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Compare Simpli.fi and The Trade Desk 
Featured Products
At a Glance
Market Segments
Small-Business (59.2% of reviews)
Mid-Market (44.5% of reviews)
Entry-Level Pricing
Contact Us
Contact Us
Simpli.fi
Star Rating
(146)4.5 out of 5
Market Segments
Small-Business (59.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansThe Trade Desk
Star Rating
(145)4.4 out of 5
Market Segments
Mid-Market (44.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about The Trade DeskSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that The Trade Desk excels in its advanced targeting capabilities, allowing users to reach a diverse audience with unique segmentation options. This is highlighted by feedback noting its unmatched service and innovative features compared to competitors.
- Users say that Simpli.fi shines in its addressable and geo-fenced targeting, enabling advertisers to reach specific audiences down to individual households. This precision in targeting is a significant advantage for those looking to optimize their campaigns based on location and device.
- Reviewers mention that The Trade Desk offers a more streamlined platform with extensive capabilities, making it a preferred choice for mid-market users. Its robust features are often praised for being more advanced than those of other DSPs, providing a comprehensive solution for advertisers.
- According to verified reviews, Simpli.fi's self-service model is a major draw for users, allowing for greater control over campaigns. This flexibility is particularly appealing to small businesses looking for an accessible advertising solution without the need for extensive support.
- G2 reviewers highlight that while The Trade Desk has a solid reputation for quality support, Simpli.fi outperforms it in customer service ratings. Users appreciate Simpli.fi's responsiveness and the quality of assistance provided, which enhances the overall user experience.
- Users report that The Trade Desk's implementation process is generally smooth, but some find it less intuitive compared to Simpli.fi, which boasts higher ease of setup ratings. This can be a crucial factor for teams looking to get campaigns up and running quickly.
Pricing
Entry-Level Pricing
Simpli.fi
Managed Service
Contact Us
Our team is an extension of your company as you tap into services such as: planning, activation, optimization, reporting, and analysis.
- Simpli.fi sets up and edits campaigns
- Campaigns are monitored and optimized by the Simpli.fi Client Success Team
The Trade Desk
The Trade Desk Pricing Overview
Contact Us
- Ad Serving
- Audience Building
- Forecasting
Free Trial
Simpli.fi
No trial information availableThe Trade Desk
No trial information availableRatings
Meets Requirements
8.8
131
8.5
126
Ease of Use
8.8
131
8.0
123
Ease of Setup
8.9
86
8.1
89
Ease of Admin
8.9
75
8.2
67
Quality of Support
9.4
132
8.8
125
Has the product been a good partner in doing business?
9.1
81
8.7
71
Product Direction (% positive)
9.2
128
8.7
122
Features by Category
Channel Functionality
8.9
94
8.7
75
Platform Interoperability
Feature Not Available
7.9
43
Agentic AI - Display Advertising
Not enough data
7.9
8
Not enough data
8.3
7
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.5
8
Not enough data
7.3
8
Campaign Management
8.6
103
|
Verified
7.8
98
|
Verified
8.6
100
|
Verified
8.3
95
|
Verified
8.7
101
|
Verified
8.4
95
|
Verified
7.8
83
|
Verified
7.6
94
|
Verified
8.0
83
|
Verified
7.7
94
|
Verified
8.5
93
|
Verified
8.5
80
|
Verified
8.4
84
|
Verified
8.6
80
|
Verified
9.0
95
|
Verified
8.5
83
|
Verified
9.0
101
|
Verified
8.2
95
|
Verified
8.5
84
|
Verified
7.7
78
|
Verified
8.4
74
|
Verified
7.9
83
|
Verified
8.8
78
|
Verified
8.1
83
|
Verified
8.6
73
|
Verified
7.8
84
|
Verified
Targeting
9.1
105
|
Verified
8.7
94
|
Verified
9.3
105
|
Verified
8.7
91
|
Verified
9.4
105
|
Verified
8.7
90
|
Verified
8.9
97
|
Verified
8.5
78
|
Verified
Platform
7.9
83
|
Verified
7.9
73
|
Verified
7.8
98
|
Verified
7.4
87
|
Verified
8.9
94
|
Verified
8.4
87
8.8
100
|
Verified
8.4
89
|
Verified
8.8
79
|
Verified
8.4
83
|
Verified
8.3
88
|
Verified
8.0
84
|
Verified
8.5
85
|
Verified
7.9
76
|
Verified
8.4
66
7.9
77
|
Verified
Feature Not Available
7.9
82
|
Verified
Data Integration
8.2
14
Not enough data
8.1
8
Not enough data
8.2
11
Not enough data
8.3
9
Not enough data
8.5
10
Not enough data
8.2
11
Not enough data
Agentic AI - Data Management Platform (DMP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Analysis & Optimization
7.2
12
Not enough data
8.5
10
Not enough data
7.4
11
Not enough data
7.7
13
Not enough data
Platform
7.4
12
Not enough data
8.0
14
Not enough data
7.7
14
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
Platform Interoperability
Feature Not Available
7.9
26
Mobile Functionality
9.1
59
8.9
49
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.6
103
|
Verified
7.8
98
|
Verified
8.6
100
|
Verified
8.3
95
|
Verified
8.7
101
|
Verified
8.4
95
|
Verified
7.8
83
|
Verified
7.6
94
|
Verified
8.0
83
|
Verified
7.7
94
|
Verified
8.5
93
|
Verified
8.5
80
|
Verified
8.4
84
|
Verified
8.6
80
|
Verified
9.0
95
|
Verified
8.5
83
|
Verified
9.0
101
|
Verified
8.2
95
|
Verified
8.5
84
|
Verified
7.7
78
|
Verified
8.4
74
|
Verified
7.9
83
|
Verified
8.8
78
|
Verified
8.1
83
|
Verified
8.6
73
|
Verified
7.8
84
|
Verified
Targeting
9.1
105
|
Verified
8.7
94
|
Verified
9.3
105
|
Verified
8.7
91
|
Verified
9.4
105
|
Verified
8.7
90
|
Verified
8.9
97
|
Verified
8.5
78
|
Verified
Mobile
8.9
57
8.3
45
8.8
78
|
Verified
8.1
83
|
Verified
8.6
73
|
Verified
7.8
84
|
Verified
Platform
7.9
83
|
Verified
7.9
73
|
Verified
7.8
98
|
Verified
7.4
87
|
Verified
8.9
94
|
Verified
8.4
87
8.8
100
|
Verified
8.4
89
|
Verified
8.8
79
|
Verified
8.4
83
|
Verified
8.3
88
|
Verified
8.0
84
|
Verified
8.5
85
|
Verified
7.9
76
|
Verified
8.4
66
7.9
77
|
Verified
Feature Not Available
7.9
82
|
Verified
Platform Interoperability
8.7
20
7.8
38
Video Functionality
9.2
38
8.4
55
Agentic AI - Video Advertising
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Campaign Management
8.6
103
|
Verified
7.8
98
|
Verified
8.6
100
|
Verified
8.3
95
|
Verified
8.7
101
|
Verified
8.4
95
|
Verified
7.8
83
|
Verified
7.6
94
|
Verified
8.0
83
|
Verified
7.7
94
|
Verified
8.5
93
|
Verified
8.5
80
|
Verified
8.4
84
|
Verified
8.6
80
|
Verified
9.0
95
|
Verified
8.5
83
|
Verified
9.0
101
|
Verified
8.2
95
|
Verified
8.5
84
|
Verified
7.7
78
|
Verified
8.4
74
|
Verified
7.9
83
|
Verified
8.8
78
|
Verified
8.1
83
|
Verified
8.6
73
|
Verified
7.8
84
|
Verified
Targeting
9.1
105
|
Verified
8.7
94
|
Verified
9.3
105
|
Verified
8.7
91
|
Verified
9.4
105
|
Verified
8.7
90
|
Verified
8.9
97
|
Verified
8.5
78
|
Verified
Platform
7.9
83
|
Verified
7.9
73
|
Verified
7.8
98
|
Verified
7.4
87
|
Verified
8.9
94
|
Verified
8.4
87
8.8
100
|
Verified
8.4
89
|
Verified
8.8
79
|
Verified
8.4
83
|
Verified
8.3
88
|
Verified
8.0
84
|
Verified
8.5
85
|
Verified
7.9
76
|
Verified
8.4
66
7.9
77
|
Verified
Feature Not Available
7.9
82
|
Verified
Platform Interoperability
8.7(won by default)
5
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.5(won by default)
10
Not enough data
Campaign Management
8.6(won by 0.8)
103
|
Verified
7.8
98
|
Verified
8.6(won by 0.3)
100
|
Verified
8.3
95
|
Verified
8.7(won by 0.3)
101
|
Verified
8.4
95
|
Verified
7.8(won by 0.2)
83
|
Verified
7.6
94
|
Verified
8.0(won by 0.3)
83
|
Verified
7.7
94
|
Verified
8.5(tied score)
93
|
Verified
8.5(tied score)
80
|
Verified
8.4
84
|
Verified
8.6(won by 0.2)
80
|
Verified
9.0(won by 0.5)
95
|
Verified
8.5
83
|
Verified
9.0(won by 0.8)
101
|
Verified
8.2
95
|
Verified
8.5(won by 0.8)
84
|
Verified
7.7
78
|
Verified
8.4(won by 0.5)
74
|
Verified
7.9
83
|
Verified
8.8(won by 0.7)
78
|
Verified
8.1
83
|
Verified
8.6(won by 0.8)
73
|
Verified
7.8
84
|
Verified
Targeting
9.1(won by 0.4)
105
|
Verified
8.7
94
|
Verified
9.3(won by 0.6)
105
|
Verified
8.7
91
|
Verified
9.4(won by 0.7)
105
|
Verified
8.7
90
|
Verified
8.9(won by 0.4)
97
|
Verified
8.5
78
|
Verified
Platform
7.9(tied score)
83
|
Verified
7.9(tied score)
73
|
Verified
7.8(won by 0.4)
98
|
Verified
7.4
87
|
Verified
8.9(won by 0.5)
94
|
Verified
8.4
87
8.8(won by 0.4)
100
|
Verified
8.4
89
|
Verified
8.8(won by 0.4)
79
|
Verified
8.4
83
|
Verified
8.3(won by 0.3)
88
|
Verified
8.0
84
|
Verified
8.5(won by 0.6)
85
|
Verified
7.9
76
|
Verified
8.4(won by 0.5)
66
7.9
77
|
Verified
Feature Not Available
7.9(won by default)
82
|
Verified
Platform Basics
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
8.3
9
Platform Reporting
Not enough data
8.3
9
Not enough data
7.4
9
Not enough data
8.1
9
Not enough data
Feature Not Available
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.7
5
Not enough data
6.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Platform Data
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.3
5
Platform Additional Functionality
Not enough data
5.7
5
Not enough data
8.0
5
Not enough data
8.3
5
Not enough data
8.3
5
Agentic AI - Retail Media Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
9.0
26
8.4
58
Agentic AI - Demand Side Platform (DSP)
Not enough data
7.5
10
Not enough data
7.7
10
Not enough data
7.5
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
7.8
10
Campaign Management
8.6
103
|
Verified
7.8
98
|
Verified
8.6
100
|
Verified
8.3
95
|
Verified
8.7
101
|
Verified
8.4
95
|
Verified
7.8
83
|
Verified
7.6
94
|
Verified
8.0
83
|
Verified
7.7
94
|
Verified
8.5
93
|
Verified
8.5
80
|
Verified
8.4
84
|
Verified
8.6
80
|
Verified
9.0
95
|
Verified
8.5
83
|
Verified
9.0
101
|
Verified
8.2
95
|
Verified
8.5
84
|
Verified
7.7
78
|
Verified
8.4
74
|
Verified
7.9
83
|
Verified
8.8
78
|
Verified
8.1
83
|
Verified
8.6
73
|
Verified
7.8
84
|
Verified
Targeting
9.1
105
|
Verified
8.7
94
|
Verified
9.3
105
|
Verified
8.7
91
|
Verified
9.4
105
|
Verified
8.7
90
|
Verified
8.9
97
|
Verified
8.5
78
|
Verified
Demand Side Platforms
8.2
47
|
Verified
8.3
77
|
Verified
7.9
46
|
Verified
7.8
77
|
Verified
8.6
48
|
Verified
8.5
75
|
Verified
Platform
7.9
83
|
Verified
7.9
73
|
Verified
7.8
98
|
Verified
7.4
87
|
Verified
8.9
94
|
Verified
8.4
87
8.8
100
|
Verified
8.4
89
|
Verified
8.8
79
|
Verified
8.4
83
|
Verified
8.3
88
|
Verified
8.0
84
|
Verified
8.5
85
|
Verified
7.9
76
|
Verified
8.4
66
7.9
77
|
Verified
Feature Not Available
7.9
82
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
9.4
11
8.2
12
9.2
12
7.4
12
9.2
12
7.5
12
9.6
12
7.5
12
Campaign Management - Connected TV (CTV) Advertising Platforms
8.6
12
8.2
12
9.2
12
8.1
12
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
6.7
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
7.2
6
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
7.2
6
Analysis
Not enough data
9.0
8
Not enough data
8.3
8
Not enough data
8.5
8
Not enough data
7.9
8
Campaigns
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
7.9
7
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
8.3
8
Engagement
Not enough data
8.3
8
Platform
Not enough data
8.1
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Simpli.fi and The Trade Desk are categorized as Demand Side Platform (DSP), Mobile Advertising, Display Advertising, Video Advertising, Cross-Channel Advertising, Native Advertising, and Connected TV (CTV) Advertising Platforms
Unique Categories
Simpli.fi is categorized as Data Management Platform (DMP) and Social Media Advertising
The Trade Desk is categorized as Digital Audio Advertising, Mobile Marketing, and Retail Media Advertising Platforms
Reviews
Reviewers' Company Size
Simpli.fi
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
The Trade Desk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
66.2%
Broadcast Media
3.5%
Online Media
2.8%
Retail
2.1%
Newspapers
2.1%
Other
23.2%
Marketing and Advertising
63.5%
Retail
4.4%
Internet
2.9%
Manufacturing
2.2%
Leisure, Travel & Tourism
2.2%
Other
24.8%
Alternatives
Discussions
What is the best way to pull a report within the UI?
1 Comment
Official Response from Simpli.fi
Hi, Megan. If you log into the Simpli.fi platform, you'll notice a drop-down option on the top menu bar titled 'Analytics' which hosts our report center. For...Read more
What is TAG Simpli fi?
1 Comment
Official Response from Simpli.fi
Our tag management tool allows advertisers on our platforms to place pixels on websites that allow them to create custom audiences and track online conversions.Read more
The Trade Desk has no discussions with answers
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