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Compare Basis and Simpli.fi 
Featured Products
At a Glance
Market Segments
Small-Business (63.1% of reviews)
Small-Business (59.4% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Basis
Star Rating
(287)4.5 out of 5
Market Segments
Small-Business (63.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about BasisSimpli.fi
Star Rating
(147)4.5 out of 5
Market Segments
Small-Business (59.4% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansBasis vs Simpli.fi
When assessing the two solutions, reviewers found Simpli.fi easier to use, set up, and administer. However, reviewers preferred doing business with Basis overall.
- Reviewers felt that Simpli.fi meets the needs of their business better than Basis.
- When comparing quality of ongoing product support, reviewers felt that Basis is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Basis over Simpli.fi.
Pricing
Entry-Level Pricing
Basis
No pricing availableSimpli.fi
Managed Service
Contact Us
Our team is an extension of your company as you tap into services such as: planning, activation, optimization, reporting, and analysis.
- Simpli.fi sets up and edits campaigns
- Campaigns are monitored and optimized by the Simpli.fi Client Success Team
Free Trial
Basis
No trial information availableSimpli.fi
No trial information availableRatings
Meets Requirements
8.7
239
8.8
132
Ease of Use
8.3
242
8.8
132
Ease of Setup
8.1
157
8.8
87
Ease of Admin
8.2
148
8.8
76
Quality of Support
9.5
238
9.3
133
Has the product been a good partner in doing business?
9.4
151
9.0
82
Product Direction (% positive)
9.2
240
9.1
129
Features by Category
Channel Functionality
9.0
80
8.9
94
Platform Interoperability
Feature Not Available
Feature Not Available
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.6
103
|
Verified
8.3
190
|
Verified
8.6
100
|
Verified
8.6
187
|
Verified
8.7
101
|
Verified
7.6
177
|
Verified
7.8
83
|
Verified
7.8
166
|
Verified
8.0
83
|
Verified
8.5
183
|
Verified
8.5
93
|
Verified
8.4
170
|
Verified
8.4
84
|
Verified
8.8
184
|
Verified
9.0
95
|
Verified
8.3
190
|
Verified
9.0
101
|
Verified
8.0
166
|
Verified
8.5
84
|
Verified
8.3
137
|
Verified
8.4
74
|
Verified
8.8
82
|
Verified
8.8
78
|
Verified
8.3
68
|
Verified
8.6
73
|
Verified
Targeting
8.9
193
|
Verified
9.1
105
|
Verified
8.9
182
|
Verified
9.3
105
|
Verified
8.7
187
|
Verified
9.4
105
|
Verified
8.4
181
|
Verified
8.9
97
|
Verified
Platform
7.2
122
|
Verified
7.9
83
|
Verified
7.0
171
|
Verified
7.8
99
|
Verified
8.6
112
|
Verified
8.9
94
|
Verified
8.6
188
|
Verified
8.8
100
|
Verified
8.5
142
|
Verified
8.8
79
|
Verified
8.2
38
8.3
88
|
Verified
8.2
140
|
Verified
8.5
85
|
Verified
8.5
105
|
Verified
8.4
66
7.4
154
|
Verified
Feature Not Available
Data Integration
Not enough data
8.2
14
Not enough data
8.1
8
Not enough data
8.2
11
Not enough data
8.3
9
Not enough data
8.5
10
Not enough data
8.2
11
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
Not enough data
7.2
12
Not enough data
8.5
10
Not enough data
7.4
11
Not enough data
7.7
13
Platform
Not enough data
7.4
12
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
8.2
11
Not enough data
6.9
12
Platform Interoperability
Feature Not Available
Feature Not Available
Mobile Functionality
9.0
66
9.1
59
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.6
103
|
Verified
8.3
190
|
Verified
8.6
100
|
Verified
8.6
187
|
Verified
8.7
101
|
Verified
7.6
177
|
Verified
7.8
83
|
Verified
7.8
166
|
Verified
8.0
83
|
Verified
8.5
183
|
Verified
8.5
93
|
Verified
8.4
170
|
Verified
8.4
84
|
Verified
8.8
184
|
Verified
9.0
95
|
Verified
8.3
190
|
Verified
9.0
101
|
Verified
8.0
166
|
Verified
8.5
84
|
Verified
8.3
137
|
Verified
8.4
74
|
Verified
8.8
82
|
Verified
8.8
78
|
Verified
8.3
68
|
Verified
8.6
73
|
Verified
Targeting
8.9
193
|
Verified
9.1
105
|
Verified
8.9
182
|
Verified
9.3
105
|
Verified
8.7
187
|
Verified
9.4
105
|
Verified
8.4
181
|
Verified
8.9
97
|
Verified
Mobile
8.9
62
8.9
57
8.8
82
|
Verified
8.8
78
|
Verified
8.3
68
|
Verified
8.6
73
|
Verified
Platform
7.2
122
|
Verified
7.9
83
|
Verified
7.0
171
|
Verified
7.8
99
|
Verified
8.6
112
|
Verified
8.9
94
|
Verified
8.6
188
|
Verified
8.8
100
|
Verified
8.5
142
|
Verified
8.8
79
|
Verified
8.2
38
8.3
88
|
Verified
8.2
140
|
Verified
8.5
85
|
Verified
8.5
105
|
Verified
8.4
66
7.4
154
|
Verified
Feature Not Available
Platform Interoperability
Feature Not Available
8.7
20
Video Functionality
8.7
65
9.2
38
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.6
103
|
Verified
8.3
190
|
Verified
8.6
100
|
Verified
8.6
187
|
Verified
8.7
101
|
Verified
7.6
177
|
Verified
7.8
83
|
Verified
7.8
166
|
Verified
8.0
83
|
Verified
8.5
183
|
Verified
8.5
93
|
Verified
8.4
170
|
Verified
8.4
84
|
Verified
8.8
184
|
Verified
9.0
95
|
Verified
8.3
190
|
Verified
9.0
101
|
Verified
8.0
166
|
Verified
8.5
84
|
Verified
8.3
137
|
Verified
8.4
74
|
Verified
8.8
82
|
Verified
8.8
78
|
Verified
8.3
68
|
Verified
8.6
73
|
Verified
Targeting
8.9
193
|
Verified
9.1
105
|
Verified
8.9
182
|
Verified
9.3
105
|
Verified
8.7
187
|
Verified
9.4
105
|
Verified
8.4
181
|
Verified
8.9
97
|
Verified
Platform
7.2
122
|
Verified
7.9
83
|
Verified
7.0
171
|
Verified
7.8
99
|
Verified
8.6
112
|
Verified
8.9
94
|
Verified
8.6
188
|
Verified
8.8
100
|
Verified
8.5
142
|
Verified
8.8
79
|
Verified
8.2
38
8.3
88
|
Verified
8.2
140
|
Verified
8.5
85
|
Verified
8.5
105
|
Verified
8.4
66
7.4
154
|
Verified
Feature Not Available
Platform Interoperability
Not enough data
8.7(won by default)
5
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
Not enough data
8.5(won by default)
10
Campaign Management
8.1
192
|
Verified
8.6(won by 0.5)
103
|
Verified
8.3
190
|
Verified
8.6(won by 0.3)
100
|
Verified
8.6
187
|
Verified
8.7(won by 0.1)
101
|
Verified
7.6
177
|
Verified
7.8(won by 0.2)
83
|
Verified
7.8
166
|
Verified
8.0(won by 0.2)
83
|
Verified
8.5(tied score)
183
|
Verified
8.5(tied score)
93
|
Verified
8.4(tied score)
170
|
Verified
8.4(tied score)
84
|
Verified
8.8
184
|
Verified
9.0(won by 0.2)
95
|
Verified
8.3
190
|
Verified
9.0(won by 0.7)
101
|
Verified
8.0
166
|
Verified
8.5(won by 0.5)
84
|
Verified
8.3
137
|
Verified
8.4(won by 0.1)
74
|
Verified
8.8(tied score)
82
|
Verified
8.8(tied score)
78
|
Verified
8.3
68
|
Verified
8.6(won by 0.3)
73
|
Verified
Targeting
8.9
193
|
Verified
9.1(won by 0.2)
105
|
Verified
8.9
182
|
Verified
9.3(won by 0.4)
105
|
Verified
8.7
187
|
Verified
9.4(won by 0.7)
105
|
Verified
8.4
181
|
Verified
8.9(won by 0.5)
97
|
Verified
Platform
7.2
122
|
Verified
7.9(won by 0.7)
83
|
Verified
7.0
171
|
Verified
7.8(won by 0.8)
99
|
Verified
8.6
112
|
Verified
8.9(won by 0.3)
94
|
Verified
8.6
188
|
Verified
8.8(won by 0.2)
100
|
Verified
8.5
142
|
Verified
8.8(won by 0.3)
79
|
Verified
8.2
38
8.3(won by 0.1)
88
|
Verified
8.2
140
|
Verified
8.5(won by 0.3)
85
|
Verified
8.5(won by 0.1)
105
|
Verified
8.4
66
7.4(won by default)
154
|
Verified
Feature Not Available
Platform Basics
9.0
20
Not enough data
8.8
20
Not enough data
8.9
21
Not enough data
8.8
20
Not enough data
Platform Reporting
8.7
21
Not enough data
8.3
21
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
8.6
29
9.0
26
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.1
192
|
Verified
8.6
103
|
Verified
8.3
190
|
Verified
8.6
100
|
Verified
8.6
187
|
Verified
8.7
101
|
Verified
7.6
177
|
Verified
7.8
83
|
Verified
7.8
166
|
Verified
8.0
83
|
Verified
8.5
183
|
Verified
8.5
93
|
Verified
8.4
170
|
Verified
8.4
84
|
Verified
8.8
184
|
Verified
9.0
95
|
Verified
8.3
190
|
Verified
9.0
101
|
Verified
8.0
166
|
Verified
8.5
84
|
Verified
8.3
137
|
Verified
8.4
74
|
Verified
8.8
82
|
Verified
8.8
78
|
Verified
8.3
68
|
Verified
8.6
73
|
Verified
Targeting
8.9
193
|
Verified
9.1
105
|
Verified
8.9
182
|
Verified
9.3
105
|
Verified
8.7
187
|
Verified
9.4
105
|
Verified
8.4
181
|
Verified
8.9
97
|
Verified
Demand Side Platforms
7.8
135
|
Verified
8.2
47
|
Verified
7.0
156
|
Verified
7.9
46
|
Verified
8.6
159
|
Verified
8.6
48
|
Verified
Platform
7.2
122
|
Verified
7.9
83
|
Verified
7.0
171
|
Verified
7.8
99
|
Verified
8.6
112
|
Verified
8.9
94
|
Verified
8.6
188
|
Verified
8.8
100
|
Verified
8.5
142
|
Verified
8.8
79
|
Verified
8.2
38
8.3
88
|
Verified
8.2
140
|
Verified
8.5
85
|
Verified
8.5
105
|
Verified
8.4
66
7.4
154
|
Verified
Feature Not Available
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
9.4
11
Not enough data
9.2
12
Not enough data
9.2
12
Not enough data
9.6
12
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
8.6
12
Not enough data
9.2
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Basis and Simpli.fi are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Basis is categorized as Digital Audio Advertising
Simpli.fi is categorized as Data Management Platform (DMP), Social Media Advertising, and Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Basis
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Simpli.fi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
60.8%
Newspapers
4.2%
Political Organization
3.4%
Online Media
2.3%
Information Technology and Services
2.3%
Other
27.0%
Marketing and Advertising
65.7%
Broadcast Media
3.5%
Online Media
2.8%
Retail
2.1%
Newspapers
2.1%
Other
23.8%
Alternatives
Discussions
What is implementation and ongoing services like at Centro?
1 Comment
MK
Basis is fantastic with implementation and ongoing support. From day 1, their clients are set up with a Customer Success Manager. And when they say success,...Read more
How does Basis Compare?
1 Comment
ES
Hi Seth,
Not sure if this is still of interest to you or not, but we (www.NerdVision.co) are currently running programmatic as white label solution for...Read more
Basis has no more discussions with answers
What is the best way to pull a report within the UI?
1 Comment
Official Response from Simpli.fi
Hi, Megan. If you log into the Simpli.fi platform, you'll notice a drop-down option on the top menu bar titled 'Analytics' which hosts our report center. For...Read more
What is TAG Simpli fi?
1 Comment
Official Response from Simpli.fi
Our tag management tool allows advertisers on our platforms to place pixels on websites that allow them to create custom audiences and track online conversions.Read more
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