Link copied to clipboard # Basis vs Simpli.fi Comparison - What are their main differences? Share [ Export ](/compare/basis/simpli-fi/export.csv) BasisSimpli.fi[+ Add Product](#) Pricing **Basis** **Contact Us** Per Month · Enterprise / Custom **Simpli.fi** **Contact Us** · Managed Service **Pricing Insights** from reviews Time to Implement **Basis** 1 month Based on 90 responses **Simpli.fi** 1 month Based on 41 responses Return on Investment **Basis** 9 months2 months sooner Based on 59 responses **Simpli.fi** 11 months Based on 30 responses Perceived Cost **Basis** $$$$$ **Simpli.fi** $$$$$ Average Discount **Basis** 9% **Simpli.fi** 9% **Pros & Cons** from reviews **Basis** [ Account Management (3) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1393647&qs=pros-and-cons#reviews)[ Ease of Use (3) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1393058&qs=pros-and-cons#reviews)[ Poor Usability (3) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=1397463&qs=pros-and-cons#reviews)[ Complex User Interface (2) ](https://www.g2.com/products/basis/reviews?filters%5Bsentiment_snippet%5D=2280288&qs=pros-and-cons#reviews) **Simpli.fi** [ Customer Support (14) ](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1083701&qs=pros-and-cons#reviews)[ Ease of Use (11) ](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1089299&qs=pros-and-cons#reviews)[ Dashboard Issues (4) ](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=1087469&qs=pros-and-cons#reviews)[ Expensive (4) ](https://www.g2.com/products/simpli-fi/reviews?filters%5Bsentiment_snippet%5D=2308072&qs=pros-and-cons#reviews) Integrations **Basis** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_114405f4f2fbda83a0d553e1a3beeb2d/agencyanalytics.jpg "Product Avatar Image") AgencyAnalytics ](https://www.g2.com/products/agencyanalytics/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_fb77f5ca32ce98c65484ea7b51d546f4/comscore.png "Product Avatar Image") Comscore ](https://www.g2.com/products/comscore/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_84188964976a5ec333505329725592c7/cuebiq.jpeg "Product Avatar Image") Cuebiq ](https://www.g2.com/products/cuebiq/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/vendor/image/469/large_detail_954c2723510c95b8b746069b7a995766.jpeg "Product Avatar Image") Datorama ](https://www.g2.com/products/salesforce-datorama/reviews)[ View all ](https://www.g2.com/products/basis/integrations) **Simpli.fi** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_aeae116c52945fdecd7ed16d621cb315/data-studio.png "Product Avatar Image") Data Studio ](https://www.g2.com/products/data-studio/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d5220037917b5e22299bcf93896c3ecb/google-ads.jpg "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub ](https://www.g2.com/products/hubspot-marketing-hub/reviews)[ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_af66e455cbd71e4d0b84643fed5f139e/tapclicks.png "Product Avatar Image") TapClicks ](https://www.g2.com/products/tapclicks/reviews)[ View all ](https://www.g2.com/products/simpli-fi/integrations) Screenshots **Basis** ![Basis screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1883523/Basis_-_Dashboard_2_1_.png) **Simpli.fi** ![Simpli.fi screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/159519/Location--Based-Filtering.gif) **Ratings** from reviews Meets Requirements **Basis** **8.7** /10 Based on 243 responses **Simpli.fi** **8.8** /10 Based on 135 responses Ease of Use **Basis** **8.3** /10 Based on 246 responses **Simpli.fi** **8.8** /10 Based on 136 responses Ease of Setup **Basis** **8.1** /10 Based on 161 responses **Simpli.fi** **8.7** /10 Based on 91 responses Ease of Admin **Basis** **8.2** /10 Based on 151 responses **Simpli.fi** **8.8** /10 Based on 76 responses Quality of Support **Basis** **9.5** /10 Based on 242 responses **Simpli.fi** **9.3** /10 Based on 136 responses Has the product been a good partner in doing business? **Basis** **9.4** /10 Based on 154 responses **Simpli.fi** **9.0** /10 Based on 82 responses Product Direction (% positive) **Basis** **9.2** /10 Based on 244 responses **Simpli.fi** **9.0** /10 Based on 133 responses **Features** ratings from reviews Display Advertising **8.4** /10 Based on 236 responses **8.6** /10 Based on 114 responses Mobile Advertising **8.6** /10 Based on 235 responses **8.8** /10 Based on 114 responses Video Advertising **8.6** /10 Based on 236 responses **8.8** /10 Based on 114 responses Demand Side Platform (DSP) **8.2** /10 Based on 237 responses **8.4** /10 Based on 114 responses Data Management Platform (DMP) Not enough data **7.9** /10 Based on 17 responses Social Media Advertising Not enough data **8.5** /10 Based on 114 responses Digital Audio Advertising **8.8** /10 Based on 21 responses Not enough data Connected TV (CTV) Advertising Platforms Not enough data **9.2** /10 Based on 13 responses User Insights **Reviewers' Company Size** Small-Business(50 or fewer emp.) 63.3% Mid-Market(51-1000 emp.) 28.8% Enterprise(\> 1000 emp.) 7.9% Small-Business(50 or fewer emp.) 63.3% Mid-Market(51-1000 emp.) 28.8% Enterprise(\> 1000 emp.) 7.9% Small-Business(50 or fewer emp.) 57.7% Mid-Market(51-1000 emp.) 36.2% Enterprise(\> 1000 emp.) 6.0% Small-Business(50 or fewer emp.) 57.7% Mid-Market(51-1000 emp.) 36.2% Enterprise(\> 1000 emp.) 6.0% **Reviewers' Industry** [![Basis](https://images.g2crowd.com/uploads/product/hd_favicon/df9d04bdcff3b5a6af4bdf592034ba4c/basis.svg "Basis")](https://www.g2.com/products/basis/reviews) Basis Marketing and Advertising 61.0% Newspapers 4.1% Political Organization 3.4% Information Technology and Services 2.2% Online Media 2.2% Other 27.0% [![Simpli.fi](https://images.g2crowd.com/uploads/product/hd_favicon/c00383bfd1129146460427a36cb96210/simpli-fi.svg "Simpli.fi")](https://www.g2.com/products/simpli-fi/reviews) Simpli.fi Marketing and Advertising 65.3% Broadcast Media 3.4% Newspapers 2.7% Online Media 2.7% Hospital & Health Care 2.0% Other 23.8% Alternatives **Basis Alternatives** ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![AdRoll](https://images.g2crowd.com/uploads/product/hd_favicon/a3b1426e994357a423ddee9441f3d84f/adroll.svg "AdRoll") [ AdRoll ](/products/adroll/reviews) ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) ![Criteo Commerce Growth](https://images.g2crowd.com/uploads/product/hd_favicon/9d3656601b81cd3ae82241502504ae3c/criteo-commerce-growth.svg "Criteo Commerce Growth") [ Criteo Commerce Growth ](/products/criteo-commerce-growth/reviews) **Simpli.fi Alternatives** ![StackAdapt](https://images.g2crowd.com/uploads/product/hd_favicon/5fbf26343205a3da57c3095097400117/stackadapt.svg "StackAdapt") [ StackAdapt ](/products/stackadapt/reviews) ![The Trade Desk](https://images.g2crowd.com/uploads/product/hd_favicon/fbe148c48427cc1601ccb4650957bc61/the-trade-desk.svg "The Trade Desk") [ The Trade Desk ](/products/the-trade-desk/reviews) ![Choozle](https://images.g2crowd.com/uploads/product/hd_favicon/1526589521/choozle.svg "Choozle") [ Choozle ](/products/choozle/reviews) ![Google Marketing Platform](https://images.g2crowd.com/uploads/product/hd_favicon/1548109246/google-marketing-platform.png "Google Marketing Platform") [ Google Marketing Platform ](/products/google-marketing-platform/reviews) ## Basis vs Simpli.fi FAQs Generated using AI Last updated: August 14, 2026 ### What is the difference between Simpli.fi vs Basis? Simpli.fi and Basis are both highly rated DSPs for small businesses, but Simpli.fi stands out for its ease of setup and customer support, while Basis is noted for its breadth of features and integrations. | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | [Basis](https://www.g2.com/products/basis/reviews) | | --- | --- | | 4.5/5 (154 reviews) | 4.5/5 (287 reviews) | | Small-Business | Small-Business | | 8.7 | 8.1 | | 9.3 | 9.5 | | Customer Support (10 all-time mentions) | Breadth of Features (recent reviews) | ### How do the pricing models of Simpli.fi and Basis compare? Simpli.fi and Basis are rated at parity for value, with both products receiving strong satisfaction scores on price and cost-related dimensions. - **Simpli.fi:** In recent reviews, several buyers mention concerns about extra fees and a lack of pricing transparency, but also highlight the platform's flexibility for small budgets and no campaign minimums. - **Basis:** Reviewers note that Basis offers affordable campaign minimums and advanced API connectivity, making it accessible for businesses of all sizes, with positive sentiment around value for money. - **Switching reasons:** Some reviewers have switched to Basis due to its broader feature set and proactive support, especially when seeking more comprehensive media automation and intelligence capabilities. ### What are the best alternatives to Simpli.fi and Basis? The top three alternatives to Simpli.fi and Basis are The Trade Desk, StackAdapt, and Basis itself. | Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength | | --- | --- | --- | --- | --- | | [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5 (154 reviews) | Small-Business | Flexible for small budgets, some concerns about extra fees | Customer Support (10 all-time mentions) | | [Basis](https://www.g2.com/products/basis/reviews) | 4.5/5 (287 reviews) | Small-Business | Affordable campaign minimums, accessible for all business sizes | Breadth of Features (recent reviews) | | [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184 reviews) | Mid-Market | — | Robust targeting and campaign management | | [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | — | Ease of use and high reviewer satisfaction | ### Which Demand Side Platform (DSP) features should I prioritize when comparing Simpli.fi and Basis? Buyers comparing Simpli.fi and Basis should prioritize Targeting, Ease of Setup, Quality of Support, Reporting, and Breadth of Features. - **Targeting:** Simpli.fi (4 all-time mentions), Basis (recent reviews highlight precise targeting and broad options) - **Ease of Setup:** Simpli.fi (8.7), Basis (8.1) - **Quality of Support:** Simpli.fi (9.3), Basis (9.5) - **Reporting:** Simpli.fi (3 all-time mentions for reporting capabilities), Basis (recent reviews note robust reporting but some desire for more granularity) - **Breadth of Features:** Basis (recent reviews highlight wide range of channels and integrations), Simpli.fi (recent reviews note strong geofencing and event targeting) ### What are the pros and cons of Simpli.fi vs Basis? Simpli.fi's headline strength is customer support, while Basis is recognized for its breadth of features and integrations. - **Simpli.fi strengths:** Customer Support (10 all-time mentions), Ease of Use (8 all-time mentions), Helpful team (7 all-time mentions), Robust audience targeting (4 all-time mentions), Efficient campaign management (4 all-time mentions) - **Simpli.fi trade-offs:** Expensive (4 all-time mentions), Extra Fees (3 all-time mentions), Lack of pricing clarity (3 all-time mentions), Some reviewers note a complex dashboard and initial setup challenges - **Basis strengths:** Breadth of Features (recent reviews), Ease of Use (2 all-time mentions), Robust reporting and analytics (recent reviews), Strong customer support (recent reviews) - **Basis trade-offs:** Complex User Interface (2 all-time mentions), Complexity in management and reporting (recent reviews), Some reviewers mention a learning curve and desire for more intuitive reporting ### Is Simpli.fi or Basis better for small businesses? Both Simpli.fi and Basis are well-suited for small businesses, with Simpli.fi offering strong support and flexibility for small budgets, and Basis providing accessible minimums and comprehensive features. - **Simpli.fi:** Largest segment is Small-Business; reviewers highlight no campaign budget minimums and ease of use for small teams. - **Basis:** Largest segment is Small-Business; reviewers note affordable campaign minimums and a platform that supports businesses of all sizes. ### Which Demand Side Platform (DSP) platform has better integrations? Basis is favored for integrations, with reviewers highlighting its breadth of native integrations and API connectivity. - **Simpli.fi:** Reviewers mention integration with HubSpot and reporting dashboards, but note inconsistent integration experiences. - **Basis:** Recent reviews highlight native integrations with other solutions, advanced API connectivity, and the ability to connect with third-party dashboards. ### How do Simpli.fi and Basis compare on customer support? Basis and Simpli.fi are rated at parity for Quality of Support, with Basis at 9.5 and Simpli.fi at 9.3, both receiving strong reviewer praise. - **Simpli.fi:** 10 all-time mentions for customer support, with reviewers consistently citing responsive, helpful, and knowledgeable support teams. - **Basis:** Reviewers highlight outstanding customer support, proactive communication, and a team that acts as an extension of the client's business. ### Which is easier to implement, Simpli.fi or Basis? Simpli.fi scores higher on Ease of Setup (8.7 vs 8.1), with reviewers noting a more intuitive onboarding experience compared to Basis. - **Simpli.fi:** Reviewers frequently mention quick and easy campaign setup, intuitive navigation, and helpful onboarding support, though a few note initial complexity for new users. - **Basis:** Reviewers describe the platform as easy to use once learned, but some cite a learning curve and complexity in setup and reporting, especially for new users. ### Which product has better Targeting? Simpli.fi and Basis are both highly rated for Targeting, with Simpli.fi noted for hyperlocal and addressable targeting, and Basis for its broad targeting options and precision. - **Simpli.fi:** Targeting is cited in 4 all-time mentions, with reviewers praising hyperlocal, geofencing, and addressable targeting capabilities. - **Basis:** Recent reviews highlight precise targeting, broad options including geotargeting for political districts, and advanced audience segmentation. ## Basis vs Simpli.fi When assessing the two solutions, reviewers found Simpli.fi easier to use, set up, and administer. However, reviewers preferred doing business with Basis overall. - Reviewers felt that Simpli.fi meets the needs of their business better than Basis. - When comparing quality of ongoing product support, reviewers felt that Basis is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of Basis over Simpli.fi.