# Synup Reviews **Vendor:** Synup **Category:** [Local Listing Management Software](https://www.g2.com/categories/local-listing-management) **Average Rating:** 4.5/5.0 **Total Reviews:** 315 ## About Synup Synup is a local marketing platform built for agencies and resellers. Agencies use Synup to deliver listings, reputation, and social media management for thousands of client locations, build local SEO into their own products with the Synup API and MCP server, white-label every surface under their own brand, and run agency operations from the same platform they use to deliver client work. It replaces the fragmented stack that agencies typically cobble together to deliver local SEO at scale. Listings Management Sync business information across Google, Apple, Bing, Facebook, and every major listing platform. Bulk edits push across thousands of locations in a single action. Track listings indexing across every platform to confirm each client location is actually live in search, not just submitted. Most listing tools stop at confirming the push. Synup tracks whether the data is indexed and visible to searchers. Reputation Management Monitor reviews across Google, Facebook, and every major review site. Respond using AI-generated drafts that match each client's brand voice. Send review request campaigns over email and SMS to grow review velocity for every client location. Social Media Management Tool Schedule posts across Google Business Profile, Facebook, Instagram, and LinkedIn for hundreds of locations in one workflow. AI generates localized content per location so every post feels native to its market instead of looking like the same campaign copy-pasted everywhere. Local SEO Analytics Track local rankings, GBP performance, and review sentiment for every client location. Reporting runs across the full client portfolio without spreadsheet exports or stitching data between tools. Local SEO Tools API Build local SEO into your own product. Agencies, platforms, and SaaS companies use the Synup API to power listings sync, review management, and GBP automation inside their existing applications. Headless and built to scale across millions of locations. Synup MCP Server Connect Synup to Claude, ChatGPT, and any MCP-compatible AI assistant. Agencies use the MCP server to query listings, pull review data, and manage client locations through conversational AI workflows instead of clicking through dashboards. Included for existing customers. White-Label Everything Every Synup tool, dashboard, and client report can be fully white-labeled under your agency's brand. Custom domains, your logo, your colors, your client-facing experience. Your clients never know Synup is in the stack. Agency Operations Beyond the core local SEO tools, Synup gives agencies a full operating layer to run their business from one platform. Offer essential local SEO tools to all your SMB clients at no extra cost -Forecast churn risk using client health scores and usage patterns -Build a single source of truth for all client information, enriched with AI-powered fields -Capture and enrich leads instantly using AI-powered prospecting tools -Manage sales pipelines with custom stages for marketing services and retainers -Track tasks and deliverables across marketing campaigns -Create and send invoices directly from Synup and automate your billing workflows Synup is the operating system agencies run their local SEO business on. The core tools handle client delivery, the API and MCP server let agencies extend Synup into their own products, and the white-label layer keeps every surface under your brand from the first click to the final invoice. ## Synup Pros & Cons **What users like:** - Users appreciate the **ease of use** of Synup, finding the platform intuitive and straightforward for managing social media and reviews. (92 reviews) - Users find Synup to be **extremely helpful** , enabling effective review management and insightful automation for better business focus. (65 reviews) - Users rave about Synup's **exceptional customer support** , noting attentiveness and effective assistance with their needs. (61 reviews) - Users praise Synup for its **effective review management** , enhancing local brand awareness and driving higher sales. (60 reviews) - Users appreciate the **centralized management** in Synup, making it easy to maintain a consistent online presence across platforms. (51 reviews) - Users value the **convenience** of Synup for managing social media, local listings, and enhancing outreach effortlessly. (50 reviews) - Efficiency (46 reviews) - Social Media Management (46 reviews) - Features (42 reviews) - Time-saving (42 reviews) **What users dislike:** - Users find the **learning curve steep** initially, but adapt quickly as they explore Synup's numerous features. (16 reviews) - Users notice **feature limitations** with Synup, particularly regarding technical integrations and customizations for specific needs. (12 reviews) - Users find the app has a **difficult learning curve** initially, but most adapt with time. (11 reviews) - Users note the need for **improvement in training opportunities** and feature clarity to enhance their experience with Synup. (9 reviews) - Users find the **lack of features** in Synup limiting, desiring more integrations and AI options for improvement. (9 reviews) - Learning Difficulty (9 reviews) - Limited Features (8 reviews) - Missing Features (7 reviews) - Not User-Friendly (7 reviews) - Social Media Integration (7 reviews) ## Synup Reviews ### 1. Great Company, Great Staff **Rating:** 5.0/5.0 stars **Reviewed by:** Matt F. | P, Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2019 **What do you like best about Synup?** I have really enjoyed working with the team at Synup. They have been very friendly, outgoing, and prompt to address things. **What do you dislike about Synup?** They don't cover as many directories as some of the other services, but are more competitive and have more services that make sense for businesses than some of the competition. **Recommendations to others considering Synup:** It is a great product **What problems is Synup solving and how is that benefiting you?** Listings, Reputation, Whitelabeling, great support ### 2. Great Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2019 **What do you like best about Synup?** Customer Service is always responsive, tools are readily available to assist sellers. They communicate changes well. The fact they have 4 tools in 1 specifcally ranking, listings, review, and interactions--in one specific tool to offer others is a great feature. One of the easiest parts of using this tool is that it offers everything an SEO provider needs. **What do you dislike about Synup?** Would love to see more directories especially apple maps come online. **What problems is Synup solving and how is that benefiting you?** Listings with automated reporting notifications and service offerings. The benefits is having a readily available system to implement tools to assist our clients and offer them great features. ### 3. Great Product **Rating:** 5.0/5.0 stars **Reviewed by:** Eric A. | Vice President - Production, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2019 **What do you like best about Synup?** The product offers some great features that are easy to use and only takes minutes. **What do you dislike about Synup?** They have some great listing sites, but I would like to see more. **Recommendations to others considering Synup:** This a great way to update your information across many listing sites at once. It is easy to request reviews from your clients. Takes just a couple of minutes to set up and you can invite them to the site you need reviews the most. **What problems is Synup solving and how is that benefiting you?** We are better able to track and respond more timely to reviews. ### 4. Good citation building if you just need basic SEO **Rating:** 2.5/5.0 stars **Reviewed by:** Hannah B. | Account Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** October 17, 2018 **What do you like best about Synup?** Synup using an API so their directory work is automatic and instantaneous. Unlike other platforms (such as Moz, Whitespark, BrightLocal, etc) that have to blanket the information across sites, Synup has worked individually with about 50 directories that will automatically push the information live within seconds once submitted. **What do you dislike about Synup?** Coming from an agency perspective that does citation building / SEO work manually, Synup does not cover the "1st tiers" of websites that I would consider to be the most important. They do some of the big sites like Google and Facebook, but a lot of other data aggregators such as Acxiom and ExpressUpdate are not within their API so you'd have to pay extra for them to do it manually. You also still have to work with them on any websites that require verifications so you still are doing a lot of work. You don't hand info over to them and they take care of it all. **What problems is Synup solving and how is that benefiting you?** For businesses with multiple locations or any organization that needs general citation cleanup, this is a good solution. If you don't have the time, this is a perfect system to utilize. It averages around $20-30 per month per location which is a great and fair price for what you're getting. **Official Response from Ashwin Ramesh:** > Hannah, Thanks for your feedback. We've added several new publishers in the last few months including Apple, Instagram and others. Our approach doesn't involve integrate with data aggregators since we believe that the value from data aggregators will diminish over time and there is no guarantee that you data flows downstream from a data aggregator. We have also improved our verification and provide instant verification on Yelp to get your listings up and running immediately. I hope that we get to earn your business in the future! ### 5. Good support - overall nice product. **Rating:** 4.0/5.0 stars **Reviewed by:** Ronnie Deaver, D. | Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** April 08, 2019 **What do you like best about Synup?** Definitely easy to use for both myself and my clients **What do you dislike about Synup?** Seems a bit early in development with annoying minor issues. Fortunately support appears willing to take on these challenges **Recommendations to others considering Synup:** It won't work for every directory in the world, but its solid and easy to use and has a nice user interface for the client. **What problems is Synup solving and how is that benefiting you?** Reputation management and citation cleanup ### 6. Synup Software Subscription **Rating:** 5.0/5.0 stars **Reviewed by:** David B. | Owner, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 14, 2018 **What do you like best about Synup?** The customer support is outstanding. I have a direct representative to work with on any questions or concerns I have. **What do you dislike about Synup?** I wish there were more citations. Although I realize this doesn't have a large factor in search rankings, quality over quantity, it would be a much easier sell to clients. **Recommendations to others considering Synup:** Speak with me directly at Easy Street Social **What problems is Synup solving and how is that benefiting you?** I am helping local business owners increase their online visibility and get more local customers. Many of my local SEO clients purchase other services from me.. ### 7. Good service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2019 **What do you like best about Synup?** I enjoy prompt service and technical support **What do you dislike about Synup?** Hope there is more extended service to make SEO organic ranking raise with affordable option **What problems is Synup solving and how is that benefiting you?** Linked with other website and we are more visible this time ### 8. Nothing, but a pain. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2018 **What do you like best about Synup?** I liked the price, but then their support was terrible. **What do you dislike about Synup?** So far everything has been a nightmare with Synup. You can never get ahold of the right people. Any service change requires at least 36 hours of waiting while the appropriate people are contacted. They do not return your calls. I requested to cancel my contract and they told me I would receive a refund within 10-15 days. Instead, I was billed. I contacted them again and they had no record of my cancellation. **What problems is Synup solving and how is that benefiting you?** So far this software has only created problems for my business. **Official Response from Ashwin Ramesh:** > Hello There, I'm sorry to hear about your negative experience with us. We have made significant improvements to our support and billing policies in the recent past to better service our customers. I hope that we get another opportunity to work with you and guarantee that you will not face any of the issues you did in the past. ### 9. Best move we could have made when choosing a Local Citations Manager **Rating:** 5.0/5.0 stars **Reviewed by:** Matthias M. | Sr. Technical Consultant / CIO / Partner, Computer & Network Security, Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2018 **What do you like best about Synup?** Easy to understand UI and AWESOME white labeling service! We have implemented with 12 of our clients for local citations and the results have been great! **What do you dislike about Synup?** Nothing so far, were happy (almost 1 year of use). Support could be a little faster at responding on live chat. **Recommendations to others considering Synup:** We have tried 4 before landing on Synup and we have been very pleased with our clients results! **What problems is Synup solving and how is that benefiting you?** Our customers are getting seen locally! Our company (Lingows) is a great example of covering many pages and layers of information about our company. ### 10. Need to work on customer service **Rating:** 3.5/5.0 stars **Reviewed by:** Muhammad Z. | Admin, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2018 **What do you like best about Synup?** Easy to respond all reviews from different channels **What do you dislike about Synup?** Customer service. It's been few weeks I am still waiting to get connect my yelp account and no one has responded my question yet **What problems is Synup solving and how is that benefiting you?** Reputation management ### 11. Marketing platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 21, 2018 **What do you like best about Synup?** Easy to track marketing progress and results. **What do you dislike about Synup?** Implementing across our business was tricky. Not every member was able to create a user profile. **What problems is Synup solving and how is that benefiting you?** Monitoring interactions across a multinational business platform to expand our communication and products ### 12. Decent **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 18, 2018 **What do you like best about Synup?** It's a good starting software if that's your thing **What do you dislike about Synup?** Its interface isn't as simple to use as some others **What problems is Synup solving and how is that benefiting you?** Haven't been using long enough to know ### 13. Great for Resellers **Rating:** 5.0/5.0 stars **Reviewed by:** Marshall E. | CEO, Cosmetics, Small-Business (50 or fewer emp.) **Reviewed Date:** February 02, 2018 **What do you like best about Synup?** This service gives all the power of a platform like Yext at a fraction of the cost. The directory listing normalization is great. The review generation feature is powerful. **What do you dislike about Synup?** They are slow to roll out new features and support is a little slow. **What problems is Synup solving and how is that benefiting you?** I resell this service to my clients. ### 14. Synup delivers like enterprise-level software, but is affordable like small-business software **Rating:** 5.0/5.0 stars **Reviewed by:** Graeme G. | Content Strategist, Media Production, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2017 **What do you like best about Synup?** I have over 100 client locations in my dashboard, and I can easily update their citation info and access their reviews. **What do you dislike about Synup?** Nothing to note. I would like additional social offerings (like comment monitoring) but that isn't what was promised. **Recommendations to others considering Synup:** Contact the admin, they will help you onboard. **What problems is Synup solving and how is that benefiting you?** Managing data consistency across franchise locations. ### 15. Great search engines! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2017 **What do you like best about Synup?** All of our company information is always up to date, which is very important! **What do you dislike about Synup?** I wish they had more local listings, but they have most of the well known sites. **Recommendations to others considering Synup:** Give a try, you'll be glad you did! **What problems is Synup solving and how is that benefiting you?** Before we used to update every single site one by one and still we never did it right. Now only a few clicks and we are done! ## Synup Discussions - [Is this better than BirdEye as far as features go](https://www.g2.com/discussions/24570-is-this-better-than-birdeye-as-far-as-features-go) - 2 comments, 1 upvote - [How do you user Synup most? With Dashboard access or as a One-Time submission service?](https://www.g2.com/discussions/30631-how-do-you-user-synup-most-with-dashboard-access-or-as-a-one-time-submission-service) - 2 comments - [View Synup pricing details and edition comparison](https://www.g2.com/products/synup/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-05-23+21%3A43%3A44+-0500&secure%5Bsession_id%5D=2e63bfdf-6bdc-495f-9b45-8a6ba82b6d69&secure%5Btoken%5D=ca1fe7581eed8ebda7b0780d58d17501eeb84153e47b89e03b65575a12eff553&format=llm_user) ## Synup Integrations - [ChatGPT](https://www.g2.com/products/chatgpt/reviews) - [Claude](https://www.g2.com/products/claude-2025-12-11/reviews) - [Copilot](https://www.g2.com/products/copilot-software-ltd-copilot/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [Gemini](https://www.g2.com/products/google-gemini/reviews) - [Google My Business](https://www.g2.com/products/google-my-business/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) ## Synup Features **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Business Tools** - Bulk Uploading - CMS Agnostic - CMS Specific - Traffic Analytics - Customer Analytics **Listing Management** - Network Directory - Data Aggregators - Duplicate Monitoring - Optimization **Local Search Optimization** - Rank Tracking - Online Listings - Google My Business - Reputation Management - Social Media - Dashboards and Reporting **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation **Visual UGC** - Campaign Customization - Widget Customization - Widget - Media Library **Agentic AI - Customer Advocacy** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Social Engagement - Social Ads - Campaign Planning - Hashtag Capabilites **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Consumer Intelligence** - Customer Feedback - Competitive Intelligence - Sentiment Analysis **Discovery** - Referral Program - Incentives - 3rd-Party Trends **Customer Tools** - Location Listing - Product and Category Filters - Mobile Support - Automatic Geolocation **Performance** - Real-Time Updates - Analytics **Integrations** - Social Media - Content Creation - Marketing Automation - Rights Management **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting and Dashboards - Mobile User Support **Reporting** - Revenue Reporting - Corporate Reporting - Dashboard **Media Monitoring** - Social Networks Monitoring - Social Media Management **Insight** - Monitoring - Adoption Insight - Engagement Analysis **Support** - Onboarding - 24/7 Client Support **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile** - Mobile Optimization **Performance** - UGC Analytics - Lazy-Loading **Agentic AI - Revenue Operations & Intelligence (RO&I)** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **In-House Management** - Team Workflow **Platform** - Multichannel Sharing - Forum - Integration - Content Distribution **Generative AI** - AI Text Generation **Agentic AI - Online Reputation Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Synup Alternatives - [Birdeye](https://www.g2.com/products/birdeye/reviews) - 4.7/5.0 (3,937 reviews) - [Yext](https://www.g2.com/products/yext/reviews) - 4.4/5.0 (1,086 reviews) - [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) - 4.5/5.0 (500 reviews)