--- title: Simpli.fi Reviews meta_title: 'Simpli.fi Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 154 reviews by the users' company size, role or industry to find out how Simpli.fi works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 154 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Simpli.fi Reviews **Vendor:** Simpli.fi **Category:** [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) **Average Rating:** 4.5/5.0 **Total Reviews:** 154 ## About Simpli.fi Simpli.fi provides marketing technology, solutions, and workflow automation that help advertisers and agencies plan, activate, and measure highly targeted advertising campaigns. Our platform powers omnichannel campaigns across environments including CTV, native, mobile, display, and social. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth. Simpli.fi enables marketers to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights. Designed for multi-location brands, independent agencies, and political, advocacy, and public-affairs organizations, Simpli.fi delivers transparent performance with local precision at national scale. ## Simpli.fi Pros & Cons **What users like:** - Users commend the **accessible and helpful customer support** of Simpli.fi, enhancing the overall user experience. (10 reviews) - Users value the **ease of use** of Simpli.fi, appreciating its helpful staff and seamless integration for campaign management. (8 reviews) - Users appreciate the **helpful support team** at Simpli.fi, providing assistance and enhancing overall campaign experiences. (7 reviews) - Users value the **exceptional support** from Simpli.fi, highlighting helpful staff and quick assistance throughout their journey. (6 reviews) - Users commend Simpli.fi for its **hyperlocal targeting and seamless integration** , greatly enhancing campaign effectiveness for their agencies. (5 reviews) - Users appreciate the **precision in audience targeting** with Simpli.fi, enabling tailored digital advertising for specific markets. (4 reviews) - Communication (4 reviews) - Efficiency (4 reviews) - Analytics (3 reviews) - Users appreciate the **ease of use and precise targeting** with Simpli.fi, enhancing campaign management and performance. (3 reviews) **What users dislike:** - Users express concerns about **high costs** and a need for better pricing transparency with Simpli.fi's offerings. (4 reviews) - Users express frustration over **extra fees** and lack of pricing transparency, complicating the onboarding and campaign management process. (3 reviews) - Users express concerns about a **lack of clarity** in onboarding and pricing, leading to confusion and distrust. (3 reviews) - Users face **ad management issues** due to confusing onboarding, hidden fees, and unreliable campaign reporting. (2 reviews) - Users find the **complex onboarding process** of Simpli.fi frustrating, hindering their ability to use the platform effectively. (2 reviews) - Users struggle with the **complex setup** of Simpli.fi, finding the interface and onboarding process unintuitive and challenging. (2 reviews) - Confusing Options (2 reviews) - Difficult Navigation (2 reviews) - Difficult Setup (2 reviews) - Inaccuracy (2 reviews) ## Simpli.fi Reviews ### 1. Simpli.fi as our preferred Demand Side Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Bobby Y. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** At Canopy, we've partnered with Simpli.fi for over seven years. We've especially enjoyed working with a group of account specialists who have our - and our client's - best interests at heart. The level of subject matter expertise is outstanding and the whole team at Simpli.fi goes out of thier way to inform us and help us make the best decisions for our clients. **What do you dislike about Simpli.fi?** There are no real downsides to working with Simpli.fi. I respect thier concerns over PII but I do wish we could recieve address level conversion reporting rather than zip+4 level reporting. **Recommendations to others considering Simpli.fi:** I highly recommend Simpli.fi. The campaign support and ease of use with thier UI is outstanding. **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.fi helps our clients target individuals who are pre-qualified based on age, income, and other socio-demographic filters through addressable geofencing tactics, competitve geofencing, and search & keyword tactics. ### 2. Simpli.fi - good geofence platform **Rating:** 3.5/5.0 stars **Reviewed by:** Ashley H. | Media Planner/Buyer, Enterprise (> 1000 emp.) **Reviewed Date:** July 07, 2020 **What do you like best about Simpli.fi?** I’m a huge fan of how easy it is to set up geo fence campaigns in simpli.fi. Best geo fence platform I’ve used to date. **What do you dislike about Simpli.fi?** The mapping tool can be tough to navigate. **Recommendations to others considering Simpli.fi:** Make sure you save after drawing more than one geo fence for a single campaign. **What problems is Simpli.fi solving and how is that benefiting you?** The problem is clients wanting to draw a tight geo fence around a certain location. The benefit of simpli.fi is that you can customize location based ads and set up hyper local campaigns fairly quickly using their platform. ### 3. Awesome customer service, fast turnarounds!! **Rating:** 5.0/5.0 stars **Reviewed by:** Marissa H. | Digital Marketing Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** My Simpli.fi team is always super quick to respond to my needs, with helpful solutions, recommendations, and great results! **What do you dislike about Simpli.fi?** I have not experienced any downsides so far. Very competitive pricing, and we always see consistent, great results. **Recommendations to others considering Simpli.fi:** Ask for and listen to the Simpli.fi team’s recommendations! They are all incredibly knowledgeable in all things digital marketing and are able to provide great strategy insights. **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.fi has helped my agency provide a variety of marketing tactics to our clients all in one platform. This helps us provide seamless reporting, and the live dashboard allows us to provide quick glimpses to the client at any moment. ### 4. Simpli.fi's geo targeting is AMAZING **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 30, 2019 **What do you like best about Simpli.fi?** Simpli.fi's DSP is not only easy to use, but they also have amazing customer support, and the targeting is unreal. Our agency hopped on board for the targeting, but we absolutely love the platform and the team that backs it. The pricing is fair also! **What do you dislike about Simpli.fi?** If you run the DSP yourself, the set up can be a little time-consuming. We had our Simpli.fi team help with the process and it was ultimately incredibly smooth. Sometimes the reporting doesn't match what we see in our ad server, but its always fairly close. **Recommendations to others considering Simpli.fi:** If you need specific targeting, this is the way to go. **What problems is Simpli.fi solving and how is that benefiting you?** The geo-targeting features within this DSP are an easy sell. We leverage them across all clients and is a selling point in many media plans. The targeting allows for more specificity and can accommodate even the pickiest of clients. ### 5. Great product for selling display ads to brink & mortor stores. **Rating:** 4.0/5.0 stars **Reviewed by:** Lindsay G. | Senior Online Media Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 30, 2021 **What do you like best about Simpli.fi?** The location-based remarketing option. Being able to place a virtual fence around relevant areas our clients' customers frequent to gather those users' mobile IDs for future marketing is a very interesting sales tool. **What do you dislike about Simpli.fi?** Tracking store visits doesn't seem to be as precise as pitched. There are definite hiccups and nuances, which can cause strain when reporting to clients. **What problems is Simpli.fi solving and how is that benefiting you?** The visit-tracking feature helps us keep display on our clients' annual plan. ### 6. Amazing Service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Simpli.fi?** The support we have received from the Simpli.fi staff has been amazing. They are attentive, quick to respond, and always do their best to educate and support our endeavors as we learn the ins and outs of this new space. **What do you dislike about Simpli.fi?** I honestly can't think of anything we dislike about our experience. The one request we've made that they have been unable to provide has been a demo account for the audience curation for clients that want to play around with it. **What problems is Simpli.fi solving and how is that benefiting you?** We are able to deliver trackable leads to clients with insights as to what creative performs best. It allows us to not only make an educated decision regarding media dollars up front, but continue to tweak and fine-tune our efforts to maximize our clients' investment. ### 7. Great Product Offerings, Amazing Customer Support! **Rating:** 4.5/5.0 stars **Reviewed by:** Elliott G. | Vice President of Advertising Quality, Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** The level of customer service has been unmatched with any of the the other DSPs we have worked with. We are truly appreciative to have them as an asset to our agency. **What do you dislike about Simpli.fi?** Nothing comes to mind. The services we use all work as expected and provide strong results for our clients and the Simpli.Fi team has been great. **What problems is Simpli.fi solving and how is that benefiting you?** Using Simpli.Fi allows us to hit a more fine tuned audience that we would not be able to reach going directly through Google, or even other DSPs we had tried in the past. ### 8. Whether you're new to programmatic or a pro, this is a great parnter for your needs **Rating:** 5.0/5.0 stars **Reviewed by:** Leslie F. | Director of Underwriting and Corporate Sponsorship/Integrated Marketing Communications Instructor, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2021 **What do you like best about Simpli.fi?** there's plenty of support when you need it. It's easy to use **What do you dislike about Simpli.fi?** Nothing really - I incorporated it into every proposal. **What problems is Simpli.fi solving and how is that benefiting you?** easily reaching any type of audience with specificity and plenty of options ### 9. Working with Simpli.fi **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2021 **What do you like best about Simpli.fi?** Their communication and support is excellent - It is very rare that I don't get a response to a query with 24 hours. The targeting features are comprehensive and offer us various opportunities to target users based on an advertisers' brief. Being a regional news publisher. hyper local targeting is key and having the geo-fencing, postcode and radius targeting opportunities really helps us to reach the right audience at a local level. The training videos are very easy to follow and have been key in helping some of our salespeople and internal stakeholders grasp the concept of audience extension and the targeting opportunities it provides. **What do you dislike about Simpli.fi?** I don't have any specific dislikes about the platform or support provided. **What problems is Simpli.fi solving and how is that benefiting you?** Being a publisher in the UK, we are limited in some avenues by the UK inventory we can target through different formats. For example, there are limited OTT/CTV services we can target in the UK, however, we are discussing this with the support team and exploring ways around this. ### 10. Incredible DSP for programmatic advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Daniel C. | Founder / CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** GEO targeting is incredible on their platform, they are able to get very precise based on where people are interacting in real life. **What do you dislike about Simpli.fi?** They are costly to get going so I prefer to use the self serve at fullforceads.com which uses the Simpli.fi capabilities but made affordable. **What problems is Simpli.fi solving and how is that benefiting you?** They have a powerful way of finding and targeting ads to the customer. They have very powerful mobile-first capabilities that any other DSP does not match. ### 11. Incredible DSP for agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Brian T. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** Flexibility in building out marketing campaigns and the monthly training they do. **What do you dislike about Simpli.fi?** Lack of phone access to Account Manager to discuss how better to utilize the platform and reporting tool. Lack of detail for OTT domain reporting. **Recommendations to others considering Simpli.fi:** Compare reporting tools with existing DSP before switching. **What problems is Simpli.fi solving and how is that benefiting you?** Solving multiple marketing challenges for our clients by getting ads in front of the right audience. Using their platform has helped increase our profit margins as an agency. ### 12. Best Digital Partner **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** Simpli.fi has great targeting capabilities that help our strategic approach for reaching Hispanics. They offer cross-device inventory and precise targeting to help us hone in on Hispanic neighborhoods and homes. **What do you dislike about Simpli.fi?** To be honest there isn't much we dislike about Simpli.fi. they have been able to meet our needs as a partner each time. CPP where a bit high at one point but we were able to negotiate and come to a CPP we felt comfortable with for our campaigns. **Recommendations to others considering Simpli.fi:** Simpli.fi is a great solution to reaching your audience. With their advance technology and precise targeting they are a one stop shop media solution. **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.fi is always there to help come up with a strategic approach depending on what we are trying to achieve in the campaign. Reaching Hispanics on cross devices and how to incorporate ConnectedTV as the newest area where we are able to reach our target. ### 13. The team is always a pleasure to work with. I really enjoy all of the trainings. A Top notch Co. **Rating:** 4.5/5.0 stars **Reviewed by:** David P. | Digital Director, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** The trainings are my favorite part of this organization as well as the great team that supports their products **What do you dislike about Simpli.fi?** I did not like that they removed the feature to do click to call. **What problems is Simpli.fi solving and how is that benefiting you?** We are fixing our business advertising solutions in out sales funnel under conversions and purchase loyalty. So its nice to see the full sales funnel being hit by our radio group and digital advertising. ### 14. The client service seals the deal! **Rating:** 5.0/5.0 stars **Reviewed by:** Elle F. | Digital Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** Besides the awesome results obtained, the team at Simpli.fi is brilliant. They are a pleasure to work with, answer any question in detail and have one of the very best resource libraries of any vendor! **What do you dislike about Simpli.fi?** There are some things that were learned on the fly, Simpli.fi offers some great, unadvertised perks that would have been helpful to know when we first partnered. **What problems is Simpli.fi solving and how is that benefiting you?** We are able to put clients in front of their ideal audience in a way that some hadn't thought would be obtainable on their budget! Simpli.fi makes us look like the hero when we provide impactful results and profound ROI. ### 15. Simpli.fi + all of their team members that I have worked with are extremely knowledgeable + friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica B. | Digital Advertising Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** The team--friendly, knowledgable, and responsive. The platform--user friendly, extensive, and a great tool with high value to easily sell to clients. General--great resource in the digital world. **What do you dislike about Simpli.fi?** Overall--no complaints. If there has ever been an issue, it has been resolved quickly and painlessly. If I had to be picky--No budget scheduling in campaign setup. **Recommendations to others considering Simpli.fi:** Rely on your Account Managers and utilize their expertise--they know their stuff! **What problems is Simpli.fi solving and how is that benefiting you?** The targeting capabilities have really allowed our clients to reach their specific audiences. From a data-driven level--the Geo-Lift Report data has added so much value to our reports. ### 16. Simpli.fi is the best Digital Firm **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2021 **What do you like best about Simpli.fi?** What I like best about Simpli.fi is Michael DeLario. He's the best AE we've ever dealt with. He and his assistant Michelle are #1 on top of everything. They're quick to respond and get the work done quickly. **What do you dislike about Simpli.fi?** Nothing really. I'd like an online dashboard for clients. **Recommendations to others considering Simpli.fi:** Simpli.fi is a one-stop-shop for all your digital needs. No reason to go anywhere else. **What problems is Simpli.fi solving and how is that benefiting you?** Selling houses and Simpli.fi helps us bring in the right buyers. The biggest benefit is the GEO Fencing tracking ### 17. Very nice and informed individuals **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** the ease and accessibility of our reps -- they are nearly always available to hop on a call or assist us **What do you dislike about Simpli.fi?** the time in which is takes some items to be executed as well as when they cannot provide concrete answers to our questions **What problems is Simpli.fi solving and how is that benefiting you?** they are my desired provider for my digital marketing agency. the benefits entail doing alot of tedious backend work that i do not have, and do not really want to have, to handle within our agency. ### 18. Valuable platform that matches hyperlocal with more traditional targeting for both display and video **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2021 **What do you like best about Simpli.fi?** Geofencing and keyword retargeting tools, household specific OTT, conversion tracking **What do you dislike about Simpli.fi?** No major complaints! Occasional challenges with targeting subsets or sites with poor user experience but these can be quickly weeded out once identified. Will be curious to see further technology developments. **Recommendations to others considering Simpli.fi:** Good for starting campaigns from the ground up, small and evolving teams! **What problems is Simpli.fi solving and how is that benefiting you?** Raising awareness and driving conversion for our clients in a variety of layered targeting tactics, shifting spend based on performance. ### 19. Great staff. Pleasure to work with **Rating:** 5.0/5.0 stars **Reviewed by:** Chris S. | Managing Partner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Simpli.fi?** I like the responsiveness of the team. I also like the capabilities of the platform. We employ several strategies for our clients. **What do you dislike about Simpli.fi?** Wish my balance was more easy to identify. **Recommendations to others considering Simpli.fi:** Great platform. Good team **What problems is Simpli.fi solving and how is that benefiting you?** Targeted advertising. ### 20. Great Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** I have confidence in executing campaigns with Simpli.fi knowing that I have a dedicated team working behind the scenes ensuring top performance. **What do you dislike about Simpli.fi?** Often times we are not brought new ideas and have to continuously ask for new ideas for data usage, executions and placements **Recommendations to others considering Simpli.fi:** Bring new ideas that fit within our agency's industries. **What problems is Simpli.fi solving and how is that benefiting you?** We have a small team and Simpli.fi works as an extension of our team. ### 21. Great for large agencies **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** The account management team is great and super helpful for managing large volumes of campaigns at a time. **What do you dislike about Simpli.fi?** The reporting can be a bit of a challenge due to not including markups for clients to see ROI etc. **What problems is Simpli.fi solving and how is that benefiting you?** Managing our workflow and volume has been key with Simpli.fi and our account management team. Using their managed service platform helps alleviate staffing concerns on our end. ### 22. Excellent product and superior support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** I appreciate the real-time data and ongoing support. **What do you dislike about Simpli.fi?** I wish there was an easy way to get our production team trained on all of the cool areas that are being constantly improved. **Recommendations to others considering Simpli.fi:** Get to know your rep and ask for strategy support! **What problems is Simpli.fi solving and how is that benefiting you?** I help businesses get real leads and use analytics to prove ROI through online and in-store conversations. ### 23. Excellent Display Advertising Solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** They have great customer service to find the best solutions for your needs and your clients. We have regular strategy meetings and they provide recommendations based on performance, trends, and the market in general. **What do you dislike about Simpli.fi?** I don't have many complaints about Simpli.fi. The only limitations I can think of are related to mobile and GPS technology itself, which is not the fault of Simpli.fi. **What problems is Simpli.fi solving and how is that benefiting you?** We use Simpli.fi to provide measurable results with display advertising. Because of the ability to accurately track conversions, this is one of the best display advertising products out there. ### 24. Great Account Management **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Hardware | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** Simpli.fi's account management is spot on. They are quick to reply and resolve issues. They are constantly optimizing our campaigns and providing us with updates weekly so it's all very transparent. **What do you dislike about Simpli.fi?** There is nothing negative that comes to mind. **Recommendations to others considering Simpli.fi:** We use Simpli.fi for managed service and they have been so easy to work with and trust with our campaigns. I would recommend starting off with their managed services. **What problems is Simpli.fi solving and how is that benefiting you?** We are solving tracking problems as the industry shifts towards cookieless environments. ### 25. Better solutions available **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** October 27, 2020 **What do you like best about Simpli.fi?** and easy to use DSP - but there are many other more robust DSPs that have a similar ease of use **What do you dislike about Simpli.fi?** third-party pixels added automatically unless you turn on cross-device matching slowing client sites down to the point we had 4 separate clients investigate and report the issues no resolution from the DSP bid stream instead of 1st party data conversion zone reporting would include geo-conversion zone stats that were difficult to justify to clients - a mobile device walking by a location would be picked up / zero visibility and filtering Media inventory is not strong **What problems is Simpli.fi solving and how is that benefiting you?** We originally looked to simpli.fi to offer conversion zone tracking, which they offered, but during reporting we were never able to find value back to the client due to bid stream vs 1st party data ### 26. SImpli has been a great relationship. They are responsive to our needs and manage our campaigns wll. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** They are on top of trends and communicate well/ **What do you dislike about Simpli.fi?** Reporting can be too cumbersome and complex for the my staff. **What problems is Simpli.fi solving and how is that benefiting you?** Clients who have had issues in print have had success with simpli.fi products. ### 27. B2B Client; Stellar Customer Service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2021 **What do you like best about Simpli.fi?** The best account team, always on top of everything and they provide everything we need. **What do you dislike about Simpli.fi?** More integration with platforms/direct contacts to DCM support when issues stemming from DCM arise. **What problems is Simpli.fi solving and how is that benefiting you?** We're currently trying to figure out how best to deal with the recent DCM updates. Prior to this Simplifi always exceeded benchmark and has been the top programmatic partner on our plan for years. ### 28. Easy To Use Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Megan S. | Digital Marketing Director, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2020 **What do you like best about Simpli.fi?** Simpli.fi platform is very easy to use and has a simple interface that is very user-friendly. **What do you dislike about Simpli.fi?** I think the platform could use more analytics reporting capabilities. The typical user is in the digital marketing field and the more analytics attribution models the better. **Recommendations to others considering Simpli.fi:** Increase the analytics reporting within the interface. **What problems is Simpli.fi solving and how is that benefiting you?** We are trying to gain/attract new customers to our products. The benefit is that the users Simpli.fi is able to reach are not the same users we are already targeting on the Google Display Network. ### 29. Excellent client service with an extremely simple to use platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** Great client service and a simple platform. **What do you dislike about Simpli.fi?** Wish there was a bit of a faster turnaround time on their platform enhancements **What problems is Simpli.fi solving and how is that benefiting you?** scaleable display campaign management ### 30. great people to work with! Very responsive and on top of their game **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** Everyone we have worked with is accommodating to the needs of our clients! **What do you dislike about Simpli.fi?** Nothing in terms of the work and people we interact with. We have shifted away from using strata/view to build the buys and have using Adazzle instead. **What problems is Simpli.fi solving and how is that benefiting you?** the benefit of specific targeting and measurement ### 31. They are attentive and provide great campaign insights. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Simpli.fi?** They have great reporting and detailed audince targeting. Also analytics are great **What do you dislike about Simpli.fi?** I would like if they ca layer in keyword targeting **Recommendations to others considering Simpli.fi:** It is a great platform for CTV and reporting **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.Fi has provided great attribution tools which is something we are looking for in other parters. ### 32. Reporting with Simplifi was consistent, clear, and user friendly to navigate which is important **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2021 **What do you like best about Simpli.fi?** I like the transparency and responsiveness from the team **What do you dislike about Simpli.fi?** I do not have any dislikes that I can think of. Perhaps more unique creative like Native would be cool to see **Recommendations to others considering Simpli.fi:** N/A **What problems is Simpli.fi solving and how is that benefiting you?** Geo-targeting has been successful during a campaign I ran with Simplifi ### 33. Programmatic are it’s best **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** July 24, 2020 **What do you like best about Simpli.fi?** I love that Simplifi has so many tools in their toolbox for programmatic solutions. **What do you dislike about Simpli.fi?** Minimums can be challenging but I’ve found that they’re willing to make some concessions and look at the agency as a whole **What problems is Simpli.fi solving and how is that benefiting you?** Simplifi has been handling the majority of our mobile geofencing campaigns. Their addressable geo-fencing at the household level has proven very effective. ### 34. Get Niche Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 04, 2019 **What do you like best about Simpli.fi?** Simpli.fi is a great platform with a speciality in geofence targeting. Their technology is adequate in other fields, but the bread and butter is the geo-targeting. Their account reps do a stellar job of assisting any way they can to solve your problems. **What do you dislike about Simpli.fi?** The account teams have overstepped their boundaries and optimized our campaigns without our permission. That may not seem bad, but we had an understanding that our contract with them was "self service" and they would not intervene unless asked or instructed. **What problems is Simpli.fi solving and how is that benefiting you?** Along with geo-targeting, their event targeting is a great asset. Along with targeting a specific location, we can target that location during only a specific amount of time. This helps to target large expos or conventions our clients are represented at. ### 35. Simplifi and its benefits **Rating:** 4.5/5.0 stars **Reviewed by:** brooke r. | Director of client success , Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2019 **What do you like best about Simpli.fi?** The customer service is great, the ease of use and many options that it currently has as well as ones that constantly get added are awesome. The bullseye training has been a great way to get our team up to speed to use the product **What do you dislike about Simpli.fi?** I wish there was a way to report on uniques from geo fenced locations as many of our clients want that information **Recommendations to others considering Simpli.fi:** There are so many options available and more are being added all the time. The trainings they provide are awesome **What problems is Simpli.fi solving and how is that benefiting you?** Learning and growing as a team. Optimizations and how to help a campaign succeed ### 36. Simpli.fi Has Powerful Targeting Capabilities **Rating:** 4.0/5.0 stars **Reviewed by:** Jordan S. | Account Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 22, 2019 **What do you like best about Simpli.fi?** Of all the ad targeting software available, Simpli.fi allows me and my team to target most accurately where I want my ads to be displayed. It is a powerful tool that my company can use to sell digital ads. **What do you dislike about Simpli.fi?** I dislike the dashboard. It's hard to maneuver and stuck in an old "Google Ads" like format. I also dislike that you cannot target by demographic or perform effective SEM. **What problems is Simpli.fi solving and how is that benefiting you?** At my business, we're solving the problem of not generating enough revenue as a newspaper business. Simpli.fi allows our business to continue to flourish even when print advertising is decaying. ### 37. 100% result oriented advertising Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Nidhin C. | Chief Technology Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 10, 2018 **What do you like best about Simpli.fi?** its implementation is rather very easy and provide me with extra ordinary leads and results,its simplify our marketing level,its an all in one marketing solution,i have been using it for more than 1 year,as its is purely web based software access from any level and anytime make me good enough for marketing challenges as a sophisticated and interesting,it can advertise as well as market,its the only solution that really tends to their core offerings,others are really thinking of only profits bidtellect stands always with their customers, i am fully satisfied with the way of marketing ,coordinating etc **What do you dislike about Simpli.fi?** But i cant find cons so far , as its serves my requirement,but it supports chrome ,as i am a fan and always using opera and its extension for work,bidtelllect usully prefers chrome and support chrome for features,while using opera its some times bugs and lags, all other marketing tools which i use of now are opera supported **Recommendations to others considering Simpli.fi:** Really consider using this,after all you can see the graph always increases,its take you into next level of marketing,After signing up to Bidtellect you will never get a chance to look back **What problems is Simpli.fi solving and how is that benefiting you?** its solves the key problem with accurate and perfect leads for my businesses ,which always give results of business conversion,As the inquiries and leads so converted is quality wise good,i am happy with the software ### 38. Waste of Time **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 18, 2019 **What do you like best about Simpli.fi?** Sales pitches were good, however when it come down to the crunch they failed dismally **What do you dislike about Simpli.fi?** Continually changed their offerings. Initial quotes and quotas were raised without notice. The CPM initially quoted was half of the actual price when a campaign was to be launched. Accounting team completely disorganised. **Recommendations to others considering Simpli.fi:** Shop around for another provider. **What problems is Simpli.fi solving and how is that benefiting you?** No problems solved - only more created with Simpli.fi , Would not recommend using them ### 39. Bad support and very unflexible **Rating:** 0.0/5.0 stars **Reviewed by:** Victor H. | Digital Marketing Manager, Internet, Small-Business (50 or fewer emp.) **Reviewed Date:** August 08, 2018 **What do you like best about Simpli.fi?** I liked their functionality and presentations listed on the site. **What do you dislike about Simpli.fi?** These guys didn't even want to make me presentation because it seems our headquarters is situated in a place where "they don't do business". Although our projects are international and we are constantly working with many US based softwares with no issues. If an IT company like SImpli.fi is so unflexible I would imagine how unflexible their solution would be. Not to mention they replies were slow and very uninformative, borderline rude even. **What problems is Simpli.fi solving and how is that benefiting you?** We wanted to use simple.fi for our projects to expand our digital marketing activities. ### 40. Giant Learning Curve, But Worth the Work **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 08, 2017 **What do you like best about Simpli.fi?** Simpli.fi's employees are very responsive. My Simpli.fi rep, Jessica, always answers emails promptly and even offers suggestions with new campaigns. She never leaves a question unanswered, and it feels like a safety net when learning this new system. The platform has taken a long time to get used to, and at times has seen counterintuitive. That's why your rep is so vital to the process, they teach you the tricks of the system. After several months of working with Simpli.fi every day, I now feel comfortable with booking and managing campaigns, and am happy to troubleshoot some problems that would have panicked me in the early days. A good part of Simpli.fi seems to be for larger campaigns than what I'm booking, so I definitely have not unlocked all of the features. I do continue to find useful campaign tips that my clients love, though, and know that I still have a lot to learn. At this point, I enjoy using Simpli.fi, and feel comfortable reaching out to my rep with any questions or concerns I stumble across. **What do you dislike about Simpli.fi?** The UI is not exactly user-friendly, but once you get used to it, there are no complaints. **Recommendations to others considering Simpli.fi:** Establish a good relationship with your rep. They are a fountain of knowledge! **What problems is Simpli.fi solving and how is that benefiting you?** We've used Simpli.fi for clients that were already using the platform. They feel loyal to it, and that's been a selling point for our services. ### 41. Simplifi has great user friendly service and always leaves consumers happy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2018 **What do you like best about Simpli.fi?** i love that all impressions can be served through different tactics and that our account manager is so helpful and insightful. I also like that it the new beta reporting center is not only user friendly but it’s easy to understand when presented to the client **What do you dislike about Simpli.fi?** I can’t swap my own creative ads as they expire. This is not a huge issue because our account manager always does a great job paying attention to direction and detail **Recommendations to others considering Simpli.fi:** Be comfortable when asking advice form your account manager and make sure that the client understands tactics **What problems is Simpli.fi solving and how is that benefiting you?** We are allowing our clients to accumulate impressions through various tactics which over time drive business to our consumers ### 42. Great Customer Support & Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** October 20, 2017 **What do you like best about Simpli.fi?** The customer support. We have a team dedicated to us that are always quick to respond and very helpful with all of our questions. There's a great training and resource platform too. **What do you dislike about Simpli.fi?** Reporting could be improved. Since we've started using them, they have had major changes and improvements to their reporting, but it still needs some work. **Recommendations to others considering Simpli.fi:** I would highly recommend using this from programmatic display. They provide top-notch customer support and own/developed all their software, targeting products, and data collection. This allows them to keep costs low and have more control and accuracy with the data. **What problems is Simpli.fi solving and how is that benefiting you?** Programmatic display and video advertising. Lowered our COGs and exceeding campaign goals. ### 43. Simpli.fi **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 09, 2016 **What do you like best about Simpli.fi?** The dashboard is very easy to use and very straight forward. It looks a bit outdated so it could use some touch ups here and there. **What do you dislike about Simpli.fi?** The turn around time for getting campaigns live is a bit too long for our process but we work with it and relay that time frame to our clients. **Recommendations to others considering Simpli.fi:** Definitely a platform to utilize if you have the chance, but there is some market place competition going on. **What problems is Simpli.fi solving and how is that benefiting you?** Off site - reach extension targeting. Site retargeting and a broader reach for "the rest of the internet". Geo-fencing is a huge thing that we utilize as well. ### 44. Effective, results-driven technology supported by amazing service **Rating:** 5.0/5.0 stars **Reviewed by:** Helen C. | Manager, Programmatic Display, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** July 11, 2017 **What do you like best about Simpli.fi?** Everyone at Simpli.fi from our account executive to the account management team to the operations team is 100% committed to providing the highest level of service. I have never been more impressed with a vendor/partner. **What do you dislike about Simpli.fi?** There is nothing about Simpli.fi that I dislike. They are a world-class organization with technology that produces measurable, high-quality results. **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.fi has helped us deliver online display advertising results to our SMB clients, who are hyper-targeting small, local markets. Because of the precision of their targeting on legitimate digital publishers, we've increased our CTR from .06% to .24%. ### 45. SimpliFi Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** December 05, 2016 **What do you like best about Simpli.fi?** I like it's vast targeting capabilities - search, category/contextual, location, behavioral, demographic, etc. Basically we can reach any person we may think of using this software. **What do you dislike about Simpli.fi?** Sometimes things seem too "cut and paste" and we have to work through them to optimize campaigns. I imagine this may be the case with other platforms of this kind, though, so it's just part of the process. **What problems is Simpli.fi solving and how is that benefiting you?** We are helping our clients reach their best potential customers - we are providing them with results and measurable data to make it up. It makes us a leader in our local market place. ### 46. Raving about Simpli.fi **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Newspapers | Mid-Market (51-1000 emp.) **Reviewed Date:** June 07, 2016 **What do you like best about Simpli.fi?** Simpli.fi was first introduced to our company only a year or two ago, and even in that short period of time their analytics, capabilities, and reports have only increased in quality. Their team is always engaging and offering new solutions for us to present to our advertisers. Their pricing for their solutions is lower compared to their competitors. **What do you dislike about Simpli.fi?** I have no issues with Simpli.fi. As a media partner, they provide excellent and quick service and they're always available to spend extra time training our staff. The pricing is great, the products are excellent. I truly cannot say enough positive things about this company. **What problems is Simpli.fi solving and how is that benefiting you?** Simpli.fi has allowed us to geo-target online advertising for our clients very effectively. For example, we can now serve competitor ads to the flooring department of big boxes with ease. We can also track how many online uses see the ad and subsequently visit the store, even if they didn't click on the ad. ### 47. Good product, good service, good people **Rating:** 4.0/5.0 stars **Reviewed by:** Jared F. | Director of Digital Strategy, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2015 **What do you like best about Simpli.fi?** Simpli.fi excels at Search Retargeting, Site Retargeting and building custom campaigns at the local level. Their customer service has been remarkable - both from an account management standpoint as well as execution. Simpli.fi's education resources are impressive. **What do you dislike about Simpli.fi?** I would like to see more video availability (who wouldn't, right?), and I would like to see a tighter integration with Facebook. The amount of data available in Simpli.fi's reporting module is adequate, although it would be nice to get at it a different way (i.e. branded exports, live or near live reporting, user role creation and customization) **Recommendations to others considering Simpli.fi:** If you or your clients are looking to set up Search display campaigns you can't go wrong with Simpli.fi. That is their specialty. Their unstructured data is great when it comes to picking out a particular audience in a local market. Simpli.fi's customer service exceeds expectations, and you don't have to be a big spender to get top-notch quality service. **What problems is Simpli.fi solving and how is that benefiting you?** Using the products and services offered by Simpli.fi, we've been able to build a digital advertising agency that serves SMBs in a local and regional market. We're helping small businesses reach targeted audiences at an affordable price. ### 48. Simpli.fi makes us look good! **Rating:** 5.0/5.0 stars **Reviewed by:** Max W. S. | Local Sales Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2015 **What do you like best about Simpli.fi?** Their product lines are current and very relevant for our customers. They continually work hard to help us communicate effectively to our customers, and are proactive with ideas and suggestions. I love that their team is responsive and accessible. I send them an inquiry and within minutes I hear back from one of their experts. Excellent service! **What do you dislike about Simpli.fi?** I seriously can not think of a thing. Nothing. **Recommendations to others considering Simpli.fi:** Pick a product and become an expert with it. Don't be shy to ask for training and educational support from their team. I've always felt like they have a vested interest in making sure I have what I need. **What problems is Simpli.fi solving and how is that benefiting you?** We are helping small local business expand their reach to potential clients through Simpli.fi products. Helping small business compete with the "big boys" is critical for our success. We are driving new customers to our clients while creating a new revenue stream for our own business. ### 49. Solid local market DSP **Rating:** 3.5/5.0 stars **Reviewed by:** Jeff P. | Director of Client Services, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2015 **What do you like best about Simpli.fi?** The unstructured data approach, good for local markets. Very responsive account management team. Very robust sales training and education module, one of the best I've seen. Campaign set-up very easy and straight forward. **What do you dislike about Simpli.fi?** Lots of features I'd like to see weren't there yet (e.g. winning bid price, etc.). Also the reporting module was a bit clunky. It did what it needed, but just wasn't the best way of getting that info. Couldn't quite tell the quality of the inventory I was buying so I felt like I was flying a bit blind. Not deep on video SSPs ....just LiveRail for the longest time and just recently onboarded SpotX. Would like to see more inventory partners. **Recommendations to others considering Simpli.fi:** Take a look at it if what you're doing are mainly local campaigns. **What problems is Simpli.fi solving and how is that benefiting you?** Building an internal agency trading desk. ### 50. Great Experience With Simplifi **Rating:** 4.0/5.0 stars **Reviewed by:** Anne L. | Director of Marketing, Transportation/Trucking/Railroad, Small-Business (50 or fewer emp.) **Reviewed Date:** September 23, 2015 **What do you like best about Simpli.fi?** They always respond in a very fast manner & if we have questions they explain it in an easy to understand fashion. I also love the Bullseye training. **What do you dislike about Simpli.fi?** I do wish there were a dashboard for our clients to see the stats they're looking for. **What problems is Simpli.fi solving and how is that benefiting you?** With all the different types of retargeting, I think our clients are getting the best of everything. We can reach them based on what we know they're interested in, what they could be interested in, & where they've been. I feel we can reach the right person at the right time any time. ## Simpli.fi Discussions - [What is the best way to pull a report within the UI?](https://www.g2.com/discussions/32709-what-is-the-best-way-to-pull-a-report-within-the-ui) - 1 comment, 1 upvote - [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) - 1 comment - [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) - 1 comment - [What is Simpli fi?](https://www.g2.com/discussions/what-is-simpli-fi) - 1 comment - [View Simpli.fi pricing details and edition comparison](https://www.g2.com/products/simpli-fi/reviews?page=3§ion=pricing&secure%5Bexpires_at%5D=2026-07-26+04%3A47%3A42+-0500&secure%5Bsession_id%5D=1e1cf3e0-cd50-4643-acb1-f8ea3d29d1ea&secure%5Btoken%5D=06ee4724c98b9a076c7d5ed3e4da837bd5dae027933c3677e95cfe9bf5cee07e&format=llm_user) ## Simpli.fi Integrations - [Data Studio](https://www.g2.com/products/data-studio/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [TapClicks](https://www.g2.com/products/tapclicks/reviews) ## Simpli.fi Features **Channel Functionality** - Display Functionality **Data Integration** - 1st-Party Data Integration - 2nd-Party Data Integration - 3rd-Party Data Integration - Offline Data Integration - Mobile Data Integration - Data Export Tools **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Demand Side Platforms** - Cross Channel Capabilities **Platform - Connected TV (CTV) Advertising Platforms** - Personalized Segmentation - Ad Serving - Streaming Capabilites - Performance Analytics **Agentic AI - Demand Side Platform (DSP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Data Management Platform (DMP)** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Native Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Data Analysis & Optimization** - Audience Segmentation - Recommendations - Standard Dashboards - Custom Reports **Campaign Management - Connected TV (CTV) Advertising Platforms** - Creative Assets - Campaign Dashboard **Agentic AI - Display Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Platform** - Data Permissions - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Internationalization **Agentic AI - Connected TV (CTV) Advertising Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Mobile Functionality** - Mobile Functionality **Agentic AI - Mobile Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Campaign Management** - Campaign Dashboard - Campaign Optimization - Reach - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting - Contextual Targeting **Mobile** - Mobile Tracking - In-App Ads - Mobile Rich Media Capabilities **Demand Side Platforms** - Machine Learning Optimization - Estimate and Projections - Cross-Device Capabilities **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization ## Top Simpli.fi Alternatives - [StackAdapt](https://www.g2.com/products/stackadapt/reviews) - 4.7/5.0 (873 reviews) - [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) - 4.4/5.0 (179 reviews) - [Basis](https://www.g2.com/products/basis/reviews) - 4.5/5.0 (263 reviews)