# Which brand asset management tools make asset search and downloads easier than shared drives?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hey G2 community, direct ask from someone researching this space: which brand asset management tools genuinely make asset search and downloads easier than the shared drives every team starts on? </p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">A good share of buyers in the<a class="a a--md" elv="true" href="https://www.g2.com/categories/brand-asset-management"> </a><a class="a a--md" elv="true" href="https://www.g2.com/categories/brand-asset-management">brand asset management</a> category arrive looking for alternatives to shared drives, so I want experiences, not demos. Four names dominate:<a class="a a--md" elv="true" href="https://www.g2.com/products/bynder/reviews"> </a><a class="a a--md" elv="true" href="https://www.g2.com/products/bynder/reviews"><strong>Bynder</strong></a>,<a class="a a--md" elv="true" href="https://www.g2.com/products/brandfolder/reviews"> </a><a class="a a--md" elv="true" href="https://www.g2.com/products/brandfolder/reviews"><strong>Brandfolder</strong></a>,<a class="a a--md" elv="true" href="https://www.g2.com/products/canto/reviews"> </a><a class="a a--md" elv="true" href="https://www.g2.com/products/canto/reviews"><strong>Canto</strong></a>, and<a class="a a--md" elv="true" href="https://www.g2.com/products/frontify/reviews"> </a><a class="a a--md" elv="true" href="https://www.g2.com/products/frontify/reviews"><strong>Frontify</strong></a>.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/bynder/reviews"><strong>Bynder</strong></a> (4.5, 1,165+ reviews): tops this group on G2's search feature data, with filtering at 90% and auto tagging at 79%. Search runs on metadata and filters instead of remembered folder paths.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/canto/reviews"><strong>Canto</strong></a> (4.4, 1,770+): filtering rates 84%, with visual browsing and smart tags. Its reputation is the gentlest landing for teams coming straight off a drive.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/brandfolder/reviews"><strong>Brandfolder</strong></a> (4.4, 1,425+): pinned search rates 82%, and the single-page brandfolder layout means downloads happen from one shareable place rather than nested folders.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/frontify/reviews"><strong>Frontify</strong></a> (4.5, 215+): auto tagging rates 74%, and assets sit beside brand guidelines, so people download the right version, not just the right file.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For the reviewers here, and anyone who actually migrated a team off a shared drive: what changed the day you switched, and what did people quietly miss about the drive?</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true"></p>

##### Post Metadata
- Posted at: about 1 month ago
- Author title: Tech Consultant
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;If you&#39;re migrating off a shared drive, do a trial run with your messiest folder first, not your cleanest one. That&#39;s where you actually find out if the tagging and search hold up once nobody&#39;s manually organizing anything anymore. Also worth checking how downloads work for people outside the design team, that&#39;s usually where adoption quietly fails.&lt;/p&gt;

##### Comment Metadata
- Posted at: 30 days ago
- Author title: SEO Content Specialist





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