Simpli.fi Features

Overall product functionality for display advertising. 85 reviewers of Simpli.fi have provided feedback on this feature.

Based on 31 Simpli.fi reviews. Overall product functionality for video advertising.

Product functionality for social advertising.

Overall product functionality for mobile advertising. 52 reviewers of Simpli.fi have provided feedback on this feature.

Based on 93 Simpli.fi reviews and verified by the G2 Product R&D team. Overview of all media purchases and campaigns in a single interface.

Based on 90 Simpli.fi reviews and verified by the G2 Product R&D team. Enables marketer to set metrics by which their campaigns are automatically optimized.

Based on 91 Simpli.fi reviews and verified by the G2 Product R&D team. Amount and quality of inventory partner sites on which ads can be placed.

Based on 73 Simpli.fi reviews and verified by the G2 Product R&D team. Enables marketers to edit campaigns in bulk as opposed to one piece at a time.

Based on 73 Simpli.fi reviews and verified by the G2 Product R&D team. Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.

Based on 83 Simpli.fi reviews and verified by the G2 Product R&D team. Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.

Based on 74 Simpli.fi reviews and verified by the G2 Product R&D team. Ensures marketer's ad reach and performance is not inflated by bots or spam websites.

Based on 85 Simpli.fi reviews and verified by the G2 Product R&D team. Allows marketer to set a limit on how many times a consumer sees their ad.

Based on 91 Simpli.fi reviews and verified by the G2 Product R&D team. Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.

Based on 75 Simpli.fi reviews and verified by the G2 Product R&D team. Tools offered for creating and optimizing creative components of campaigns.

Based on 65 Simpli.fi reviews and verified by the G2 Product R&D team. Supports rich media display and video ads that involve user interaction.

Based on 69 Simpli.fi reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps.

Based on 64 Simpli.fi reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.

Based on 96 Simpli.fi reviews and verified by the G2 Product R&D team. Able to target desired audiences based on demographics and behavior variables.

Based on 96 Simpli.fi reviews and verified by the G2 Product R&D team. Able to retarget previous impressions to your site across the web to increase conversion rates.

Based on 96 Simpli.fi reviews and verified by the G2 Product R&D team. Able to tailor ads based on consumer general region, state or designated market area (DMA).

Based on 88 Simpli.fi reviews and verified by the G2 Product R&D team. Able to match the marketer's ad with specific content on a site or page.

Able to track consumers on their mobile devices where cookies do not apply. This feature was mentioned in 51 Simpli.fi reviews.

Based on 69 Simpli.fi reviews and verified by the G2 Product R&D team. Allows for ads to be placed in mobile apps.

Based on 64 Simpli.fi reviews and verified by the G2 Product R&D team. Supports rich media mobile ads that involve user interaction.

Based on 40 Simpli.fi reviews and verified by the G2 Product R&D team. DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI

Based on 39 Simpli.fi reviews and verified by the G2 Product R&D team. DSP pulls accurate estimates of available impressions and their cost.

Based on 41 Simpli.fi reviews and verified by the G2 Product R&D team. Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices

As reported in 19 Simpli.fi reviews. DSP has the ability to place ads accross multiple mediums; such as display, video, audio, mobile, etc.

Based on 75 Simpli.fi reviews and verified by the G2 Product R&D team. Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.

Based on 90 Simpli.fi reviews and verified by the G2 Product R&D team. Able to create custom reports to cater to specific metrics and key performance indicators.

Based on 85 Simpli.fi reviews and verified by the G2 Product R&D team. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

Based on 91 Simpli.fi reviews and verified by the G2 Product R&D team. Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

Based on 72 Simpli.fi reviews and verified by the G2 Product R&D team. Provides features to allow scaling for large organizations.

Based on 80 Simpli.fi reviews and verified by the G2 Product R&D team. Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views.

Based on 77 Simpli.fi reviews and verified by the G2 Product R&D team. Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.

Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world. This feature was mentioned in 60 Simpli.fi reviews.

Based on 12 Simpli.fi reviews. Able to set data permissions for strategic partners.

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc. This feature was mentioned in 14 Simpli.fi reviews.

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond. This feature was mentioned in 14 Simpli.fi reviews.

As reported in 11 Simpli.fi reviews. Provides features to allow scaling for large organizations.

As reported in 12 Simpli.fi reviews. Enables users to use the DMP in multiple languages.

Based on 14 Simpli.fi reviews. Integration with ad servers, DSPs, and SSPs, and other data sources for in- and out-bound data transfer.

Allows user to combine first party data collected with additional first party data of strategic partners.

Breadth of standard integrations to third-party data providers. 11 reviewers of Simpli.fi have provided feedback on this feature.

Able to easily integrate data from offline sources.

Based on 10 Simpli.fi reviews. Able to easily integrate mobile data within the DMP platform.

Based on 11 Simpli.fi reviews. Able to extract data from the DMP in bulk through a structured file.

As reported in 12 Simpli.fi reviews. Ease of segmenting user profiles into groups.

Analyzes data to find and recommend the highest value customer segmentations. 10 reviewers of Simpli.fi have provided feedback on this feature.

As reported in 11 Simpli.fi reviews. Provides pre-built dashboards to aggregate and display data.

Based on 13 Simpli.fi reviews. Allows users to easily build customized reports and dashboards.

As reported in 15 Simpli.fi reviews. Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.

Allow for segmentation of audiences based on a variety of factors like age, gender, location, etc.

Compatible to serve and publish ads within the software.

Able to implement ads on all types streaming platforms that are able to serve ads.

Offer analysis of campaigns and various metrics.

Contains features where creative assets can be stored and uploaded to various campaigns.

Ability to operate multiple campaigns across segments.