our check - which had, unfortunately, already been sent in the mail. We were going to put a stop payment on the check, but we thought "what company would cash a check after being asked/told not to?" Virtuous, that's who. They ignored multiple requests, cashed it anyway and refused to return the funds for over a month. We had to get our attorney involved and reached out directly to an executive to finally get them to take action and send back our money. The lack of integrity was extreemly dissapointing and, frankly, shocking. And the lost time, energy and effort was really staggering. The Virtuous name seems like a misnomer - at least from our experience. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Online donations and donor management. ### 4. Zero, and I mean zero, customer support **Rating:** 0.5/5.0 stars **Reviewed by:** Brock G. | Executive Director, Small-Business (50 or fewer emp.) **Reviewed Date:** December 19, 2023 **What do you like best about Virtuous CRM+?** There is a lot of potentially powerful capabilities. **What do you dislike about Virtuous CRM+?** They think of themselves as the leader in non-profit CRM. Reality is they offer no customer support at all. Sure, you can review a webinar and hope it might cover the issue you are having, but probably not. No phone support, not even live chat support. Yes, you send an email and get a non-helpful response in a day or two. They said they were going to roll out live support mid-year 2023, but that didin't happen. And BTW, this platform costs and arm and a leg. So, maybe if your have a big IT department and your own support staff this works for you. **What problems is Virtuous CRM+ solving and how is that benefiting you?** IT is a CRM, just hard to use and the company offers zero support. **Official Response from William Schiffelbein:** > We apologize for your negative experience with our customer support. What you've outlined here certainly does not match our Virtuous Promise and commitment to overall Customer Success. We're disappointed that we've missed the mark and are continuously working to improve our support services and will take your feedback seriously. When is a good time for you to connect with our team? We would love the opportunity to establish a path forward that re-instills confidence and excitement in your team. ### 5. Virtuous Software Review **Rating:** 0.0/5.0 stars **Reviewed by:** Katee C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 22, 2023 **What do you like best about Virtuous CRM+?** There is not much maybe the dashboards, there is not much I like about this software at all. **What do you dislike about Virtuous CRM+?** Customer Support, the lack of, This software has terrible customer support and is not easy to use and all they do is send you support articles when you need assistance and you cannot ever just speak to someone. **What problems is Virtuous CRM+ solving and how is that benefiting you?** They are not solving any problems for us, the customer support is horrible and it can take over 3 business days for someone to get back to you with an issue. The support articles they throw at you are not helpful at all. ### 6. No customer support, slow running platform, inconsistencies **Rating:** 0.5/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.) **Reviewed Date:** August 15, 2022 **What do you like best about Virtuous CRM+?** Virtuous has several intuitive features when it comes to creating queries, designing emails, and setting up marketing automations. The user interface is also aesthetically pleasing and not as clunky as most CRMs. The product is full of potential. **What do you dislike about Virtuous CRM+?** I've reviewed the software before on another review site and things have not since improved. The software runs very slowly without explanation on some days, taking nearly a minute to load certain pages or widgets. Reporting has some limitations compared to our last software. Customer support is very hit or miss. Support is initially provided through a chat bot and then answered "usually" within 24 hours by a Virtuous representative. Some reps are knowledgeable and provide helpful links, screenshots, etc, while others don't seem to know how to work the platform themselves. We have been told inaccurate information about what is possible on the system in the past. There have also been backlogs at times where requests are not answered for 3+ business days, and if you ask a follow up question, you may find yourself waiting again. There seems to be no option for an upgraded customer support package if you have unique or custom requests. The knowledge base is not comprehensive and is sometimes out of date. We've had product/technical issues as well. One example: true/false fields on a giving form was not working. The issue was submitted to Virtuous on April 27th and resolved a month and a half later on June 16. This generally tracks with our experience. We've been with the platform for about 14 months. We've had 4 different points of contact during that time, which does not include transitions during the migration process. The reality is that Virtuous is probably growing quickly and is either struggling to keep up or unable to prioritize what's most important. We'd be happy to update our review when and if things get better, but we've become less optimistic that this will happen. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous has been easier for new team members or team members without as much technical experience to adopt at a surface level (contact viewing, gift viewing) because of its interface. It also has great potential because of its responsive features, but you need to spend a lot of time learning the platform to really take advantage. **Official Response from Kelly Cristaldi:** > We appreciate you taking the time to detail your experience thus far. What you've outlined here certainly does not match our Virtuous Promise and commitment to overall Customer Success. We're disappointed that we've missed the mark! When is a good time for you to connect with our Customer Success Leadership Team? We would love the opportunity to establish a path forward that instills confidence and excitement in your team and prevents similar issues from reoccurring. Again, thank you so much for providing this feedback to us. We care deeply about the success of our customers and look forward to making that evident in our future collaborations. ### 7. Switching to Virtuous was a mistake for our organization. **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Higher Education | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2019 **What do you like best about Virtuous CRM+?** The user interface works well and looks good, and its easy for everyone in the company to use. There are levels of user access so that employees can access records but not modify them. I like the commenting system on profiles. The idea of scoring donors by their giving and social engagement is a good idea, but the scores don't seem accurate in our system, and are basically useless. **What do you dislike about Virtuous CRM+?** We switched from Raiser's Edge to Virtuous. As a web app, Virtuous is much slower to input/output than a local app and/or local database. Searching takes forever. To their credit, Virtuous has worked with us to improve speeds, but it is still far slower than RE ever was. The data entry tools are slow and clunky. Matching gifts is an added part of the import process that has slowed our team down, compared to RE's faster import-o-matic tool, and its "commit" function to add donors/gifts as opposed to having to match them each individually. Virtuous is bad at matching records, and if a database has duplicates, its automation functions are practically useless. Managing import batches is also clunky, with no search function built in, so I have to use Ctrl+F (the browser's text search) to find gift batches that were entered. Also frustrating is Virtuous's organization of contacts into households rather than individuals-- this leads to bloated profiles and mismatched households-- I've seen 20+ individuals listed under a single household as a result of missing/incomplete/duplicate data fields. Integration with other fundraising software has made the searching even slower, as the number of profile records has ballooned. Also the tool for creating relationships between households is awkward and difficult to make use of in pulling reports/queries. Our organization needs to track and acknowledge gifts made in memory of individuals who have passed away, and Virtuous provides no built-in support for managing the relationship of a donation to the deceased person and their next-of-kin. We have tried working with Virtuous to implement this functionality, but we have yet to see the changes we need added. **Recommendations to others considering Virtuous CRM+:** Beware Virtuous' limitations as a web app. **What problems is Virtuous CRM+ solving and how is that benefiting you?** Virtuous has enabled our organization to give access to the CRM to all employees, with staff located around the country (U.S.). Our previous CRM system was centralized and managed only from the national HQ. We see the value in building a database resource that is collaborative and accessible. However, there are too many features in Virtuous that are underdeveloped, awkward, clunky, or slow for me to recommend it. ## Virtuous CRM+ Discussions - [Can there be a way to reassign a note to a different user even though you may be the user inputting the information?](https://www.g2.com/discussions/43237-can-there-be-a-way-to-reassign-a-note-to-a-different-user-even-though-you-may-be-the-user-inputting-the-information) - 1 comment, 1 upvote - [Does anyone have experience in integrating Virtuous with Hubspot?](https://www.g2.com/discussions/does-anyone-have-experience-in-integrating-virtuous-with-hubspot) - 1 comment, 1 upvote - [View Virtuous CRM+ pricing details and edition comparison](https://www.g2.com/products/virtuous-crm/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+13%3A03%3A59+-0500&secure%5Bsession_id%5D=8c241ad7-2e9d-4273-ba09-32e4f53aedbd&secure%5Btoken%5D=210176d77691aeade2ef85b41c3c65fff361dd8690259e90da32aa31436c163d&format=llm_user) ## Virtuous CRM+ Integrations - [Bloomerang CRM](https://www.g2.com/products/bloomerang-crm/reviews) - [Bloomerang Fundraising, formerly Qgiv](https://www.g2.com/products/bloomerang-fundraising-formerly-qgiv/reviews) - [Bonterra OneCause](https://www.g2.com/products/bonterra-onecause/reviews) - [DonorSearch](https://www.g2.com/products/donorsearch/reviews) - [Double the Donation](https://www.g2.com/products/double-the-donation/reviews) - [Fundraise Up](https://www.g2.com/products/fundraise-up/reviews) - [GiveSmart](https://www.g2.com/products/givesmart/reviews) - [GoFundMe Pro](https://www.g2.com/products/gofundme-pro/reviews) - [Gratavid](https://www.g2.com/products/gravyty-gratavid/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [Instrumentl](https://www.g2.com/products/instrumentl/reviews) - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) - [Intuit QuickBooks](https://www.g2.com/products/intuit-quickbooks/reviews) - [Microsoft Dynamics 365 Business Central](https://www.g2.com/products/microsoft-microsoft-dynamics-365-business-central/reviews) - [netFORUM Pro](https://www.g2.com/products/netforum-pro/reviews) - [Omatic Software](https://www.g2.com/products/omatic-software/reviews) - [QuickBooks Online](https://www.g2.com/products/quickbooks-online/reviews) - [Sage Intacct](https://www.g2.com/products/sage-intacct/reviews) - [Social Insight](https://www.g2.com/products/social-insight/reviews) - [Stripe Payments](https://www.g2.com/products/stripe-stripe-payments/reviews) - [Virtuous Raise](https://www.g2.com/products/virtuous-raise/reviews) - [Xero](https://www.g2.com/products/xero/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Virtuous CRM+ Features **Additional Functionality** - Activity Tracking - Social Marketing - Generative AI - Accounting - Customizable Reports - CRM - Customizable Forms - Fund Accounting - Forms Management - Real-Time Analytics - Member Database - Alerts/Notifications - Communication Management - Customizable Templates - Budgeting/Forecasting - Mobile Access - Event Scheduling - Donor Management - Attendance Management - Activity Dashboard - Reporting & Statistics - Volunteer Management - Real-Time Reporting - For Nonprofits - Recurring/Subscription Billing - Access Controls/Permissions - Calendar Management - Third-Party Integrations - Customizable Branding - Registration Management - Campaign Management - Event Management - Document Storage - API - Contact Management - Website Management - Credit Card Processing - Membership Management - Data Import/Export - Electronic Payments - Accounting Integration - Grant Management - Dues Management - Committee Management - AI Copilot - Fundraising Management - Customizable Fields **Administration** - Reporting & Statistics - Interaction Tracking - Automation - Donor Profiles - Contribution Tracking - Goal Setting/Tracking **Administration** - User Dashboard - Donor Profiles - Reporting - Templates - Customization - Ad hoc Reporting - Activity Dashboard **Constituent Management** - Constituent Profiles - Online Portal - Donor Communications **Fundraising** - Campaign Management - Online Donation Portal - Event Planning - Recurring Donations - Peer-to-peer Fundraising - Mobile Capabilities - Registration Management - Event Management - Auction Management - Pledge Management - Forms Management - Donor Management - Alumni Management - Volunteer Management - Gift Matching Management - Grant Management - Membership Management - Website Management - Receipt Management - Contact Management **Donor Management** - Moves Management - Pledge Tracking - E-Document Storage - Acknowledgments & Communications - Multi-Channel Communication - Donor Management - Receipt Management - Email Management - Volunteer Management - Registration Management - Gift Matching Management - Event Management - Grant Management - Attendance Management - Contact Management - Pledge Management - Forms Management - Campaign Management **Marketing Automation** - Email Marketing - Lead Management - Campaign Management - Marketing ROI Analytics - Registration Management - Email Management - Committee Management - Calendar Management - Donor Management - Volunteer Management - Contact Management - Fundraising Management - Task Management - Forms Management - Membership Management - Workflow Management **Marketing** - Email Marketing - Direct Mail Tools **Interoperability** - Event Tracking - Gift Tracking - Fund Accounting - Activity Tracking - Donation Tracking **Workflow Automation** - Donor Prospecting - Data Entry - Task Delegation **Additional Functionality** - Online Giving - Summary Reports - Mobile Access - Email Marketing - Customizable Forms - Customizable Branding - Historical Trend Analysis - API - Recurring Giving - Customizable Fields - Reporting/Analytics - For Nonprofits - Recurring/Subscription Billing - Mobile Giving - Customizable Reports - Event Ticketing - Third-Party Integrations - AI Copilot - Campaign Planning - Access Controls/Permissions - Personalization - Credit Card Processing - Payment Processing - Generative AI - Data Import/Export **Additional Functionality** - Mobile Giving - Accounting Integration - Online Forms - Dashboard - Recurring Giving - Customizable Reports - Mobile Access - AI Copilot - Customizable Branding - Donor Discovery - Generative AI - Event Scheduling - Alerts/Notifications - Email Reminders - Credit Card Processing - CRM - Electronic Payments - ACH Payment Processing - Social Media Integration - Campaign Analytics - Access Controls/Permissions - Customizable Fields - Customizable Forms - Third-Party Integrations - API - For Nonprofits - Payment Processing - Data Import/Export **Reporting & Analytics** - Reporting - Dashboards - Automated Reports - Summary Reports - Customizable Reports **Integrations** - Accounting - Fundraising - Grant Management - Sales POS - Event Management **Agentic AI - Nonprofit CRM** - Autonomous Task Execution - Cross-system Integration - Third-Party Integrations - Social Media Integration - Accounting Integration - Website Integration **Additional Functionality** - Donation Tracking - Data Import/Export - Customer Database - Task Scheduling - Email Templates - API - For Nonprofits - Real-Time Notifications - Access Controls/Permissions - AI Copilot - Contact Database - Customizable Fields - Email Tracking - Interaction Tracking - Activity Tracking - Generative AI - Reminders - Campaign Planning - CRM - Document Storage - Mobile Access - Campaign Segmentation - Customizable Forms - Electronic Payments - Customizable Templates - Reporting & Statistics - Credit Card Processing - Web Forms ## Top Virtuous CRM+ Alternatives - [Blackbaud Raiser's Edge NXT](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews) - 3.9/5.0 (638 reviews) - [Neon CRM](https://www.g2.com/products/neon-one-llc-neon-crm/reviews) - 4.2/5.0 (435 reviews) - [Bloomerang CRM](https://www.g2.com/products/bloomerang-crm/reviews) - 4.6/5.0 (898 reviews)