# Basis vs Simpli.fi Comparison

---
## Frequently Asked Questions

### What is the difference between Simpli.fi vs Basis?

Simpli.fi and Basis are both highly rated DSPs for small businesses, but Simpli.fi stands out for its ease of setup and customer support, while Basis is noted for its breadth of features and integrations.

| [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | [Basis](https://www.g2.com/products/basis/reviews) |
| --- | --- |
| 4.5/5 (154 reviews) | 4.5/5 (287 reviews) |
| Small-Business | Small-Business |
| 8.7 | 8.1 |
| 9.3 | 9.5 |
| Customer Support (10 all-time mentions) | Breadth of Features (recent reviews) |



### How do the pricing models of Simpli.fi and Basis compare?

Simpli.fi and Basis are rated at parity for value, with both products receiving strong satisfaction scores on price and cost-related dimensions.

- **Simpli.fi:** In recent reviews, several buyers mention concerns about extra fees and a lack of pricing transparency, but also highlight the platform's flexibility for small budgets and no campaign minimums.
- **Basis:** Reviewers note that Basis offers affordable campaign minimums and advanced API connectivity, making it accessible for businesses of all sizes, with positive sentiment around value for money.
- **Switching reasons:** Some reviewers have switched to Basis due to its broader feature set and proactive support, especially when seeking more comprehensive media automation and intelligence capabilities.



### What are the best alternatives to Simpli.fi and Basis?

The top three alternatives to Simpli.fi and Basis are The Trade Desk, StackAdapt, and Basis itself.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Simpli.fi](https://www.g2.com/products/simpli-fi/reviews) | 4.5/5 (154 reviews) | Small-Business | Flexible for small budgets, some concerns about extra fees | Customer Support (10 all-time mentions) |
| [Basis](https://www.g2.com/products/basis/reviews) | 4.5/5 (287 reviews) | Small-Business | Affordable campaign minimums, accessible for all business sizes | Breadth of Features (recent reviews) |
| [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) | 4.4/5 (184 reviews) | Mid-Market | — | Robust targeting and campaign management |
| [StackAdapt](https://www.g2.com/products/stackadapt/reviews) | 4.7/5 (898 reviews) | Small-Business | — | Ease of use and high reviewer satisfaction |



### Which Demand Side Platform (DSP) features should I prioritize when comparing Simpli.fi and Basis?

Buyers comparing Simpli.fi and Basis should prioritize Targeting, Ease of Setup, Quality of Support, Reporting, and Breadth of Features.

- **Targeting:** Simpli.fi (4 all-time mentions), Basis (recent reviews highlight precise targeting and broad options)
- **Ease of Setup:** Simpli.fi (8.7), Basis (8.1)
- **Quality of Support:** Simpli.fi (9.3), Basis (9.5)
- **Reporting:** Simpli.fi (3 all-time mentions for reporting capabilities), Basis (recent reviews note robust reporting but some desire for more granularity)
- **Breadth of Features:** Basis (recent reviews highlight wide range of channels and integrations), Simpli.fi (recent reviews note strong geofencing and event targeting)



### What are the pros and cons of Simpli.fi vs Basis?

Simpli.fi's headline strength is customer support, while Basis is recognized for its breadth of features and integrations.

- **Simpli.fi strengths:** Customer Support (10 all-time mentions), Ease of Use (8 all-time mentions), Helpful team (7 all-time mentions), Robust audience targeting (4 all-time mentions), Efficient campaign management (4 all-time mentions)
- **Simpli.fi trade-offs:** Expensive (4 all-time mentions), Extra Fees (3 all-time mentions), Lack of pricing clarity (3 all-time mentions), Some reviewers note a complex dashboard and initial setup challenges
- **Basis strengths:** Breadth of Features (recent reviews), Ease of Use (2 all-time mentions), Robust reporting and analytics (recent reviews), Strong customer support (recent reviews)
- **Basis trade-offs:** Complex User Interface (2 all-time mentions), Complexity in management and reporting (recent reviews), Some reviewers mention a learning curve and desire for more intuitive reporting



### Is Simpli.fi or Basis better for small businesses?

Both Simpli.fi and Basis are well-suited for small businesses, with Simpli.fi offering strong support and flexibility for small budgets, and Basis providing accessible minimums and comprehensive features.

- **Simpli.fi:** Largest segment is Small-Business; reviewers highlight no campaign budget minimums and ease of use for small teams.
- **Basis:** Largest segment is Small-Business; reviewers note affordable campaign minimums and a platform that supports businesses of all sizes.



### Which Demand Side Platform (DSP) platform has better integrations?

Basis is favored for integrations, with reviewers highlighting its breadth of native integrations and API connectivity.

- **Simpli.fi:** Reviewers mention integration with HubSpot and reporting dashboards, but note inconsistent integration experiences.
- **Basis:** Recent reviews highlight native integrations with other solutions, advanced API connectivity, and the ability to connect with third-party dashboards.



### How do Simpli.fi and Basis compare on customer support?

Basis and Simpli.fi are rated at parity for Quality of Support, with Basis at 9.5 and Simpli.fi at 9.3, both receiving strong reviewer praise.

- **Simpli.fi:** 10 all-time mentions for customer support, with reviewers consistently citing responsive, helpful, and knowledgeable support teams.
- **Basis:** Reviewers highlight outstanding customer support, proactive communication, and a team that acts as an extension of the client's business.



### Which is easier to implement, Simpli.fi or Basis?

Simpli.fi scores higher on Ease of Setup (8.7 vs 8.1), with reviewers noting a more intuitive onboarding experience compared to Basis.

- **Simpli.fi:** Reviewers frequently mention quick and easy campaign setup, intuitive navigation, and helpful onboarding support, though a few note initial complexity for new users.
- **Basis:** Reviewers describe the platform as easy to use once learned, but some cite a learning curve and complexity in setup and reporting, especially for new users.



### Which product has better Targeting?

Simpli.fi and Basis are both highly rated for Targeting, with Simpli.fi noted for hyperlocal and addressable targeting, and Basis for its broad targeting options and precision.

- **Simpli.fi:** Targeting is cited in 4 all-time mentions, with reviewers praising hyperlocal, geofencing, and addressable targeting capabilities.
- **Basis:** Recent reviews highlight precise targeting, broad options including geotargeting for political districts, and advanced audience segmentation.



| | Basis | Simpli.fi | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 287 | 154 | 
| **Largest Market Segment** | Small-Business (63.1% of reviews) | Small-Business (57.7% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us | 

---
## Top Pros & Cons

### Basis

Pros:
- Ease of Use (2 reviews)
- Features (2 reviews)

Cons:
- Complex User Interface (2 reviews)
- Complexity (1 reviews)

### Simpli.fi

Pros:
- Customer Support (14 reviews)
- Ease of Use (8 reviews)

Cons:
- Expensive (4 reviews)
- Complex Setup (3 reviews)

---
## Ratings Comparison
| Rating | Basis | Simpli.fi | 
|---|---|---|
  | **Meets Requirements** | 8.7 (239 reviews) | 8.8 (135 reviews) | 
  | **Ease of Use** | 8.3 (242 reviews) | 8.8 (136 reviews) | 
  | **Ease of Setup** | 8.1 (157 reviews) | 8.7 (91 reviews) | 
  | **Ease of Admin** | 8.2 (148 reviews) | 8.8 (76 reviews) | 
  | **Quality of Support** | 9.5 (238 reviews) | 9.3 (136 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.4 (151 reviews) | 9.0 (82 reviews) | 
  | **Product Direction (% positive)** | 9.2 (240 reviews) | 9.0 (133 reviews) | 

---
## Pricing

### Basis

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Simpli.fi

#### Entry-Level Pricing

Plan: Managed Service

Price: Contact Us

Description: Our team is an extension of your company as you tap into services such as: planning, activation, optimization, reporting, and analysis.

Key Features:
- Simpli.fi sets up and edits campaigns
- Campaigns are monitored and optimized by the Simpli.fi Client Success Team

[Browse all 3 editions](https://www.g2.com/products/simpli-fi/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.4/10 | 232 |
| **Simpli.fi** | 8.6/10 | 114 |

#### Channel Functionality

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Display Functionality** | 9.0 (80 reviews) | 8.9 (95 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Task Planning** | Not enough data | Not enough data | 
| **Project Planning** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 8.6 (105 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.6 (100 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.7 (101 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.8 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 8.0 (83 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.5 (93 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.4 (84 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 9.0 (95 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 9.0 (101 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 8.5 (84 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 8.4 (74 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.8 (78 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 8.6 (73 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 9.1 (105 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 9.3 (105 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 9.4 (108 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.9 (97 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 7.9 (85 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.8 (99 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.9 (94 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.7 (102 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.8 (79 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.3 (88 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.5 (85 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.4 (66 reviews) | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | Feature Not Available | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Project Time Tracking** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Cross Channel Attribution** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Projections** | Not enough data | Not enough data | 

### Data Management Platform (DMP)

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **Simpli.fi** | 7.9/10 | 17 |

#### Data Integration

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **1st-Party Data Integration** | Not enough data | 8.2 (14 reviews) | 
| **2nd-Party Data Integration** | Not enough data | 8.1 (8 reviews) | 
| **3rd-Party Data Integration** | Not enough data | 8.2 (11 reviews) | 
| **Offline Data Integration** | Not enough data | 8.3 (9 reviews) | 
| **Mobile Data Integration** | Not enough data | 8.5 (10 reviews) | 
| **Data Import/Export** | Not enough data | 8.2 (11 reviews) | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Ad Network Integration** | Not enough data | Not enough data | 

#### Agentic AI - Data Management Platform (DMP)

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Data Analysis & Optimization

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Audience Segmentation** | Not enough data | 7.2 (12 reviews) | 
| **Recommendations** | Not enough data | 8.5 (10 reviews) | 
| **Standard Dashboards** | Not enough data | 7.4 (11 reviews) | 
| **Custom Reports** | Not enough data | 7.7 (13 reviews) | 
| **Campaign Segmentation** | Not enough data | Not enough data | 

#### Platform

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Data Permissions** | Not enough data | 7.4 (12 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.0 (14 reviews) | 
| **Performance and Reliability** | Not enough data | 7.7 (14 reviews) | 
| **Enterprise Scalability** | Not enough data | 8.2 (11 reviews) | 
| **Internationalization** | Not enough data | 6.9 (12 reviews) | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Customer Experience Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Contact Database** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Data Migration** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Data Capture and Transfer** | Not enough data | Not enough data | 
| **Competitive Analysis** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Data Mapping** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **SMS Marketing** | Not enough data | Not enough data | 
| **Data Recovery** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Customer Database** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Data Profiling** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Data Transformation** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Data Verification** | Not enough data | Not enough data | 
| **Data Extraction** | Not enough data | Not enough data | 
| **Behavioral Analytics** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.6/10 | 231 |
| **Simpli.fi** | 8.8/10 | 114 |

#### Mobile Functionality

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Mobile Functionality** | 9.0 (66 reviews) | 9.1 (59 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 8.6 (105 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.6 (100 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.7 (101 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.8 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 8.0 (83 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.5 (93 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.4 (84 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 9.0 (95 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 9.0 (101 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 8.5 (84 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 8.4 (74 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.8 (78 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 8.6 (73 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 9.1 (105 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 9.3 (105 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 9.4 (108 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.9 (97 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Mobile

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Mobile Tracking** | 8.9 (62 reviews) | 8.9 (57 reviews) | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.8 (78 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 8.6 (73 reviews) ✓ Verified | 

#### Platform

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 7.9 (85 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.8 (99 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.9 (94 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.7 (102 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.8 (79 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.3 (88 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.5 (85 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.4 (66 reviews) | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | Feature Not Available | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.6/10 | 232 |
| **Simpli.fi** | 8.8/10 | 114 |

#### Platform Interoperability

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Close Ecosystem API** | Feature Not Available | 8.7 (20 reviews) | 

#### Video Functionality

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Video Functionality** | 8.7 (65 reviews) | 9.2 (38 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 8.6 (105 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.6 (100 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.7 (101 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.8 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 8.0 (83 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.5 (93 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.4 (84 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 9.0 (95 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 9.0 (101 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 8.5 (84 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 8.4 (74 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.8 (78 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 8.6 (73 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 9.1 (105 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 9.3 (105 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 9.4 (108 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.9 (97 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 7.9 (85 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.8 (99 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.9 (94 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.7 (102 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.8 (79 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.3 (88 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.5 (85 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.4 (66 reviews) | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | Feature Not Available | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **Simpli.fi** | 8.5/10 | 114 |

#### Platform Interoperability

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | 8.7 (5 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Social Functionality** | Not enough data | 8.5 (10 reviews) | 

#### Campaign Management

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 8.6 (105 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.6 (100 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.7 (101 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.8 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 8.0 (83 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.5 (93 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.4 (84 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 9.0 (95 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 9.0 (101 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 8.5 (84 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 8.4 (74 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.8 (78 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 8.6 (73 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 9.1 (105 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 9.3 (105 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 9.4 (108 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.9 (97 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 7.9 (85 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.8 (99 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.9 (94 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.7 (102 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.8 (79 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.3 (88 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.5 (85 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.4 (66 reviews) | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | Feature Not Available | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

### Digital Audio Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.8/10 | 21 |
| **Simpli.fi** | N/A | N/A |

#### Platform Basics

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Cross-Device Advertising** | 9.0 (20 reviews) | Not enough data | 
| **Audio Ad Formats** | 8.8 (20 reviews) | Not enough data | 
| **Programmatic Audio** | 8.9 (21 reviews) | Not enough data | 
| **Audience Targeting** | 8.8 (20 reviews) | Not enough data | 

#### Platform Reporting

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Performance Monitoring** | 8.7 (21 reviews) | Not enough data | 
| **Reporting Dashboards** | 8.3 (21 reviews) | Not enough data | 
| **Dashboard Exports** | Feature Not Available | Not enough data | 
| **Music Genre Reporting** | Feature Not Available | Not enough data | 

#### Agentic AI - Digital Audio Advertising

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Basis** | 8.2/10 | 233 |
| **Simpli.fi** | 8.4/10 | 114 |

#### Demand Side Platforms

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Cross Channel Capabilities ** | 8.6 (29 reviews) | 9.0 (26 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Campaign Dashboard** | 8.1 (192 reviews) ✓ Verified | 8.6 (105 reviews) ✓ Verified | 
| **Campaign Optimization** | 8.3 (190 reviews) ✓ Verified | 8.6 (100 reviews) ✓ Verified | 
| **Reach** | 8.6 (187 reviews) ✓ Verified | 8.7 (101 reviews) ✓ Verified | 
| **Bulk Editing** | 7.6 (177 reviews) ✓ Verified | 7.8 (83 reviews) ✓ Verified | 
| **Batch Uploading** | 7.8 (166 reviews) ✓ Verified | 8.0 (83 reviews) ✓ Verified | 
| **Brand Safety** | 8.5 (183 reviews) ✓ Verified | 8.5 (93 reviews) ✓ Verified | 
| **Fraud Protection** | 8.4 (170 reviews) ✓ Verified | 8.4 (84 reviews) ✓ Verified | 
| **Frequency Capping** | 8.8 (184 reviews) ✓ Verified | 9.0 (95 reviews) ✓ Verified | 
| **Budget Pacing** | 8.3 (190 reviews) ✓ Verified | 9.0 (101 reviews) ✓ Verified | 
| **Creative Optimization** | 8.0 (166 reviews) ✓ Verified | 8.5 (84 reviews) ✓ Verified | 
| **Rich Media Capabilties** | 8.3 (137 reviews) ✓ Verified | 8.4 (74 reviews) ✓ Verified | 
| **In-App Ads** | 8.8 (82 reviews) ✓ Verified | 8.8 (78 reviews) ✓ Verified | 
| **Mobile Rich Media Capabilities** | 8.3 (68 reviews) ✓ Verified | 8.6 (73 reviews) ✓ Verified | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Targeting** | 8.9 (193 reviews) ✓ Verified | 9.1 (105 reviews) ✓ Verified | 
| **Retargeting** | 8.9 (182 reviews) ✓ Verified | 9.3 (105 reviews) ✓ Verified | 
| **Geo-Targeting** | 8.7 (187 reviews) ✓ Verified | 9.4 (108 reviews) ✓ Verified | 
| **Contextual Targeting** | 8.4 (181 reviews) ✓ Verified | 8.9 (97 reviews) ✓ Verified | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Demand Side Platforms

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Machine Learning Optimization** | 7.8 (135 reviews) ✓ Verified | 8.2 (47 reviews) ✓ Verified | 
| **Estimate and Projections** | 7.0 (156 reviews) ✓ Verified | 7.9 (46 reviews) ✓ Verified | 
| **Cross-Device Capabilities** | 8.6 (159 reviews) ✓ Verified | 8.6 (48 reviews) ✓ Verified | 
| **AI/Machine Learning** | Not enough data | Not enough data | 

#### Platform

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **API / Integrations** | 7.2 (122 reviews) ✓ Verified | 7.9 (85 reviews) ✓ Verified | 
| **Custom Reports** | 7.0 (171 reviews) ✓ Verified | 7.8 (99 reviews) ✓ Verified | 
| **User, Role, and Access Management** | 8.6 (112 reviews) ✓ Verified | 8.9 (94 reviews) ✓ Verified | 
| **Performance and Reliability** | 8.6 (188 reviews) ✓ Verified | 8.7 (102 reviews) ✓ Verified | 
| **Enterprise Scalability** | 8.5 (142 reviews) ✓ Verified | 8.8 (79 reviews) ✓ Verified | 
| **Customization** | 8.2 (38 reviews) | 8.3 (88 reviews) ✓ Verified | 
| **Workflow Capability** | 8.2 (140 reviews) ✓ Verified | 8.5 (85 reviews) ✓ Verified | 
| **Internationalization** | 8.5 (105 reviews) ✓ Verified | 8.4 (66 reviews) | 
| **Notifications** | 7.4 (154 reviews) ✓ Verified | Feature Not Available | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **For Advertising Agencies** | Not enough data | Not enough data | 
| **Bidding Strategies** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **Simpli.fi** | 9.2/10 | 13 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Personalized Segmentation** | Not enough data | 9.4 (11 reviews) | 
| **Ad Serving ** | Not enough data | 9.2 (12 reviews) | 
| **Streaming Capabilites** | Not enough data | 9.2 (12 reviews) | 
| **Performance Analytics** | Not enough data | 9.6 (12 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Creative Assets** | Not enough data | 8.6 (12 reviews) | 
| **Campaign Dashboard** | Not enough data | 9.2 (12 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **Simpli.fi** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Basis** | N/A | N/A |
| **Simpli.fi** | N/A | N/A |

#### Agentic AI - Native Advertising

| Feature | Basis | Simpli.fi | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (7):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms)

**Unique to Basis (1):** [Digital Audio Advertising Software](https://www.g2.com/categories/digital-audio-advertising)

**Unique to Simpli.fi (2):** [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Basis | Simpli.fi | 
|---|---|---|
| **Small-Business** | 63.1% | 57.7% | 
| **Mid-Market** | 28.9% | 36.2% | 
| **Enterprise** | 8.0% | 6.0% | 

### By Industry

#### Basis

- **Marketing and Advertising:** 60.8%
- **Newspapers:** 4.2%
- **Political Organization:** 3.4%
- **Information Technology and Services:** 2.3%
- **Online Media:** 2.3%
- **Automotive:** 1.9%
- **Broadcast Media:** 1.5%
- **Health, Wellness and Fitness:** 1.5%
- **Internet:** 1.5%
- **Management Consulting:** 1.1%
- **Other:** 19.4%

#### Simpli.fi

- **Marketing and Advertising:** 65.3%
- **Broadcast Media:** 3.4%
- **Newspapers:** 2.7%
- **Online Media:** 2.7%
- **Hospital & Health Care:** 2.0%
- **Retail:** 2.0%
- **Information Technology and Services:** 2.0%
- **Financial Services:** 1.4%
- **Construction:** 1.4%
- **Publishing:** 1.4%
- **Other:** 15.6%

---
## Alternatives

### Alternatives to Basis

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (901 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (185 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (787 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (242 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (311 reviews)
- [Yahoo AdTech DSP](https://www.g2.com/products/yahoo-adtech-dsp/reviews) — 3.6/5 stars (181 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Roku OneView (formerly Dataxu)](https://www.g2.com/products/roku-oneview-formerly-dataxu/reviews) — 3.8/5 stars (86 reviews)

### Alternatives to Simpli.fi

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (901 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (185 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [AdRoll](https://www.g2.com/products/adroll/reviews) — 4.1/5 stars (787 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Viant Technology](https://www.g2.com/products/viant-technology-llc-viant-technology/reviews) — 4.2/5 stars (311 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (655 reviews)
- [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) — 4.0/5 stars (437 reviews)
- [LocaliQ](https://www.g2.com/products/localiq/reviews) — 4.5/5 stars (1087 reviews)

---
## Top Discussions

### Basis

- Title: [How does Basis Compare?](https://www.g2.com/discussions/13672-how-does-basis-compare) — 1 comment, 1 upvote
  > **Top comment:** "Hi Seth,

Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for..."
- Title: [What is implementation and ongoing services like at Centro?](https://www.g2.com/discussions/implementing-basis) — 1 comment, 1 upvote
  > **Top comment:** "Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,..."

### Simpli.fi

- Title: [Who owns Simpli fi?](https://www.g2.com/discussions/who-owns-simpli-fi) — 1 comment *(includes official response)*
  > **Top comment:** "Comment deleted by user."
- Title: [What is TAG Simpli fi?](https://www.g2.com/discussions/what-is-tag-simpli-fi) — 1 comment *(includes official response)*
  > **Top comment:** "Our tag management tool allows advertisers on our platforms to place pixels on websites that allow them to create custom audiences and track online conversions."
- Title: [What is Simpli fi?](https://www.g2.com/discussions/what-is-simpli-fi) — 1 comment *(includes official response)*
  > **Top comment:** "Simpli.fi is a leading advertising automation platform that provides programmatic advertising and workflow software solutions, serving over 1,500 agencies,..."
- Title: [What is the best way to pull a report within the UI?](https://www.g2.com/discussions/32709-what-is-the-best-way-to-pull-a-report-within-the-ui) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hi, Megan. If you log into the Simpli.fi platform, you'll notice a drop-down option on the top menu bar titled 'Analytics' which hosts our report center. For..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/basis-vs-simpli-fi)